Ever been instantly sold on a product before knowing its price? In this fascinating episode, Dylan shares a personal experience that reveals a powerful marketing insight: we often make decisions based on identity, not just value.
You'll discover:
- Why Dylan almost impulsively purchased a $250 desk gadget he didn't need
- The psychological difference between selling features versus identity
- How we make purchases that reinforce 'who we are' or 'who we want to become'
- A simple 3-question framework to evaluate if your content speaks to identity
- Why focusing only on communicating value means competing with logic
Whether you're creating content, developing offers, or just want to understand your own purchasing habits better, this episode reveals the invisible forces behind our fastest decisions. Learn how to communicate in a way that makes people feel seen rather than just informed.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Two Guys, Five Rings: Matt, Bowen & The Olympics
Two Guys (Bowen Yang and Matt Rogers). Five Rings (you know, from the Olympics logo). One essential podcast for the 2026 Milan-Cortina Winter Olympics. Bowen Yang (SNL, Wicked) and Matt Rogers (Palm Royale, No Good Deed) of Las Culturistas are back for a second season of Two Guys, Five Rings, a collaboration with NBC Sports and iHeartRadio. In this 15-episode event, Bowen and Matt discuss the top storylines, obsess over Italian culture, and find out what really goes on in the Olympic Village.