Digital Decoded Podcast Series

Digital Decoded Podcast Series

Welcome to the Digital Decoded podcast, where we unravel the art of digital marketing under the light of new market realities shaped by the complexities and intricacies of today’s technology. In each episode, your host Damian Engel, will discuss the latest trends, share insights and strategies, and explore new ideas around the technologies that make up most marketing stacks. He will deconvolute and deconstruct the process of creating high value marketing assets for both outbound and inbound marketing strategies. Whether you're a seasoned expert or just beginning your journey in the digital marketing realm, this podcast is designed to support your growth and success. Together, we can navigate the complexities of the digital marketing world and elevate our businesses and careers to new heights.

Episodes

A Conversation with Rick Leach, Industry Leader and Innovator at Crowd Content

June 1, 2023
Join us on this episode of Digital Decoded as we dive into the dynamic world of content creation with industry leader, Rick Leach, director of content creation at Crowd Content. In our discussion, we dissect the basics of content creation, dispelling prevalent misconceptions and delineating the actual elements that lead to compelling copy. We examine […]
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Navigating the Evolving Landscape of B2B PPC: Insights from Kyle Reeves, a Seasoned Expert

May 17, 2023
Join us for an enlightening video podcast interview as we explore the world of B2B PPC alongside Kyle Reeves, an accomplished expert with over 17 years of experience in the field. In this episode, Kyle shares invaluable insights on two critical aspects of PPC campaigns that demand the attention of every marketer. First and foremost, […]
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Envisioning the Role of EXIF Metadata in the Evolution of AI-Powered Search Results

May 17, 2023
Welcome to our latest episode, where we look into the exciting frontier of AI-driven search results and the potential role of EXIF metadata. EXIF, or Exchangeable Image File Format, is the rich metadata automatically embedded in images. It provides details about the camera model, exposure settings, timestamps, and even geographical location. Often overlooked in SEO […]
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AI Revolution: Google Search Evolves

May 12, 2023
In this brief but exciting episode, we announce a significant shift in the digital world. Google is integrating Artificial Intelligence (AI) into its search engine, ushering in a transformative era of ‘Search Generative Experience.’ Related ResourcesRead: SEO is Becoming SGEO | Search Generative Experience Optimization
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Unlocking The SEO Potential of Header Tags

May 10, 2023
The world of SEO is riddled with intricate details, each carrying its own weight. Among these, header tags stand as a pivotal yet frequently undervalued component. Skillful manipulation and optimization of header tags can significantly elevate your website’s visibility, leading to an influx of organic traffic and, consequently, a higher SEO performance. In this video, […]
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10 Essential Internal Linking Best Practices for Boosting Your SEO and User Experience

May 8, 2023
In today’s episode, we’re delving into the power of internal linking, a key component that can significantly impact your website’s overall performance. We’ll walk you through 10 essential best practices that will not only enhance your SEO efforts but also elevate the user experience on your site. So, whether you’re a seasoned professional or just […]
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How to Prepare Hero Images for Your Blog Post

May 5, 2023
In this episode, our expert hosts guide you through a detailed video tutorial, focusing on resizing, compressing, and naming your hero images to ensure optimal performance and organization. Discover practical tips and techniques to maintain image quality while minimizing file size, and learn best practices for naming conventions to streamline your workflow.
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Conceptual Shifts in Website Design, Development & Functionality with AI

May 5, 2023
Step into the realm of possibilities as we discuss some conceptual changes we anticipate in the near future of website design, development, and functionality, driven by AI advancements. This video delves into groundbreaking ideas, exploring how AI technologies can redefine creativity, user engagement, and seamless interactions on the web. Join us on this exciting journey […]
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How to Effectively Select, Configure, and Use a Marketing Automation Platform

May 2, 2023
Are you ready to supercharge your marketing efforts with a marketing automation platform but not sure where to start? In this comprehensive video tutorial, we’ll walk you through the entire process, from selecting the perfect platform to configuring and using it to maximize your marketing impact. By following these steps, you can successfully implement a […]
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Digital Image Formats Explained

April 27, 2023
In this video, we dive into the world of digital image formats and help you choose the right format for your needs. We’ll be exploring JPG, PNG, GIF, and SVG. We’ll discuss the strengths and weaknesses of each format, and guide you on when and where to use them to ensure your images and graphics […]
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Mastering B2B Email Templates: Coding for Outlook Compatibility

April 26, 2023
Get ready to optimize your B2B email templates for seamless rendering in Outlook! In this focused video, we’ll be talking about the essential coding techniques to ensure your email designs appear flawlessly across various Outlook versions. Discover the tips and tricks for tackling common rendering issues, and learn how to create responsive, Outlook-friendly templates that […]
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Reclassifying a Website’s Budget From Marketing to Operational

April 21, 2023
Reclassifying a business’s website expenses from the marketing budget to the operational budget acknowledges the website’s multifaceted role within the organization. This shift enables companies to allocate the necessary resources for maintaining and optimizing their website, ultimately improving customer experience, driving revenue, and supporting the overall business operations.
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How to Setup Your DNS to Allow 3rd Party Systems to Send Email Using Your Domain Name

April 20, 2023
In this video, we will be taking a look at what DNS records you will need to modify to provide 3rd party system the authority to send email on your domain’s behalf.
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Best Practices for Migrating Blog Content to a New Website

April 19, 2023
In this podcast we explore the options of migrating your blog content and when each option should be used based on the quality of the content published on the original website.
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A Plugin Stack For a Successful WordPress Website

April 17, 2023
In this video, we’ll be exploring some essential plugins that we use to build successful WordPress websites. Below are the plugins we reviewed in the video with links to each so you can explore each in more detail. In addition to the plugins listed above we also reviewed our favorite WordPress hosting platform WP Engine.
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Should We Stay with WordPress?

April 12, 2023
Ask me anything session with Amanda Huggett. Amanda approached us with a question about whether the non-profit organization, “Cat Care Society,” she works for should continue using WordPress or consider transitioning to a Software as a Service (SaaS) solution like Wix. WordPress | WP Engine | Cat Care Society
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How to Avoid Content Delays When Launching a New Website

April 12, 2023
When a business gets caught up in its website content and it leads to delays in the launch, it’s essential to refocus and prioritize to get back on track.  Here’s some advice to help with that:
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Can the Same GTM Container Be Used on Multiple Domains?

April 7, 2023 • 2 mins
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Digital Decoded Introduction

April 7, 2023 • 1 min
A quick introduction from Damian Engel.
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