In Episode 14 of this season’s Digital and Dirt podcast, Ian sits down with Lauren Ridgley, CEO of Left-Hand Agency, a media buying and planning advertising agency, to explore the evolution of advertising, the renewed importance of Out of Home, and how brands can stay culturally relevant in an increasingly digital and AI-driven world.
Podcast Breakdown
00:00 - 05:57 Introduction & Media journey
05:58 - 11:51 Building Left-Hand:
11:52 - 17:55 Brand awareness & Cultural relevance
17:56 - 29:14 Influencers & The rise of AI
29:15 - 39:48 AI in action
39:49 - 47:28 When OOH meets retail media
47:29 - End Differentiation & Looking Ahead
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