Everything is Logistics

Everyone in freight has the same marketing tools now. Same AI writing assistants, same ability to produce a clean chart in ninety seconds, same well-formatted blog post. RJ Finnegan, Brand Manager at SPI Logistics, told me that once that happened, the stack stopped being anyone's advantage.

So he bought a DSLR camera. What he wanted on it was the new hire sharing a joke with one of SPI's senior client care managers, execs on...

Before Everything is Logistics, I spent years covering the Jacksonville Jaguars for a local station. Football has always been more than a game to me. It is one of the clearest examples of how much work happens before the public sees the finished product.

In this replay, I trace the city effort that brought the Jaguars to Jacksonville, then step inside the operations behind game day. Food and field prep, broadcast timing, sideline te...

Note: this is technically a segment from a recent Freight Friends episode so if you already listened to that convo, thank you. But if you'd like to listen for the first time or listen again, also thank you.

Back in May, I started a new content initiative on CargoRex where I'm interviewing companies/leaders to get their collective take and there's no bigger collective right now than the discussion around AI. 

I shared all 8 of th...

Sri Lanka's logistics story is visible almost everywhere you look. Colombo sorts containers for the region. Hambantota is building an automotive transshipment business. Tea and cinnamon turn mountain geography into a first-mile challenge, while apparel compresses production timelines into something you can watch happen in a single day. 

In this solo episode, I'm nerding out on the logistics I noticed during a trip through the c...

Choosing the right freight agency can make or break your business. So when a post on Linkedin went semi-viral about the top freight agent programs in the country, your girl had to share what she's learned from years of interviewing freight agents and the execs that run these programs. 

• Check out our full episode library on how to choose a freight agent program in 2026 and beyond
• The LinkedIn post that started the con...

Most EDI contracts never get shopped, and legacy providers price like they know it. Grace Sharkey walks through what that actually looks like on an invoice: a few thousand a month for the service, then a separate managed fee to make sure the service does not break. Orderful just raised $35 million to go after that second line item.

We also cover what eight freight tech vendors are really building with AI, why nobody has this...

In this episode of Everything is Logistics, Blythe talks with Tapan Chadhar, CEO of Hey Bubba, about how voice AI is being built specifically for fleets, truckers, and carriers.

Hey Bubba acts as an AI brain for trucking companies. It sits on top of TMS, email, phone calls, telematics, load boards, and driver communication tools to help fleets book freight, negotiate loads, talk to brokers, update drivers, and manage daily operation...

In this episode of Everything is Logistics, Blythe talks with Sarit Tamir, CEO and co-founder of Seeteria, about how computer vision is helping warehouse teams find lost time inside their operations.

SeeTeria is a software-only company that connects to existing CCTV cameras inside warehouses, distribution centers, fulfillment centers, and 3PL facilities. The platform watches floor activity, detects operational friction, and sends re...

In this episode of Everything is Logistics, Blythe talks with Tom Curee, President at Qued, about why freight appointment scheduling is still one of the most stubborn problems in logistics.

Qued focuses on appointment scheduling for brokers, carriers, and shippers. The platform connects into existing TMS workflows so users can automate scheduling, manage exceptions, and build trust through visibility instead of forcing teams into an...

In this episode of Everything is Logistics, Blythe talks with Jett Chitanand, President at EPG Americas, about how AI is being used inside warehouses and distribution centers.

EPG is a supply chain execution platform covering warehouse management, transportation management, contract and billing, and yard management. Their AI environment, Aura, sits on top of execution systems to help teams solve problems inside the four walls of a w...

In this episode of Everything is Logistics, Blythe talks with Shawn McCarrick, CEO of Sifted, about how AI is changing parcel spend management for shippers.

Sifted is a SaaS-based business optimization and parcel spend management platform. Their Copilot product helps shippers monitor parcel spend, set alerts, ask questions in natural language, and catch cost issues before they turn into bigger problems.

They cover:

• Why parcel spen...

In this episode of Everything is Logistics, Blythe talks with Michelle McBride, Head of Product at Envoy AI, about how AI is being used inside freight brokerages to reduce operational drag and help carrier sales teams move faster.

Envoy AI builds Ellie, an AI-driven orchestration layer for logistics operations. Ellie connects into the tools brokerages already use, including TMS, compliance platforms, load boards, and communication w...

In this episode of Everything is Logistics, Blythe talks with Nick Boston, VP of Sales at GoodShip, about how shippers are using AI to better understand freight spend, carrier performance, and transportation procurement.

GoodShip helps shippers manage freight orchestration and procurement in one platform. Their AI assistant, Lainey, helps users ask questions about their transportation network, prepare for carrier meetings, plan scen...

In this episode of Everything is Logistics, Blythe talks with Tete Xiao, VP of Engineering and AI at Bot Auto, about how autonomous trucking is being used in real freight operations.

Bot Auto operates fully driverless trucks in Texas, with current lanes between Houston, Dallas, and San Antonio. Instead of selling software, the company works as a transportation-as-a-service provider, moving trailers for customers using autonomous tra...

The pod may have been a little off-schedule over the last month but that’s for good reason because I’m trying out a new editorial approach to the show and its taken  more legwork to get to a point where I feel comfortable hitting publish. 

In May, I scheduled interviews with 8 different companies building AI solutions in logistics. The plan is upload each of those ~30 minute conversations that focus specificall...

LLM search is only about 1% of the total search market. Google still controls roughly 88%. So why do so many marketer's content strategy sound like it was written by someone in a panic about AI overviews? 

This week we're resurfacing a conversation with Grace Sharkey of Orderful to reset what SEO actually looks like for logistics in 2026, with a new intro reacting to Google's recent guidance on what does and does not matter.

Most conversations about nearshoring assume you're moving away from Chinese manufacturing. Kerim Kfuri, president and CEO of The Atlas Network, has a harder truth: a lot of "nearshoring" is just Chinese foreign direct investment building factories in Vietnam and Mexico. The geography changes. The supply chain dependencies don't necessarily change with it.

In this episode, recorded live on the expo floor at the Logistics Worl...

Robert Kowton left a decade at Coca-Cola, walked into freight brokering in 2008 with zero customers, and built a reputation around two things most brokers avoid: LTL and US-Canada cross-border freight. In this conversation, he breaks down exactly why those shipments trip people up and what it takes to get them right.

In this episode, you'll learn:

• Why LTL freight pricing works like a la carte dining, where every carrier a...

CMPC moves pulp, lumber, plywood, and industrial and consumer packaging from 16 manufacturing sites across South America into North America. Roughly 10,000 TEUs and 300,000 tons of breakbulk annually, touching every Incoterm. Charlie sat down to break down what it actually feels like to run that supply chain through live tariff uncertainty, legacy system inertia, and a Manifest conference floor full of vendors asking for 25 minutes...