Everything is Logistics by Digital Dispatch

Everything is Logistics by Digital Dispatch

Everything is logistics therefore in this podcast we're telling the stories behind how your favorite stuff (and people!) get from point A to B. Host Blythe Brumleve covers stories from the logistics pros who are in the trenches of daily marketing, sales, and building a business. From these insights, you'll learn how to craft a better story of your own, market the hell of out it, and generate ROI because of it.

Episodes

May 27, 2022 9 min

In honor of Cinco de Mayo, we took the time to dive into some fun facts about the logistics of tequila and are now giving it to you for summertime enjoyment. 

Learn where it came from, how the agave plant is harvested, how to pick out quality tequila and why you should be sipping, not shooting it. 

Listen to more of our "Logistics of" series: 

  • The wild story of Succulent Smuggling
  • The logistics of championship merchandise
  • The lo...
  • Share
    Mark as Played

    It's no secret the pandemic changed a lot about our daily lives and that includes how and what products we purchase. 

    Delivery apps have exploded but one area that was missing from those apps is a delivery solution for local farmers to sell direct to consumers utilizing the internet. 

    Well, the platform GetSwift has changed all that and after using their platform for local produce and meat deliveries, I invited Tommy and Robert f...

    Share
    Mark as Played

    We talk about the power of content marketing on this show nonstop and a lot of that conversation centers around video. 

    But what if you don’t like being on camera? 

    That’s where the power of UGC and freightfluencers comes into play. So in this episode, I'm gonna tell ya how to start using influencers in the freight industry aka freightfluencers. 

    Listen to these shows next: 

  • Retention is the new recruiting
  • How to work with Trucking ...
  • Share
    Mark as Played

    With no shortage of advice roaming around the internet, it can be challenging to sort through the pathway to start marketing your freight company online. 

    So in this episode, we're breaking down a simplified approach to marketing your freight company online. 

    Listen to these shows next: 

  • Google My Business’ Free Call Tracking
  • AI Tools to Help the One-Person Marketing Team
  • Artificial Intelligence in Marketing
  • How to work with trucking...
  • Share
    Mark as Played

    Emily Miner is a senior advisor for LRN Corporation, an E&C advisory and education company -- 50% of their clients are in the manufacturing space. They focus on ethics and compliance but have broadened to do fascinating research on how manufacturers can create more sustainable cultures that build employee loyalty and entice people to choose to work in the industrial space.

    According to the National Association of Manufacturers, ...

    Share
    Mark as Played

    Have you ever wondered how a fuel company gets the word out about a new offering? Well, Austin Johansen, Fleet Sales and Marketing Manager for ExxonMobil joins the show to tell us how they got (and continue) to get the word out to carriers and fleet owners about their new Synergy Diesel Efficient program--and the big cost savings the program provides.

  • Connect with Austin Johansen on Linkedin
  • Visit the ExxonMobil website

  • Check out thes...

    Share
    Mark as Played

    The Transportation Marketing and Sales Association has been around for nearly 100-years and it's safe to see they've seen a lot of evolution over that time. 

    How does an association continue to evolve especially in the world of digital marketing and sales? TMSA's Executive Director Jennifer Karpus-Romain joins the show to tell us how she’s revamping a nearly century-old association to bring it into the modern age. 

  • Check ...
  • Share
    Mark as Played

    ready to upload. just need to find a good schedule date to publish

    6 Steps to Master Content Distribution in Freight

    We all know content marketing is important, but if you’re kicking your feet up after you hit publish, then you’re doing it all wrong. In today’s show, we’re breaking down how to master the distribution side of content marketing to make sure all of your hard work doesn’t go unnoticed. 

    Listen to these shows next: 

  • Content...
  • Share
    Mark as Played
    May 6, 2022 19 min

    A powerful quote that’s always stood out to me in marketing is, “The creative is the variable to success.” 

    So today I’m teaching freight companies how to stop using those terrible photoshop images and instead, give tips on how to hire a photographer and source stock images that don’t suck.

    Places to find free freight images and videos: 

    PixabayUnsplashPexelsPhotopinCoverr

    Listen to these shows next: 

  • How to stop annoying yo...
  • Share
    Mark as Played
    May 5, 2022 18 min

    Medical Shipping with Pearl Trans

    When I first started looking for logistics companies on social media, one of the first ones that stood out was Pearl Trans. 

    Their purple branding and the modern approach appealed to me so I gave them a follow. Fast forward a handful of years and I get the pleasure of interviewing the company's CEO and founder, Lorena Camargo. 

    Lorena joins the show to talk about how she approached branding her co...

    Share
    Mark as Played
    May 3, 2022 65 min

    Since tradeshows were put on hold in 2020, the majority of the logistics community was forced to network online. 

    But over the last two years, we've been able to witness a rise in personal branding and freight marketing. Therefore it was rad to be invited back on Kinectic's The Logistics of Marketing webinar series to talk about branding and everything that goes into that part of your marketing strategy. 

    Also on this episode...

    Share
    Mark as Played

    Have you ever wondered what goes into the massive production that is a Freightwaves Virtual or Live event? Well, the woman in charge of making sure those events happen joins the show to talk all about it. 

    Haley Fazio is giving us the behind-the-scenes look at what it's taken to move the infamous in-person Freightwaves events to virtual--which will evolve into a hybrid approach. Come May of 2022, Freightwaves is set to bring the...

    Share
    Mark as Played

    When we build online, the last thing we want to do is annoy the very people we’re trying to attract. So in today’s show, we’re talking about the ways you’re annoying your website visitors so you can create a pathway to conversion. 

    Listen to these shows next: 

  • The Most Important Thing You Can Add To Your Website TODAY
  • Website and Marketing Must-Haves for 2022
  • Marketing and Website Design for Small Fleets and Owner-Operators
  • The Costly M...
  • Share
    Mark as Played

    Free speech is an essential part of a functioning democracy and with billionaire Elon Musk's bid to purchase Twitter--the platform where that free speech should be taking place--we're exploring the little-known and difficult to deal with problem of content moderation.

    It’s never been easier to create content online. But with millions of uploads every second of the day, and an influx of spam and bot tactics on the rise, today...

    Share
    Mark as Played

    We speak a lot on this show about helping the one-person marketing teams. But I believe it's important to also learn from the other big marketing agencies, too. 

    In this episode, we're joined by Hawke Media founder and author Erik Huberman. His agency helps companies outsource their marketing--and it's working like crazy. With locations all over the globe, they've been able to help more than 3,000 companies establish...

    Share
    Mark as Played

    Loadsmart is a freight tech company that's been operating since 2014 with a big API focus-especially with TMS platforms. 

    For those unaware, API is essentially a data connection between two sources that usually has the goal of making a process more streamlined. With how fragmented many sectors of our supply chain have and currently still are--adopting more AI use cases could have a profound benefit. 

    Loadsmart is using more and m...

    Share
    Mark as Played
    April 14, 2022 29 min

    Are you a big lemonade person?

    What about juice in general?

    Well if you fall into either of those categories or just a fan of company success stories--then I've got a good one for ya today with the logistics of Calypso Lemonade. 

    In this episode, John Jares, COO of Calypso Lemonade joins the show to talk about the growth and transportation strategy of the 20-year-old brand. 

    Check out some of these other fun facts from the Calypso ...

    Share
    Mark as Played

    Nick Chubb (not the running back) was a former merchant mariner who witnessed firsthand the inefficiencies of the maritime industry. After realizing how much he could help combat the challenges of innovation and data sharing, he founded and currently serves as the managing director at Thetius--a research and technology advisory firm to the maritime industry. 

    Show links: 

  • Check out Thetius website
  • Follow Nick Chubb on Linkedin

  • Listen t...

    Share
    Mark as Played

    This is our 4th episode talking about all of the new technology in trucking--especially when it comes to autonomous vehicles. 

    But what's the story behind what's powering the ability to use these trucks on highways without sacrificing safety? 

    A key aspect to getting more autonomous vehicles on the road to help with supply chain challenges is a technology called Lidar--which I've known about for a while because of the pos...

    Share
    Mark as Played

    Best practices. 

    We hear that phrase a lot and on the internet and there’s no shortage of advice on the topic… in any industry. 

    But have you taken the time to study not just what people say about best practices but how they actually get it done?

    For today's episode, we're covering content marketing lessons from YouTuber, Mr. Beast. 

    He was recently on an episode of the Joe Rogan podcast and it was a nearly 3-hour masterclass o...

    Share
    Mark as Played

    Popular Podcasts

      Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

      The Daily

      This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

      Crime Junkie

      If you can never get enough true crime... Congratulations, you’ve found your people.

      Morbid: A True Crime Podcast

      It’s a lighthearted nightmare in here, weirdos! Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Join us for a heavy dose of research with a dash of comedy thrown in for flavor.

      Stuff You Should Know

      If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

    Advertise With Us

    For You

      Music, radio and podcasts, all free. Listen online or download the iHeart App.

      Connect

      © 2022 iHeartMedia, Inc.