Everything is Logistics by Digital Dispatch

It's no secret the pandemic changed a lot about our daily lives and that includes how and what products we purchase. 

Delivery apps have exploded but one area that was missing from those apps is a delivery solution for local farmers to sell direct to consumers utilizing the internet. 

Well, the platform GetSwift has changed all that and after using their platform for local produce and meat deliveries, I invited Tommy and Robert f...

We talk about the power of content marketing on this show nonstop and a lot of that conversation centers around video. 

But what if you don’t like being on camera? 

That’s where the power of UGC and freightfluencers comes into play. So in this episode, I'm gonna tell ya how to start using influencers in the freight industry aka freightfluencers. 

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With no shortage of advice roaming around the internet, it can be challenging to sort through the pathway to start marketing your freight company online. 

So in this episode, we're breaking down a simplified approach to marketing your freight company online. 

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Emily Miner is a senior advisor for LRN Corporation, an E&C advisory and education company -- 50% of their clients are in the manufacturing space. They focus on ethics and compliance but have broadened to do fascinating research on how manufacturers can create more sustainable cultures that build employee loyalty and entice people to choose to work in the industrial space.

According to the National Association of Manufacturers, ...

Have you ever wondered how a fuel company gets the word out about a new offering? Well, Austin Johansen, Fleet Sales and Marketing Manager for ExxonMobil joins the show to tell us how they got (and continue) to get the word out to carriers and fleet owners about their new Synergy Diesel Efficient program--and the big cost savings the program provides.

Check out thes...

The Transportation Marketing and Sales Association has been around for nearly 100-years and it's safe to see they've seen a lot of evolution over that time. 

How does an association continue to evolve especially in the world of digital marketing and sales? TMSA's Executive Director Jennifer Karpus-Romain joins the show to tell us how she’s revamping a nearly century-old association to bring it into the modern age. 

ready to upload. just need to find a good schedule date to publish

6 Steps to Master Content Distribution in Freight

We all know content marketing is important, but if you’re kicking your feet up after you hit publish, then you’re doing it all wrong. In today’s show, we’re breaking down how to master the distribution side of content marketing to make sure all of your hard work doesn’t go unnoticed. 

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A powerful quote that’s always stood out to me in marketing is, “The creative is the variable to success.” 

So today I’m teaching freight companies how to stop using those terrible photoshop images and instead, give tips on how to hire a photographer and source stock images that don’t suck.

Places to find free freight images and videos: 

Pixabay — Unsplash — Pexels — Photopin — Coverr

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Medical Shipping with Pearl Trans

When I first started looking for logistics companies on social media, one of the first ones that stood out was Pearl Trans. 

Their purple branding and the modern approach appealed to me so I gave them a follow. Fast forward a handful of years and I get the pleasure of interviewing the company's CEO and founder, Lorena Camargo. 

Lorena joins the show to talk about how she approached branding her co...

Since tradeshows were put on hold in 2020, the majority of the logistics community was forced to network online. 

But over the last two years, we've been able to witness a rise in personal branding and freight marketing. Therefore it was rad to be invited back on Kinectic's The Logistics of Marketing webinar series to talk about branding and everything that goes into that part of your marketing strategy. 

Also on this episode...

Have you ever wondered what goes into the massive production that is a Freightwaves Virtual or Live event? Well, the woman in charge of making sure those events happen joins the show to talk all about it. 

Haley Fazio is giving us the behind-the-scenes look at what it's taken to move the infamous in-person Freightwaves events to virtual--which will evolve into a hybrid approach. Come May of 2022, Freightwaves is set to bring the...

When we build online, the last thing we want to do is annoy the very people we’re trying to attract. So in today’s show, we’re talking about the ways you’re annoying your website visitors so you can create a pathway to conversion. 

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Free speech is an essential part of a functioning democracy and with billionaire Elon Musk's bid to purchase Twitter--the platform where that free speech should be taking place--we're exploring the little-known and difficult to deal with problem of content moderation.

It’s never been easier to create content online. But with millions of uploads every second of the day, and an influx of spam and bot tactics on the rise, today...

We speak a lot on this show about helping the one-person marketing teams. But I believe it's important to also learn from the other big marketing agencies, too. 

In this episode, we're joined by Hawke Media founder and author Erik Huberman. His agency helps companies outsource their marketing--and it's working like crazy. With locations all over the globe, they've been able to help more than 3,000 companies establish...

Loadsmart is a freight tech company that's been operating since 2014 with a big API focus-especially with TMS platforms. 

For those unaware, API is essentially a data connection between two sources that usually has the goal of making a process more streamlined. With how fragmented many sectors of our supply chain have and currently still are--adopting more AI use cases could have a profound benefit. 

Loadsmart is using more and m...

Are you a big lemonade person?

What about juice in general?

Well if you fall into either of those categories or just a fan of company success stories--then I've got a good one for ya today with the logistics of Calypso Lemonade. 

In this episode, John Jares, COO of Calypso Lemonade joins the show to talk about the growth and transportation strategy of the 20-year-old brand. 

Check out some of these other fun facts from the Calypso ...

Nick Chubb (not the running back) was a former merchant mariner who witnessed firsthand the inefficiencies of the maritime industry. After realizing how much he could help combat the challenges of innovation and data sharing, he founded and currently serves as the managing director at Thetius--a research and technology advisory firm to the maritime industry. 

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This is our 4th episode talking about all of the new technology in trucking--especially when it comes to autonomous vehicles. 

But what's the story behind what's powering the ability to use these trucks on highways without sacrificing safety? 

A key aspect to getting more autonomous vehicles on the road to help with supply chain challenges is a technology called Lidar--which I've known about for a while because of the pos...

Best practices. 

We hear that phrase a lot and on the internet and there’s no shortage of advice on the topic… in any industry. 

But have you taken the time to study not just what people say about best practices but how they actually get it done?

For today's episode, we're covering content marketing lessons from YouTuber, Mr. Beast. 

He was recently on an episode of the Joe Rogan podcast and it was a nearly 3-hour masterclass o...