Digital Dominance: Proven Marketing Strategies to Grow Your Service Business
Welcome to Digital Dominance, the podcast that empowers service-based business owners to stop struggling and start thriving online. If you run a medical clinic, plumbing company, or any service business and feel overwhelmed by SEO, websites, and digital marketing, you’re in the right place. Each week, we deliver practical, hands-on strategies designed to help you: Attract more local clients who are ready to buy Boost your online visibility without confusing jargon Build a website and marketing system that works 24/7 to grow your business Hosted by Jeffro, a digital marketer on a mission to rid the world of terrible websites, this podcast breaks down complex marketing tactics into easy, actionable steps you can implement immediately. Whether you’re just starting out or ready to scale, tune in every week and discover how to turn clicks into clients and take your business from surviving to thriving.
Episodes
Summary
In this conversation, Jeffro and Paige Velasquez-Budde discuss the critical importance of online visibility for service business leaders. They explore how executive visibility has become synonymous with credibility, the shifting expectations of consumers, particularly among younger generations, and the necessity of building trust in a digital landscape. Paige emphasizes the role of AI and LLMs in shaping discoverability and ...
Summary
In this conversation, Colin Strachan shares insights on building a magnetic personal brand through storytelling, particularly on LinkedIn. He emphasizes that anyone can create engaging content by focusing on specific, relatable experiences rather than sensational stories. Colin introduces the PISS framework, which stands for Promise, Interest, Story, and Stakes, to help structure content that resonates with audiences. He als...
Summary
In this conversation, Kira Shishkin discusses the evolving role of AI in the media landscape, highlighting both its potential benefits and the challenges it poses. She emphasizes the rapid adoption of AI by bad actors and the resulting impact on content quality, leading to a saturation of low-value information in the news media.
Takeaways
- We are in the early stages of AI's impact on media.
- AI can facilitate both positi...
Summary
In this conversation, David J Ebner discusses the current landscape of content marketing, emphasizing the overwhelming volume of content that lacks substance. He highlights the opportunity for brands to differentiate themselves by focusing on storytelling and delivering higher value to their audience.
Takeaways
- There is a sea of sameness in content marketing.
- Brands can differentiate by focusing on their story.
- Producing hig...
Summary
In this episode, Jeffro sits down with Alefiya Khoraki, founder of Nomads Marketing, to uncover how quiz funnels can outperform traditional lead magnets and transform how businesses attract and convert clients. Alefiya shares how she built a six-figure agency entirely around quiz funnels without a website and why these interactive tools aren’t just for lead generation but for segmentation, qualification, and nurturing. She b...
Summary
In this conversation, Stephen Seidel, founder of the Seidel Agency, discusses the importance of building trust and authenticity in branding. He introduces the concept of 'connection as currency' and emphasizes the significance of storytelling in creating memorable brands. Stephen shares personal anecdotes, including the 'fries at the bottom of the bag' philosophy, which highlights the value of being prese...
Summary
In this episode, Jess Jensen discusses the critical importance of establishing a digital presence for executives and business owners. She emphasizes that being invisible online is a significant risk and provides a roadmap for creating a personal brand that reflects authenticity. The conversation covers the importance of defining an audience, clarifying values, creating engaging content, and building relationships through mea...
Summary
In this conversation, Matt Putra, a fractional CFO, discusses the critical importance of financial clarity for service businesses aiming to scale. He highlights common financial blind spots, the significance of scorecards, and the balance between investing in growth and maintaining cash reserves. Matt emphasizes the need for effective financial communication within teams and provides practical steps for implementing financia...
Summary
In this conversation, Randy Warner, founder and CEO of Adhesion Co., shares his journey of scaling a business from zero to $40 million in under ten years. He discusses the importance of effective lead follow-up, automation strategies, and the common mistakes business owners make when implementing these systems. Randy emphasizes the need for ongoing monitoring and support to ensure that automation systems function effectively...
Summary
In this conversation, Miles Spencer, CEO and founder of Reflekta.ai, discusses the innovative AI platform SolTech, which allows users to have dynamic conversations with digital recreations of their deceased loved ones. He shares his personal journey and the emotional aspects of creating such a sensitive product, as well as the marketing strategies employed to reach potential users. The discussion also touches on the ethical ...
Summary
In this episode, Jeffro speaks with Jason Hennessey, an SEO expert, about the evolving landscape of SEO in 2025, the impact of AI on search results, and the importance of balancing organic and paid marketing strategies. They discuss the long-term nature of SEO, the differences between content that ranks and content that converts, innovative backlink strategies, and common myths surrounding SEO. Jason emphasizes the need for ...
Summary
In this conversation, Jeffro and Christian Ray Flores explore the significance of personal branding for service business owners. They discuss how personal stories can be leveraged as powerful business assets, the importance of authenticity in branding, and the integration of personal experiences into a unique brand identity. The discussion also touches on the role of AI in enhancing personal branding efforts, the balance bet...
Summary
In this conversation, Jeffro and Derek Osgood discuss the evolution of AI, particularly focusing on agentic AI, which allows non-technical teams to automate workflows by simply providing instructions. Derek explains the differences between traditional AI tools and agentic AI, emphasizing the importance of true automation and how it can be applied in service businesses. They explore the practicalities of setting up agentic wo...
Summary
In this conversation, Jeffro and Adam O'Connor discuss the transformative power of outsourcing for small businesses. Adam shares insights on how outsourcing can help streamline operations, enhance customer experiences, and foster growth without overwhelming business owners. They explore practical steps for starting outsourcing, the importance of building trust with remote teams, and the role of AI in enhancing productiv...
Summary
In this episode, Chris Panteli, co-founder of Linkify, discusses how local service businesses can leverage digital PR to gain media coverage that enhances their credibility and drives revenue. He explains the concept of expert quote link building, the importance of having a strong online presence, and how to effectively pitch to journalists. Chris also highlights the value of backlinks from reputable media sources and the ro...
Summary
In this conversation, Jeffro and Tom Jacobs discuss the evolving landscape of SEO, emphasizing its transition from a technical background task to a strategic go-to-market function. They explore the impact of AI on search results, the increasing importance of brand reputation, and the need for businesses to adapt their strategies in light of changing consumer behavior. The discussion also highlights the challenges faced by sm...
Summary
In this conversation, Jeff Greenfield, CEO of Provolytics, discusses the challenges of marketing attribution in a cookie-less world. He explains the impact of third-party cookies on advertising, the importance of understanding customer behavior, and how to effectively measure marketing efforts. The discussion also covers the rise of retail media, the need for a unified data approach, and the future role of AI in marketing st...
Summary
In this episode, Jeffro and Jim Weldon discuss the critical importance of being in the right market ('river') for business success, the distinctions between serial and professional entrepreneurs, and the significance of cash flow. They explore common mistakes in sales strategies, particularly founder-led sales, and how AI tools can enhance lead generation and marketing efforts. Jim shares insights on setting up AI ...
Summary
In this conversation, Nicole Powell, a certified brand strategist and neuromarketer, discusses the importance of merging creativity with data to create powerful brand connections. She emphasizes the need for businesses to understand customer psychology and the emotional drivers behind consumer behavior. Nicole shares insights on how to effectively gather customer feedback, the significance of authenticity in branding, and th...
Summary
In this episode of Digital Dominance, Jeffro sits down with Dave Burnett, founder of AOK Marketing, to discuss performance-first digital advertising and how businesses can scale campaigns without wasting budget. Dave highlights the often-overlooked foundation of correct tracking, the role of ad relevance and landing page alignment in lowering costs, and creative strategies for inexpensive keyword targeting. The conversation ...
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