Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

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In this conversation, Nicole Powell, a certified brand strategist and neuromarketer, discusses the importance of merging creativity with data to create powerful brand connections. She emphasizes the need for businesses to understand customer psychology and the emotional drivers behind consumer behavior. Nicole shares insights on how to effectively gather customer feedback, the significance of authenticity in branding, and th...

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In this episode of Digital Dominance, Jeffro sits down with Dave Burnett, founder of AOK Marketing, to discuss performance-first digital advertising and how businesses can scale campaigns without wasting budget. Dave highlights the often-overlooked foundation of correct tracking, the role of ad relevance and landing page alignment in lowering costs, and creative strategies for inexpensive keyword targeting. The conversation ...

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In this episode of Digital Dominance, Jeffro talks with Ken Rapp, CEO of Blustream, about how service-based businesses can turn a one-time sale into long-term client relationships. Ken shares strategies for post-sale engagement, emphasizing personalization without crossing privacy lines, delivering value beyond the invoice, and leveraging zero-party data to create meaningful, ongoing interactions. They explore the balance be...

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In this episode of Digital Dominance, Jeffro welcomes Stephen Sakach, founder of aiCMO.io and Zero Company. With three decades of experience spanning digital media, journalism, and marketing strategy, Stephen shares his mission to help SMBs build emotionally resonant campaigns using AI, not for efficiency alone, but for empathy. He introduces his BLISS methodology, focusing on infusing Build Love Into Scalable Systems. If yo...

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In this episode, Jeffro sits down with Jeff Wenberg of Offer Evolution to uncover the real reasons why funnels stop converting and why the problem usually isn’t the funnel itself. They dive deep into the concept of “the clarity gap” in messaging, which repels cold traffic and stalls growth. Jeff shares how even great offers can fail when communication isn’t clear, and how crafting “enrollment stories” at each funne...

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In this episode of Digital Dominance, Jeffro welcomes Emmy-winning journalist and business storytelling expert Bofta Yimam, founder of StoryLead, to discuss why visibility is earned—not bought and how business owners can use storytelling to build trust, drive influence, and grow their income. Bofta shares the difference between strategic visibility and just making noise, the power of transformational moments, and h...

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In this episode of Digital Dominance, Jeffro interviews Andy Seeley, who runs two agencies, the Creatively Disruptive and Ashworth Strategy and the AI‑powered CRM CHI. Andy shares how to build a business that supports your life instead of consuming it. He challenges the “technician mindset,” explains how to delegate effectively, and shows how valuing your time leads to real growth. He also dives into how AI (via CHI) can fas...

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In this episode of Digital Dominance, Jeffro interviews RJon Robins, an attorney-turned-entrepreneur who built multiple eight-figure businesses by helping service-based business owners, especially lawyers run their firms like real businesses. RJon opens up about going broke despite being an expert in business systems and shares hard-earned wisdom on profitability, mindset, and marketing. This episode covers how personal prob...

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In this conversation, Matt Diamante discusses the importance of SEO and digital marketing strategies for small businesses. He emphasizes the need for proper keyword usage, the relevance of SEO in the age of AI, and the significance of creating helpful content. Matt also shares insights on future-proofing marketing efforts, building an omnichannel presence, and effective content creation strategies. He highlights the importa...

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In this episode of Digital Dominance, Jeffro interviews Michael 'Buzz' Buzinski, founder of Buzzworthy Marketing, who shares insights on how B2B businesses can improve their marketing strategies. Buzz emphasizes the importance of focusing on a specific target audience, the significance of the Perfectly Profitable Prospect Profile (P3P), and the Rule of 26, which outlines three key metrics that can double revenue. T...

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In this episode, Jeffro and Steven Schneider discuss the evolving landscape of SEO in the age of AI, emphasizing the importance of adapting strategies to remain visible and viable. They explore how businesses can build authority through backlinks and quality content, the significance of EAT (Experience, Authority, Trustworthiness) in SEO, and effective backlink strategies. Steven also shares insights on where small...

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In this conversation, Jeffro and Lauren discuss strategies for building an audience, the importance of consistency in marketing, and how to leverage AI for creative marketing and customer service. They emphasize the need for businesses to focus on long-term strategies rather than short-term wins, the significance of capturing customer information, and the potential of AI to enhance marketing efforts. Lauren shares ...

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In this episode, Tim Bradley, co-founder of Pennant Video, shares insights on how service-based businesses can leverage video to build trust, educate prospects, and convert interest into action. With nearly two decades of experience helping B2B brands like Cisco and Hitachi, Tim discusses when to start thinking about video, the video marketing trifecta, and how businesses can use video as part of their customer journey. He a...

After working on hundreds of websites, I've seen the same problems—and the same missed opportunities—over and over again.

In this video, I’m sharing 37 brutally honest lessons I’ve learned about what makes a website actually work for service-based businesses.

Whether you’re a roofer, a therapist, or a consultant, these lessons will help you:

• Stop losing leads from a bad website
• Build trust with your visitor...

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In this episode, Christine Blosdale, a five-time bestselling author, media personality, and expert authority coach, discusses how entrepreneurs can rise above the competition and build undeniable authority in their niches. Christine shares her insights on overcoming imposter syndrome, the importance of authenticity, and how branding can help entrepreneurs stand out. She emphasizes the need to get external feedback ...

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In this episode of Digital Dominance, Jeffro interviews Frederick Weiss, a seasoned marketing executive, about the importance of human connection in marketing, even in the age of social media algorithms and AI-generated content. Frederick, who currently leads marketing at Snet Communications and is the author of a book on confidence and collaboration, emphasizes how businesses can break free from algorithmic traps by focusin...

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In this episode, Erik Huberman, founder and CEO of Hawke Media, discusses the evolving landscape of marketing in the age of AI. He emphasizes the importance of leveraging AI tools while maintaining a human touch in service businesses. Erik shares insights on common marketing mistakes, the significance of tracking performance, and introduces the Hawke Method, which focuses on awareness, nurturing, and trust. He also...

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In this episode of Digital Dominance, host Jeffro interviews William Milliken, founder of SwoopScoop, a successful dog poop removal service. William shares his journey from a joke idea to a multimillion-dollar business, emphasizing the importance of smart marketing, particularly through Facebook ads and community engagement. He discusses the challenges and successes of scaling operations, managing employees, and th...

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In this episode, Jeffro and Bill Beutler discuss the significance of Wikipedia for brands, particularly in the context of SEO and reputation management. They explore the challenges smaller businesses face in gaining visibility on the platform, the importance of notability, and the strict guidelines surrounding edits. Bill shares insights on how to navigate Wikipedia effectively, manage negative coverage, and build ...