March 31, 2025 • 13 mins
Unlock the secrets to skyrocketing your sales strategy with live shopping—an innovative approach transforming online retail. Ever wondered how to harness the power of social media to democratize traditional sales channels? This episode is your roadmap, featuring actionable insights on crafting compelling live shopping events. From pre-event preparation to content planning and technical execution, we reveal the critical steps necessary to captivate audiences. With real-world examples and compelling statistics, discover how urgency can turbocharge conversion rates and drive sales growth. Prepare to step up your sales game with strategies like creating buzz-worthy countdowns and engaging interactions that keep your audience hooked.
Join us as we unveil the magic behind maximizing live shopping success with time-sensitive deals and exclusive offers that trigger impulse buys. We emphasize the significance of showcasing products in action and customizing discount codes for precise sales tracking. As we explore various industries, you'll see how live selling benefits both products and services while creating valuable marketing assets. Plus, get insider tips for leveraging live streaming during major sales events like Black Friday and Cyber Monday. With James eager to test these strategies, this episode promises a treasure trove of ideas to elevate your brand's live shopping approach. Don't miss out on this chance to master the dynamic world of live shopping and turn your viewers into loyal customers.
The Digital Horizons Podcast is hosted by:
James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Because that was probably going to be the most
important part, because justswitching on your phone and
going live and deciding you wantto start selling something is
probably not going to go the wayyou want it.
Welcome back to DigitalHorizons.
Today, we are going to betalking about five shopping
strategies.
Speaker 2 (00:15):
Yeah, I think this is an exciting approach to
generating sales quickly andengaging your audience, but it's
a bit of a challenge for a lotof clients to figure out how to
get into it, how to start doingit.
So we're going to jump intosome approaches of how you can
start doing live shopping orgoing live on social platforms
to display and share and showyour products for sale.
Speaker 1 (00:38):
Yeah, and I mean I can sympathize with people
because that would be like usdoing a live podcast.
Yeah, and the amount of timeswe make mistakes and cut out,
and go through.
So I couldn't imagine being like, all right, cool, let's just
sit and do this live, yeah,which we may try and do one day
in the future, but it definitelywould be a I guess it would be
a bit of a daunting task to takeon.
So, by providing a bit ofinformation about why you want
(01:00):
to do it, potentially the upsidecould be worthwhile over the
fear of doing it.
So a few stats that we havehere overall so $50 million was
done in 2023, with theprojection of 30% increase by
2025, by the end of 2025.
Speaker 2 (01:17):
So a massive volume of sales that are occurring,
that's US dollars.
Speaker 1 (01:20):
So conversion rates up to 30%, with 23% of people
who are viewed making purchasesand then, following on that, 34%
of people that are makingpurchases after the event and
35% of people following the pagethat they've come across that's
doing the live sales event.
So this sort of is showing thatthe power of what this live
shopping can look like.
And just on Black Friday lastyear that passed, there was
(01:44):
recorded $100 million of salesthat went through on Black
Friday for the day.
So just showing this is just areally powerful channel.
But it's not going to be theeasiest one to get going.
So we're going to run throughsome strategies about how to get
prepared and how you can goabout it to make sure you get
the most out of going live forshopping.
Speaker 2 (02:00):
Yeah, Some of those conversion figures you shared
are really powerful and I guessshould be a good incentive to
give this a go.
They're quite magic in terms ofwhat we'd see from a typical
e-com conversion rate from adsor a not a static but a single
post of a video.
So I think it's definitely wellworth trying, and if you can
(02:22):
crack the code of how to do itcomfortably, then you might gain
access to a lot of additionalrevenue.
Speaker 1 (02:29):
Yeah, and I guess the key to it is the urgency,
Because when you're on thereyou're saying here is a code or
here is an offer that is onlyavailable while we're live or
for the next 24 hours orwhatever it is.
Typically, if you do your BlackFriday sale or whatever kind of
sale, normally it's running fora while.
But if you're only running asale that is only active for a
while.
People are watching.
Right now you're going to seehigh conversion rates because
there's a level of urgency thatyou just don't see in other
(02:51):
channels.
Speaker 2 (02:51):
Yeah, and look, this isn't a new approach.
It's just new to social medialike Denos, direct and the live
shopping channels and networks.
They've worked for decadesbecause of that offer buy now,
call now and convert and you'llget this offer before it runs
out and you're watching theproduct be showcased or used, so
(03:12):
you're confident in what you'regetting and you've got that
push to buy now.
It's just democratized thatshopping channel by making it
possible for you to go live onyour own network and your own
platform 100%.
Speaker 1 (03:25):
So looking at, I guess, getting ready.
If you were looking to do yourown one, we want to first look
at what we're preparing for it,because that was probably going
to be the most important part,because just switching on your
phone and going live anddeciding you want to start
selling something is probablynot going to go the way you want
it.
So, making sure that you areprepared, so you're going to be
planning out your content,making sure that your setup is
correct, like, do a trial, makesure that, yeah, everything's
(03:46):
working, because the last thingyou want to do, because the next
point, is make sure you've gotyou're announcing it.
That's going to happen as well.
Yeah, so you don't want to gothrough the process of all right
, cool, building a bit of hypeand say, hey look, we're going
to run this live sales event,it's going to be on x day, and
then you go turn all the shit onand then nothing works.
Speaker 2 (04:00):
Yes, that's right.
Speaker 1 (04:01):
So, having a bit of a plan, have a test run, trial it
.
Make sure the things are goingright, plan the content that
you're going to do, make sureyou've got coupons, make sure
you've got landing pages andlinks and everything else that
you need to make sure you cancapture sales, test them, make
sure they're working and thenfor the lead up, build some hype
around it.
Make sure there are posts going.
People know that, hey, on thisdate, at this time, be ready,
(04:23):
because we are going to beoffering something special to
our customer base and ideally,that's going to give you the
ability to actually attractpeople on there, because the
more people that join, the morepeople that share it, the more
people you're going to have joinyour overall live and generate
more revenue.
Speaker 2 (04:34):
Yeah, so one of the tips we've got here is create a
countdown.
It isn't ideal to just hopethat the going live will attract
everybody.
You want to have people waitingfor it or gearing up for it or
ready to convert, but they'rejust waiting to see what offers
are going to be promoted on thislive stream.
Speaker 1 (04:52):
That's right, and we are finding, though, that the
channels are really promotinglive videos, because they are
wanting people to do it more andbecause it's a really underused
function of the social mediachannels.
So if you do go live, you canexpect to get so much more reach
than what you would get on atypical campaign or typical post
.
Speaker 2 (05:08):
One other suggestion for planning is it's going to be
okay to repeat a bit of yourdemonstration, but don't just
have two to three minutes worthof content or things to talk
about.
Practice and plan out howyou're going to demonstrate it.
Say, if it's a block of knives,let's say you've got different
things to be using differentways of showcasing the product,
(05:31):
and then create a series ofclient or customer questions
that you can have ready in caseno one asks you anything.
So you can start sort of behitting those FAQs and have your
promos ready, your clientquestions ready, your sort of
key product information ready togo, and then run through and
see how long it takes you andthen how you can vary it if you
(05:52):
do another demonstration.
Speaker 1 (05:53):
That's right and from tests and from what the
strategies we've seen, work isnormally around 40 minutes or
more is what you want to behitting.
You don't want to just be onthere for three minutes because
by the time you get on there, noone's just showing up and then
you're done.
Nothing's going to work there.
You need to have an extendedperiod because you need people
to be on there.
They need to be engaging, needto be asking questions and
getting people involved, becausethis is what's then going to
(06:14):
attract more people to watch andbuild the audience.
Speaker 2 (06:17):
No, that's good.
Okay, so at least 40 minutes.
The next one?
We've hinted at it, but it'soffers and exclusive deals that
are only available for thatperiod of the live stream, yes.
Speaker 1 (06:28):
So make sure it's time sensitive.
Don't just go out with yourwelcome 10 promo code on your
live stream because everyone isgoing to know that that's going
to expire never.
So make sure you have veryspecific offers that you are
offering throughout and that arereally going to end, because
you want to have that thing.
So if you want to do this againin a future time, you want
people to believe that hey, I amonly going to be able to get
(06:48):
access to this, and this couldbe product bundles, it could be
discount codes, it could beupsells, it could be all kinds
of things that you can do to addvalue.
But you need to make sure it'slimited time and you need to
make sure there is value andgood value to your customers
that they're going to want topurchase within a short
timeframe.
It needs to be an impulse buy.
Speaker 2 (07:02):
Yeah, absolutely, and I think having a custom
discount code allows you totrack how many sales you got
specifically from that livestream.
So if it's like live 30 for a30% discount, you can see wow,
that's the outcome of theactivity that we were just
running online.
Yes, the next tip is toshowcase the products in action.
It's really a demonstration anda proof that the product works,
(07:24):
does what it says it'll do onthe box, gives people the
confidence in whatever yourproduct is so that they can feel
comfortable impulse buying itand this goes back to what you
mentioned before about havingsome questions ready.
Speaker 1 (07:36):
but ideally you want to get people to engage and ask
questions within your comments,because that's going to give you
the ability to then, I guess,get in front of any objections
people might have to purchasing.
And if you've got thempreloaded or you've got friends
or family or whoever that canget on just to ask those
questions, if you know that theyare things that people may want
to know about your product ormay stop people from purchasing,
make sure you've got them linedup so you can answer them and
(07:57):
address them on the live feed.
Speaker 2 (07:58):
Moving into interacting with your audience.
So this is a really importantpart of the live selling
platform.
You should have either an iPador a laptop or the phone there,
with the viewers, comments orquestions popping up, so you can
tackle those.
In the moment I saw a reallygood live feed from a property
(08:21):
buyer who was actually lookingat everyone's comments and now
putting in their ideal propertyinvestment address and asking
him to grade it or judge it.
Some people had just bought aninvestment property, others were
thinking of buying aninvestment property somewhere,
and he would get the address andgo all right, I'm going to do
this address first, that addressnext, and then he would go
(08:42):
through and do his approach ofhere's what I think about that
property.
Here's its growth rate over thelast 10 years.
It's potentially maxed out.
I would or wouldn't buy it, andhere's why Next one.
So it was very interactive.
People are getting reallyexcited.
They're wanting to put theirown addresses in there to see
what he thought.
And he didn't have an actualproduct to sell, it was services
(09:02):
, but it was just showcasing howwell that engagement with the
audience can keep a liveaudience there and wanting to
see what he talks about next.
Speaker 1 (09:11):
Well, when we're talking about live shopping here
, whilst I guess the first thingthink of is you're down as
direct in any of these kind ofshopping channel things, but
this is definitely not the case,because anything from a
service-based to digitalproducts, to anything that can
be sold on an offer in a shorttime period For example, for a
digital marketing agency likeourselves we could be there
doing audits of ad accounts, wecould be doing website audits,
whatever it is, and that's goingto create some interaction with
(09:33):
people, just as your realestate example there was, and
then, at the end of it, have,all throughout the thing, have
an offer of hey look, if youwant to work with us, we're
offering X deal for this period.
Sign up now.
This can be used for alldifferent services or all kinds
of businesses across socialmedia platforms.
Speaker 2 (09:47):
And I think to reiterate that little bit of
fear that I just got in mystomach at the thought of doing
a live for my agency.
I can imagine it's a reallyhard thing to overcome for, you
know, people with products andwanting to try this thing.
I just thought about going livethen and going, oh God, imagine
auditing something, live oryeah.
Speaker 1 (10:06):
And you spend a lot of your day doing a bit of sales
.
Yeah, that's right.
Speaker 2 (10:09):
Yeah, and it's just my usual day-to-day job, so yeah
.
Speaker 1 (10:13):
So once you've finished, once you've gone
through your live process, youneed to make sure that you're
saving a version of this.
I feel like it would be a bigwaste if you hadn't done this
and being prepared to do thatand make sure you don't just hit
the button that deletes it, butthen promote it Like this is
something that you can use againand again, even for if you plan
to do this again, you want tomake sure that you have
(10:33):
something to promote it.
So you could be like hey look,this is our last one.
Look at all these people thatjoined, Look at all this great
offers and stuff that we wentthrough.
Speaker 2 (10:41):
So that way you can use it as promotional material
for your next one.
Yeah, and look, and if you'restarting out with lives and you
don't get a huge volume ofpeople on the live, at least
you're going to have an assetthat you can use for ads later.
That's right.
Speaker 1 (11:00):
So you're to understand how did this actually
have as a performance campaign?
Because really that's what itis for generating sales for your
business and then being able tolearn all right, well, maybe we
sold more of X, we spent toomuch time on this other product
that no one even wanted, maybethis offer wasn't strong enough.
But having a look and analyzingwhat it is that you did, what
worked, what didn't, and thenmaking sure for the second one
or the following ones, that youare continually optimizing and
improving, yeah, 100% agree.
Speaker 2 (11:27):
And I think having a custom offer code but also
monitoring the uplift in sales.
Like some of those stats yougave, people were buying well
after the live had ended, youknow, in the days and weeks
following.
So monitoring the uplift inyour sales following that even
not on the promo code because itwould have expired and making
sure when you can integrate yourlive platform, whether it be
Meta or TikTok with yourshopping platform, you do have
(11:51):
that sort of cross-domaintracking or that ability to
track.
Tiktok Shop isn't live here inAustralia yet, but you can still
go live on that platform and dolive shopping demonstrations.
You don't need to wait forTikTok Shop to get that tracking
integration.
So definitely make sure you'reready to review the process and
(12:12):
say, well, was it a success?
But don't get disheartenedafter the first one.
Speaker 1 (12:16):
You've sort of got to build up the muscle of doing
this live activity and you'llget better and better as you go
on, I think, yeah, and beingthat when we're releasing this,
it's currently February, butthinking about well, this Black
Friday stats was unbelievable.
So, I guess if you have theopportunity to be able to do it
a few times in the lead up tothe big sales events at the end
of the year, this could be areally strong part of your
strategy when it does come toBlack Friday, cyber Monday,
(12:38):
weekend yeah, really takingadvantage of it and drawing the
most out of that Black Fridayweekend.
Speaker 2 (12:44):
All right, well, that's going live and selling
with live streams.
I wonder if we're going to trythat soon.
Speaker 1 (12:50):
James, I'm definitely going to give it a go.
I'll wait till you do it.
I'll find something to sellthem.
We'll give it a go and we'llrun an offer and see how it goes
and we'll report back on thatCool We'll be back with brand
news.
Speaker 2 (13:02):
That's it for Digital Horizons this week.
Thanks for watching, cheers.
Because that was probably going to be the most
important part, because justswitching on your phone and
going live and deciding you wantto start selling something is
probably not going to go the wayyou want it.
Welcome back to DigitalHorizons.
Today, we are going to betalking about five shopping
strategies.
Speaker 2 (00:15):
Yeah, I think this is an exciting approach to
generating sales quickly andengaging your audience, but it's
a bit of a challenge for a lotof clients to figure out how to
get into it, how to start doingit.
So we're going to jump intosome approaches of how you can
start doing live shopping orgoing live on social platforms
to display and share and showyour products for sale.
Speaker 1 (00:38):
Yeah, and I mean I can sympathize with people
because that would be like usdoing a live podcast.
Yeah, and the amount of timeswe make mistakes and cut out,
and go through.
So I couldn't imagine being like, all right, cool, let's just
sit and do this live, yeah,which we may try and do one day
in the future, but it definitelywould be a I guess it would be
a bit of a daunting task to takeon.
So, by providing a bit ofinformation about why you want
(01:00):
to do it, potentially the upsidecould be worthwhile over the
fear of doing it.
So a few stats that we havehere overall so $50 million was
done in 2023, with theprojection of 30% increase by
2025, by the end of 2025.
Speaker 2 (01:17):
So a massive volume of sales that are occurring,
that's US dollars.
Speaker 1 (01:20):
So conversion rates up to 30%, with 23% of people
who are viewed making purchasesand then, following on that, 34%
of people that are makingpurchases after the event and
35% of people following the pagethat they've come across that's
doing the live sales event.
So this sort of is showing thatthe power of what this live
shopping can look like.
And just on Black Friday lastyear that passed, there was
(01:44):
recorded $100 million of salesthat went through on Black
Friday for the day.
So just showing this is just areally powerful channel.
But it's not going to be theeasiest one to get going.
So we're going to run throughsome strategies about how to get
prepared and how you can goabout it to make sure you get
the most out of going live forshopping.
Speaker 2 (02:00):
Yeah, Some of those conversion figures you shared
are really powerful and I guessshould be a good incentive to
give this a go.
They're quite magic in terms ofwhat we'd see from a typical
e-com conversion rate from adsor a not a static but a single
post of a video.
So I think it's definitely wellworth trying, and if you can
(02:22):
crack the code of how to do itcomfortably, then you might gain
access to a lot of additionalrevenue.
Speaker 1 (02:29):
Yeah, and I guess the key to it is the urgency,
Because when you're on thereyou're saying here is a code or
here is an offer that is onlyavailable while we're live or
for the next 24 hours orwhatever it is.
Typically, if you do your BlackFriday sale or whatever kind of
sale, normally it's running fora while.
But if you're only running asale that is only active for a
while.
People are watching.
Right now you're going to seehigh conversion rates because
there's a level of urgency thatyou just don't see in other
(02:51):
channels.
Speaker 2 (02:51):
Yeah, and look, this isn't a new approach.
It's just new to social medialike Denos, direct and the live
shopping channels and networks.
They've worked for decadesbecause of that offer buy now,
call now and convert and you'llget this offer before it runs
out and you're watching theproduct be showcased or used, so
(03:12):
you're confident in what you'regetting and you've got that
push to buy now.
It's just democratized thatshopping channel by making it
possible for you to go live onyour own network and your own
platform 100%.
Speaker 1 (03:25):
So looking at, I guess, getting ready.
If you were looking to do yourown one, we want to first look
at what we're preparing for it,because that was probably going
to be the most important part,because just switching on your
phone and going live anddeciding you want to start
selling something is probablynot going to go the way you want
it.
So, making sure that you areprepared, so you're going to be
planning out your content,making sure that your setup is
correct, like, do a trial, makesure that, yeah, everything's
(03:46):
working, because the last thingyou want to do, because the next
point, is make sure you've gotyou're announcing it.
That's going to happen as well.
Yeah, so you don't want to gothrough the process of all right
, cool, building a bit of hypeand say, hey look, we're going
to run this live sales event,it's going to be on x day, and
then you go turn all the shit onand then nothing works.
Speaker 2 (04:00):
Yes, that's right.
Speaker 1 (04:01):
So, having a bit of a plan, have a test run, trial it
.
Make sure the things are goingright, plan the content that
you're going to do, make sureyou've got coupons, make sure
you've got landing pages andlinks and everything else that
you need to make sure you cancapture sales, test them, make
sure they're working and thenfor the lead up, build some hype
around it.
Make sure there are posts going.
People know that, hey, on thisdate, at this time, be ready,
(04:23):
because we are going to beoffering something special to
our customer base and ideally,that's going to give you the
ability to actually attractpeople on there, because the
more people that join, the morepeople that share it, the more
people you're going to have joinyour overall live and generate
more revenue.
Speaker 2 (04:34):
Yeah, so one of the tips we've got here is create a
countdown.
It isn't ideal to just hopethat the going live will attract
everybody.
You want to have people waitingfor it or gearing up for it or
ready to convert, but they'rejust waiting to see what offers
are going to be promoted on thislive stream.
Speaker 1 (04:52):
That's right, and we are finding, though, that the
channels are really promotinglive videos, because they are
wanting people to do it more andbecause it's a really underused
function of the social mediachannels.
So if you do go live, you canexpect to get so much more reach
than what you would get on atypical campaign or typical post
.
Speaker 2 (05:08):
One other suggestion for planning is it's going to be
okay to repeat a bit of yourdemonstration, but don't just
have two to three minutes worthof content or things to talk
about.
Practice and plan out howyou're going to demonstrate it.
Say, if it's a block of knives,let's say you've got different
things to be using differentways of showcasing the product,
(05:31):
and then create a series ofclient or customer questions
that you can have ready in caseno one asks you anything.
So you can start sort of behitting those FAQs and have your
promos ready, your clientquestions ready, your sort of
key product information ready togo, and then run through and
see how long it takes you andthen how you can vary it if you
(05:52):
do another demonstration.
Speaker 1 (05:53):
That's right and from tests and from what the
strategies we've seen, work isnormally around 40 minutes or
more is what you want to behitting.
You don't want to just be onthere for three minutes because
by the time you get on there, noone's just showing up and then
you're done.
Nothing's going to work there.
You need to have an extendedperiod because you need people
to be on there.
They need to be engaging, needto be asking questions and
getting people involved, becausethis is what's then going to
(06:14):
attract more people to watch andbuild the audience.
Speaker 2 (06:17):
No, that's good.
Okay, so at least 40 minutes.
The next one?
We've hinted at it, but it'soffers and exclusive deals that
are only available for thatperiod of the live stream, yes.
Speaker 1 (06:28):
So make sure it's time sensitive.
Don't just go out with yourwelcome 10 promo code on your
live stream because everyone isgoing to know that that's going
to expire never.
So make sure you have veryspecific offers that you are
offering throughout and that arereally going to end, because
you want to have that thing.
So if you want to do this againin a future time, you want
people to believe that hey, I amonly going to be able to get
(06:48):
access to this, and this couldbe product bundles, it could be
discount codes, it could beupsells, it could be all kinds
of things that you can do to addvalue.
But you need to make sure it'slimited time and you need to
make sure there is value andgood value to your customers
that they're going to want topurchase within a short
timeframe.
It needs to be an impulse buy.
Speaker 2 (07:02):
Yeah, absolutely, and I think having a custom
discount code allows you totrack how many sales you got
specifically from that livestream.
So if it's like live 30 for a30% discount, you can see wow,
that's the outcome of theactivity that we were just
running online.
Yes, the next tip is toshowcase the products in action.
It's really a demonstration anda proof that the product works,
(07:24):
does what it says it'll do onthe box, gives people the
confidence in whatever yourproduct is so that they can feel
comfortable impulse buying itand this goes back to what you
mentioned before about havingsome questions ready.
Speaker 1 (07:36):
but ideally you want to get people to engage and ask
questions within your comments,because that's going to give you
the ability to then, I guess,get in front of any objections
people might have to purchasing.
And if you've got thempreloaded or you've got friends
or family or whoever that canget on just to ask those
questions, if you know that theyare things that people may want
to know about your product ormay stop people from purchasing,
make sure you've got them linedup so you can answer them and
(07:57):
address them on the live feed.
Speaker 2 (07:58):
Moving into interacting with your audience.
So this is a really importantpart of the live selling
platform.
You should have either an iPador a laptop or the phone there,
with the viewers, comments orquestions popping up, so you can
tackle those.
In the moment I saw a reallygood live feed from a property
(08:21):
buyer who was actually lookingat everyone's comments and now
putting in their ideal propertyinvestment address and asking
him to grade it or judge it.
Some people had just bought aninvestment property, others were
thinking of buying aninvestment property somewhere,
and he would get the address andgo all right, I'm going to do
this address first, that addressnext, and then he would go
(08:42):
through and do his approach ofhere's what I think about that
property.
Here's its growth rate over thelast 10 years.
It's potentially maxed out.
I would or wouldn't buy it, andhere's why Next one.
So it was very interactive.
People are getting reallyexcited.
They're wanting to put theirown addresses in there to see
what he thought.
And he didn't have an actualproduct to sell, it was services
(09:02):
, but it was just showcasing howwell that engagement with the
audience can keep a liveaudience there and wanting to
see what he talks about next.
Speaker 1 (09:11):
Well, when we're talking about live shopping here
, whilst I guess the first thingthink of is you're down as
direct in any of these kind ofshopping channel things, but
this is definitely not the case,because anything from a
service-based to digitalproducts, to anything that can
be sold on an offer in a shorttime period For example, for a
digital marketing agency likeourselves we could be there
doing audits of ad accounts, wecould be doing website audits,
whatever it is, and that's goingto create some interaction with
(09:33):
people, just as your realestate example there was, and
then, at the end of it, have,all throughout the thing, have
an offer of hey look, if youwant to work with us, we're
offering X deal for this period.
Sign up now.
This can be used for alldifferent services or all kinds
of businesses across socialmedia platforms.
Speaker 2 (09:47):
And I think to reiterate that little bit of
fear that I just got in mystomach at the thought of doing
a live for my agency.
I can imagine it's a reallyhard thing to overcome for, you
know, people with products andwanting to try this thing.
I just thought about going livethen and going, oh God, imagine
auditing something, live oryeah.
Speaker 1 (10:06):
And you spend a lot of your day doing a bit of sales
.
Yeah, that's right.
Speaker 2 (10:09):
Yeah, and it's just my usual day-to-day job, so yeah
.
Speaker 1 (10:13):
So once you've finished, once you've gone
through your live process, youneed to make sure that you're
saving a version of this.
I feel like it would be a bigwaste if you hadn't done this
and being prepared to do thatand make sure you don't just hit
the button that deletes it, butthen promote it Like this is
something that you can use againand again, even for if you plan
to do this again, you want tomake sure that you have
(10:33):
something to promote it.
So you could be like hey look,this is our last one.
Look at all these people thatjoined, Look at all this great
offers and stuff that we wentthrough.
Speaker 2 (10:41):
So that way you can use it as promotional material
for your next one.
Yeah, and look, and if you'restarting out with lives and you
don't get a huge volume ofpeople on the live, at least
you're going to have an assetthat you can use for ads later.
That's right.
Speaker 1 (11:00):
So you're to understand how did this actually
have as a performance campaign?
Because really that's what itis for generating sales for your
business and then being able tolearn all right, well, maybe we
sold more of X, we spent toomuch time on this other product
that no one even wanted, maybethis offer wasn't strong enough.
But having a look and analyzingwhat it is that you did, what
worked, what didn't, and thenmaking sure for the second one
or the following ones, that youare continually optimizing and
improving, yeah, 100% agree.
Speaker 2 (11:27):
And I think having a custom offer code but also
monitoring the uplift in sales.
Like some of those stats yougave, people were buying well
after the live had ended, youknow, in the days and weeks
following.
So monitoring the uplift inyour sales following that even
not on the promo code because itwould have expired and making
sure when you can integrate yourlive platform, whether it be
Meta or TikTok with yourshopping platform, you do have
(11:51):
that sort of cross-domaintracking or that ability to
track.
Tiktok Shop isn't live here inAustralia yet, but you can still
go live on that platform and dolive shopping demonstrations.
You don't need to wait forTikTok Shop to get that tracking
integration.
So definitely make sure you'reready to review the process and
(12:12):
say, well, was it a success?
But don't get disheartenedafter the first one.
Speaker 1 (12:16):
You've sort of got to build up the muscle of doing
this live activity and you'llget better and better as you go
on, I think, yeah, and beingthat when we're releasing this,
it's currently February, butthinking about well, this Black
Friday stats was unbelievable.
So, I guess if you have theopportunity to be able to do it
a few times in the lead up tothe big sales events at the end
of the year, this could be areally strong part of your
strategy when it does come toBlack Friday, cyber Monday,
(12:38):
weekend yeah, really takingadvantage of it and drawing the
most out of that Black Fridayweekend.
Speaker 2 (12:44):
All right, well, that's going live and selling
with live streams.
I wonder if we're going to trythat soon.
Speaker 1 (12:50):
James, I'm definitely going to give it a go.
I'll wait till you do it.
I'll find something to sellthem.
We'll give it a go and we'llrun an offer and see how it goes
and we'll report back on thatCool We'll be back with brand
news.
Speaker 2 (13:02):
That's it for Digital Horizons this week.
Thanks for watching, cheers.
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