January 27, 2025 • 14 mins
What happens when entertainment meets education in a seamless dance? You'll find out as we unravel the magic of edutainment, a realm where even the driest subjects transform into engaging stories. We kick things off with a deeply personal tale of overcoming confidence hurdles and how mastering the art of presentation can be a game-changer in content creation. From personal trainers making waves on TikTok with engaging nutrition tips to the innovative ways educational content is reshaping digital marketing and accounting, we explore the limitless possibilities of marrying fun with learning.
Join us as we spotlight TikTok's Adam Sullivan, a creator who brilliantly fuses humor with fitness advice, proving that education doesn't have to be boring. With the help of tools like ChatGPT, we unlock creative strategies to keep audiences hooked, including series formats, quick cuts, and interactive segments. Consistency is key, and we share how maintaining a distinct content style can build anticipation and loyalty among followers. Whether you're in law, fitness, or any field that could use a spark, this episode is packed with practical tips to elevate your content strategy and captivate your audience.
The Digital Horizons Podcast is hosted by:
James Walker - Managing Director WHD
Brian Hastings - Managing Director Nous
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
It's just getting so much more reach because people
were interested in that brandand then getting fed out content
within their feeds.
Speaker 2 (00:05):
It allows us to find something that's topical but
relevant to what we're talkingabout, and to get it out quickly
while it's newsworthy, allright.
Welcome back to DigitalHorizons version for 2025.
Welcome, james.
Speaker 1 (00:19):
Thanks, it has been a bit of a break.
You know, we were supposed tokick this off last week and I
called Brian that morning andsaid I can't do it.
And I told him there was abunch of reasons.
But the real reason was I brokemy shaving thing and it slipped
and took a huge gash out of my,out of my beard, and so I had
to go clean shaven last week forthe first time since.
Speaker 2 (00:40):
I can recall and I was like I'm not getting on
camera to do this, like I can'tdo this, just didn't have the
confidence to follow thatthrough to your first recording
of the year.
Speaker 1 (00:47):
I wasn't going to do it Like I was already a bit out
of, I guess, rhythm from doingit and I was like plus have been
.
I looked in the mirror and Ihated my face.
Speaker 2 (00:55):
So I was like I can't do this.
Speaker 1 (01:07):
Well, that makes so.
We're Digital Horizons.
It's the channel for businessowners, entrepreneurs, e-com and
Pretty much anyone else whojust wants to learn how to be
better at digital marketing,that's right, and I guess,
marketing in general.
Speaker 2 (01:12):
Yeah, we like to test out strategies and talk about
what's working for us as agencyowners and what we do with our
clients.
Speaker 1 (01:19):
So just a quick background, I guess for people
who haven't watched our episoderecently, is that I run a
digital marketing performanceagency called WHD and Brian is
also the managing director of abranding agency called Nowse.
Speaker 2 (01:32):
Yeah, that's right.
So we've been doing this job ofrunning two different agencies
for many, many years now, and welike to come together and talk
about what we've learned andwhat's working for our clients.
Today, though, Edutainment.
Yeah.
Speaker 1 (01:44):
I thought you'd stuffed your words up when you
actually suggested this topic,but it comes to be an actual
thing and, from doing moreresearch, it's stuff that we
already do.
We just hadn't put a term to it.
Speaker 2 (01:56):
In researching this, I saw so many videos where
people are like have you beenliving under a rock?
Well, you don't know aboutedutainment, then you shouldn't
be making content.
I'm like shit, I must havemissed the terminology, but it
is what we suggest or do anywayin content creation.
Potentially, we could do a lotmore of it in our content
(02:17):
creation for Digital Horizons,but effectively, in the most
simplest terms, it's makingeducational content entertaining
and just blending those twothings together.
We're going to talk about theway, but effectively, in the
most simplest terms, it's makingeducational content
entertaining and just blendingthose two things together.
We're going to talk about theways in which it works, how you
can do it, why you should do it,and take you through some
examples of people who are doingit well.
Speaker 1 (02:36):
Yeah, well, I guess the main point of it is I guess
when I'm on YouTube or if I'm oneven TikTok, I'm there for a
lot of time to learn.
I'm not there as much forentertainment.
If I'm on even TikTok, I'mthere for a lot of time to learn
.
I'm not there as much forentertainment, I'm there to
learn.
But if it can be delivered inan entertaining way, it's going
to make it much more engagingand I'm much more likely to
continue watching those videos.
So I think, when you'rethinking about the why to do it,
it's to increase yourengagement rate of your content,
(02:57):
because sometimes, like ifwe're working with, say, an
accounting firm or a law firm orsomething, some of that content
is not really the mostentertaining or most exciting
stuff.
But if you can format it in away that people will find
entertaining, it's going to havemuch better engagement, it's
going to get much better reachwithin the social platforms,
absolutely.
Speaker 2 (03:16):
We'll get into examples later, but one space I
see this delivered a lot is inPTs and nutrition-based video
content, specifically on TikTokand Instagram Reels, where quite
boring and repetitivestatements around calorie intake
and sugar and whatnot is beingdelivered by various PTs in
(03:37):
really exciting and engagingways so that you stick with them
or you follow them, because youlike the way that piece of
information managed to breakthrough your really, really low
attention span.
Yeah, and it helped you notonly come to terms with the
piece of information they'retrying to impart on you, but you
enjoyed it.
You feel like, yeah, not onlylearned something, but it was
(04:00):
fun or it was funny or it justenabled me to get to the end of
the video.
Yeah, sometimes that's achallenge.
I'm like ready to scroll at amoment's notice.
Speaker 1 (04:08):
An example of that that I've been seeing that's
coming up on my feed quite a bitin that health and fitness
space is you get guys walkingthrough the, say, woolworths or
the shopping center, thesupermarket, and they're picking
up things and go, hey, did youknow that you can get this?
And then it shows comparativeof all right.
Well, there's this option orthis option.
This option has way lesscalories, more protein, whatever
, and sort of just doing that asan ongoing series.
(04:32):
So it'd be like all right, let'sgo into the freezer section.
These are the kinds of thingsyou can get just to have a
better option in terms of yournormal selection that you would
get in the supermarket and stufflike that.
Like it's educational, but it'salso quite entertaining because
it's stuff that you can relateto and it's something that you
see in your article.
I'm probably going to buy thatnow.
Speaker 2 (04:45):
Yeah, there's one channel specifically I see on
TikTok.
I believe his name is AdamSullivan Adam Sullivan, and he
just started introducing theseover-the-top back-spinning kicks
where he knocks like a piece offood out of someone's hand and
pretends to be all the other PTson the app saying you can't eat
that if you're going to loseweight.
And I'll go shut up, yes, andthen just get into a bit of the
(05:07):
detail.
But he just structures hisvideos.
They're usually just him athome in his kitchen talking
about food and diet His $14million kitchen he just bought
the house down in Burley at themoment?
Yeah, it's incredible.
And he just sort of mosesaround his amazing house doing
spin kicks, calling peoplecunnies and I just really gelled
(05:29):
with his don't overthink it,don't overcomplicate it approach
.
But it was the introduction ofthose little gags or skits that
really brought people along forthe journey.
Yeah, it'd be great to have himon the show at one point and
see how he did it and how heintroduced it.
Speaker 1 (05:47):
But yeah, so I guess, in terms of the why I mean, we
know that you want to getcontent that's going to be
engaging and reach more peopleand hold their attention as well
.
So I think that's the reasonwhy.
So the how part, this is thepart where you know now it's so
much easier to do it thanpreviously because you've got
tools out there like ChatGPT,where you can put some input,
some prompts, and it's probablygoing to give you some good
ideas.
But how would you go about say,if you feel, hey, I'm just in a
(06:09):
boring industry, no one reallygives a shit about what I've got
to say?
How would you go about tryingto think of something creative
that is going to capturepeople's attention in an
education, entertainment style,edutainment style format?
Speaker 2 (06:21):
Yeah, it can seem quite daunting thinking all of a
sudden I have to create like afunny skit show as well as being
on camera.
I think pulling it back to somebare essentials to make your
educational content a little bitmore thrilling and engaging.
To make your educationalcontent a little bit more
thrilling and engaging, you'vedone a list on ChatGPT of well,
(06:44):
what are some things you canintroduce to your videos to do
this.
Some that I've seen that wecould start introducing or that
have gotten people a lot ofsuccess is fake interview style
skits where you just interviewyourself as two different
characters fast or engaging cuts, engaging backgrounds or sound
effects or motion to your videos.
One thing we do on DigitalHorizons that is edutainment is
(07:06):
taking our longer format videosand cutting them into five to
seven short format 40 to90-second videos with lots of
overlays, lots of sound effectsand a few more fast cuts to make
those the most engaging hooksto pull people in.
Speaker 1 (07:23):
Yeah, yep, definitely .
So I think it's the format ofhow you're going to edit out
your video is going to keeppeople engaged.
And then, I guess, the types ofcontent, and I think by doing
series as well, people startgetting familiar with that type
of thing, so they're looking for, all right, what's the next one
?
And I did a quick and we'regoing to share some of the
prompts that we use to generatesome of these responses, because
, I mean, it's just made it soeasy to be able to come up with
some really good ideas and, fromdoing this exercise, even for
(07:44):
our own research, found stuffthat we're going to actually
implement ourself on our owndigital marketing strategies.
So, for example, I, for example, and one great example that's
come up here of an idea is wouldyou click series?
So doing mock-ups of somepretty out there or average or
really badly designed ads andhaving people vote on whether
(08:05):
they would click on the ad ornot and then having questions as
to why.
Stuff like that is such a simpleidea, but that, to me, is
something that, from ourindustry and also, potentially,
people who are looking to engageour services, would be
something that they would findentertaining and educational,
absolutely.
Another one that's come up hereand this is in the accounting
side is having a would you claimit series.
So we know that accountants arealways going to be given a
(08:26):
whole bunch of random stuff thatis maybe borderline, not okay
to claim.
So having a list of things thatthey're getting sent through in
terms of receipts and stuff thatmaybe they could share, and go,
hey look, is this somethingyou'd claim or not?
And then going through theexplanation as to if it was or
wasn't, because I'm sure there'salso going to be some things in
there that people have no ideathat they couldn't claim or that
they could be claiming thatthey currently aren't, and so
(08:48):
having a would you claim itseries, I think for myself as a
business owner very educational,but also it could be
entertaining as well if it wasdone correctly.
Speaker 2 (08:55):
Yeah, especially if I'm already imagining a big
green stamp of claimed or a bigred stamp of rejected or
something after each one 100%and just, I guess.
Speaker 1 (09:04):
another example, final one which again from this
very quick prompt that I putthrough into ChatGPT, was one
around spot the error.
And so having a challengearound spot the error and
putting up, say, a profit andloss statement or an invoice and
some common errors that theaccountants are seeing within
their client's basis profit andloss and invoices Because as a
potential customer, they mightsay, hey, look, that's something
(09:25):
that's currently on my invoice.
That's a mistake, I should begetting that shit fixed up.
Speaker 2 (09:29):
And so it's still again educating people and
entertaining in the same spacethose series can help you set
something in place that youdon't have to think about a new
approach every single week whenyou're producing content.
Our brand news section it'sentertaining.
We enjoy it because we get toresearch something, we get a hot
take or a fast take onsomething that's happening in
(09:49):
the advertising or medialandscape, and overlays of the
content or the detail can be putup on screen to make sure we
get to the point sooner.
Speaker 1 (09:59):
And they just get so much more reach than our normal
content, mostly because it'saligning with other brands,
right?
So we'll do a segment on, say,adidas' AI video or rebrand of
Jaguar and those videos becauseof the brand in the content.
It's just getting so much morereach because people were
interested in that brand andthen getting fed our content
within their feeds.
Speaker 2 (10:17):
It allows us to find something that's topical but
relevant to what we're talkingabout and to get it out quickly
while it's newsworthy, yes.
The other thing I guess tip toadd to that is, if you're doing
educational content and you'retrying to keep it fast paced and
but still have people absorbthese things, use data
visualizations overlaid tosupport the information being
(10:40):
spoken about.
So if I'm talking about a graphor I'm talking about a study,
have them pop up on screen tosupport the conversation rather
than having to stop and talkthrough every little bit.
You know, in 1999, it went from10% to 20% to Just showing that
on screen, so you can just getthrough the content and keep the
video entertaining and exciting, can support in those moments,
(11:03):
especially in the would youclaim it or not, you can just
sort of put overlays of the taxrules on top rather than
stopping and reading it out.
Speaker 1 (11:12):
Yep.
So what we've done is we've puta very quick prompt into ChatGPT
, which has given us a bunch ofreally good ideas, which you
know as well.
Some of them I'd use from thestart, but then also you can
delve deeper into it because,firstly, it's giving us
different types in terms of byheadings, so it's giving
interactive content ideas,educational posts with a twist,
long form content ideas,trending content, adaptations so
it's breaking it down bydifferent styles, but then given
(11:34):
a bunch of different ideaswithin each of those different
ones, and then you could thenask it, prompt it, to then
provide more ones in the formatthat you really like.
So we will put this in thecaption, but I guess, just for
an example as to what we've puton here, give me an edutainment
content idea for a digitalmarketing agency that
specializes in performancemarketing for e-commerce, so
very specific.
So we're talking about who weare, our current client base
that we're trying to target, andalso our services or what it is
(11:56):
that we do for them, so thatway, it can then work out what
the content is that needs to beput together that's going to fit
for that audience.
Speaker 2 (12:02):
I would like to have a crack right now at doing a
little skit where I interviewmyself for 10 seconds and jump
between the seats to see if thisis even easier to do.
You reckon we could do that?
I'm just willing to watch it.
Speaker 1 (12:14):
It's my own entertainment, really, All right
let's give it a go.
Speaker 2 (12:16):
I'm going to do the one I see on punters' politics,
which always keeps meentertained.
Okay, I'll keep it short andmaybe it could be the intro, and
only in one take as well.
Speaker 1 (12:24):
So we're only going to let this happen for one take
so we'll see how this goes, andwe will play whatever comes out
of this.
Speaker 2 (12:29):
All right, I'm going to need your seat too, so I'm
going to jump between seats Okay.
Oh, I don't want to record anyvideos because no one likes them
and they're really, reallyboring and I've got a lot to say
and it's really important.
Why don't you just useedutainment?
It's way more engaging.
People love it, they'll get tothe end of your videos and it's
not that hard to do.
(12:49):
Edutainment what's that?
Edutainment to me sounds like amade up word.
Well, it's not.
Most advertisers or contentproducers are using edutainment
to cut through and retain theiraudiences.
Use this to make your boringeducational content way more
entertaining, and we've gotheaps of tips and really
exciting ways that you canintroduce it to your content
(13:10):
marketing.
Now, whoa, thanks other guy inthe skit.
That's amazing.
Speaker 1 (13:14):
All right.
Well, that was definitely afirst for Visceral Horizons.
Speaker 2 (13:16):
It's going to be interesting to see how that
turns out.
Yeah, this might just hit thecutting room floor.
Speaker 1 (13:20):
It didn't feel very I love that you were like,
knowing that it was going to beedited.
Speaker 2 (13:25):
You ran from your seat like people were going to
be waiting.
Speaker 1 (13:29):
I wish we had the full thing of just watching you
run back and forth from seats.
Speaker 2 (13:32):
Yeah, look, I'm sure we'll see some of that edited in
as well.
Yeah, all it in as well, yeah.
Speaker 1 (13:36):
All right.
Well, that's good.
Thanks for joining us today.
For Digital Horizons, we'vebeen really looking forward to
getting back into the swing ofthings.
And for 2025.
We've got a whole bunch of newcontent lined up.
For this year, we are going tobe focusing a lot more on
bringing, I guess, some moreindustry expert guests outside
of the two of us to also adddifferent opinions and different
, I guess, perspectives to thedigital marketing industry and
(13:57):
also for what's upcoming in sortof AI tech tools.
Speaker 2 (13:59):
Yeah, I'm really looking forward to this year.
We've got a lot of excitingthings on the horizon and it's
going to enrich the stuff that'sworking really well at the
moment.
So you'll see more brand newstests, more tool reviews.
We'll try to take that forwardfurther and really implement
them and give feedback on whatworked and get great guests on
the show that really, you know,enrich what we're talking about
(14:20):
and really enrich the content ofthe day.
Well, thanks for watching.
That's Digital Horizons.
It's just getting so much more reach because people
were interested in that brandand then getting fed out content
within their feeds.
Speaker 2 (00:05):
It allows us to find something that's topical but
relevant to what we're talkingabout, and to get it out quickly
while it's newsworthy, allright.
Welcome back to DigitalHorizons version for 2025.
Welcome, james.
Speaker 1 (00:19):
Thanks, it has been a bit of a break.
You know, we were supposed tokick this off last week and I
called Brian that morning andsaid I can't do it.
And I told him there was abunch of reasons.
But the real reason was I brokemy shaving thing and it slipped
and took a huge gash out of my,out of my beard, and so I had
to go clean shaven last week forthe first time since.
Speaker 2 (00:40):
I can recall and I was like I'm not getting on
camera to do this, like I can'tdo this, just didn't have the
confidence to follow thatthrough to your first recording
of the year.
Speaker 1 (00:47):
I wasn't going to do it Like I was already a bit out
of, I guess, rhythm from doingit and I was like plus have been
.
I looked in the mirror and Ihated my face.
Speaker 2 (00:55):
So I was like I can't do this.
Speaker 1 (01:07):
Well, that makes so.
We're Digital Horizons.
It's the channel for businessowners, entrepreneurs, e-com and
Pretty much anyone else whojust wants to learn how to be
better at digital marketing,that's right, and I guess,
marketing in general.
Speaker 2 (01:12):
Yeah, we like to test out strategies and talk about
what's working for us as agencyowners and what we do with our
clients.
Speaker 1 (01:19):
So just a quick background, I guess for people
who haven't watched our episoderecently, is that I run a
digital marketing performanceagency called WHD and Brian is
also the managing director of abranding agency called Nowse.
Speaker 2 (01:32):
Yeah, that's right.
So we've been doing this job ofrunning two different agencies
for many, many years now, and welike to come together and talk
about what we've learned andwhat's working for our clients.
Today, though, Edutainment.
Yeah.
Speaker 1 (01:44):
I thought you'd stuffed your words up when you
actually suggested this topic,but it comes to be an actual
thing and, from doing moreresearch, it's stuff that we
already do.
We just hadn't put a term to it.
Speaker 2 (01:56):
In researching this, I saw so many videos where
people are like have you beenliving under a rock?
Well, you don't know aboutedutainment, then you shouldn't
be making content.
I'm like shit, I must havemissed the terminology, but it
is what we suggest or do anywayin content creation.
Potentially, we could do a lotmore of it in our content
(02:17):
creation for Digital Horizons,but effectively, in the most
simplest terms, it's makingeducational content entertaining
and just blending those twothings together.
We're going to talk about theway, but effectively, in the
most simplest terms, it's makingeducational content
entertaining and just blendingthose two things together.
We're going to talk about theways in which it works, how you
can do it, why you should do it,and take you through some
examples of people who are doingit well.
Speaker 1 (02:36):
Yeah, well, I guess the main point of it is I guess
when I'm on YouTube or if I'm oneven TikTok, I'm there for a
lot of time to learn.
I'm not there as much forentertainment.
If I'm on even TikTok, I'mthere for a lot of time to learn
.
I'm not there as much forentertainment, I'm there to
learn.
But if it can be delivered inan entertaining way, it's going
to make it much more engagingand I'm much more likely to
continue watching those videos.
So I think, when you'rethinking about the why to do it,
it's to increase yourengagement rate of your content,
(02:57):
because sometimes, like ifwe're working with, say, an
accounting firm or a law firm orsomething, some of that content
is not really the mostentertaining or most exciting
stuff.
But if you can format it in away that people will find
entertaining, it's going to havemuch better engagement, it's
going to get much better reachwithin the social platforms,
absolutely.
Speaker 2 (03:16):
We'll get into examples later, but one space I
see this delivered a lot is inPTs and nutrition-based video
content, specifically on TikTokand Instagram Reels, where quite
boring and repetitivestatements around calorie intake
and sugar and whatnot is beingdelivered by various PTs in
(03:37):
really exciting and engagingways so that you stick with them
or you follow them, because youlike the way that piece of
information managed to breakthrough your really, really low
attention span.
Yeah, and it helped you notonly come to terms with the
piece of information they'retrying to impart on you, but you
enjoyed it.
You feel like, yeah, not onlylearned something, but it was
(04:00):
fun or it was funny or it justenabled me to get to the end of
the video.
Yeah, sometimes that's achallenge.
I'm like ready to scroll at amoment's notice.
Speaker 1 (04:08):
An example of that that I've been seeing that's
coming up on my feed quite a bitin that health and fitness
space is you get guys walkingthrough the, say, woolworths or
the shopping center, thesupermarket, and they're picking
up things and go, hey, did youknow that you can get this?
And then it shows comparativeof all right.
Well, there's this option orthis option.
This option has way lesscalories, more protein, whatever
, and sort of just doing that asan ongoing series.
(04:32):
So it'd be like all right, let'sgo into the freezer section.
These are the kinds of thingsyou can get just to have a
better option in terms of yournormal selection that you would
get in the supermarket and stufflike that.
Like it's educational, but it'salso quite entertaining because
it's stuff that you can relateto and it's something that you
see in your article.
I'm probably going to buy thatnow.
Speaker 2 (04:45):
Yeah, there's one channel specifically I see on
TikTok.
I believe his name is AdamSullivan Adam Sullivan, and he
just started introducing theseover-the-top back-spinning kicks
where he knocks like a piece offood out of someone's hand and
pretends to be all the other PTson the app saying you can't eat
that if you're going to loseweight.
And I'll go shut up, yes, andthen just get into a bit of the
(05:07):
detail.
But he just structures hisvideos.
They're usually just him athome in his kitchen talking
about food and diet His $14million kitchen he just bought
the house down in Burley at themoment?
Yeah, it's incredible.
And he just sort of mosesaround his amazing house doing
spin kicks, calling peoplecunnies and I just really gelled
(05:29):
with his don't overthink it,don't overcomplicate it approach
.
But it was the introduction ofthose little gags or skits that
really brought people along forthe journey.
Yeah, it'd be great to have himon the show at one point and
see how he did it and how heintroduced it.
Speaker 1 (05:47):
But yeah, so I guess, in terms of the why I mean, we
know that you want to getcontent that's going to be
engaging and reach more peopleand hold their attention as well
.
So I think that's the reasonwhy.
So the how part, this is thepart where you know now it's so
much easier to do it thanpreviously because you've got
tools out there like ChatGPT,where you can put some input,
some prompts, and it's probablygoing to give you some good
ideas.
But how would you go about say,if you feel, hey, I'm just in a
(06:09):
boring industry, no one reallygives a shit about what I've got
to say?
How would you go about tryingto think of something creative
that is going to capturepeople's attention in an
education, entertainment style,edutainment style format?
Speaker 2 (06:21):
Yeah, it can seem quite daunting thinking all of a
sudden I have to create like afunny skit show as well as being
on camera.
I think pulling it back to somebare essentials to make your
educational content a little bitmore thrilling and engaging.
To make your educationalcontent a little bit more
thrilling and engaging, you'vedone a list on ChatGPT of well,
(06:44):
what are some things you canintroduce to your videos to do
this.
Some that I've seen that wecould start introducing or that
have gotten people a lot ofsuccess is fake interview style
skits where you just interviewyourself as two different
characters fast or engaging cuts, engaging backgrounds or sound
effects or motion to your videos.
One thing we do on DigitalHorizons that is edutainment is
(07:06):
taking our longer format videosand cutting them into five to
seven short format 40 to90-second videos with lots of
overlays, lots of sound effectsand a few more fast cuts to make
those the most engaging hooksto pull people in.
Speaker 1 (07:23):
Yeah, yep, definitely .
So I think it's the format ofhow you're going to edit out
your video is going to keeppeople engaged.
And then, I guess, the types ofcontent, and I think by doing
series as well, people startgetting familiar with that type
of thing, so they're looking for, all right, what's the next one
?
And I did a quick and we'regoing to share some of the
prompts that we use to generatesome of these responses, because
, I mean, it's just made it soeasy to be able to come up with
some really good ideas and, fromdoing this exercise, even for
(07:44):
our own research, found stuffthat we're going to actually
implement ourself on our owndigital marketing strategies.
So, for example, I, for example, and one great example that's
come up here of an idea is wouldyou click series?
So doing mock-ups of somepretty out there or average or
really badly designed ads andhaving people vote on whether
(08:05):
they would click on the ad ornot and then having questions as
to why.
Stuff like that is such a simpleidea, but that, to me, is
something that, from ourindustry and also, potentially,
people who are looking to engageour services, would be
something that they would findentertaining and educational,
absolutely.
Another one that's come up hereand this is in the accounting
side is having a would you claimit series.
So we know that accountants arealways going to be given a
(08:26):
whole bunch of random stuff thatis maybe borderline, not okay
to claim.
So having a list of things thatthey're getting sent through in
terms of receipts and stuff thatmaybe they could share, and go,
hey look, is this somethingyou'd claim or not?
And then going through theexplanation as to if it was or
wasn't, because I'm sure there'salso going to be some things in
there that people have no ideathat they couldn't claim or that
they could be claiming thatthey currently aren't, and so
(08:48):
having a would you claim itseries, I think for myself as a
business owner very educational,but also it could be
entertaining as well if it wasdone correctly.
Speaker 2 (08:55):
Yeah, especially if I'm already imagining a big
green stamp of claimed or a bigred stamp of rejected or
something after each one 100%and just, I guess.
Speaker 1 (09:04):
another example, final one which again from this
very quick prompt that I putthrough into ChatGPT, was one
around spot the error.
And so having a challengearound spot the error and
putting up, say, a profit andloss statement or an invoice and
some common errors that theaccountants are seeing within
their client's basis profit andloss and invoices Because as a
potential customer, they mightsay, hey, look, that's something
(09:25):
that's currently on my invoice.
That's a mistake, I should begetting that shit fixed up.
Speaker 2 (09:29):
And so it's still again educating people and
entertaining in the same spacethose series can help you set
something in place that youdon't have to think about a new
approach every single week whenyou're producing content.
Our brand news section it'sentertaining.
We enjoy it because we get toresearch something, we get a hot
take or a fast take onsomething that's happening in
(09:49):
the advertising or medialandscape, and overlays of the
content or the detail can be putup on screen to make sure we
get to the point sooner.
Speaker 1 (09:59):
And they just get so much more reach than our normal
content, mostly because it'saligning with other brands,
right?
So we'll do a segment on, say,adidas' AI video or rebrand of
Jaguar and those videos becauseof the brand in the content.
It's just getting so much morereach because people were
interested in that brand andthen getting fed our content
within their feeds.
Speaker 2 (10:17):
It allows us to find something that's topical but
relevant to what we're talkingabout and to get it out quickly
while it's newsworthy, yes.
The other thing I guess tip toadd to that is, if you're doing
educational content and you'retrying to keep it fast paced and
but still have people absorbthese things, use data
visualizations overlaid tosupport the information being
(10:40):
spoken about.
So if I'm talking about a graphor I'm talking about a study,
have them pop up on screen tosupport the conversation rather
than having to stop and talkthrough every little bit.
You know, in 1999, it went from10% to 20% to Just showing that
on screen, so you can just getthrough the content and keep the
video entertaining and exciting, can support in those moments,
(11:03):
especially in the would youclaim it or not, you can just
sort of put overlays of the taxrules on top rather than
stopping and reading it out.
Speaker 1 (11:12):
Yep.
So what we've done is we've puta very quick prompt into ChatGPT
, which has given us a bunch ofreally good ideas, which you
know as well.
Some of them I'd use from thestart, but then also you can
delve deeper into it because,firstly, it's giving us
different types in terms of byheadings, so it's giving
interactive content ideas,educational posts with a twist,
long form content ideas,trending content, adaptations so
it's breaking it down bydifferent styles, but then given
(11:34):
a bunch of different ideaswithin each of those different
ones, and then you could thenask it, prompt it, to then
provide more ones in the formatthat you really like.
So we will put this in thecaption, but I guess, just for
an example as to what we've puton here, give me an edutainment
content idea for a digitalmarketing agency that
specializes in performancemarketing for e-commerce, so
very specific.
So we're talking about who weare, our current client base
that we're trying to target, andalso our services or what it is
(11:56):
that we do for them, so thatway, it can then work out what
the content is that needs to beput together that's going to fit
for that audience.
Speaker 2 (12:02):
I would like to have a crack right now at doing a
little skit where I interviewmyself for 10 seconds and jump
between the seats to see if thisis even easier to do.
You reckon we could do that?
I'm just willing to watch it.
Speaker 1 (12:14):
It's my own entertainment, really, All right
let's give it a go.
Speaker 2 (12:16):
I'm going to do the one I see on punters' politics,
which always keeps meentertained.
Okay, I'll keep it short andmaybe it could be the intro, and
only in one take as well.
Speaker 1 (12:24):
So we're only going to let this happen for one take
so we'll see how this goes, andwe will play whatever comes out
of this.
Speaker 2 (12:29):
All right, I'm going to need your seat too, so I'm
going to jump between seats Okay.
Oh, I don't want to record anyvideos because no one likes them
and they're really, reallyboring and I've got a lot to say
and it's really important.
Why don't you just useedutainment?
It's way more engaging.
People love it, they'll get tothe end of your videos and it's
not that hard to do.
(12:49):
Edutainment what's that?
Edutainment to me sounds like amade up word.
Well, it's not.
Most advertisers or contentproducers are using edutainment
to cut through and retain theiraudiences.
Use this to make your boringeducational content way more
entertaining, and we've gotheaps of tips and really
exciting ways that you canintroduce it to your content
(13:10):
marketing.
Now, whoa, thanks other guy inthe skit.
That's amazing.
Speaker 1 (13:14):
All right.
Well, that was definitely afirst for Visceral Horizons.
Speaker 2 (13:16):
It's going to be interesting to see how that
turns out.
Yeah, this might just hit thecutting room floor.
Speaker 1 (13:20):
It didn't feel very I love that you were like,
knowing that it was going to beedited.
Speaker 2 (13:25):
You ran from your seat like people were going to
be waiting.
Speaker 1 (13:29):
I wish we had the full thing of just watching you
run back and forth from seats.
Speaker 2 (13:32):
Yeah, look, I'm sure we'll see some of that edited in
as well.
Yeah, all it in as well, yeah.
Speaker 1 (13:36):
All right.
Well, that's good.
Thanks for joining us today.
For Digital Horizons, we'vebeen really looking forward to
getting back into the swing ofthings.
And for 2025.
We've got a whole bunch of newcontent lined up.
For this year, we are going tobe focusing a lot more on
bringing, I guess, some moreindustry expert guests outside
of the two of us to also adddifferent opinions and different
, I guess, perspectives to thedigital marketing industry and
(13:57):
also for what's upcoming in sortof AI tech tools.
Speaker 2 (13:59):
Yeah, I'm really looking forward to this year.
We've got a lot of excitingthings on the horizon and it's
going to enrich the stuff that'sworking really well at the
moment.
So you'll see more brand newstests, more tool reviews.
We'll try to take that forwardfurther and really implement
them and give feedback on whatworked and get great guests on
the show that really, you know,enrich what we're talking about
(14:20):
and really enrich the content ofthe day.
Well, thanks for watching.
That's Digital Horizons.
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