June 3, 2024 • 15 mins
Ever wondered how a simple video can revolutionize your real estate business?
Discover how to leverage simple tools like your smartphone and tripod to create compelling video content without breaking the bank with Chris Weiher.
Chris emphasizes the transformative impact of AI on video and provides practical tips on starting your video journey through trial and error. You’ll learn why video is crucial for personal branding and how it can set you apart in the competitive business landscape.
You can find Chris Weiher here:
LinkedIn: www.linkedin.com/in/chrisweiher
Want to reach out and learn more about Digital Journey?
You can email us at kaylee@digital-journey.net or check out our website, www.digital-journey.net.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Kaylee Johnson (00:00):
What's up, guys?
This is Kaylee Johnson herewith Digital Journey.
If you're a person that'swanting to learn social media,
maybe that's just for youpersonally, maybe it's for your
business.
This is the right place for you.
Hey guys, today we have ChrisWeir with us on the show.
Thank you so much for coming on.
Chris Weir (00:18):
My pleasure.
I'm so happy to be here.
Kaylee Johnson (00:21):
So Chris Weir is a video producer with over 20
years of experience in theindustry.
Chris's company, CleverCreative, has created B2B
animations, sales presentationsand commercials seen by millions
and now works with businessowners to help them create their
own videos, and he only caresabout the results.
He wants to see you go and yoube driven.
(00:42):
So go and tell us a little bitabout yourself.
How did you get to where youare today?
Chris Weir (00:46):
Sure, so I started my digital video journey after
college, and that was a littlewhile ago now, but basically I
wanted to be a filmmaker.
I wanted to make movies andstuff like that.
My dad was a filmmaker.
I wanted to make movies andstuff like that.
My dad was a butcher, and so Iwrote and directed a
(01:09):
feature-length film, havingnever made any film before.
Kaylee Johnson (01:13):
Whoa.
Chris Weir (01:14):
And shot it in the 100-year-old butcher shop.
Kaylee Johnson (01:18):
How cool yeah.
Chris Weir (01:21):
So it was a massive undertaking.
They say making a film is likegoing to war.
It is basically so manylogistics that you have to
figure out and people toorganize and all these different
things.
Everything goes wrong.
You have to improvise andfigure out a solution on the fly
.
So that was my film school,basically, and in doing that
this was like the early 2000s,so it was not the world we have
(01:45):
have today.
Uh, you know, you had to buy avery expensive camera, you had
to buy a very expensive computer, basically invested in all this
gear through the process ofmaking it and by the time I was
done and I started screening it,I was talking to people coming
out of of film schools andrealized like I had as much
experience as they did,practically or more.
(02:05):
So I was like, hmm, maybe Icould work in this
professionally.
So I started making videos andworking for freelancing and
working for wedding company andthen worked as an editor and
then worked as a producer, andthen I started my own company,
like 11 years ago now, and andhave just been enjoying the
creative process, you knowthat's amazing.
Kaylee Johnson (02:24):
You go to college and sometimes you come
out and you're like people knowas much as I do without going to
college.
I'm big on unless your careerneeds college, don't go to
college.
You can learn so much withoutcollege.
Chris Weir (02:39):
I've heard, at any rate, that it's the next big
bubble.
There was the housing bubbleand now there's the school
bubble.
It is valuable, but for theprice that some people have to
pay to do it the value is notalways there.
Kaylee Johnson (02:50):
Well, speaking of value, what is the value of
video for businesses?
Today we talk specifically withrealtors, and video can be
really valuable in that aspect.
Chris Weir (03:00):
I would go as far as to say that video is now
imperative to any business'ssuccess in many, many cases, and
the reason for that is AI isgoing to disrupt a lot of things
.
It's going to be much easier forcompanies to create and test
(03:22):
ads, so ads are going to go likethrough the roof as far as like
competition goes, because AI isgoing to be able to learn what
ads perform better andautomatically generate create
more ads.
So advertising in general isgoing to go crazy in the next
few years.
Everything's going to beaffected by this.
Kaylee Johnson (03:40):
Yes.
Chris Weir (03:40):
The one thing that is going to be very, very hard
to replicate is your personaltouch, your personal brand.
Who is the person behind yourcompany?
Having a good personal brand,nothing does it better than
video, because people get to seeand feel who you are.
(04:00):
You don't have to tell them,you just are there and you're
talking about what you know andyou're talking about your
expertise.
Kaylee Johnson (04:06):
People connect with that.
You're using more of yoursenses in viewing a video than
reading something.
Chris Weir (04:09):
Yeah, it draws you in Exactly In my perspective.
I really say it's a must atthis point and it's really not
something that you can say I'dlove to do it.
You really should try doing itnow, because it's only going to
get harder as things get, asthings continue to change.
Kaylee Johnson (04:26):
Absolutely, and so many people think, oh, videos
have to be crazy hard, it hasto take hours to do.
If someone was wanting to getinto doing videos, how do they
get started?
Is it going to cost an arm anda leg, or can you start out more
basic?
Chris Weir (04:40):
That's the great part about it now is that it has
become something that you canstart to do for free, like I
tell people, like if you justwant to DIY it, you can totally
do that and you can record yourfirst 10 videos in an hour.
Basically, what I say is getout your phone.
(05:00):
If you have a selfie stick Ijust happen to have one here
that, like, is also a tripodright.
Kaylee Johnson (05:06):
Nice.
Chris Weir (05:07):
And set it up and and set it on your desk and and
start answering questions thatyou get all the time.
Start answering FAQs, sayhere's what I tell people.
You know, if it's a realtor,here's what I tell people.
Um, if they're a first timehome buyer, so yeah, you can do
(05:31):
it for free, basically, and thenpost it if you like it and
chances are people will respondto it and you'll get some
reactions.
And I found four years ago,when I started really getting
into making content, like youreally don't know what's going
to work and you're really notgoing to get your best ideas
until you actually put somethingout and then go.
(05:55):
Okay, that felt right for meand it got a good reaction.
So I'm going to maybe do morestuff like that.
Kaylee Johnson (06:00):
It is trial and error.
The most frustrating thing iswhen you've worked really hard
on a video and you put it outand you get nothing.
But then you work on a videofor 10 minutes and it goes viral
and it's just like what isgoing on here.
But I like to think of you know, even those videos that don't
go well, like you're using thoseas practice for yourself,
Because I feel like video isdefinitely an art, something you
have to exercise and learn howto do well.
Chris Weir (06:23):
Yes, and I say it's a skill and it's a talent.
Some people are just naturallytalented right, Like they can
just get on, they can set up thephone and they can just talk
and it's just perfect and theygot it in one take and they're
done For other people.
It's a skill, but it is a skillthat you can learn and you can
practice and you can get better.
(06:43):
And I've had clients that whenthey first started they felt
uncomfortable, they didn't wantto be doing it.
They're like, oh, this is weird, and now they can just rattle
them off.
It's like like, oh, this isweird, and now they can just
rattle them off.
It's like let's think of atopic, just talk about this
particular area of your business, and they just go.
It's interesting seeing peopleat different levels and working
with them to say, okay, try this, try this tactic, like try this
(07:06):
kind of a thing.
Kaylee Johnson (07:08):
And it's crazy how much video can grow you as a
person.
You know doing video podcasts.
I'll go back and watch it andrealize in conversation I use
the word like way too often, andyou can start to tailor that so
then when you're talking tocustomers, you sound more
cohesive, it runs smoother, andso it's not just awesome to have
(07:28):
a video, but it's honestlytraining for public speaking,
which is necessary in most jobsfor public speaking, which is
necessary in most jobs.
Chris Weir (07:35):
Yes, I totally, 100% agree.
Video on camera without aninterviewer, I think, is the
public speaking skill.
Kaylee Johnson (07:47):
What public speaking was 20 years ago?
Chris Weir (07:48):
It's like if you want to rise up in business, you
must learn how to public speak.
Now you really need to learnhow to be able to talk on a
video without having anyonethere, so that you can send that
to a client, you can send thatto an employee, you can post it
online.
You know it's such a valuableskill and, to some extent, with
the interaction of these AIs,I'm really fascinated with
(08:12):
what's going on there.
Like we're going to have AIgoing on, so you're going to
have to be able to, like, talkto an AI chatbot.
You know is going to be yournext coworker, so you might as
well get started with that.
Kaylee Johnson (08:25):
No, very, very true.
And one thing I love aboutvideos, especially when it comes
to realtors, is realtors have alot of dead time while they're
waiting for a client to show up,and you can shoot such cool
video in 10 minutes.
If you have the house toyourself or the property
yourself and it doesn't have totake long, you can shoot it.
It looks great, put it togetherand you have a social media
(08:47):
post right then.
But it would have taken muchmore time if you're having to,
in my opinion, when you go getthe photos and have to write
intense copy on it, versus, youcan do a video and a short
caption and you have contentthere that people are going to
stop and look at, and they'remuch more likely to do that than
reading a four paragraph socialmedia post instead.
We all know that social mediacan be overwhelming.
(09:10):
You think it takes so much time.
You look at all these amazingcreators who are doing insane
viral posts and think how can Iever measure up to them?
The good thing is you don'thave to.
Your point for being on socialmedia is probably to earn money.
You want to increase your sales, you want to gain more clients
so that you can have more freetime to pour into your clients,
(09:34):
to pour into your family.
Digital Journey can help youwith that.
We have a group coachingprogram targeted specifically
for people who are overwhelmedwith social media.
It's really not as complicatedas you think.
Who are overwhelmed with socialmedia?
It's really not as complicatedas you think.
We can teach you how to spend15 minutes or less a day on
social media so that you cangain more clients and you can up
(09:54):
your sales.
So if you want to learn more,you can go to digital-journeynet
.
We'd love to help you out.
Now back to the episode.
Chris Weir (10:06):
The advantages of a realtor is that they're in
different locations all the time.
They're driving.
I mean be careful driving invideotapes, but they're driving
somewhere.
You can do something from yourcar.
Once you've parked, you can doit in front of the house.
You can shoot something in thehouse, you can do a tour of the
house, you can do something bythe pool.
You have all these differentthings that you're doing.
(10:26):
You're staging the house,you're doing repairs.
There's so many things thatyou're out in the world that is
interesting visually that youcan kind of capitalize on from a
video perspective.
Kaylee Johnson (10:37):
Very true, very true.
You had one of my clients.
They were going to a houseshowing and a log fell down in
the middle of the road so theydid a quick video while they
were moving the log, saying youknow, this is what we do for our
clients.
You know just small stuff likethat and it didn't take them
long, they put it together andit did great.
You know, just showing thatpersonal side, that day to day
(10:59):
aspects of it, it's, it's great.
Chris Weir (11:02):
Yes, and that's really what people want is that
they want it to come from you.
They don't want this polished,professional, perfect thing.
They want to know what's hardabout your job, what's easy,
what's fun, what's thechallenges, all that stuff.
Kaylee Johnson (11:17):
Right, definitely that personal side
there.
So how much content does abusiness person need to put out
to actually drive results?
Chris Weir (11:26):
I tend to see people go two ways in in creating
content, especially with video.
They either try it like once,put it out there, and it doesn't
get views and they're like,well, that didn't work.
Or they go crazy and they'relike I'm gonna do a post a day,
every day, for a year it's likethat's way overkill as far as
(11:51):
like what you need to do.
So everybody's recipe isdifferent, but generally I
really recommend doing one videoa week.
Okay, and oftentimes you canrecord all four in one setting,
maybe if you have a differentshirt just get it, put it on, or
whatever.
Or you decide I'm going to dotwo in one setting, maybe, if
you have a different shirt, justget it, put it on, whatever.
Or you decide I'm going to dotwo in one setting and then when
(12:12):
I'm out this week, you know, atthis house, I'm going to do a
video there and I'm going to doone at this networking event, uh
, and then you've got all yourvideos for the month.
I think once one a week is areally good recipe.
Putting it out a regularschedule is a good thing for
your network, because theyalways know when to expect yours
it's going to show up, so theycan kind of be ready, prep
themselves to support you, andthey're like I always know what.
(12:33):
Thursday is at 3 30, this iswhen his video gets posted.
I'm going to keep an eye outfor you know, comment or like,
whatever.
So that's my personal recipefor most people, um, but
honestly, anything works and Ido see people putting out two
videos a week, five videos aweek and whatever, but for most
of my clients that's what werecommend and that's what I do.
Kaylee Johnson (12:54):
And I love it when you only put up maybe one
or two, because then it leavesthe audience wanting more and
they're not overwhelmed.
It's not like, oh my goodness,every time I go on to Instagram,
this lady has posted a videoand you can make sure your
videos are better quality,because you're not having to
produce things every day.
That is eventually going to getredundant and people are going
to be like I don't want to seethis anymore.
(13:14):
Yeah.
Chris Weir (13:17):
And they tune you out.
I think the hard part for folksis that when they get started
creating videos or creatingcontent for their businesses,
they get excited, right, becausefor the first couple people are
like, oh my gosh, I saw you ina video and you were talking
about this, and da, da, da, da,they get this huge boost and
then there's going to be a dip,because we're so trained to be
(13:39):
not satisfied.
Like we're happy when we getsomething for the first time and
then the second time, by thethird time, like seeing it
boring, exactly when we getsomething for the first time and
the second time by the thirdtime, like seen it boring.
Like you have to constantly beenergizing yourself to like
think of, like new content, fun.
But yeah, I think once a weekis manageable for most people
who are running a business,because you have a lot of other
(14:00):
things to do right, and unlessyou're a content creator, which
most of my audience is not, youdon't want to be spending your
whole time on that.
Kaylee Johnson (14:08):
You know, if you're like me, we like making
videos, but there are somepeople that are just like no, no
, and so one a week makes itmuch less stressful and
overwhelming.
I think so, yeah for sure.
Chris Weir (14:19):
That's awesome.
Kaylee Johnson (14:19):
Well, thank you so much for coming on today.
I learned a lot.
I know my listeners did too.
We're all really honing in onvideo in this field, so it's
exciting to get to know a littlemore, a little bit more.
Where can we find you if wewant to reach out to you or hear
more about what you do?
Chris Weir (14:37):
Sure, I would say LinkedIn is probably the best
place.
That's where I post most of ourcontent.
So you can search for me by mypersonal last name, chris
we-H-R-I-S Weir W-E-I-H-E-R onLinkedIn, and I'm always happy
to connect with people and talk,chat all that good stuff.
Kaylee Johnson (14:55):
That's amazing, and we'll have all of that
linked down below.
Chris, thank you so much forcoming on today.
It was a pleasure having you.
Chris Weir (15:01):
Thanks, kaylee, it was awesome being on Appreciate
it.
What's up, guys?
This is Kaylee Johnson herewith Digital Journey.
If you're a person that'swanting to learn social media,
maybe that's just for youpersonally, maybe it's for your
business.
This is the right place for you.
Hey guys, today we have ChrisWeir with us on the show.
Thank you so much for coming on.
Chris Weir (00:18):
My pleasure.
I'm so happy to be here.
Kaylee Johnson (00:21):
So Chris Weir is a video producer with over 20
years of experience in theindustry.
Chris's company, CleverCreative, has created B2B
animations, sales presentationsand commercials seen by millions
and now works with businessowners to help them create their
own videos, and he only caresabout the results.
He wants to see you go and yoube driven.
(00:42):
So go and tell us a little bitabout yourself.
How did you get to where youare today?
Chris Weir (00:46):
Sure, so I started my digital video journey after
college, and that was a littlewhile ago now, but basically I
wanted to be a filmmaker.
I wanted to make movies andstuff like that.
My dad was a filmmaker.
I wanted to make movies andstuff like that.
My dad was a butcher, and so Iwrote and directed a
(01:09):
feature-length film, havingnever made any film before.
Kaylee Johnson (01:13):
Whoa.
Chris Weir (01:14):
And shot it in the 100-year-old butcher shop.
Kaylee Johnson (01:18):
How cool yeah.
Chris Weir (01:21):
So it was a massive undertaking.
They say making a film is likegoing to war.
It is basically so manylogistics that you have to
figure out and people toorganize and all these different
things.
Everything goes wrong.
You have to improvise andfigure out a solution on the fly
.
So that was my film school,basically, and in doing that
this was like the early 2000s,so it was not the world we have
(01:45):
have today.
Uh, you know, you had to buy avery expensive camera, you had
to buy a very expensive computer, basically invested in all this
gear through the process ofmaking it and by the time I was
done and I started screening it,I was talking to people coming
out of of film schools andrealized like I had as much
experience as they did,practically or more.
(02:05):
So I was like, hmm, maybe Icould work in this
professionally.
So I started making videos andworking for freelancing and
working for wedding company andthen worked as an editor and
then worked as a producer, andthen I started my own company,
like 11 years ago now, and andhave just been enjoying the
creative process, you knowthat's amazing.
Kaylee Johnson (02:24):
You go to college and sometimes you come
out and you're like people knowas much as I do without going to
college.
I'm big on unless your careerneeds college, don't go to
college.
You can learn so much withoutcollege.
Chris Weir (02:39):
I've heard, at any rate, that it's the next big
bubble.
There was the housing bubbleand now there's the school
bubble.
It is valuable, but for theprice that some people have to
pay to do it the value is notalways there.
Kaylee Johnson (02:50):
Well, speaking of value, what is the value of
video for businesses?
Today we talk specifically withrealtors, and video can be
really valuable in that aspect.
Chris Weir (03:00):
I would go as far as to say that video is now
imperative to any business'ssuccess in many, many cases, and
the reason for that is AI isgoing to disrupt a lot of things
.
It's going to be much easier forcompanies to create and test
(03:22):
ads, so ads are going to go likethrough the roof as far as like
competition goes, because AI isgoing to be able to learn what
ads perform better andautomatically generate create
more ads.
So advertising in general isgoing to go crazy in the next
few years.
Everything's going to beaffected by this.
Kaylee Johnson (03:40):
Yes.
Chris Weir (03:40):
The one thing that is going to be very, very hard
to replicate is your personaltouch, your personal brand.
Who is the person behind yourcompany?
Having a good personal brand,nothing does it better than
video, because people get to seeand feel who you are.
(04:00):
You don't have to tell them,you just are there and you're
talking about what you know andyou're talking about your
expertise.
Kaylee Johnson (04:06):
People connect with that.
You're using more of yoursenses in viewing a video than
reading something.
Chris Weir (04:09):
Yeah, it draws you in Exactly In my perspective.
I really say it's a must atthis point and it's really not
something that you can say I'dlove to do it.
You really should try doing itnow, because it's only going to
get harder as things get, asthings continue to change.
Kaylee Johnson (04:26):
Absolutely, and so many people think, oh, videos
have to be crazy hard, it hasto take hours to do.
If someone was wanting to getinto doing videos, how do they
get started?
Is it going to cost an arm anda leg, or can you start out more
basic?
Chris Weir (04:40):
That's the great part about it now is that it has
become something that you canstart to do for free, like I
tell people, like if you justwant to DIY it, you can totally
do that and you can record yourfirst 10 videos in an hour.
Basically, what I say is getout your phone.
(05:00):
If you have a selfie stick Ijust happen to have one here
that, like, is also a tripodright.
Kaylee Johnson (05:06):
Nice.
Chris Weir (05:07):
And set it up and and set it on your desk and and
start answering questions thatyou get all the time.
Start answering FAQs, sayhere's what I tell people.
You know, if it's a realtor,here's what I tell people.
Um, if they're a first timehome buyer, so yeah, you can do
(05:31):
it for free, basically, and thenpost it if you like it and
chances are people will respondto it and you'll get some
reactions.
And I found four years ago,when I started really getting
into making content, like youreally don't know what's going
to work and you're really notgoing to get your best ideas
until you actually put somethingout and then go.
(05:55):
Okay, that felt right for meand it got a good reaction.
So I'm going to maybe do morestuff like that.
Kaylee Johnson (06:00):
It is trial and error.
The most frustrating thing iswhen you've worked really hard
on a video and you put it outand you get nothing.
But then you work on a videofor 10 minutes and it goes viral
and it's just like what isgoing on here.
But I like to think of you know, even those videos that don't
go well, like you're using thoseas practice for yourself,
Because I feel like video isdefinitely an art, something you
have to exercise and learn howto do well.
Chris Weir (06:23):
Yes, and I say it's a skill and it's a talent.
Some people are just naturallytalented right, Like they can
just get on, they can set up thephone and they can just talk
and it's just perfect and theygot it in one take and they're
done For other people.
It's a skill, but it is a skillthat you can learn and you can
practice and you can get better.
(06:43):
And I've had clients that whenthey first started they felt
uncomfortable, they didn't wantto be doing it.
They're like, oh, this is weird, and now they can just rattle
them off.
It's like like, oh, this isweird, and now they can just
rattle them off.
It's like let's think of atopic, just talk about this
particular area of your business, and they just go.
It's interesting seeing peopleat different levels and working
with them to say, okay, try this, try this tactic, like try this
(07:06):
kind of a thing.
Kaylee Johnson (07:08):
And it's crazy how much video can grow you as a
person.
You know doing video podcasts.
I'll go back and watch it andrealize in conversation I use
the word like way too often, andyou can start to tailor that so
then when you're talking tocustomers, you sound more
cohesive, it runs smoother, andso it's not just awesome to have
(07:28):
a video, but it's honestlytraining for public speaking,
which is necessary in most jobsfor public speaking, which is
necessary in most jobs.
Chris Weir (07:35):
Yes, I totally, 100% agree.
Video on camera without aninterviewer, I think, is the
public speaking skill.
Kaylee Johnson (07:47):
What public speaking was 20 years ago?
Chris Weir (07:48):
It's like if you want to rise up in business, you
must learn how to public speak.
Now you really need to learnhow to be able to talk on a
video without having anyonethere, so that you can send that
to a client, you can send thatto an employee, you can post it
online.
You know it's such a valuableskill and, to some extent, with
the interaction of these AIs,I'm really fascinated with
(08:12):
what's going on there.
Like we're going to have AIgoing on, so you're going to
have to be able to, like, talkto an AI chatbot.
You know is going to be yournext coworker, so you might as
well get started with that.
Kaylee Johnson (08:25):
No, very, very true.
And one thing I love aboutvideos, especially when it comes
to realtors, is realtors have alot of dead time while they're
waiting for a client to show up,and you can shoot such cool
video in 10 minutes.
If you have the house toyourself or the property
yourself and it doesn't have totake long, you can shoot it.
It looks great, put it togetherand you have a social media
(08:47):
post right then.
But it would have taken muchmore time if you're having to,
in my opinion, when you go getthe photos and have to write
intense copy on it, versus, youcan do a video and a short
caption and you have contentthere that people are going to
stop and look at, and they'remuch more likely to do that than
reading a four paragraph socialmedia post instead.
We all know that social mediacan be overwhelming.
(09:10):
You think it takes so much time.
You look at all these amazingcreators who are doing insane
viral posts and think how can Iever measure up to them?
The good thing is you don'thave to.
Your point for being on socialmedia is probably to earn money.
You want to increase your sales, you want to gain more clients
so that you can have more freetime to pour into your clients,
(09:34):
to pour into your family.
Digital Journey can help youwith that.
We have a group coachingprogram targeted specifically
for people who are overwhelmedwith social media.
It's really not as complicatedas you think.
Who are overwhelmed with socialmedia?
It's really not as complicatedas you think.
We can teach you how to spend15 minutes or less a day on
social media so that you cangain more clients and you can up
(09:54):
your sales.
So if you want to learn more,you can go to digital-journeynet
.
We'd love to help you out.
Now back to the episode.
Chris Weir (10:06):
The advantages of a realtor is that they're in
different locations all the time.
They're driving.
I mean be careful driving invideotapes, but they're driving
somewhere.
You can do something from yourcar.
Once you've parked, you can doit in front of the house.
You can shoot something in thehouse, you can do a tour of the
house, you can do something bythe pool.
You have all these differentthings that you're doing.
(10:26):
You're staging the house,you're doing repairs.
There's so many things thatyou're out in the world that is
interesting visually that youcan kind of capitalize on from a
video perspective.
Kaylee Johnson (10:37):
Very true, very true.
You had one of my clients.
They were going to a houseshowing and a log fell down in
the middle of the road so theydid a quick video while they
were moving the log, saying youknow, this is what we do for our
clients.
You know just small stuff likethat and it didn't take them
long, they put it together andit did great.
You know, just showing thatpersonal side, that day to day
(10:59):
aspects of it, it's, it's great.
Chris Weir (11:02):
Yes, and that's really what people want is that
they want it to come from you.
They don't want this polished,professional, perfect thing.
They want to know what's hardabout your job, what's easy,
what's fun, what's thechallenges, all that stuff.
Kaylee Johnson (11:17):
Right, definitely that personal side
there.
So how much content does abusiness person need to put out
to actually drive results?
Chris Weir (11:26):
I tend to see people go two ways in in creating
content, especially with video.
They either try it like once,put it out there, and it doesn't
get views and they're like,well, that didn't work.
Or they go crazy and they'relike I'm gonna do a post a day,
every day, for a year it's likethat's way overkill as far as
(11:51):
like what you need to do.
So everybody's recipe isdifferent, but generally I
really recommend doing one videoa week.
Okay, and oftentimes you canrecord all four in one setting,
maybe if you have a differentshirt just get it, put it on, or
whatever.
Or you decide I'm going to dotwo in one setting, maybe, if
you have a different shirt, justget it, put it on, whatever.
Or you decide I'm going to dotwo in one setting and then when
(12:12):
I'm out this week, you know, atthis house, I'm going to do a
video there and I'm going to doone at this networking event, uh
, and then you've got all yourvideos for the month.
I think once one a week is areally good recipe.
Putting it out a regularschedule is a good thing for
your network, because theyalways know when to expect yours
it's going to show up, so theycan kind of be ready, prep
themselves to support you, andthey're like I always know what.
(12:33):
Thursday is at 3 30, this iswhen his video gets posted.
I'm going to keep an eye outfor you know, comment or like,
whatever.
So that's my personal recipefor most people, um, but
honestly, anything works and Ido see people putting out two
videos a week, five videos aweek and whatever, but for most
of my clients that's what werecommend and that's what I do.
Kaylee Johnson (12:54):
And I love it when you only put up maybe one
or two, because then it leavesthe audience wanting more and
they're not overwhelmed.
It's not like, oh my goodness,every time I go on to Instagram,
this lady has posted a videoand you can make sure your
videos are better quality,because you're not having to
produce things every day.
That is eventually going to getredundant and people are going
to be like I don't want to seethis anymore.
(13:14):
Yeah.
Chris Weir (13:17):
And they tune you out.
I think the hard part for folksis that when they get started
creating videos or creatingcontent for their businesses,
they get excited, right, becausefor the first couple people are
like, oh my gosh, I saw you ina video and you were talking
about this, and da, da, da, da,they get this huge boost and
then there's going to be a dip,because we're so trained to be
(13:39):
not satisfied.
Like we're happy when we getsomething for the first time and
then the second time, by thethird time, like seeing it
boring, exactly when we getsomething for the first time and
the second time by the thirdtime, like seen it boring.
Like you have to constantly beenergizing yourself to like
think of, like new content, fun.
But yeah, I think once a weekis manageable for most people
who are running a business,because you have a lot of other
(14:00):
things to do right, and unlessyou're a content creator, which
most of my audience is not, youdon't want to be spending your
whole time on that.
Kaylee Johnson (14:08):
You know, if you're like me, we like making
videos, but there are somepeople that are just like no, no
, and so one a week makes itmuch less stressful and
overwhelming.
I think so, yeah for sure.
Chris Weir (14:19):
That's awesome.
Kaylee Johnson (14:19):
Well, thank you so much for coming on today.
I learned a lot.
I know my listeners did too.
We're all really honing in onvideo in this field, so it's
exciting to get to know a littlemore, a little bit more.
Where can we find you if wewant to reach out to you or hear
more about what you do?
Chris Weir (14:37):
Sure, I would say LinkedIn is probably the best
place.
That's where I post most of ourcontent.
So you can search for me by mypersonal last name, chris
we-H-R-I-S Weir W-E-I-H-E-R onLinkedIn, and I'm always happy
to connect with people and talk,chat all that good stuff.
Kaylee Johnson (14:55):
That's amazing, and we'll have all of that
linked down below.
Chris, thank you so much forcoming on today.
It was a pleasure having you.
Chris Weir (15:01):
Thanks, kaylee, it was awesome being on Appreciate
it.
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