May 22, 2024 • 15 mins
Ever wondered how to turn curious clicks into committed clients?
Rich Brooks lays out a roadmap to mastering the customer journey, ensuring your name is the one they remember when it's time to close the deal.
This episode isn't just a conversation; it's a treasure trove of strategies for realtors eager to elevate their online presence.
Tune in to glean from a guru of SEO how to stand out, attract your ideal audience, and leave an indelible mark in the digital realm of real estate.
You can find Rich Brooks here:
Website: www.takeflyte.com
Podcast: The Agents of Change
Want to reach out and learn more about Digital Journey?
You can email us at kaylee@digital-journey.net or check out our website, www.digital-journey.net.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey guys and welcome to Digital Journey.
I am Kaylee Johnson and todaywe have with us Rich Brooks.
Thank you so much for coming onthe show.
Speaker 2 (00:07):
Kaylee, I'm so excited to be here.
Thanks for having me.
Speaker 1 (00:10):
Well, Rich Brooks is the founder and president of New
Flight Media, a digital agencythat's been in business for over
25 years.
He's a nationally recognizedspeaker on entrepreneurship,
digital marketing and socialmedia.
Rich founded the Agents ofChange, an annual conference and
weekly podcast that focuses onsearch, social and mobile
marketing.
(00:30):
He co-founded Fast ForwardMaine, a podcast and workshop
series for growing Mainebusinesses.
So, Rich, you have done so much.
We were talking before the showand I was saying Rich is
actually one of the first peopleI came across when I started
diving more into marketing andSEO and podcasting, so it's
super exciting to have you onhere.
Speaker 2 (00:49):
Well, I'm glad that I was some sort of inspiration
for you, hopefully the good kind.
I love podcasting as a way ofsharing ideas, just one of the
channels I love.
So I'm glad that you took it upbecause I think it's a great
way to learn and to teach.
Speaker 1 (01:02):
Yes, and to meet so many cool, different people,
which I love.
Speaker 2 (01:05):
Absolutely.
Speaker 1 (01:06):
Go ahead and tell us how did you get to where you are
today?
What got you into marketing?
Speaker 2 (01:10):
As I listened to your introduction I realized I
probably have to update my bio.
We just celebrated our 27thyear in business.
I started the company that Inow call Flight New Media when I
lived in Boston.
It was just basically me and Iwas building websites and
quickly I started to try andfigure out this whole search
(01:30):
engine optimization thing whenthat started to become more
prevalent.
Of course, this is way beforeGoogle.
This was like Yahoo, altavistaand a bunch of other search
engines most people have neverheard of, but figuring that
piece out.
And then, years later, as Istarted to grow and I started to
hire employees to do work, thenall of a sudden we started
getting into blogging and thento social media and then to paid
(01:51):
search paid social.
So right now we're kind of thisboutique agency located in
beautiful Portland Maine up herein the top right part of the
country, and we work with a widevariety of different clients,
including people in the realestate arena, and we just try
and do everything we can to helpthem with their branding and
their website, to drivequalified traffic to that
(02:12):
website and then get people toconvert, whatever that means for
different businesses.
It could mean different things.
Speaker 1 (02:18):
Yes.
Speaker 2 (02:18):
And then in all my free time, I started this brand
called Agents of Change that youreferenced, and it is a weekly
podcast where I think we justdropped episode 533 today.
Speaker 1 (02:28):
So we've been doing it for over a decade.
Speaker 2 (02:30):
Wow, thanks.
And we have an in-personconference.
We'll be celebrating our 10thannual in-person conference and
we just did our first evervirtual summit, so we're just
trying to find new ways ofsharing ideas with people who
are really interested, like I am, in digital marketing.
Speaker 1 (02:46):
That's so much amazing, amazing stuff.
So you said you work, you helprealtors.
What kind of?
What kind of stuff do you helpthem see?
How can they find theircustomers online?
Is that what you're focused on?
Speaker 2 (02:56):
Because we you know it depends on the client the
realtors I have on.
Speaker 1 (03:00):
They're like okay, I have a social media platform, or
I have a website, but I'm notgetting any clients from it, or
it's just here.
I'm pouring my time into it andthey're trying to figure out is
it worth it?
Speaker 2 (03:09):
Yeah, I absolutely think, to make a general
statement that realtors are notputting enough effort into their
digital presence and theirvisibility online, and some of
them are very good at the socialside.
I do see the value in it.
Organic social is a difficultgame to play because the
(03:31):
algorithms are always changing,which is also true with SEO.
Most of our work has been moreon the websites side of things
and the SEO side of things.
Speaker 1 (03:39):
Yes.
Speaker 2 (03:40):
Because I'm always like what is the customer
journey look like to get to you?
And then can we reverseengineer that for thinking about
as a customer journey, likewhat are the roadside
attractions and what are theinformation booths we can put
along there so we can directpeople to do business with us,
assuming that we're the rightrealtor for them and they're the
right type of client for us.
(04:00):
And so that's where a lot ofthe work that we've done with
different people both realtors,real estate agencies and people
in property management as welljust getting in front of the
right type of clients whenthey're asking questions very
often at Google, and how do wethen get them to the website.
Speaker 1 (04:15):
That can seem so daunting because Google is such
a big world and there's so manydifferent aspects to it.
You know you have ads, you havedifferent payments, you have
backlinks, you have connectingwith other people Even all those
terms right there.
I remember when I first startedlearning I was like what in the
world?
So what's one of the firststeps you suggest to someone
when they're working on searchengine optimization?
Speaker 2 (04:35):
There's always the it depends sort of thing.
I prefer when people have theirown domain, that they control
their own website.
That gives you the most controland power over it.
But if I'm thinking about itfrom a search engine
optimization standpoint thefocus of today's conversation
when I or when anybody looks ata search page, there's three
main components the organicsearch results what used to be
(04:56):
called back in the old days, the10 big blue links.
The local search results or thelocal pack, which are the three
listings sometimes four ifthere's an ad in there that go
side by side with a map so youcan kind of see where the
locations are.
And then the sponsored links orthe paid search results.
All three of those will requiredifferent strategies, but all
(05:17):
three are critically importantif I'm a real estate agent and I
want to get new business, newclients.
So as we're thinking about that, I would say probably the low
hanging fruit and the thing thatI would first attack if I was
just starting out or if I hadn'tpaid attention to this until
right now, would be the localsearch side of things, because
in some ways it's maybe not theeasiest to optimize but it's the
(05:39):
simplest to optimize for.
So very broad strokes here.
But you want to make sure thatyou have a Google business
profile, which is set up throughGoogle and that you've claimed
it, so you can prove that youhave ownership over this
business.
And then you go in and optimizeit, and that can be things like
optimizing your title, yourdescription.
Upload photos photos of youroffice, photos of your people,
(06:02):
photos of locations.
Very often we're selling thelocation as well as just an
individual property, so we wantto get a lot of that in there.
Videos You're taking videos asyou're doing walkthroughs of
houses that are your featuredlistings.
Upload those as muchinformation as you can to really
create this robust area.
In Google Business Profilethere's a question and answer
(06:22):
section that can go.
There in your profile you canpose your own questions.
You don't have to wait forquestions to come in.
So all of those are steps thatyou can take to improve it.
Another big feature of localsearch results is proximity to
the searcher.
You don't have a lot of controlover that unless you have like
a taco truck and you're justdriving around to where people
are.
So there's not much you can doabout that.
(06:44):
It is what it is.
But another thing you can dothat will impact your visibility
is get reviews.
So when you're working withpeople they've had a good
experience with you, eitherthrough an automated follow-up,
or maybe you just reach out tothem, ask them to go and leave a
(07:07):
review on their favoriteplatform, be it Google, facebook
, what have you?
But those reviews are alsosignals to Google about what
you're doing and whether it'sgood.
And if somebody says to you Rich, I really enjoyed the whole
process of finding a house orselling the house and how you
helped me with this, that andthe other thing, have them
mention that in the reviews,because if those are keywords
that people might be searchingfor, that actually will help you
.
So if you help them buy a condocompared to a house or land, get
(07:29):
them to work that into thereview, if you have that kind of
input into it.
And then on your website, justmake sure that you're listing
all those things.
Talk about the towns that youserve.
Those are basic things, but allof that helps you come up more
likely for the searches in thatlocal pack.
That's going to be the fastestacting kind of thing.
Or maybe paid search is thefastest acting, but that can be
(07:50):
expensive.
The organic listings are alsoimportant.
But right before we got on Ijust did some searches for like
real estate company near me,realtor towards me, which is a
great exercise to do because youkind of want to see what
results come up for differentsearches in your area and almost
all the page one results andeven that's kind of a misnomer
because now it's a scrollingpage are like Zillow and
(08:13):
realtorcom and things like.
Yelp top 10 real estate agents.
So they're almost all guides.
So you'll have trouble rankingwell for those real estate
agents.
So they're almost all guides.
So you'll have trouble rankingwell for those.
But if you start thinking aboutcreating content on your
website that answers some of thebiggest questions your audience
may have what's the schoolsystem like in your town name
Having content on your websitelike that can help for some of
(08:34):
those types of searches.
If you create original contentand maybe do some first person
research and I know this is alittle advanced original content
and maybe do some first-personresearch and I know this is a
little advanced put it on yourwebsite that can actually
encourage other people to putlinks to your site and that can
also help either.
Search engine visibility.
That's a little bit extra,maybe not day one sort of stuff,
(08:57):
but it's those kinds of stepsover time, building up that
trust at Google, building upthat trust with your users
that's going to help you withyour overall search engine
visibility.
Speaker 1 (09:04):
That's great, and one thing we're all about at
Digital Journey is saving timeand being efficient.
So a lot of things that youjust mentioned can also be
turned into social media posts.
Have a frequently askedquestion post, have a post about
what kind of restaurants are inthe area, what the school
system is like, put your videoson social media, and so search
engine optimization it's notjust is like put your videos on
(09:26):
social media and so you know.
Search engine optimization it'snot just something that, okay,
I have to take my time and dothis and it's not going to do
any good.
You're really killing two birdswith one stone.
And because all of that can beso interconnected, you know,
when you go into someone's bioon a social media page at least
for me I look at their website,I look for their website, and if
they don't have a website, I'mautomatically normally a little
more sketchy about it, becauseit's like, okay, they're just
doing social media.
(09:46):
Do they even know how tofunction in a business world?
And so I think that's onereason why search engine
optimization and making sure youhave a strong website is so
vital.
Stop what you're doing, hold up.
The episode is not finished, butI have an important thing I
need to ask you Are you wantingto grow your clients and profits
in real estate?
If you're like almost everyoneelse, your answer is yes, I want
(10:09):
to.
I have a weapon for you Socialmedia.
I know, I know it sounds basic,but social media can
drastically help grow.
But social media can help growyour clients and increase your
profits, and it doesn't have totake hours a day.
It doesn't have to becomplicated.
You don't have to pay someone$2,000 a month to do it.
(10:31):
You or someone on your team cando it simply.
I run an exclusive groupcoaching mastermind that teaches
realtors how to grow theirsocial media in a short amount
of time without spending anexcess amount of money.
If you're serious about growingyour real estate business,
reach out to me.
(10:52):
I want to help you.
You can reach out to me atdigital-journeynet and let's
have a call.
Let's hop on and see if you'llbe a right fit, if you're
serious about wanting toincrease your profits.
Now let's get back to theepisode.
Speaker 2 (11:14):
Absolutely, and it also shows that you're investing
in your business.
People don't give businesscards like they used to when I
was starting out, but I rememberI would get a business card
from somebody and on thebackside it would say get your
50 free business cards.
And then there was a URL.
I'm like, if you're not willingto spend money on your business
cards, like, how serious areyou about this?
Filling out your social mediaprofiles, filling out the
(11:35):
information in Google businesspro, having a robust website
that doesn't look cookie cutterand has unique content from your
perspective and your experience, those are all things that show
people that you are not a flyby night realtor.
And we all know that.
There are the realtors that arein it like they're going to
live, breathe and eat houses,and then there are the ones
where, when the marketconditions are right, they'll
(11:56):
come in for a few months, maybethey do a part time, and then
they disappear.
And you want to positionyourself as the expert, as the
person who's going to knowexactly what it's like to live
in this town and all thesethings and understand the
customer journey.
So the more you can kind offill out both your social and
everything else, the more likelyyou are to win that business.
Speaker 1 (12:15):
Well, and even going back to talking about cookie
cutter websites, we want thathuman connection, we want that
personal touch.
And so when you can look atsomeone's website and say they
put time into this, they didenough to maybe share a little
bit about them on the website ortheir story, it automatically
makes that emotional connectionwhich is much more likely to
attract a client than simplybeing very block formatted
(12:38):
basics.
You can tell it was run throughan AI thing and it was just
slapped up there.
At that point it's like howmuch are they caring about me as
the client or how much are theyjust caring about making a sale
?
Speaker 2 (12:49):
And that's a good point, because service based
industries and both digitalagencies like mine or real
estate agencies those are bothvery driven by personality and,
yes, there has to be expertiseand you've got to pass certain
tests or whatever.
But the bottom line is, ifthere's two people who have
equally good websites they'vespent time in, but one of them
(13:10):
is more in alignment with you,of course you're going to go
with that person, right?
So putting out that contentboth on social, on your website,
and then in those in-betweenareas, like YouTube, which is
his own search engine yes, thatis a place where you can really
both attract your ideal clientsbut also push away clients that
might not be a good fit for you.
(13:31):
Let's go find the clients thatare going to be easy for us,
like layups, and that's whereputting yourself out there and
creating this content is goingto really help you.
Speaker 1 (13:40):
Absolutely.
And I have so many realtorscome to me and say, doesn't
matter if I'm on YouTube and I'mlike you can actually do
amazing on YouTube as a realtor.
They're like, are you serious?
I'm like I love going throughand watching videos on YouTube
that show cool things about aunique house, or even just a
serene video of a beautifulhouse with music in the
background and maybe talking itthrough, and then you're
(14:00):
connecting your name to that andeven though it's on YouTube,
YouTube is its own search enginepractically, and that's where
people find so many differentthings.
Speaker 2 (14:09):
And you could create content around a certain
neighborhood or around a certaincity.
Some of the things to do putthat up to YouTube.
You can take that YouTube videoembedded in your website.
Add some content, whether it'sthe actual transcript or just
the highlights, the keytakeaways from that.
That's a blog post and that canrank, so there's a lot of
different ways in which you canleverage this content, for both
(14:30):
social and search, as you weresaying earlier.
Speaker 1 (14:32):
And that's perfect because realtors are busy,
they're always going, and so themore options you have to tailor
content.
But to be able to use themacross multiple different
platforms and websites is a gamechanger and is amazing, so I
want to thank you so much forcoming on today.
I know I learned a lot, and Iknow my listeners did as well.
Where can they find you if theywant to learn more about what
(14:54):
you do and where can they reachout to you?
Speaker 2 (14:56):
Well, if they like podcasts, they can check out my
digital marketing podcast.
It's called the Agents ofChange.
If they have any questionsabout SEO, you can go to our
website, which is takeflightcom.
If you have any questions aboutSEO, you can go to our website,
which is takeflightcom.
That's takeflytecom and I amthe Rich Brooks on every social
channel most active on LinkedIn,so feel free to just reach out
and say hello.
That's how Kaylee and I firstgot to know each other.
Speaker 1 (15:16):
It is.
We reached out through LinkedInand it was great.
You can make good connectionsthere.
So we'll have all of that downin the bio below and thank you
so much.
Hey guys and welcome to Digital Journey.
I am Kaylee Johnson and todaywe have with us Rich Brooks.
Thank you so much for coming onthe show.
Speaker 2 (00:07):
Kaylee, I'm so excited to be here.
Thanks for having me.
Speaker 1 (00:10):
Well, Rich Brooks is the founder and president of New
Flight Media, a digital agencythat's been in business for over
25 years.
He's a nationally recognizedspeaker on entrepreneurship,
digital marketing and socialmedia.
Rich founded the Agents ofChange, an annual conference and
weekly podcast that focuses onsearch, social and mobile
marketing.
(00:30):
He co-founded Fast ForwardMaine, a podcast and workshop
series for growing Mainebusinesses.
So, Rich, you have done so much.
We were talking before the showand I was saying Rich is
actually one of the first peopleI came across when I started
diving more into marketing andSEO and podcasting, so it's
super exciting to have you onhere.
Speaker 2 (00:49):
Well, I'm glad that I was some sort of inspiration
for you, hopefully the good kind.
I love podcasting as a way ofsharing ideas, just one of the
channels I love.
So I'm glad that you took it upbecause I think it's a great
way to learn and to teach.
Speaker 1 (01:02):
Yes, and to meet so many cool, different people,
which I love.
Speaker 2 (01:05):
Absolutely.
Speaker 1 (01:06):
Go ahead and tell us how did you get to where you are
today?
What got you into marketing?
Speaker 2 (01:10):
As I listened to your introduction I realized I
probably have to update my bio.
We just celebrated our 27thyear in business.
I started the company that Inow call Flight New Media when I
lived in Boston.
It was just basically me and Iwas building websites and
quickly I started to try andfigure out this whole search
(01:30):
engine optimization thing whenthat started to become more
prevalent.
Of course, this is way beforeGoogle.
This was like Yahoo, altavistaand a bunch of other search
engines most people have neverheard of, but figuring that
piece out.
And then, years later, as Istarted to grow and I started to
hire employees to do work, thenall of a sudden we started
getting into blogging and thento social media and then to paid
(01:51):
search paid social.
So right now we're kind of thisboutique agency located in
beautiful Portland Maine up herein the top right part of the
country, and we work with a widevariety of different clients,
including people in the realestate arena, and we just try
and do everything we can to helpthem with their branding and
their website, to drivequalified traffic to that
(02:12):
website and then get people toconvert, whatever that means for
different businesses.
It could mean different things.
Speaker 1 (02:18):
Yes.
Speaker 2 (02:18):
And then in all my free time, I started this brand
called Agents of Change that youreferenced, and it is a weekly
podcast where I think we justdropped episode 533 today.
Speaker 1 (02:28):
So we've been doing it for over a decade.
Speaker 2 (02:30):
Wow, thanks.
And we have an in-personconference.
We'll be celebrating our 10thannual in-person conference and
we just did our first evervirtual summit, so we're just
trying to find new ways ofsharing ideas with people who
are really interested, like I am, in digital marketing.
Speaker 1 (02:46):
That's so much amazing, amazing stuff.
So you said you work, you helprealtors.
What kind of?
What kind of stuff do you helpthem see?
How can they find theircustomers online?
Is that what you're focused on?
Speaker 2 (02:56):
Because we you know it depends on the client the
realtors I have on.
Speaker 1 (03:00):
They're like okay, I have a social media platform, or
I have a website, but I'm notgetting any clients from it, or
it's just here.
I'm pouring my time into it andthey're trying to figure out is
it worth it?
Speaker 2 (03:09):
Yeah, I absolutely think, to make a general
statement that realtors are notputting enough effort into their
digital presence and theirvisibility online, and some of
them are very good at the socialside.
I do see the value in it.
Organic social is a difficultgame to play because the
(03:31):
algorithms are always changing,which is also true with SEO.
Most of our work has been moreon the websites side of things
and the SEO side of things.
Speaker 1 (03:39):
Yes.
Speaker 2 (03:40):
Because I'm always like what is the customer
journey look like to get to you?
And then can we reverseengineer that for thinking about
as a customer journey, likewhat are the roadside
attractions and what are theinformation booths we can put
along there so we can directpeople to do business with us,
assuming that we're the rightrealtor for them and they're the
right type of client for us.
(04:00):
And so that's where a lot ofthe work that we've done with
different people both realtors,real estate agencies and people
in property management as welljust getting in front of the
right type of clients whenthey're asking questions very
often at Google, and how do wethen get them to the website.
Speaker 1 (04:15):
That can seem so daunting because Google is such
a big world and there's so manydifferent aspects to it.
You know you have ads, you havedifferent payments, you have
backlinks, you have connectingwith other people Even all those
terms right there.
I remember when I first startedlearning I was like what in the
world?
So what's one of the firststeps you suggest to someone
when they're working on searchengine optimization?
Speaker 2 (04:35):
There's always the it depends sort of thing.
I prefer when people have theirown domain, that they control
their own website.
That gives you the most controland power over it.
But if I'm thinking about itfrom a search engine
optimization standpoint thefocus of today's conversation
when I or when anybody looks ata search page, there's three
main components the organicsearch results what used to be
(04:56):
called back in the old days, the10 big blue links.
The local search results or thelocal pack, which are the three
listings sometimes four ifthere's an ad in there that go
side by side with a map so youcan kind of see where the
locations are.
And then the sponsored links orthe paid search results.
All three of those will requiredifferent strategies, but all
(05:17):
three are critically importantif I'm a real estate agent and I
want to get new business, newclients.
So as we're thinking about that, I would say probably the low
hanging fruit and the thing thatI would first attack if I was
just starting out or if I hadn'tpaid attention to this until
right now, would be the localsearch side of things, because
in some ways it's maybe not theeasiest to optimize but it's the
(05:39):
simplest to optimize for.
So very broad strokes here.
But you want to make sure thatyou have a Google business
profile, which is set up throughGoogle and that you've claimed
it, so you can prove that youhave ownership over this
business.
And then you go in and optimizeit, and that can be things like
optimizing your title, yourdescription.
Upload photos photos of youroffice, photos of your people,
(06:02):
photos of locations.
Very often we're selling thelocation as well as just an
individual property, so we wantto get a lot of that in there.
Videos You're taking videos asyou're doing walkthroughs of
houses that are your featuredlistings.
Upload those as muchinformation as you can to really
create this robust area.
In Google Business Profilethere's a question and answer
(06:22):
section that can go.
There in your profile you canpose your own questions.
You don't have to wait forquestions to come in.
So all of those are steps thatyou can take to improve it.
Another big feature of localsearch results is proximity to
the searcher.
You don't have a lot of controlover that unless you have like
a taco truck and you're justdriving around to where people
are.
So there's not much you can doabout that.
(06:44):
It is what it is.
But another thing you can dothat will impact your visibility
is get reviews.
So when you're working withpeople they've had a good
experience with you, eitherthrough an automated follow-up,
or maybe you just reach out tothem, ask them to go and leave a
(07:07):
review on their favoriteplatform, be it Google, facebook
, what have you?
But those reviews are alsosignals to Google about what
you're doing and whether it'sgood.
And if somebody says to you Rich, I really enjoyed the whole
process of finding a house orselling the house and how you
helped me with this, that andthe other thing, have them
mention that in the reviews,because if those are keywords
that people might be searchingfor, that actually will help you
.
So if you help them buy a condocompared to a house or land, get
(07:29):
them to work that into thereview, if you have that kind of
input into it.
And then on your website, justmake sure that you're listing
all those things.
Talk about the towns that youserve.
Those are basic things, but allof that helps you come up more
likely for the searches in thatlocal pack.
That's going to be the fastestacting kind of thing.
Or maybe paid search is thefastest acting, but that can be
(07:50):
expensive.
The organic listings are alsoimportant.
But right before we got on Ijust did some searches for like
real estate company near me,realtor towards me, which is a
great exercise to do because youkind of want to see what
results come up for differentsearches in your area and almost
all the page one results andeven that's kind of a misnomer
because now it's a scrollingpage are like Zillow and
(08:13):
realtorcom and things like.
Yelp top 10 real estate agents.
So they're almost all guides.
So you'll have trouble rankingwell for those real estate
agents.
So they're almost all guides.
So you'll have trouble rankingwell for those.
But if you start thinking aboutcreating content on your
website that answers some of thebiggest questions your audience
may have what's the schoolsystem like in your town name
Having content on your websitelike that can help for some of
(08:34):
those types of searches.
If you create original contentand maybe do some first person
research and I know this is alittle advanced original content
and maybe do some first-personresearch and I know this is a
little advanced put it on yourwebsite that can actually
encourage other people to putlinks to your site and that can
also help either.
Search engine visibility.
That's a little bit extra,maybe not day one sort of stuff,
(08:57):
but it's those kinds of stepsover time, building up that
trust at Google, building upthat trust with your users
that's going to help you withyour overall search engine
visibility.
Speaker 1 (09:04):
That's great, and one thing we're all about at
Digital Journey is saving timeand being efficient.
So a lot of things that youjust mentioned can also be
turned into social media posts.
Have a frequently askedquestion post, have a post about
what kind of restaurants are inthe area, what the school
system is like, put your videoson social media, and so search
engine optimization it's notjust is like put your videos on
(09:26):
social media and so you know.
Search engine optimization it'snot just something that, okay,
I have to take my time and dothis and it's not going to do
any good.
You're really killing two birdswith one stone.
And because all of that can beso interconnected, you know,
when you go into someone's bioon a social media page at least
for me I look at their website,I look for their website, and if
they don't have a website, I'mautomatically normally a little
more sketchy about it, becauseit's like, okay, they're just
doing social media.
(09:46):
Do they even know how tofunction in a business world?
And so I think that's onereason why search engine
optimization and making sure youhave a strong website is so
vital.
Stop what you're doing, hold up.
The episode is not finished, butI have an important thing I
need to ask you Are you wantingto grow your clients and profits
in real estate?
If you're like almost everyoneelse, your answer is yes, I want
(10:09):
to.
I have a weapon for you Socialmedia.
I know, I know it sounds basic,but social media can
drastically help grow.
But social media can help growyour clients and increase your
profits, and it doesn't have totake hours a day.
It doesn't have to becomplicated.
You don't have to pay someone$2,000 a month to do it.
(10:31):
You or someone on your team cando it simply.
I run an exclusive groupcoaching mastermind that teaches
realtors how to grow theirsocial media in a short amount
of time without spending anexcess amount of money.
If you're serious about growingyour real estate business,
reach out to me.
(10:52):
I want to help you.
You can reach out to me atdigital-journeynet and let's
have a call.
Let's hop on and see if you'llbe a right fit, if you're
serious about wanting toincrease your profits.
Now let's get back to theepisode.
Speaker 2 (11:14):
Absolutely, and it also shows that you're investing
in your business.
People don't give businesscards like they used to when I
was starting out, but I rememberI would get a business card
from somebody and on thebackside it would say get your
50 free business cards.
And then there was a URL.
I'm like, if you're not willingto spend money on your business
cards, like, how serious areyou about this?
Filling out your social mediaprofiles, filling out the
(11:35):
information in Google businesspro, having a robust website
that doesn't look cookie cutterand has unique content from your
perspective and your experience, those are all things that show
people that you are not a flyby night realtor.
And we all know that.
There are the realtors that arein it like they're going to
live, breathe and eat houses,and then there are the ones
where, when the marketconditions are right, they'll
(11:56):
come in for a few months, maybethey do a part time, and then
they disappear.
And you want to positionyourself as the expert, as the
person who's going to knowexactly what it's like to live
in this town and all thesethings and understand the
customer journey.
So the more you can kind offill out both your social and
everything else, the more likelyyou are to win that business.
Speaker 1 (12:15):
Well, and even going back to talking about cookie
cutter websites, we want thathuman connection, we want that
personal touch.
And so when you can look atsomeone's website and say they
put time into this, they didenough to maybe share a little
bit about them on the website ortheir story, it automatically
makes that emotional connectionwhich is much more likely to
attract a client than simplybeing very block formatted
(12:38):
basics.
You can tell it was run throughan AI thing and it was just
slapped up there.
At that point it's like howmuch are they caring about me as
the client or how much are theyjust caring about making a sale
?
Speaker 2 (12:49):
And that's a good point, because service based
industries and both digitalagencies like mine or real
estate agencies those are bothvery driven by personality and,
yes, there has to be expertiseand you've got to pass certain
tests or whatever.
But the bottom line is, ifthere's two people who have
equally good websites they'vespent time in, but one of them
(13:10):
is more in alignment with you,of course you're going to go
with that person, right?
So putting out that contentboth on social, on your website,
and then in those in-betweenareas, like YouTube, which is
his own search engine yes, thatis a place where you can really
both attract your ideal clientsbut also push away clients that
might not be a good fit for you.
(13:31):
Let's go find the clients thatare going to be easy for us,
like layups, and that's whereputting yourself out there and
creating this content is goingto really help you.
Speaker 1 (13:40):
Absolutely.
And I have so many realtorscome to me and say, doesn't
matter if I'm on YouTube and I'mlike you can actually do
amazing on YouTube as a realtor.
They're like, are you serious?
I'm like I love going throughand watching videos on YouTube
that show cool things about aunique house, or even just a
serene video of a beautifulhouse with music in the
background and maybe talking itthrough, and then you're
(14:00):
connecting your name to that andeven though it's on YouTube,
YouTube is its own search enginepractically, and that's where
people find so many differentthings.
Speaker 2 (14:09):
And you could create content around a certain
neighborhood or around a certaincity.
Some of the things to do putthat up to YouTube.
You can take that YouTube videoembedded in your website.
Add some content, whether it'sthe actual transcript or just
the highlights, the keytakeaways from that.
That's a blog post and that canrank, so there's a lot of
different ways in which you canleverage this content, for both
(14:30):
social and search, as you weresaying earlier.
Speaker 1 (14:32):
And that's perfect because realtors are busy,
they're always going, and so themore options you have to tailor
content.
But to be able to use themacross multiple different
platforms and websites is a gamechanger and is amazing, so I
want to thank you so much forcoming on today.
I know I learned a lot, and Iknow my listeners did as well.
Where can they find you if theywant to learn more about what
(14:54):
you do and where can they reachout to you?
Speaker 2 (14:56):
Well, if they like podcasts, they can check out my
digital marketing podcast.
It's called the Agents ofChange.
If they have any questionsabout SEO, you can go to our
website, which is takeflightcom.
If you have any questions aboutSEO, you can go to our website,
which is takeflightcom.
That's takeflytecom and I amthe Rich Brooks on every social
channel most active on LinkedIn,so feel free to just reach out
and say hello.
That's how Kaylee and I firstgot to know each other.
Speaker 1 (15:16):
It is.
We reached out through LinkedInand it was great.
You can make good connectionsthere.
So we'll have all of that downin the bio below and thank you
so much.
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