May 15, 2024 • 18 mins
Embarking on the social media world of real estate can be as intimidating as it is rewarding. We get it.
Charisse Walker's strategic utilization of social media profiles allowed her to create a presence that was authentic and increased sales as a realtor.
Social media is more than a promotional tool; it is a way to cultivate trust and maintain relevance in a market crowded with competition.
Embark on this episode and uncover the secrets behind realtors' success in harnessing digital marketing to skyrocket their real estate career and how Digital Journey can help you do the same!
You can find Charisse Walker here:
Website: www.charissewalker.com.
Podcast: Unbreakable Momprenuers
Want to reach out and hear more about Digital Journey?
You can email us at kaylee@digital-journey.net or check out our website, www.digital-journey.net.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Kaylee Johnson (00:00):
What's up guys?
This is Katie Johnson here withDigital Journey.
If you're a person that'swanting to learn social media,
maybe that's just for youpersonally, maybe it's for your
business.
This is the right place for you.
Today, we have on the showSharice Walker.
Thank you so much for coming on.
Thank you for having me.
I'm excited.
Sharice Walker is anaccomplished author, podcast
(00:22):
host, tv personality, realtor,lender, real estate investor,
coach and speaker.
Throughout her career, charissehas garnered numerous accolades
in teaching and real estate,reflecting her commitment to
excellence and dedication to hercraft.
Whether through her roles inacademia, where she began
teaching at the age of 22 andlater directed and even
(00:43):
established a college, or thedynamic realm of real estate,
charisse has touched the livesof thousands, guiding them
towards their aspirations.
You have done so much.
That's amazing.
So I just want to hear how didyou get to where you are today?
What was your journey like?
Because it sounds like therewere a lot of ins and outs and
different steps to all that.
Charisse (01:04):
Yes, my journey was not exactly how I planned at all
.
Ever, ever, ever I graduated.
I had this goal that I wasgoing to graduate at 21 from
high school I mean not highschool, sorry, college, that's a
long time.
I graduated college and so Iwent.
I did my four years and Igraduated and went now what I
(01:24):
don't know.
So I opened up a newspaper ad,because I'm that old, and
answered classified ad and itwas just one of those stepping
stones to another thing, and soI ended up applying for a job
where I worked as a temp and inthe finance part of college, and
I think it was probably acouple of weeks into that,
they're like have you everthought of teaching?
And I said, yeah, I actuallyused to want to be a high school
(01:46):
teacher.
And they're like well, we havea position open, so let us know
you have two hours and hand usthe book and prepare for a four
hour class in two hours.
So luckily, it was in my what Igraduated in and so I.
That's how I got into theeducation proprietary education
industry.
I was taught there for severalyears, then became the Dean,
(02:08):
then I became the director andthen, yeah, I did open up a
college and it was about thattime when I opened the college
that I separated from my husband.
So I had four kids and it was ajourney, especially having my
youngest was three.
Kaylee Johnson (02:20):
Wow.
Charisse (02:21):
Yeah, and it had been a couple of years and then I
found my new husband, my currenthusband, and we had just gotten
engaged and they had laid meoff Like they laid off a third
of the corporate staff.
And so I'm like, well, now what?
And so I wasn't really planningto go back to work because my
husband's like, I'll take careof the kids I mean, he's a saint
and I'll do all these thingsbut I just didn't feel right
(02:41):
about it.
And so real estate had beensomething I've always been
passionate about.
And my mom well, my grandma wasa real estate agent, my
grandfather was a contractor, sothey always worked together.
My mom was like the youngestperson to ever get her real
estate license at the time inthe state of California, and so,
like there is this history ofreal estate, there's always been
one, and my ex-husband was alsoan agent.
(03:04):
And so I just thought, well,let's get into that.
So I studied for about a yearand a half and like what to do
with investing?
Because I wanted to do realestate investing.
And so at that point my closeloved one I won't name names
came to me and said, hey, let'sinvest in this big, great
opportunity down in Honduras andlong story short, we mortgaged
(03:27):
our home, took out a HELOC.
A whole lot of money was lost.
Kaylee Johnson (03:30):
We were on food stamps.
Charisse (03:32):
And there's a huge journey between that.
But the point was we were$400,000 in the hole.
We got into real estateinvesting and we realized that
that was the way we're going toget out.
So within a couple of years, wedid, we pulled ourselves out,
we built a real estate portfolioand about the time when we
fought in the first place, I waspregnant with my second cause,
my husband.
I have two kids now.
(03:52):
I was pregnant with my seconddaughter, signed up to go to
through real estate school andlicensing and then, like, had
her.
It wasn't six months of herbeing born.
I went through and I got mylicense and that basically
changed my life.
But I think what happened wasbecause I've had several
(04:12):
surgeries.
It's been a rough 12 years.
It's been rough health-wise andthere was a time where I was
laying in bed.
I just had another hip surgeryand somebody came on and she was
digital marketing when it cameto real estate and so high on
drugs because of the pain, Isigned up for this program.
She actually called me and I'mlike, speaking of, I want my
(04:35):
money back.
I was not in the right frame ofmind.
She's like right Opportunity.
So four and a half years laterI still coach with her.
She's taught me like digitalmarketing, like it really is, as
you talk about it as well, itreally is the way to go when it
comes to real estate, especiallyas an agent and because of that
you know, there's 10,000 agentsin Salt Lake County alone and I
(04:57):
was one of the top 500 of therealtors Wow, that's what I've
learned.
So swear by it.
It's important.
So that's like a really weirdjourney to where I am today.
Kaylee Johnson (05:08):
Guys, thanks for listening.
Now, if you're on here, you'reoverwhelmed with social media.
Maybe you don't know whatplatforms you should be on or
the type of content you shouldcreate.
Maybe you're worried thatyou're going to put so much time
into this and you're not goingto see anything from it.
You're not going to earn moremoney or get more clients.
I get it.
I hear it all the time.
(05:28):
What I'm here to tell you isDigital Journey can help you
with that.
We have an exclusive group justfor realtors and people in real
estate.
These are for people who areserious about growing their
social media.
This is if you want to see adifference.
It's an exclusive groupcoaching program that will teach
(05:48):
you how to grow your socialmedia, not just so you can have
more numbers, but so you cangain more clients and make more
profit.
If you're interested inleveling up your social media
and if you're serious aboutwanting to earn money through it
, reach out to me.
You can contact me atdigital-journeynet and I'd love
(06:11):
to help you get to where youwant to be.
You deserve this.
Now let's get back to theepisode.
That is an incredible storyLots of ins and outs.
You've gotten to do a whole lotof interesting things and
learned from a lot of differentaspects, which is amazing.
Interesting things and learnedfrom a lot of different aspects,
which is amazing.
When it came to the digitalmarketing aspects of real estate
(06:34):
and your friend approached youas you were high on high on pain
meds from surgery, what wasyour thought?
Had you been doing any digitalmarketing with real estate
beforehand?
Charisse (06:40):
No, I remember laying in my bed because I couldn't sit
and I'm scrolling you know howyou scroll on Facebook and I'm
like this person keeps followingme.
Like how does she keep doingthis?
And so normally people will goto like a challenge or they'll
read their books or they'll doall this stuff.
I just I think it was threedifferent times I kept seeing
her face.
I'm like okay, well, if she canretarget me and keep coming to
me, obviously she knows how todo it and it works, so I'll just
(07:03):
sign up.
I look back and like wow, thatwas a lot, cause I mean, it was
a very expensive program,totally worth it.
Kaylee Johnson (07:10):
So that's, amazing.
And it shows that the hard workand dedication of continuing to
reach out to people and beingactive on social media is worth
it.
You know it can be a littlediscouraging when it comes to
someone working with realtors,because it's like are they even
listening to my stuff, or isthis all automation of posting
things?
You know are they?
Are they actually active onhere?
So when you entered the program, what?
(07:30):
What did you do differentlywhen it came to digital
marketing, or what?
What did you start to do withdigital marketing you hadn't
done before?
Charisse (07:37):
I put my face on the camera, you know, and I'll tell
you a secret.
So I have pink eye right nowand normally I I mean, I woke up
yesterday it was really bad,and today I'm not wearing makeup
on my eyes and I would neverhave done that before I started
marketing, right, and it's,people don't care.
You know, you probably didn'tknow this because my eyes are so
no, I didn't, anyway, butthey're normally not like this.
(07:59):
You know, you worry so muchabout what people think of you.
You worry so much about how youlook.
You worry so much about how youlook.
You worry so much about allthis or that.
And I mean, I remember saying tothem well, I want to lose like
25 pounds before I do this.
She's like there's never goingto be a time I could have easily
said you know what?
My eyes are swollen shut, socan we please do something else.
But now it's, that's justsomething that you're very
(08:22):
comfortable, and because of thatI'm now on a national TV show
called the American Dream thatalso deals with real estate, and
it's those things that you justbecome so comfortable now that,
not that I still like to be onsocial media, but if you have a
message and you want to helppeople and you want to change
people's lives.
That, to me, is more importantthan my puffy eyes now.
Kaylee Johnson (08:43):
Absolutely.
When you're on social media,you're on it to help the person
you're reaching out to.
It's not just to make a saleeven though a lot of times that
happens from it but as realestate agents, you can provide
such valuable insight fromemails or from posts just in
general, without being like, hey, we have this house, buy it,
buy it, buy it.
You know, when you're reachingout to people through social
(09:04):
media, it's supposed to be aconversation, it's supposed to
initiate that social aspectversus just I want your money,
give it to me.
So, like you're saying, likewhen you're reaching out to
someone as a person, they're notjust okay, how exactly do they
look?
Because it's like are theygoing to care about me, are they
going to help me find the housethat's best for me?
(09:25):
Are they going to help me sellmy house in a way that you know,
they realize how valuable thehouse is to me and the emotions
and the and the memories I havetied to this house.
And so so many people are likeoh, you know, I don't want to
get on social media or digitalmarketing because I don't want
people to see me, and I'm like,well, you know, that's kind of
part of it.
People need to have that facewith it, especially in a world
where everything's so automated.
Charisse (09:45):
And I think during the pandemic, so many people
entered the market, so manyagents, because you didn't even
have to put a sign on the yard.
Ok, I did.
Ok, and I never changedanything I did, I still did all
my brochures, I still did all mymarketing, because that was
something I had integrity to myclients and if they're going to
pay for that, then I'm going to.
(10:05):
Yes, but there was a lot ofpeople that entered the market
and they were very, very lazyand it made me very, very sad
and so you know, that's the partthat you have to think is,
you're doing a disservice topeople if you don't get out
there and educate.
You just have to make sure thatyou're serving, serve, not sell,
(10:27):
if you've heard that, and sothe sale will come, because
people can tell that yougenuinely care, and if you're
not out there doing it, guesswhat Somebody else is that might
not be as well as you, so shameon you.
Kaylee Johnson (10:40):
Yeah, exactly, and I love the point that you
said.
You know serving, not selling.
You know going back to what ismy purpose behind doing what I'm
doing, and I think the bestreal estate agents are the ones
that truly care about theirclients.
It's not just concerned withmaking a buck, and so being on
social media can show that,especially if you're willing to
not just automate everything,because I can tell when a person
(11:03):
has automated a post and it'sjust chat, gpt, or when a
person's taking the time to belike, hey, I sold this house to
this couple.
They're amazing, super thankfulfor them.
Versus how sold you know, it'slike you can tell and you know
when.
When you buy a house, you wantthat person that cares for you
in particular, which is so big.
So what do you think you know?
(11:24):
You talked about people thatare lazy and you know aren't
putting as much into it and notgiving as much to their clients.
Do you think people can tellthat who aren't realtors, or do
you think it's more so therealtors that you can point out
and be like that person's notupholding their end of the deal?
Charisse (11:38):
Good question.
I think it's a combination ofboth and, as I always tell my
clients, it depends.
I think that if you have aclient who has bought and sold
multiple homes, then, yes, theyprobably know the difference.
But if you have somebody whothis is the first time they ever
bought, the first time they'veever sold, they don't know the
difference.
And, truth be told, I thinkthat that's why there was that
(12:00):
big lawsuit that we're all goingto be affected by now, because
people didn't know, because, Imean, I've never walked into a
client, a listing presentationor a listing period, because
I've never really had to do apresentation, but I'm prepared
if I do.
But if you know and say, well,you have to pay them 3% or you
have to do this, you have to dothat.
(12:20):
But your clients absolutelytrust you and you have a
fiduciary duty to make sure thatyou're taking care of them, not
your own needs.
So that's where, like I alwayssay, how much do you want to pay
?
It's never been an issue.
That's why all these people aremaking such a big deal about
this.
Well, if you've done the samething, you've done it right the
whole time.
Kaylee Johnson (12:36):
It's not going to be a big deal, it's whatever
you know, like you know, we knowthat our clients love us, we
know we're doing what we need toand we have that reputation
behind us that, yeah, it's goingto be an extra step, okay, but
it doesn't really matter.
And then I hear other realtorsbe like, oh my goodness, the
(12:58):
world's coming to an end, I'mnot going to be able to make it
anymore, and I'm like that's alittle sketchy, you know.
You know what's going on withthat whole aspect of that.
Charisse (13:06):
No, it's very true.
Kaylee Johnson (13:08):
So, when it comes to social media, what do
you do for social media or inthat whole realm, with your,
with your business?
What have you seen do?
Charisse (13:16):
well, good question.
So I'm not a daily poster, Iknow, but I've taken.
I took about a year off becausethat one year, I mean, I was
burned, I worked a ton and thenwe moved and a whole lot of
stuff happened.
So last year I kind of tooksome time off.
But before that, like, do as Isay, not as I do, listen to
Kayla.
Kaylee Johnson (13:36):
Okay.
Charisse (13:37):
So the daily posting really is important to get your
word out, to get yourinformation out.
But what I do, I'll do likevideos.
It's called the know, like andtrust.
So you do specific things sothat people get to know you,
they get to like you, they getto trust you.
So you might put a reach outout there.
I never boost, do not boost,it's a waste of money.
And so then you can retarget tothe three second people who've
(13:58):
watched your ad, then youretarget again to the 10 second
people, and so then you can do alead information sheet, or you
can do something else, and so Imight do a lead magnet that
sends you to a funnel which thentakes you down.
I will post.
You know it's usually the 80-20rule where I'll spotlight, like
different companies.
I'll do restaurant of the weekor place of the week, or hey,
(14:20):
here's some good information foryou.
Or here's a recipe, and oh, yes, I did sell a house.
Or here's my newest listing, orhere's some, so that it's not
constantly real estate.
I do have a real estate pageand so I do keep it more
professional there, but mostpeople are on my own page and I
don't post my listing just onthat, I do an ad and so I'll do
like, and I can reach tens ofthousands of people like there's
(14:43):
that two million people thathad seen all my videos and
things.
It was a lot and I lost it allbecause I, I know, I know you
can get it back.
You can get it back you havethat reputation still, you know
and it actually took about sixmonths.
Kaylee Johnson (14:56):
So I mean, if you're discouraged, you can grow
the audience very, very quickly, very fast, if you choose to
and when I first started havingpeople in my program, they're
like I'm already making my moneyover just being in the program,
because we're teaching how doyou target to an audience, how
do you be a genuine person onyour social media.
I love the idea of restaurantof the week because, even if I
(15:17):
bought a house from you, I'mstill going to continue to
follow you, you know, because,okay, she's pointing out
interesting things in thecommunity around me and it's not
just okay, she's another sale.
I'm not looking at sellingright now, but then when I am
looking at selling or buyingagain, you're popped up.
I'm used to seeing you, I'mused to that connection there
and so making sure that you doposts that aren't just sold this
(15:39):
house, selling this house.
You know, I have some, someclients that you can do the
coolest videos of showing youinside.
You know, here's a random housefrom the 1800s that has this
special feature For me.
Even though I'm not buying ahouse right now, I'm so
interested in that.
It's unique, it's cool, it'ssomething you're not expecting,
(16:00):
and so I don't feel like I'mwatching a real estate thing and
I'm really just getting to knowthem more.
Charisse (16:06):
And I love that.
I love that.
That's the one thing.
Like you walk up these stairsand the stairs I'm not joking
are like that, that wide so youcan't even really step unless
you're on your tippy toe You'relike, yeah, how would you like
to slide down this at night, youknow.
And so you do.
You take random pictures and Ialways tell the clients I'm
walking through.
I'm like sorry, this is pictureworthy.
They're like I'm so glad thatwe can be at your.
(16:35):
You know, use us for whatever,but it's fun because people do.
You get a lot of responses fromthe unique stuff, not the.
Here's my open house.
Come to my listing.
Dah, dah, dah.
You know, no, you need to becreative.
Kaylee Johnson (16:40):
Creativity is key and you know, like you said,
it doesn't have to be supercomplicated.
You can be walking through ahouse and be like, oh, this
looks cool.
You know, let me take 15seconds and then you have a
social media post there.
You don't have to sit down andwork on a social media post for
30 minutes.
You don't have to do that.
I love that.
Charisse (16:56):
Or even you're sitting in your car waiting for your
client to show up, or in thehouse because you should go,
open up all the doors and lightsand you're like, hey, I'm here.
Those are all different thingsthat you can do.
Kaylee Johnson (17:05):
You often have times that you're just killing
time, whether it's waiting on aclient to show up.
You know it's like you have 10minutes here and that's a
perfect time.
Cool, let's get a post out realfast, yeah, then you're making
money that way and you'rehelping other other potential
clients, which is amazing.
Well, it was such a pleasurehaving you on here.
I know I love talking about allthis kind of stuff.
(17:26):
I know my listeners lovehearing about it, so where can
they find you if they're wantingto see?
You said you have a book you'reworking on now.
What kind of stuff is going onthat way?
Charisse (17:34):
Right, so thank you.
I have a podcast of my own.
It's called UnbreakableMompreneurs, and so it really
talks to people who are lookingto build a business and that
usually typically are a mom or aparent I don't care if you're a
mom or a dad and you're anentrepreneur.
So Unbreakable, becausesometimes you feel like you're
like being stretched in allthese different places and ways
with your kids.
(17:54):
So there's that, and then youcan go to ShariceWalkercom.
It has everything.
And then, if you want to learnhow to create passive income
with real estate, I teach sevendifferent ways to do that, from
zero money to a lot of money,and you don't want to do
anything.
So that's Fly Free Retiree.
Kaylee Johnson (18:10):
All of that will be linked below.
It was so amazing having you on.
Thank you so much, thank you,you too.
What's up guys?
This is Katie Johnson here withDigital Journey.
If you're a person that'swanting to learn social media,
maybe that's just for youpersonally, maybe it's for your
business.
This is the right place for you.
Today, we have on the showSharice Walker.
Thank you so much for coming on.
Thank you for having me.
I'm excited.
Sharice Walker is anaccomplished author, podcast
(00:22):
host, tv personality, realtor,lender, real estate investor,
coach and speaker.
Throughout her career, charissehas garnered numerous accolades
in teaching and real estate,reflecting her commitment to
excellence and dedication to hercraft.
Whether through her roles inacademia, where she began
teaching at the age of 22 andlater directed and even
(00:43):
established a college, or thedynamic realm of real estate,
charisse has touched the livesof thousands, guiding them
towards their aspirations.
You have done so much.
That's amazing.
So I just want to hear how didyou get to where you are today?
What was your journey like?
Because it sounds like therewere a lot of ins and outs and
different steps to all that.
Charisse (01:04):
Yes, my journey was not exactly how I planned at all
.
Ever, ever, ever I graduated.
I had this goal that I wasgoing to graduate at 21 from
high school I mean not highschool, sorry, college, that's a
long time.
I graduated college and so Iwent.
I did my four years and Igraduated and went now what I
(01:24):
don't know.
So I opened up a newspaper ad,because I'm that old, and
answered classified ad and itwas just one of those stepping
stones to another thing, and soI ended up applying for a job
where I worked as a temp and inthe finance part of college, and
I think it was probably acouple of weeks into that,
they're like have you everthought of teaching?
And I said, yeah, I actuallyused to want to be a high school
(01:46):
teacher.
And they're like well, we havea position open, so let us know
you have two hours and hand usthe book and prepare for a four
hour class in two hours.
So luckily, it was in my what Igraduated in and so I.
That's how I got into theeducation proprietary education
industry.
I was taught there for severalyears, then became the Dean,
(02:08):
then I became the director andthen, yeah, I did open up a
college and it was about thattime when I opened the college
that I separated from my husband.
So I had four kids and it was ajourney, especially having my
youngest was three.
Kaylee Johnson (02:20):
Wow.
Charisse (02:21):
Yeah, and it had been a couple of years and then I
found my new husband, my currenthusband, and we had just gotten
engaged and they had laid meoff Like they laid off a third
of the corporate staff.
And so I'm like, well, now what?
And so I wasn't really planningto go back to work because my
husband's like, I'll take careof the kids I mean, he's a saint
and I'll do all these thingsbut I just didn't feel right
(02:41):
about it.
And so real estate had beensomething I've always been
passionate about.
And my mom well, my grandma wasa real estate agent, my
grandfather was a contractor, sothey always worked together.
My mom was like the youngestperson to ever get her real
estate license at the time inthe state of California, and so,
like there is this history ofreal estate, there's always been
one, and my ex-husband was alsoan agent.
(03:04):
And so I just thought, well,let's get into that.
So I studied for about a yearand a half and like what to do
with investing?
Because I wanted to do realestate investing.
And so at that point my closeloved one I won't name names
came to me and said, hey, let'sinvest in this big, great
opportunity down in Honduras andlong story short, we mortgaged
(03:27):
our home, took out a HELOC.
A whole lot of money was lost.
Kaylee Johnson (03:30):
We were on food stamps.
Charisse (03:32):
And there's a huge journey between that.
But the point was we were$400,000 in the hole.
We got into real estateinvesting and we realized that
that was the way we're going toget out.
So within a couple of years, wedid, we pulled ourselves out,
we built a real estate portfolioand about the time when we
fought in the first place, I waspregnant with my second cause,
my husband.
I have two kids now.
(03:52):
I was pregnant with my seconddaughter, signed up to go to
through real estate school andlicensing and then, like, had
her.
It wasn't six months of herbeing born.
I went through and I got mylicense and that basically
changed my life.
But I think what happened wasbecause I've had several
(04:12):
surgeries.
It's been a rough 12 years.
It's been rough health-wise andthere was a time where I was
laying in bed.
I just had another hip surgeryand somebody came on and she was
digital marketing when it cameto real estate and so high on
drugs because of the pain, Isigned up for this program.
She actually called me and I'mlike, speaking of, I want my
(04:35):
money back.
I was not in the right frame ofmind.
She's like right Opportunity.
So four and a half years laterI still coach with her.
She's taught me like digitalmarketing, like it really is, as
you talk about it as well, itreally is the way to go when it
comes to real estate, especiallyas an agent and because of that
you know, there's 10,000 agentsin Salt Lake County alone and I
(04:57):
was one of the top 500 of therealtors Wow, that's what I've
learned.
So swear by it.
It's important.
So that's like a really weirdjourney to where I am today.
Kaylee Johnson (05:08):
Guys, thanks for listening.
Now, if you're on here, you'reoverwhelmed with social media.
Maybe you don't know whatplatforms you should be on or
the type of content you shouldcreate.
Maybe you're worried thatyou're going to put so much time
into this and you're not goingto see anything from it.
You're not going to earn moremoney or get more clients.
I get it.
I hear it all the time.
(05:28):
What I'm here to tell you isDigital Journey can help you
with that.
We have an exclusive group justfor realtors and people in real
estate.
These are for people who areserious about growing their
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This is if you want to see adifference.
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(05:48):
you how to grow your socialmedia, not just so you can have
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If you're interested inleveling up your social media
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, reach out to me.
You can contact me atdigital-journeynet and I'd love
(06:11):
to help you get to where youwant to be.
You deserve this.
Now let's get back to theepisode.
That is an incredible storyLots of ins and outs.
You've gotten to do a whole lotof interesting things and
learned from a lot of differentaspects, which is amazing.
Interesting things and learnedfrom a lot of different aspects,
which is amazing.
When it came to the digitalmarketing aspects of real estate
(06:34):
and your friend approached youas you were high on high on pain
meds from surgery, what wasyour thought?
Had you been doing any digitalmarketing with real estate
beforehand?
Charisse (06:40):
No, I remember laying in my bed because I couldn't sit
and I'm scrolling you know howyou scroll on Facebook and I'm
like this person keeps followingme.
Like how does she keep doingthis?
And so normally people will goto like a challenge or they'll
read their books or they'll doall this stuff.
I just I think it was threedifferent times I kept seeing
her face.
I'm like okay, well, if she canretarget me and keep coming to
me, obviously she knows how todo it and it works, so I'll just
(07:03):
sign up.
I look back and like wow, thatwas a lot, cause I mean, it was
a very expensive program,totally worth it.
Kaylee Johnson (07:10):
So that's, amazing.
And it shows that the hard workand dedication of continuing to
reach out to people and beingactive on social media is worth
it.
You know it can be a littlediscouraging when it comes to
someone working with realtors,because it's like are they even
listening to my stuff, or isthis all automation of posting
things?
You know are they?
Are they actually active onhere?
So when you entered the program, what?
(07:30):
What did you do differentlywhen it came to digital
marketing, or what?
What did you start to do withdigital marketing you hadn't
done before?
Charisse (07:37):
I put my face on the camera, you know, and I'll tell
you a secret.
So I have pink eye right nowand normally I I mean, I woke up
yesterday it was really bad,and today I'm not wearing makeup
on my eyes and I would neverhave done that before I started
marketing, right, and it's,people don't care.
You know, you probably didn'tknow this because my eyes are so
no, I didn't, anyway, butthey're normally not like this.
(07:59):
You know, you worry so muchabout what people think of you.
You worry so much about how youlook.
You worry so much about how youlook.
You worry so much about allthis or that.
And I mean, I remember saying tothem well, I want to lose like
25 pounds before I do this.
She's like there's never goingto be a time I could have easily
said you know what?
My eyes are swollen shut, socan we please do something else.
But now it's, that's justsomething that you're very
(08:22):
comfortable, and because of thatI'm now on a national TV show
called the American Dream thatalso deals with real estate, and
it's those things that you justbecome so comfortable now that,
not that I still like to be onsocial media, but if you have a
message and you want to helppeople and you want to change
people's lives.
That, to me, is more importantthan my puffy eyes now.
Kaylee Johnson (08:43):
Absolutely.
When you're on social media,you're on it to help the person
you're reaching out to.
It's not just to make a saleeven though a lot of times that
happens from it but as realestate agents, you can provide
such valuable insight fromemails or from posts just in
general, without being like, hey, we have this house, buy it,
buy it, buy it.
You know, when you're reachingout to people through social
(09:04):
media, it's supposed to be aconversation, it's supposed to
initiate that social aspectversus just I want your money,
give it to me.
So, like you're saying, likewhen you're reaching out to
someone as a person, they're notjust okay, how exactly do they
look?
Because it's like are theygoing to care about me, are they
going to help me find the housethat's best for me?
(09:25):
Are they going to help me sellmy house in a way that you know,
they realize how valuable thehouse is to me and the emotions
and the and the memories I havetied to this house.
And so so many people are likeoh, you know, I don't want to
get on social media or digitalmarketing because I don't want
people to see me, and I'm like,well, you know, that's kind of
part of it.
People need to have that facewith it, especially in a world
where everything's so automated.
Charisse (09:45):
And I think during the pandemic, so many people
entered the market, so manyagents, because you didn't even
have to put a sign on the yard.
Ok, I did.
Ok, and I never changedanything I did, I still did all
my brochures, I still did all mymarketing, because that was
something I had integrity to myclients and if they're going to
pay for that, then I'm going to.
(10:05):
Yes, but there was a lot ofpeople that entered the market
and they were very, very lazyand it made me very, very sad
and so you know, that's the partthat you have to think is,
you're doing a disservice topeople if you don't get out
there and educate.
You just have to make sure thatyou're serving, serve, not sell,
(10:27):
if you've heard that, and sothe sale will come, because
people can tell that yougenuinely care, and if you're
not out there doing it, guesswhat Somebody else is that might
not be as well as you, so shameon you.
Kaylee Johnson (10:40):
Yeah, exactly, and I love the point that you
said.
You know serving, not selling.
You know going back to what ismy purpose behind doing what I'm
doing, and I think the bestreal estate agents are the ones
that truly care about theirclients.
It's not just concerned withmaking a buck, and so being on
social media can show that,especially if you're willing to
not just automate everything,because I can tell when a person
(11:03):
has automated a post and it'sjust chat, gpt, or when a
person's taking the time to belike, hey, I sold this house to
this couple.
They're amazing, super thankfulfor them.
Versus how sold you know, it'slike you can tell and you know
when.
When you buy a house, you wantthat person that cares for you
in particular, which is so big.
So what do you think you know?
(11:24):
You talked about people thatare lazy and you know aren't
putting as much into it and notgiving as much to their clients.
Do you think people can tellthat who aren't realtors, or do
you think it's more so therealtors that you can point out
and be like that person's notupholding their end of the deal?
Charisse (11:38):
Good question.
I think it's a combination ofboth and, as I always tell my
clients, it depends.
I think that if you have aclient who has bought and sold
multiple homes, then, yes, theyprobably know the difference.
But if you have somebody whothis is the first time they ever
bought, the first time they'veever sold, they don't know the
difference.
And, truth be told, I thinkthat that's why there was that
(12:00):
big lawsuit that we're all goingto be affected by now, because
people didn't know, because, Imean, I've never walked into a
client, a listing presentationor a listing period, because
I've never really had to do apresentation, but I'm prepared
if I do.
But if you know and say, well,you have to pay them 3% or you
have to do this, you have to dothat.
(12:20):
But your clients absolutelytrust you and you have a
fiduciary duty to make sure thatyou're taking care of them, not
your own needs.
So that's where, like I alwayssay, how much do you want to pay
?
It's never been an issue.
That's why all these people aremaking such a big deal about
this.
Well, if you've done the samething, you've done it right the
whole time.
Kaylee Johnson (12:36):
It's not going to be a big deal, it's whatever
you know, like you know, we knowthat our clients love us, we
know we're doing what we need toand we have that reputation
behind us that, yeah, it's goingto be an extra step, okay, but
it doesn't really matter.
And then I hear other realtorsbe like, oh my goodness, the
(12:58):
world's coming to an end, I'mnot going to be able to make it
anymore, and I'm like that's alittle sketchy, you know.
You know what's going on withthat whole aspect of that.
Charisse (13:06):
No, it's very true.
Kaylee Johnson (13:08):
So, when it comes to social media, what do
you do for social media or inthat whole realm, with your,
with your business?
What have you seen do?
Charisse (13:16):
well, good question.
So I'm not a daily poster, Iknow, but I've taken.
I took about a year off becausethat one year, I mean, I was
burned, I worked a ton and thenwe moved and a whole lot of
stuff happened.
So last year I kind of tooksome time off.
But before that, like, do as Isay, not as I do, listen to
Kayla.
Kaylee Johnson (13:36):
Okay.
Charisse (13:37):
So the daily posting really is important to get your
word out, to get yourinformation out.
But what I do, I'll do likevideos.
It's called the know, like andtrust.
So you do specific things sothat people get to know you,
they get to like you, they getto trust you.
So you might put a reach outout there.
I never boost, do not boost,it's a waste of money.
And so then you can retarget tothe three second people who've
(13:58):
watched your ad, then youretarget again to the 10 second
people, and so then you can do alead information sheet, or you
can do something else, and so Imight do a lead magnet that
sends you to a funnel which thentakes you down.
I will post.
You know it's usually the 80-20rule where I'll spotlight, like
different companies.
I'll do restaurant of the weekor place of the week, or hey,
(14:20):
here's some good information foryou.
Or here's a recipe, and oh, yes, I did sell a house.
Or here's my newest listing, orhere's some, so that it's not
constantly real estate.
I do have a real estate pageand so I do keep it more
professional there, but mostpeople are on my own page and I
don't post my listing just onthat, I do an ad and so I'll do
like, and I can reach tens ofthousands of people like there's
(14:43):
that two million people thathad seen all my videos and
things.
It was a lot and I lost it allbecause I, I know, I know you
can get it back.
You can get it back you havethat reputation still, you know
and it actually took about sixmonths.
Kaylee Johnson (14:56):
So I mean, if you're discouraged, you can grow
the audience very, very quickly, very fast, if you choose to
and when I first started havingpeople in my program, they're
like I'm already making my moneyover just being in the program,
because we're teaching how doyou target to an audience, how
do you be a genuine person onyour social media.
I love the idea of restaurantof the week because, even if I
(15:17):
bought a house from you, I'mstill going to continue to
follow you, you know, because,okay, she's pointing out
interesting things in thecommunity around me and it's not
just okay, she's another sale.
I'm not looking at sellingright now, but then when I am
looking at selling or buyingagain, you're popped up.
I'm used to seeing you, I'mused to that connection there
and so making sure that you doposts that aren't just sold this
(15:39):
house, selling this house.
You know, I have some, someclients that you can do the
coolest videos of showing youinside.
You know, here's a random housefrom the 1800s that has this
special feature For me.
Even though I'm not buying ahouse right now, I'm so
interested in that.
It's unique, it's cool, it'ssomething you're not expecting,
(16:00):
and so I don't feel like I'mwatching a real estate thing and
I'm really just getting to knowthem more.
Charisse (16:06):
And I love that.
I love that.
That's the one thing.
Like you walk up these stairsand the stairs I'm not joking
are like that, that wide so youcan't even really step unless
you're on your tippy toe You'relike, yeah, how would you like
to slide down this at night, youknow.
And so you do.
You take random pictures and Ialways tell the clients I'm
walking through.
I'm like sorry, this is pictureworthy.
They're like I'm so glad thatwe can be at your.
(16:35):
You know, use us for whatever,but it's fun because people do.
You get a lot of responses fromthe unique stuff, not the.
Here's my open house.
Come to my listing.
Dah, dah, dah.
You know, no, you need to becreative.
Kaylee Johnson (16:40):
Creativity is key and you know, like you said,
it doesn't have to be supercomplicated.
You can be walking through ahouse and be like, oh, this
looks cool.
You know, let me take 15seconds and then you have a
social media post there.
You don't have to sit down andwork on a social media post for
30 minutes.
You don't have to do that.
I love that.
Charisse (16:56):
Or even you're sitting in your car waiting for your
client to show up, or in thehouse because you should go,
open up all the doors and lightsand you're like, hey, I'm here.
Those are all different thingsthat you can do.
Kaylee Johnson (17:05):
You often have times that you're just killing
time, whether it's waiting on aclient to show up.
You know it's like you have 10minutes here and that's a
perfect time.
Cool, let's get a post out realfast, yeah, then you're making
money that way and you'rehelping other other potential
clients, which is amazing.
Well, it was such a pleasurehaving you on here.
I know I love talking about allthis kind of stuff.
(17:26):
I know my listeners lovehearing about it, so where can
they find you if they're wantingto see?
You said you have a book you'reworking on now.
What kind of stuff is going onthat way?
Charisse (17:34):
Right, so thank you.
I have a podcast of my own.
It's called UnbreakableMompreneurs, and so it really
talks to people who are lookingto build a business and that
usually typically are a mom or aparent I don't care if you're a
mom or a dad and you're anentrepreneur.
So Unbreakable, becausesometimes you feel like you're
like being stretched in allthese different places and ways
with your kids.
(17:54):
So there's that, and then youcan go to ShariceWalkercom.
It has everything.
And then, if you want to learnhow to create passive income
with real estate, I teach sevendifferent ways to do that, from
zero money to a lot of money,and you don't want to do
anything.
So that's Fly Free Retiree.
Kaylee Johnson (18:10):
All of that will be linked below.
It was so amazing having you on.
Thank you so much, thank you,you too.
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