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April 16, 2024 16 mins

Step into the world of real estate with a twist as we sit down with the one and only Gladys Margarita Diaz!

From bricks and mortar to bytes and algorithms, Gladys takes us on a journey through the ever-evolving landscape of property development.

In our chat, Gladys gets real about the importance of using AI to create spaces that not only look good but feel good too. We're diving deep into the power of aesthetics and emotions in making a property truly stand out.

But that's not all! Gladys spills the beans on AI in real estate – no, it's not just robots selling houses (yet)!

She breaks down how AI-native apps are changing the game, giving buyers and pros alike a personalized experience like never before.

And let's not forget about social media – your new best friend in the world of house hunting! Gladys dishes out tips on how to use social media to showcase properties and build a real sense of community.

So, whether you're a seasoned pro or a first-time buyer, grab your headphones and join us as we explore the future of real estate with Gladys Margarita Diaz!

Want to get in contact with Gladys? You can reach out to her on LinkedIn or her website, www.urbanizarealty.com.

Want to reach out and hear more about Digital Journey? You can email us at info@digital-journey.net or check out our website, www.digital-journey.net.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Today.
I'm so excited to have GladysMargarita Diaz on with us.
Thank you so much for coming on.

Speaker 2 (00:06):
Thank you for having me.
I love seeing young women likereally you know, getting out
there and doing things, so I washappy to be invited and hope I
can contribute.

Speaker 1 (00:18):
Oh, I know you will be able to.
You've done such amazing things.
So Gladys is a dynamic figurein the world of real estate.
So, as an expert in propertydevelopment and revenue
optimization, she brings herLatina passion to the realm of
profit by transforming spacesand your search into emotional
experiences that resonate withher buyers and enhanced

(00:39):
communities.
She was a visionary in the tinyhouse movement and developed a
historic Coral Gables propertyinto a collection of ADUs that
are profitable, sustainable andfeatured on HGT.
She's an architect and CornellUniversity alumni.
She's a knowledgeable,captivating speaker and she's
going to share her wealth ofinsight on real estate and

(01:00):
property development and how allof that fits into technology.
So if you just want to tell usa little bit about yourself, I'm
super excited to hear how yougot to where you are.

Speaker 2 (01:09):
Well, when I fit in, I always wanted to be an
architect because I lovedesigning and I love creating
spaces.
And then I went to, you know,undergrad and then grad school
for urban planning and urbandesign to create cities.
So designing cities and publicspaces is something that is

(01:33):
actually a professional activitythat a lot of people don't know
about, and so it's a big thing.
With Cornell ArchitectureSchool it's a big focus.
And so when I graduated, Imoved to New York City and I was
working in this big publicagency called the Port Authority
of New York and New Jersey intheir real estate development
department.
Like they owned a lot of inthose days the, the, what used

(01:57):
to be the Hudson Yards and so on.
The idea of taking somethingthat had stopped being, had gone
past its useful life, andmaking it something fabulous.
That was kind of the fun thing.
And I learned two words thatchanged my life, which were
municipal bonds, which is howthey paid for this stuff.
Okay, I said, well, I have tolearn this thing, I have to

(02:20):
learn finance.
So I started taking classes atnight and I wound up working in
finance After I left.
I could put together fundingfor my own projects and also to
help developers to get funding,because if I had a vision of
what I wanted to create as anarchitect, if I didn't know how
to pay for it, nobody was goingto listen to me.

(02:40):
And you have to remember,latina woman, not necessarily in
the in the 2000s, this is backin the eighties.
So, I was definitely a uniqueentity and I made it my business
to learn as much as I could.
And that's the key to goingthrough life.
Because you look back at mycareer and I and I'm like I

(03:03):
worked in finance for a decadein New York City, I worked on
Wall Street and I took thatknowledge.
And then I came to Miami and Istarted advising the county and
developers on affordable housingfinance because I figured I
could extrapolate that dataabout capital.

Speaker 1 (03:20):
You talked a little bit about AI and I think a lot
of people, when they think aboutreal estate, don't think AI.
So how do you think AI is goingto help buyers and real estate
professionals in the upcomingfuture?

Speaker 2 (03:48):
your requirements.
I think that right now, there'sa lot of people running very
fast to try to integrate AI intoexisting systems, and what we
said is we said no, let's startfrom scratch, let's do an AI
native search capability so thatthe realtor has the ability to
work more precisely with thecustomer.
Does that?
Yeah, that does.

Speaker 1 (04:09):
And you know anything you can do.
To narrow down what you'redoing and to save time and make
it more efficient is so valuable, especially when it comes to
technology, because it's everchanging and if you look at it
at a wide picture, it'soverwhelming.
Until you narrow it down andsee, you know what do I need to
do and what can I use to make mylife easier, instead of okay, I

(04:33):
need to use AI and technologyfor everything.
It's what?
How can I implement itspecifically?

Speaker 2 (04:40):
Well, it depends on what it is you're looking to
achieve.
Right, exactly you know, the appthat we're creating ideally
will service both sides of theequation the real estate
professional and the customer.
Right, Right, Because the realestate professional, if they are
servicing the customercorrectly, they're basically
focusing on what does thisperson really need and want.

(05:02):
Focusing on what does thisperson really need and want and
how can I help them.
You know, go through thejourney, the customer buying
journey, which is a cliche, butyou really do go through a path.
You know you are, you knowyou're taking people through an
experience and my viewpoint andif you go to my, my brokerage
company's website, we erase thegap between the profit and the

(05:26):
passion, because the emotionsand the numbers, because
everything about real estatethat you see is very hard.
It's very quantifiable how manysquare feet Whereas you know how
, physically, what's theplatting, how much do I pay, you
know what are the taxes, Verynumerical data.

(05:47):
What I look at, also, what welook at as a team, my husband
and I, is what is it that youfeel about this property?
Because, at the end of the day,no decision is made without an
emotion being brought forth,Whether it's a rejection,
emotion like, ooh, I don't likethis house, or wow, I could see

(06:09):
myself living here.
Yes and oh.
Now I have to figure out how toafford it.

Speaker 1 (06:13):
Exactly.

Speaker 2 (06:14):
That's where you have to erase that gap between the
profit and the passion, becauseit is the largest investment a
family is going to make.
Then the goal is okay.
A family is going to make, thenthe goal is okay.
How are you going to make it sothat you're always in a
profitable position, you neverlose money, you don't overpay,
et cetera?
And Just a side note, I'm a bigfan of encouraging young people

(06:40):
that are starting out for asingle to not buy a house, to
buy a fourplex, duplex, triplex,fourplex.
You live in one apartment, yourent out the rest and you
qualify for Fannie Mae.
The qualification for a singlefamily loan is up to four units.
So then, from a businessperspective, you know you're

(07:03):
going to be a landlord, you'regoing to have to deal with being
a landlord, but eventually thisis starting to create wealth,
this is starting to build you up, and then the value of that
property catapults you.
When you have, the girlfriendbecomes the wife and then you
have a baby, you want to have asingle family home.
You can do that.

Speaker 1 (07:21):
That's a great idea, yeah, and that's thinking
creatively and strategically.
So that kind of brings me tothe next question how can we use
creative strategies topositively impact real estate
investment?

Speaker 2 (07:33):
How do you create value?

Speaker 1 (07:35):
in a property.

Speaker 2 (07:38):
You make it so that people want to be there.

Speaker 1 (07:41):
Okay, very simple To use those emotions.

Speaker 2 (07:44):
You have to make it so that people want to walk in.

Speaker 1 (07:47):
Yes.

Speaker 2 (07:47):
That people want to be in that space.
People will pay money to be inthat space because it's pretty I
hate to use the word prettybecause that's so, barbie but
it's really, aestheticallypleasing, a nice place to be.
It gives you all the positiveemotions of being in a space.

(08:11):
I don't know if that is real toyou.

Speaker 1 (08:15):
No, that's so good and I think social media can
actually do a good job of doingthat.
You know some people thinksocial media is cold and you
know it's so technological.
But you know, if you use theright pictures and the right
wording and you know, show thata house is not just something
you live in, but it's where youcreate memories.
It's where you have people overthat you love.

(08:35):
It changes the way you buy orsell a house so much because,
selling a house, you don't evenjust think of it as only profit
Then you think, oh my goodness,someone else is going to come
into this home that I have lovedand make new memories and make
new friendships.
So I think I think that'ssocial media can actually be
really good at that.
Hey guys, thanks for listening.

(08:57):
Now, if you're on here, you'reoverwhelmed with social media.
Maybe you don't know whatplatforms you should be on or
the type of content you shouldcreate.
Maybe you're worried thatyou're going to put so much time
into this and you're not goingto see anything from it.
You're not going to earn moremoney or get more clients.
I get it.
I hear it all the time.

(09:18):
What I'm here to tell you isDigital Journey can help you
with that.
We have an exclusive group justfor realtors and people in real
estate.
These are for people who areserious about growing their
social media.
This is, if you want to see adifference.
It's an exclusive groupcoaching program that will teach
you how to grow your socialmedia, not just so you can have

(09:41):
more numbers, but so you cangain more clients and make more
profit.
If you're interested inleveling up your social media
and if you're serious aboutwanting to earn money through it
, reach out to me.
You can contact me atdigital-journeynet and I'd love
to help you get to where youwant to be.

(10:01):
You deserve this.
Now let's get back to theepisode.

Speaker 2 (10:06):
And you have to think of each structure like the
structure of a home is actuallyan envelope and it contains
certain things, right?
And you imbue that space withyour own energy and your own
creativity and using light andcolors and all the design tools

(10:28):
there are and believe me,they're, they're legion and you
really apply that to your ownspace and create something that
speaks to you.
If you hire a professional tohelp you, 50 points for
Gryffindor.
Yay, you're smart enough to knowthat you don't know everything,
and if the professional is agood professional, they'll guide
you to be able to do what youcan afford, and so you know

(10:53):
what's going to make the placefeel a certain way, and those
are the things that you have tokeep in mind.

Speaker 1 (10:58):
That's so good, and those are the things that you
have to keep in mind.
That's so good.

Speaker 2 (11:01):
With both houses and neighborhoods.
Yes, because, remember, I cometo this from urban design and
urban planning and differentcommunities have different vibes
.

Speaker 1 (11:12):
Very true.

Speaker 2 (11:13):
And capturing the vibe of a community is like
that's something that has neverbeen done.
It's like how do I feel here?
Let me see you know.
Do I really want to live here?
How do I want to live?
I want to live in a place thathas high rises and I take the
elevator down and I go down thestreet and I drink coffee.
That's one type of customer,another type of, because I want

(11:34):
to live in a leafy environment.
I want to be able to ride mybike.
I want to to walk my dog.
That's a different.
I want sidewalks.
Not every neighborhood hassidewalks.

Speaker 1 (11:44):
I live out in the country so I know that very well
A lot of neighborhoods.
You go through here and you'relike I'm more so surprised when
I see a sidewalk.
I'll be somewhere like oh mygoodness, there's a sidewalk
here.
What's going on?

Speaker 2 (11:56):
Yeah, exactly, yeah, exactly.
So when the urban design, whenthese neighborhoods are being
designed in, in certain eras,the decision was to have the
suburban house, that's isolatedand there's no sidewalk and it
doesn't have what's called thetraditional neighborhood feeling

(12:17):
.
You know, and you know whatthat is.
If you live, live, you're inNashville, right.

Speaker 1 (12:22):
Outside of Memphis.

Speaker 2 (12:23):
Outside of Memphis.
Okay, you're in Tennessee.
Yes, traditional neighborhoodsabound in these older cities
that have been around for a longtime.

Speaker 1 (12:31):
Right.

Speaker 2 (12:31):
Because you have the hierarchy of the street, the
green area or the parkingsidewalk, then you have a little
bit of garden, then you havethe porch and then you have the
house.
So you have this zone betweenthe public and the private which
is called the public-private,and you can socialize in that

(12:53):
space.
That socialization is the keyto making a community really
become a community, is the keyto making a community really
become a community.
And you can drive around andsee people standing around and
with their kids and I loveseeing the young dads with the
kids on their backpack.

Speaker 1 (13:09):
Yes, I love that yes.

Speaker 2 (13:11):
I love that and my neighborhood has a whole bunch
of that.
I live in a very traditionalolder neighborhood.

Speaker 1 (13:16):
Okay.

Speaker 2 (13:18):
And and yet I lived in New York city where I rode
the elevator down and I walkeddown the street and there was
the Korean deli and I could goget my fruit at one o'clock in
the morning, right, right, and Ilove, yeah, I think I think,
just realizing that peoplesometimes don't know what they
want until they see what theydon't want.

Speaker 1 (13:38):
You know, you don't realize I want to live in the
city till you go out in thecountry and realize you're going
to have to drive, you know, 20or 30 minutes to get to a local
Walmart.
And so being able to evenvisualize the property you want
versus just the house, and Ithink so many are like, yeah, I
want a house with yards, like,yes, but what size yard, you
know?
Do you want a lot of trees?

(14:00):
Like all of that is going tochange as you go on and that's
why, you know, promoting thevisual aspects of it all can be
so valuable, like showingpictures, like showing videos of
not just the house and I knowsocial media aerial shots are
becoming a big thing and that isso huge because you're
realizing you know when you buya house, you're not just buying

(14:20):
a house, you know you're buyingthe property also, whether that
be, you know, two feet if you'reliving somewhere, or whether
that be you know 200 acres, youknow you're buying all of it and
that's something that you knowa lot of people don't even think
about until they're there.

Speaker 2 (14:36):
I think that that trend is a reflection of how
aware the public is of thecommunity.
In other words, communityawareness has become a big deal.
Especially when we were inlockdown, we realized how much
we need each other and howwalking outside and saying hi,
how are you, hi, how are youthat makes such a difference.

(14:59):
So in that aspect, in realestate, the aerial photo shows
you what, in our field, is thedrawing that you do, the
landscape drawing, and then youdo the master plan for where it
fits into the city, the context,contextual design.

Speaker 1 (15:21):
Well, you have shared so much good wisdom with us and
I'm really excited to check outthis app more.
Where can our listeners findyou if they want to reach out
and hear more?

Speaker 2 (15:32):
They can find me on LinkedIn GladMag.
The website is there.
We have astronistai.
That's the profile, that's onLinkedIn and you can go visit
the site and we're addinginformation as we go and my
brokerage is wwwrealtycom andthe name of the company.

(15:56):
You know what it is, what itmeans.

Speaker 1 (15:58):
No.

Speaker 2 (15:59):
To urbanize in.

Speaker 1 (16:00):
Spanish Okay.

Speaker 2 (16:03):
And it's the female conjugation Ella urbaniza.

Speaker 1 (16:07):
Yes.

Speaker 2 (16:09):
And so that was the company that did urban planning.
And then we just added thebrokerage.

Speaker 1 (16:15):
We'll have all of that linked down below in the
description for y'all to clickon it.
Thank you so much for coming ontoday.
It was a pleasure having you.

Speaker 2 (16:23):
Thank you for having me.
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