April 23, 2024 • 16 mins
Get ready to weave your personal narrative into your real estate marketing strategy!
This episode will guide you through maintaining a strong brand voice across multiple platforms, and why the personal touch outshines AI—every time.
Attaliah Strubel and Kaylee Johnson share advice that will have you rethinking your approach to social media, ensuring that regardless of your business size, you're making a statement where it counts.
Get ready to grow as you embrace new strategies and the learning curve of social media marketing.
Stay tuned for where you can follow Attaliah for a daily dose of inspiration, from her vibrant Instagram to her informative TikTok videos.
TikTok: @thestrubelfamily
Instagram: @attaliahstrubel
Website: www.attaliahstrubel.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
What's up guys?
This is Kaylee Johnson herewith Digital Journey.
If you're a person that'swanting to learn social media,
maybe that's just for youpersonally, maybe it's for your
business.
This is the right place for you.
Today, we have with us AtaliaStruble.
Thank you so much for coming on.
Speaker 2 (00:20):
Thank you so much for having me, Kaylee.
Speaker 1 (00:22):
I am very excited to talk with you.
So you have a remarkable story.
Atalia has turned her onlinebusiness dreams into reality
while balancing a nursing career, and then fearlessly
transitioned to remote workinglife in Germany.
Atalia loves to talk aboutpersonal branding, social media
mastery and marketing wizardry.
She goes beyond businesssuccess to a holistic journey to
(00:46):
unlock your true potential andbask in the life you've always
envisioned.
That's so creative.
I'm super excited.
So go ahead and tell us aboutyour journey, how you went from
nursing to Germany, to marketing.
How did all that come about?
Speaker 2 (00:59):
Honestly, it's been a journey.
It all started with actuallygoing to Thailand and I met my
husband in Thailand at that time.
At that time, I was a nurse andwe moved, ended up moving up to
California.
We lived there for a couple ofyears and then he was like
(01:20):
actually, I don't like it here.
And I did what everyone doesand I Googled how to make money
online and blogging was thefirst thing that popped up and I
was like, okay, I'm going tostart a blog, that's what I'm
going to do, because everyonekeeps telling me like our love
story is unique and you know ustraveling and doing stuff is
very unique.
So I'm like, I'm just going toshare that.
(01:41):
That's where I'm going to gowith this.
And so I started my blog in2020.
And, of course, it was a travelblog.
And then the world shut downand I was like, okay, we're not
traveling.
So, I guess I'm like what am Igoing to do?
I'm not going to do that, and soI ended up focusing on growing
my platform and growing apersonal brand and in doing that
(02:06):
, I found that I was morepassionate about why people were
liking, why people werecommenting, why people were
buying certain things, whybrands wanted to work with you
just all of these differentaspects that come with posting
your content online and actuallymaking money from it.
And then so by the end of thatyear, I ended up going into
social media management and Iworked for a multimillion dollar
(02:28):
company, working for them forabout two years, doing social
media management while alsodoing, you know, clientele work
and creating courses and justkind of like putting the blocks
together.
And as I went, and now I do allof the things, I no longer do
social media management, but Ido social media strategy and I'm
(02:49):
a real, especially when all ofthe short form video came out
and I think people were like inshell shock and so I deal with a
lot of clients, with that andconversions, and so it really
brought me to that and having amembership and just really
focusing on small businessesrather than these large
corporations, because what Ilearned was a lot of the things
(03:11):
that these big businesses aredoing are things that us, as
small businesses, can apply toour business.
The only difference is we don'tlike, we don't try, or we think
like, oh, it might not workRight.
Speaker 1 (03:22):
Right, that's, that's super cool.
Yeah, I started off in socialmedia as an intern and then grew
to now doing this and I thinkso many people small businesses
in particular don't necessarilyrealize how important social
media is and they're like Ican't do it like Nike did it,
therefore I don't need to be onsocial media.
(03:42):
Well, you're not expected tohandle stuff like Nike does on
their promotional things.
So I think just taking a stepback and being like all right,
you know, just because you're asmall business doesn't mean your
social media can't succeed.
You know, yeah, if you know howto do it, you know the right
tools, you know it's gonna beawesome.
We all know that social mediacan be overwhelming.
(04:03):
You think it takes so much time.
You look at all these amazingcreators who are doing insane
viral posts and think how can Iever measure up to them?
The good thing is you don'thave to.
Your point for being on socialmedia is probably to earn money.
You want to increase your sales.
You want to gain more clientsso that you can have more free
(04:25):
time to pour into your clients,to pour into your family.
Digital Journey can help youwith that.
We have a group coachingprogram targeted specifically
for people who are overwhelmedwith social media.
It's really not as complicatedas you think.
We can teach you how to spend15 minutes or less a day on
social media so that you cangain more clients and you can up
(04:48):
your sales.
So if you want to learn more,you can go to digital-journeynet
.
We'd love to help you out.
Now back to the episode.
You mentioned short form videoand reels.
Now our target, like the mainpeople that listen to this, are
real estate agents, so reels canbe such a big thing for them
(05:08):
when it comes to showing houses.
Can you delve into like aspecific strategy or technique
about reels that you'vediscovered that consistently
resonates and drives engagement?
Speaker 2 (05:20):
Kind of funny to me.
Right now in the real estateindustry, there's people that
are paying hundreds andthousands of dollars for video.
Right, I've seen all of thedifferent real estate people and
I think it can be scary cominginto this and being like, okay,
now I've got to spend a lot ofmoney to create content for a
house, and I think the thing isnot about like how cool your
(05:43):
drone is that flies over thehouse and shows all of this
stuff.
I'm more connected and otherpeople are more connected, and
what really works is peopleconnecting with you as a real
estate agent, and so the waythat you do that is by telling
your story and sharing thingsabout you and even including
yourself.
I don't see a lot of this aboutyou and even including yourself
(06:08):
.
I don't see a lot of thisincluding yourself inside of the
tours.
Maybe you give the tour andyou're showing people around,
you're opening the doors, you'reexplaining different things as
if somebody was already workingwith you.
I think that is something thatwould be very powerful in that
industry and aligns withstorytelling, because it is cool
to see a lot of houses and I'veseen a lot of those pages.
You get a lot of saves.
Or you get a lot of people likeliking and commenting and
(06:29):
whatever, and you want people tobuy the house and keep it right
, like that's the goal.
If you want them to buy thehouse, and in order for them to
buy the house, then they need toone connect with you as a
person.
Right, they could see yourlisting and then be like, oh, I
really like this listing, butyou know, I see it over here,
(06:50):
maybe I'm going to go with thishouse.
It's like this is similar, butthey want to connect with you as
a person.
So I think, putting in more ofyou, and I think people get
scared of that, it's like why dothey care about me?
People buy from people and theywant to know more about you.
So, with the short form videos,I suggest to create more of a
visual plus an audio, even doingvoiceovers of your voice, just
(07:10):
so your clientele gets to knowyou as a person.
Or even having a couple ofvideos where you introduce them
to you and what type of homesyou sell, because even in real
estate there's different typesof niches.
Right, do you sell luxury homes?
Are you a family home type ofperson?
Are you selling bachelor pads,like what is the main thing that
you're selling and how canpeople start to work with you
(07:35):
and kind of giving them details,what steps do they need to take
in order to even come contactyou?
And that education is really key, because we did not learn how
to buy a house on right.
We did not learn how to buy ahouse on right.
We did not learn how to buy ahouse in high school.
Nobody knew how to do that.
It was the same with me when Iwas trying to buy a house.
I really connected with the um,a real estate agent, because of
(07:59):
their story and I was lookingfor different people.
I was looking at all the housesbut I really connected them
because they walked me throughstep-by-step of what I needed to
do.
And if I was a person who waslike, okay, I'm going to do this
by myself, I could haveprobably done it by myself, but
I then trusted them to say oh,no, I'm actually going to go
with this person, because theyjust walked me into this whole
thing for free.
Speaker 1 (08:20):
That's really good, and I think sometimes when
people think of real estate,they think, okay, all I'm
worried about is how manybedrooms, how many bathrooms,
property, and you don't realizebuying or selling a house is
emotional, because that's whereyou're going to make your
memories or that's where youhave already made memories and
there's so much more to.
It's not just all numbers, it'snot just all the tangible things
(08:42):
, but it's is this house rightfor me, my family, my memories?
So, having a real estate agentthat is willing to be vulnerable
themselves and not be like,yeah, I'm just here for business
, but, yeah, we all haveemotions, that is something that
when I've worked with realtorsbefore, that's really stood out
to me.
They're caring about me as aperson, not just how much
they're going to get paid ifthey make a sale to me.
(09:02):
I had one realtor come throughmy group mastermind and she
really ended up getting intovideos and you know walkthroughs
of houses and her doing toursand it's.
It's been great for her, andeven those without drone shots.
You know you can film thosekinds of things on your phone
and it's still do well, which alot of people like oh, no, I
have to have a fancy camera.
It's like no, Nope.
(09:23):
My bones are pretty good rightnow.
So real estate investment addsa unique dimension to your
journey.
Could you share a decision orstrategy in the real estate
realm that was particularlypivotal for your financial
growth?
Speaker 2 (09:38):
I think getting an investment property was
something that was very key inmy growth in financial and also
understanding.
Going back to understanding allthe steps, because I think a
lot of the times in the realestate world there's a lot of
misconceptions, right Likesomeone buys a home and they're
like, oh, I just bought a multisix figure dollar home.
(10:01):
And then people think tothemselves like, oh, now I need
to have a multi six figures inorder to be able to afford a
home.
And that's not true.
And going through that processof getting a rental property
really taught me that I don'tneed to be rich in order to
afford another property.
I could just save, have moneythat is saved in order to be
(10:23):
able to do that.
So I think that was a reallyhuge growth opportunity in the
real estate investing world.
Speaker 1 (10:29):
Yes, I definitely, definitely agree with that.
I have friends that rent outtheir house to people and that's
that side cash they have.
It's minimal work and that's agreat investment.
If you buy it in the rightneighborhood, you're hopefully
not going to be losing anything.
And one of the other people Iwork with she is moving into her
mom's house, but she's keepingher house and is renting it out
(10:49):
because her mom's moving.
You know you can earn money byowning a house and just renting
it to people or doing Airbnbs.
We all know when you go to anAirbnb, you enjoy it, but you're
paying for it.
You're paying for having ahouse.
And so many people, that'svaluable to them, and I think
that's really great.
We talk a little bit aboutbeing personal with social media
.
How can you keep your brand,voice and message cohesive while
(11:12):
catering to different mediums,because they can all be so
different?
How do you make sure that yourpersonality is genuine, even
when you're having to tailor itto different platforms?
Speaker 2 (11:21):
One of the things that I like about having
different platforms is everyplatform has its own vibe right
and even inside of a platform.
So if you think about Instagramitself, in the platform there's
a different vibe right.
So if you're on Instagramstories, you're posting your
lunches, you're posting whatyou're doing behind the scenes
that's you kind of telling yourstory behind the scenes route
(11:43):
and then on your feed you'rereally showing people carousels
or giving people informationbeing educational.
And then on your feed you'rereally showing people carousels
or giving people informationbeing educational.
And then, when it comes toreels, you really dive into the
visuals.
I need to really get thevisuals down and get people
excited about what they'reseeing.
And then other video contentand then guides.
This is where you really helpthem like guide them through
(12:03):
whatever is next step for them.
One thing that I would suggestwhen it comes to tailoring
different platforms like if youwere taking your content from
Instagram and per se going toTikTok, you're not going to talk
the same on TikTok.
Right On TikTok, people want tosee the real you.
People want to see Instagramstory, you on TikTok.
They don't want to see thislike big production with the
(12:25):
cameras and the lights and allof this aesthetic Right.
We want to just see you real,like, post 10,000 videos a day
of you just being you Right,exactly, and then you go on.
Speaker 1 (12:36):
You know they want to see you walking through a cool
door you found at a house.
Yeah, they want to see a random.
If there's two stairwells in ahouse, they want to see.
Wow, why does it connect thisway?
You know, it's like just therandom details and it doesn't
have to be scripted, which takesoff a lot of the pressure.
Speaker 2 (12:49):
Yes, yeah, I feel like that's the last platform
where you can just post as yougo or you think of something you
get in your car and you're liketoday I'm showing house and
here's what I'm really excitedabout.
I'm going to take y'all alonglater and show you what's
happening.
And you know, like, just likecontinuing to have speaking in
your voice is the way that youcontinue to go through that
(13:09):
journey.
And, of course, you're going onLinkedIn.
You're going to be moreprofessional, but you still want
to be yourself, because youmeet people.
Sometimes you see them onlineand then you meet them in person
and you're like whoa, this wasnot the person I was talking to
on social media and nowadaysthat could be very true with AI.
Speaker 1 (13:28):
It's not the person I was talking to on social media
and nowadays that could be verytrue with AI.
It's not the person you'retalking to.
You know you're talking to.
A robot is writing these things, and I think that's one reason
why it's so important to makesure you're using your brand
voice.
Ai can only do so much, butthere's something about there is
a personal touch in there.
I'm big on AI for generatingideas, putting drafts together,
(13:51):
but then never post from AIdirectly to a social media
platform.
Speaker 2 (13:55):
People are going to be able to tell if a real person
is doing it or if it's just arobot, you can definitely tell,
and even all the emojis like AIjust looks the same and people
will hear from you Like you wantto use it more of a resource
than a crutch.
Speaker 1 (14:13):
And even going back to that emotion aspect, robots
don't have emotions and thatcomes through in writing.
And you know.
So people, when they look at itand say, oh, this person is
genuine, they're real, they careabout me getting a house, not
just so they can make a buck,but they want me to make
memories.
Or they want to sell my houseto someone who's going to love
(14:34):
it and care for it, because wehave such an emotional
connection to homes and so beingpersonal and being engaging
with people, having thatauthenticity, can really set you
apart from other realtors whoaren't willing to take the time
to do that.
So if you could say one thingto the listeners about real
(14:57):
estate, about social mediaplatforms, brand voice what's
one last thought you would leavethem with?
Speaker 2 (15:03):
Don't be scared to try new things and don't be
scared to test things that youhaven't seen in your industry
that may be working for otherindustries.
Speaker 1 (15:15):
That's good, yeah, and you know I always tell
someone if your post doesn't dowell, it doesn't do well, that's
fine, move on.
You've learned something thatworks and something that doesn't
.
Social media is such a trialand error thing and marketing in
general.
You have to realize you'regoing to make mistakes and
there's going to be some poststhat you spend hours on and they
flop.
And there's going to be somethat you spend 15 minutes on and
(15:36):
they do well.
Speaker 2 (15:37):
But it's just that consistency.
Speaker 1 (15:39):
That's that's really valuable.
So where can our listeners findyou?
Where's the best place for themto get in contact with you?
Speaker 2 (15:46):
You can find me on Instagram at Italia Struble,
that's A-T-T-A-L-I-A-H, strubleS-T-R-U-B-E-L, and also I have a
website, wwwitaliastrublecom,and I'm like, I'm on TikTok, I'm
on Pinterest, I'm on all thesocial media platforms basically
(16:07):
, but you can come catch me onInstagram.
Speaker 1 (16:10):
Perfect, and we'll have all that linked in the
description below, so y'all gocheck her out.
She posted a bunch of funcontent that I enjoy seeing.
Thank you so much for coming onthe show today.
This was awesome.
Speaker 2 (16:20):
Thank you for having me.
What's up guys?
This is Kaylee Johnson herewith Digital Journey.
If you're a person that'swanting to learn social media,
maybe that's just for youpersonally, maybe it's for your
business.
This is the right place for you.
Today, we have with us AtaliaStruble.
Thank you so much for coming on.
Speaker 2 (00:20):
Thank you so much for having me, Kaylee.
Speaker 1 (00:22):
I am very excited to talk with you.
So you have a remarkable story.
Atalia has turned her onlinebusiness dreams into reality
while balancing a nursing career, and then fearlessly
transitioned to remote workinglife in Germany.
Atalia loves to talk aboutpersonal branding, social media
mastery and marketing wizardry.
She goes beyond businesssuccess to a holistic journey to
(00:46):
unlock your true potential andbask in the life you've always
envisioned.
That's so creative.
I'm super excited.
So go ahead and tell us aboutyour journey, how you went from
nursing to Germany, to marketing.
How did all that come about?
Speaker 2 (00:59):
Honestly, it's been a journey.
It all started with actuallygoing to Thailand and I met my
husband in Thailand at that time.
At that time, I was a nurse andwe moved, ended up moving up to
California.
We lived there for a couple ofyears and then he was like
(01:20):
actually, I don't like it here.
And I did what everyone doesand I Googled how to make money
online and blogging was thefirst thing that popped up and I
was like, okay, I'm going tostart a blog, that's what I'm
going to do, because everyonekeeps telling me like our love
story is unique and you know ustraveling and doing stuff is
very unique.
So I'm like, I'm just going toshare that.
(01:41):
That's where I'm going to gowith this.
And so I started my blog in2020.
And, of course, it was a travelblog.
And then the world shut downand I was like, okay, we're not
traveling.
So, I guess I'm like what am Igoing to do?
I'm not going to do that, and soI ended up focusing on growing
my platform and growing apersonal brand and in doing that
(02:06):
, I found that I was morepassionate about why people were
liking, why people werecommenting, why people were
buying certain things, whybrands wanted to work with you
just all of these differentaspects that come with posting
your content online and actuallymaking money from it.
And then so by the end of thatyear, I ended up going into
social media management and Iworked for a multimillion dollar
(02:28):
company, working for them forabout two years, doing social
media management while alsodoing, you know, clientele work
and creating courses and justkind of like putting the blocks
together.
And as I went, and now I do allof the things, I no longer do
social media management, but Ido social media strategy and I'm
(02:49):
a real, especially when all ofthe short form video came out
and I think people were like inshell shock and so I deal with a
lot of clients, with that andconversions, and so it really
brought me to that and having amembership and just really
focusing on small businessesrather than these large
corporations, because what Ilearned was a lot of the things
(03:11):
that these big businesses aredoing are things that us, as
small businesses, can apply toour business.
The only difference is we don'tlike, we don't try, or we think
like, oh, it might not workRight.
Speaker 1 (03:22):
Right, that's, that's super cool.
Yeah, I started off in socialmedia as an intern and then grew
to now doing this and I thinkso many people small businesses
in particular don't necessarilyrealize how important social
media is and they're like Ican't do it like Nike did it,
therefore I don't need to be onsocial media.
(03:42):
Well, you're not expected tohandle stuff like Nike does on
their promotional things.
So I think just taking a stepback and being like all right,
you know, just because you're asmall business doesn't mean your
social media can't succeed.
You know, yeah, if you know howto do it, you know the right
tools, you know it's gonna beawesome.
We all know that social mediacan be overwhelming.
(04:03):
You think it takes so much time.
You look at all these amazingcreators who are doing insane
viral posts and think how can Iever measure up to them?
The good thing is you don'thave to.
Your point for being on socialmedia is probably to earn money.
You want to increase your sales.
You want to gain more clientsso that you can have more free
(04:25):
time to pour into your clients,to pour into your family.
Digital Journey can help youwith that.
We have a group coachingprogram targeted specifically
for people who are overwhelmedwith social media.
It's really not as complicatedas you think.
We can teach you how to spend15 minutes or less a day on
social media so that you cangain more clients and you can up
(04:48):
your sales.
So if you want to learn more,you can go to digital-journeynet
.
We'd love to help you out.
Now back to the episode.
You mentioned short form videoand reels.
Now our target, like the mainpeople that listen to this, are
real estate agents, so reels canbe such a big thing for them
(05:08):
when it comes to showing houses.
Can you delve into like aspecific strategy or technique
about reels that you'vediscovered that consistently
resonates and drives engagement?
Speaker 2 (05:20):
Kind of funny to me.
Right now in the real estateindustry, there's people that
are paying hundreds andthousands of dollars for video.
Right, I've seen all of thedifferent real estate people and
I think it can be scary cominginto this and being like, okay,
now I've got to spend a lot ofmoney to create content for a
house, and I think the thing isnot about like how cool your
(05:43):
drone is that flies over thehouse and shows all of this
stuff.
I'm more connected and otherpeople are more connected, and
what really works is peopleconnecting with you as a real
estate agent, and so the waythat you do that is by telling
your story and sharing thingsabout you and even including
yourself.
I don't see a lot of this aboutyou and even including yourself
(06:08):
.
I don't see a lot of thisincluding yourself inside of the
tours.
Maybe you give the tour andyou're showing people around,
you're opening the doors, you'reexplaining different things as
if somebody was already workingwith you.
I think that is something thatwould be very powerful in that
industry and aligns withstorytelling, because it is cool
to see a lot of houses and I'veseen a lot of those pages.
You get a lot of saves.
Or you get a lot of people likeliking and commenting and
(06:29):
whatever, and you want people tobuy the house and keep it right
, like that's the goal.
If you want them to buy thehouse, and in order for them to
buy the house, then they need toone connect with you as a
person.
Right, they could see yourlisting and then be like, oh, I
really like this listing, butyou know, I see it over here,
(06:50):
maybe I'm going to go with thishouse.
It's like this is similar, butthey want to connect with you as
a person.
So I think, putting in more ofyou, and I think people get
scared of that, it's like why dothey care about me?
People buy from people and theywant to know more about you.
So, with the short form videos,I suggest to create more of a
visual plus an audio, even doingvoiceovers of your voice, just
(07:10):
so your clientele gets to knowyou as a person.
Or even having a couple ofvideos where you introduce them
to you and what type of homesyou sell, because even in real
estate there's different typesof niches.
Right, do you sell luxury homes?
Are you a family home type ofperson?
Are you selling bachelor pads,like what is the main thing that
you're selling and how canpeople start to work with you
(07:35):
and kind of giving them details,what steps do they need to take
in order to even come contactyou?
And that education is really key, because we did not learn how
to buy a house on right.
We did not learn how to buy ahouse on right.
We did not learn how to buy ahouse in high school.
Nobody knew how to do that.
It was the same with me when Iwas trying to buy a house.
I really connected with the um,a real estate agent, because of
(07:59):
their story and I was lookingfor different people.
I was looking at all the housesbut I really connected them
because they walked me throughstep-by-step of what I needed to
do.
And if I was a person who waslike, okay, I'm going to do this
by myself, I could haveprobably done it by myself, but
I then trusted them to say oh,no, I'm actually going to go
with this person, because theyjust walked me into this whole
thing for free.
Speaker 1 (08:20):
That's really good, and I think sometimes when
people think of real estate,they think, okay, all I'm
worried about is how manybedrooms, how many bathrooms,
property, and you don't realizebuying or selling a house is
emotional, because that's whereyou're going to make your
memories or that's where youhave already made memories and
there's so much more to.
It's not just all numbers, it'snot just all the tangible things
(08:42):
, but it's is this house rightfor me, my family, my memories?
So, having a real estate agentthat is willing to be vulnerable
themselves and not be like,yeah, I'm just here for business
, but, yeah, we all haveemotions, that is something that
when I've worked with realtorsbefore, that's really stood out
to me.
They're caring about me as aperson, not just how much
they're going to get paid ifthey make a sale to me.
(09:02):
I had one realtor come throughmy group mastermind and she
really ended up getting intovideos and you know walkthroughs
of houses and her doing toursand it's.
It's been great for her, andeven those without drone shots.
You know you can film thosekinds of things on your phone
and it's still do well, which alot of people like oh, no, I
have to have a fancy camera.
It's like no, Nope.
(09:23):
My bones are pretty good rightnow.
So real estate investment addsa unique dimension to your
journey.
Could you share a decision orstrategy in the real estate
realm that was particularlypivotal for your financial
growth?
Speaker 2 (09:38):
I think getting an investment property was
something that was very key inmy growth in financial and also
understanding.
Going back to understanding allthe steps, because I think a
lot of the times in the realestate world there's a lot of
misconceptions, right Likesomeone buys a home and they're
like, oh, I just bought a multisix figure dollar home.
(10:01):
And then people think tothemselves like, oh, now I need
to have a multi six figures inorder to be able to afford a
home.
And that's not true.
And going through that processof getting a rental property
really taught me that I don'tneed to be rich in order to
afford another property.
I could just save, have moneythat is saved in order to be
(10:23):
able to do that.
So I think that was a reallyhuge growth opportunity in the
real estate investing world.
Speaker 1 (10:29):
Yes, I definitely, definitely agree with that.
I have friends that rent outtheir house to people and that's
that side cash they have.
It's minimal work and that's agreat investment.
If you buy it in the rightneighborhood, you're hopefully
not going to be losing anything.
And one of the other people Iwork with she is moving into her
mom's house, but she's keepingher house and is renting it out
(10:49):
because her mom's moving.
You know you can earn money byowning a house and just renting
it to people or doing Airbnbs.
We all know when you go to anAirbnb, you enjoy it, but you're
paying for it.
You're paying for having ahouse.
And so many people, that'svaluable to them, and I think
that's really great.
We talk a little bit aboutbeing personal with social media
.
How can you keep your brand,voice and message cohesive while
(11:12):
catering to different mediums,because they can all be so
different?
How do you make sure that yourpersonality is genuine, even
when you're having to tailor itto different platforms?
Speaker 2 (11:21):
One of the things that I like about having
different platforms is everyplatform has its own vibe right
and even inside of a platform.
So if you think about Instagramitself, in the platform there's
a different vibe right.
So if you're on Instagramstories, you're posting your
lunches, you're posting whatyou're doing behind the scenes
that's you kind of telling yourstory behind the scenes route
(11:43):
and then on your feed you'rereally showing people carousels
or giving people informationbeing educational.
And then on your feed you'rereally showing people carousels
or giving people informationbeing educational.
And then, when it comes toreels, you really dive into the
visuals.
I need to really get thevisuals down and get people
excited about what they'reseeing.
And then other video contentand then guides.
This is where you really helpthem like guide them through
(12:03):
whatever is next step for them.
One thing that I would suggestwhen it comes to tailoring
different platforms like if youwere taking your content from
Instagram and per se going toTikTok, you're not going to talk
the same on TikTok.
Right On TikTok, people want tosee the real you.
People want to see Instagramstory, you on TikTok.
They don't want to see thislike big production with the
(12:25):
cameras and the lights and allof this aesthetic Right.
We want to just see you real,like, post 10,000 videos a day
of you just being you Right,exactly, and then you go on.
Speaker 1 (12:36):
You know they want to see you walking through a cool
door you found at a house.
Yeah, they want to see a random.
If there's two stairwells in ahouse, they want to see.
Wow, why does it connect thisway?
You know, it's like just therandom details and it doesn't
have to be scripted, which takesoff a lot of the pressure.
Speaker 2 (12:49):
Yes, yeah, I feel like that's the last platform
where you can just post as yougo or you think of something you
get in your car and you're liketoday I'm showing house and
here's what I'm really excitedabout.
I'm going to take y'all alonglater and show you what's
happening.
And you know, like, just likecontinuing to have speaking in
your voice is the way that youcontinue to go through that
(13:09):
journey.
And, of course, you're going onLinkedIn.
You're going to be moreprofessional, but you still want
to be yourself, because youmeet people.
Sometimes you see them onlineand then you meet them in person
and you're like whoa, this wasnot the person I was talking to
on social media and nowadaysthat could be very true with AI.
Speaker 1 (13:28):
It's not the person I was talking to on social media
and nowadays that could be verytrue with AI.
It's not the person you'retalking to.
You know you're talking to.
A robot is writing these things, and I think that's one reason
why it's so important to makesure you're using your brand
voice.
Ai can only do so much, butthere's something about there is
a personal touch in there.
I'm big on AI for generatingideas, putting drafts together,
(13:51):
but then never post from AIdirectly to a social media
platform.
Speaker 2 (13:55):
People are going to be able to tell if a real person
is doing it or if it's just arobot, you can definitely tell,
and even all the emojis like AIjust looks the same and people
will hear from you Like you wantto use it more of a resource
than a crutch.
Speaker 1 (14:13):
And even going back to that emotion aspect, robots
don't have emotions and thatcomes through in writing.
And you know.
So people, when they look at itand say, oh, this person is
genuine, they're real, they careabout me getting a house, not
just so they can make a buck,but they want me to make
memories.
Or they want to sell my houseto someone who's going to love
(14:34):
it and care for it, because wehave such an emotional
connection to homes and so beingpersonal and being engaging
with people, having thatauthenticity, can really set you
apart from other realtors whoaren't willing to take the time
to do that.
So if you could say one thingto the listeners about real
(14:57):
estate, about social mediaplatforms, brand voice what's
one last thought you would leavethem with?
Speaker 2 (15:03):
Don't be scared to try new things and don't be
scared to test things that youhaven't seen in your industry
that may be working for otherindustries.
Speaker 1 (15:15):
That's good, yeah, and you know I always tell
someone if your post doesn't dowell, it doesn't do well, that's
fine, move on.
You've learned something thatworks and something that doesn't
.
Social media is such a trialand error thing and marketing in
general.
You have to realize you'regoing to make mistakes and
there's going to be some poststhat you spend hours on and they
flop.
And there's going to be somethat you spend 15 minutes on and
(15:36):
they do well.
Speaker 2 (15:37):
But it's just that consistency.
Speaker 1 (15:39):
That's that's really valuable.
So where can our listeners findyou?
Where's the best place for themto get in contact with you?
Speaker 2 (15:46):
You can find me on Instagram at Italia Struble,
that's A-T-T-A-L-I-A-H, strubleS-T-R-U-B-E-L, and also I have a
website, wwwitaliastrublecom,and I'm like, I'm on TikTok, I'm
on Pinterest, I'm on all thesocial media platforms basically
(16:07):
, but you can come catch me onInstagram.
Speaker 1 (16:10):
Perfect, and we'll have all that linked in the
description below, so y'all gocheck her out.
She posted a bunch of funcontent that I enjoy seeing.
Thank you so much for coming onthe show today.
This was awesome.
Speaker 2 (16:20):
Thank you for having me.
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