In this episode, Heidy sets the record straight on what digital marketing truly means — and why it’s more than just reselling a course. She also opens up about how she realized she’s been a digital marketer for over a decade (even before she called herself one) and shares the very first digital product she ever created.
💬 In This Episode, You'll Learn:
- The real definition of digital marketing (hint: it’s not just affiliate links and resale rights)
- Why digital marketing has been misunderstood and misrepresented lately
- Heidy’s journey into digital marketing — from blogging in 2014 to podcasting, coaching, and selling digital and physical products
- A behind-the-scenes look at the first digital product she ever sold
- How AI tools like Gemini and ChatGPT helped Heidy see herself clearly as a digital marketer
- The mindset shift that inspired this podcast and her coaching offers
🔥 Key Takeaways:
- If you're creating content, selling products, using email marketing, social media, or podcasting — you are already using digital marketing
- You don’t need to resell someone else’s course to be a digital marketer — you can build your own path based on your strengths and experiences
- Digital marketing includes: SEO, blogging, social media, affiliate marketing, podcasting, and more
- Don’t wait for validation — own your title and your experience
📌 Resources Mentioned:
- ✅ How to Start Your Online Business Checklist for Latinas
- 🎯 Digital Marketing 101 Mini-Course – Discover which strategy is best for your goals and audience
- 💻 Join My Email List – Get new episodes + tips delivered every Thursday
- 🛍️ Visit My Stan Store – Access all resources in one place
✨ Connect with Heidy:
- Instagram: @coachingwithheidy
- Website: https://www.coachheidy.com/
- Newsletter
🎧 If this episode inspired you, be sure to subscribe, leave a review, and share it with a fellow Latina entrepreneur ready to own her digital space.
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