Digital Marketing for Contractors
A podcast for home improvement contractors to help you crush your lead goals and take your business to the next level. Join us each episode as we give you powerful insights and practical tips on the best digital marketing strategies to help you grow your home improvement business.
Episodes
In this first installment of a three-part mini-series, hosts Janet and Meredith explore how AI is fundamentally transforming the way homeowners search for services online and what that means for home improvement contractors trying to generate leads.
The conversation centers around the shift from traditional keyword-based SEO to AI-generated answers in search engines like Google, and the rise of “answer engines” like Ch...
In this episode, Janet Mobley and Meredith Medlin chat with Ross Gaskin, VP of Sales at Health at Home, about the fast-growing “aging in place” market and how contractors can seize this opportunity. Ross shares insights into home accessibility trends, common contractor mistakes in barrier-free bathroom installs, and why selling grab bars could be your ticket into larger remodel projects. If you're a contractor l...
In this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Ryan Cohn, Content Marketing Manager at Blazeo, to dive into the massive impact of speed to lead and how automated, real-human follow-up can supercharge your sales pipeline. Formerly known as Apex Chat, Blazeo has evolved into a powerful suite of tools for contractors—offering live chat staffed by trained U.S.-based agents, 24/7 call...
In this episode, we’re joined by Scott Berman, veteran home improvement leader and the founder of HeavySet Forms. Scott shares how his 30+ years in the industry — and the challenges he faced at Florida Window & Door — inspired him to create a powerful lead automation tool.
HeavySet Forms helps contractors automate appointment scheduling, follow-up, and confirmation using AI — converting more web leads (even after h...
In the final episode of the Build, Grow, Dominate series, Janet and Caitlyn dive into how home improvement contractors can leverage TV and OTT (Over-the-Top) advertising to supercharge their brand presence. From the basics of how these platforms differ to tactical tips on creative production, tracking ROI, and real-world success stories—this episode breaks down how traditional and streaming ads fit into a modern, hig...
In this episode of Digital Marketing for Contractors, we’re joined by Erik Vargas, co-founder of FollowUp CRM. Built from inside a commercial roofing company, FollowUp CRM is tailor-made for construction contractors with a commercial and residential division. Erik dives into why traditional CRMs fall short in this industry, how poor follow-up is killing your close rate, and what separates high-performing contractors f...
In this episode of Digital Marketing for Contractors, Janet and Caitlyn explore how to unlock the full potential of your marketing strategy by blending digital tactics with traditional media. Whether you're running TV and radio ads or building out Google PPC and social campaigns, this episode explains how to ensure your messaging is cohesive, your channels are aligned, and your results are trackable. They break d...
In this episode of Digital Marketing for Contractors, Janet and Caitlyn dive into one of their favorite strategies—hybrid marketing. Designed for contractors who are beyond the startup phase and actively scaling, this episode explores how to integrate field marketing tactics (like home shows, canvassing, and signage) with digital marketing strategies (like SEO, PPC, and email nurturing).
Listeners will learn:
- What h...
Special Guest: Steve Spence, Managing Director of Project Map It
In this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Steve Spence, the managing director of Project Map It—a powerful tool that helps contractors showcase completed projects, collect reviews, and ultimately close more deals.
Steve shares the story behind the software, how it’s helping contractors build trust, and why it wor...
In this episode, Janet and Caitlyn break down a powerful yet underutilized strategy for lead generation: integrating manufacturer leads into your digital marketing campaigns. Perfect for home improvement businesses in growth or scale mode, this episode outlines how to go beyond word-of-mouth and aggregator leads by partnering more effectively with product manufacturers.
Key Takeaways:
- What manufacturer leads are and...
In this episode, Caitlyn and Janet dive into what growing home improvement contractors should consider when choosing a digital marketing agency—especially if you're outgrowing that set-it-and-forget-it vendor relationship. If your business is scaling past the $5M mark and you're looking for a strategic partner (not just a task-taker), this episode will show you exactly what to look for.
They outline:
- The 3...
Using Gift Cards to Boost Leads and Loyalty with Evan Crum from PerfectGift.com
In this episode, we’re talking with Evan Crum from PerfectGift.com about how home improvement companies can use gift cards to:
- Drive more leads through incentives
- Improve review generation
- Motivate and reward employees
- Create smarter canvassing campaigns
- Avoid one-leg appointments with strategic incentives
PerfectGift.com offers customiz...
Title: How to Build and Optimize Your Sales Funnel
Series: Build. Grow. Dominate. – Part 2
In this week’s episode, Janet and Caitlyn kick off Part 2 of their “Build. Grow. Dominate.” series by diving deep into how Level 2 home improvement contractors can structure and optimize their sales funnel to increase conversions. They break down the five essential stages of a contractor's funnel—Awareness, Interest, Consider...
In this episode, Janet and Caitlyn break down the 10 most common PPC advertising mistakes replacement contractors make—and how to avoid them. From weak ad copy and mismanaged budgets to overlooked geographic targeting and missing conversion tracking, this is a must-listen for contractors who want better ROI from their Google Ads campaigns.
Whether you're running ads yourself or working with an agency, you'll ...
In this episode of Digital Marketing for Contractors, Janet and Caitlyn sit down with Ryanne Millis, Director of the Home Improvement Division at Brix Recruiting Partners. Ryanne shares expert insights into the recruiting challenges and opportunities facing growing home improvement companies today. From sales managers to production leaders, Brix specializes in finding top-tier talent for management and executive roles...
In this episode, Janet and Caitlyn break down how home improvement contractors can find the right digital marketing agency to support their growth. They discuss why hiring an agency is a smart move, the must-haves to look for, the red flags to avoid, and how the right fit can transform your business. With real stories, candid advice, and actionable tips, this episode is a must-listen for any contractor ready to stop w...
In this episode of Digital Marketing for Contractors, Janet and Caitlyn break down one of the most important systems in any home improvement business: the CRM (Customer Relationship Management) platform. Whether you're still running your company from a whiteboard and a spreadsheet or already using a CRM, this episode is packed with practical insight on how the right system can transform your operations, marketing...
In this episode, Janet and Caitlyn dive into the crucial role that call centers play in bridging the gap between digital marketing leads and actual sales opportunities. They explore how a call center acts as the connective tissue between your marketing team and your sales reps — especially for replacement contractors and home improvement companies.
You'll learn why having a call center can dramatically increase yo...
In this episode of Build Grow Dominate, hosts Janet and Caitlyn of FatCat Strategies dive into practical and budget-friendly lead generation tactics tailored for home improvement contractors. Designed for businesses generating under $5 million in revenue, the episode is packed with actionable tips that don’t require a huge marketing budget but can significantly boost visibility and lead volume.
1. SEO Content Creation ...
This episode is part of a 2-part series of “Build, Grow, Dominate: Marketing Strategies for Every Stage of Your Home Improvement Business,” created and hosted by the digital marketing experts at FatCat Strategies — a full-service agency based in Raleigh, North Carolina, that specializes in helping home improvement contractors grow, scale, and dominate their local markets.
In this first installment of the series, hosts ...
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