Digital Marketing Happy Hour
Digital Marketing Happy Hour is a podcast about marketing, technology, and life. Marketing is a passion for hosts Chris Casale and Ryan Smith, and they're driven by the goal of helping your business achieve results so you can reach your goals. Listen to a happy hour conversation between 2 digital marketers discussing today's: 🍻Digital marketing problems 🍻Provide solutions 🍻Offer tips and guides Let's celebrate happy hour together. 😀 Listen with your favorite beverage in-hand! Join us for a journey through all things marketing, including content marketing, digital marketing strategy, marketing technology, SEO, data analytics and much, much more! New episodes weekly!
Episodes
May 20, 2021 • 41 mins
Why is data integration the cornerstone of marketing operations? What are the three steps to managing your data integration and the six primary data integration techniques? In this episode, Chris and Ryan continue the discussion around marketing operations with a focus on the types of data integrations and how to properly manage your data so you can gain business intelligence and improve decision making.
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May 18, 2021 • 16 mins
TikTok has a new CEO; Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions; Yelp announces Custom Location Targeting and more features to expand reach for local businesses;
Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on ...
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May 6, 2021 • 29 mins
What is Marketing Operations (MarOps)? Is it important to have a plan for marketing operations even if you're still a startup or SMB? In this episode, Chris and Ryan explain why marketing operations is important to maintaining business efficiencies and breaking down silos, and offer five steps on how to create a marketing operations strategy.
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May 4, 2021 • 14 mins
Branded content, influencer marketing make up the biggest slice of digital ad budgets; HubSpot Expands Its CRM Platform With the Launch of Operations Hub; Google Earnings Smash Sales Records as Digital Ad Market Booms
Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on...
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April 22, 2021 • 29 mins
You optimized your website for Local SEO, completed your Google My Business Profile, and created a new marketing campaign to collect some positive reviews for your business. How do you know if your Local SEO strategy is working for your SMB? In this episode, Chris and Ryan discuss the analytics to focus, specifically the key performance indicators you should be monitoring, as well as some key SEO tools to measure how you're perfo...
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April 20, 2021 • 14 mins
Google’s ‘Project Bernanke’ gave titan unfair ad-buying edge, lawsuit claims; Gartner Says 63% of Digital Marketing Leaders Still Struggle with Personalization, Yet Only 17% Use AI and Machine Learning Across the Function; Microsoft confirms $20B acquisition of AI and speech recognition company Nuance;
Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology...
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April 15, 2021 • 47 mins
Is SEO important if I have a brick-and-mortar physical location? Are there things I can do to improve my local search listing? In this episode, the first of a two-part series focused on Local SEO, Chris and Ryan discuss the reasons SEO is more important than every for brick-and-mortar businesses and how your business can take advantage of simple tips and tricks to rank higher in local searches.
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April 12, 2021 • 12 mins
Amazon’s share of the US digital ad market surpassed 10% in 2020; Clubhouse Discusses Funding at About $4 Billion Value; Google’s John Mueller: Changing Dates on Pages Won’t Improve Rankings.
Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have m...
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April 8, 2021 • 60 mins
What are the best SEO analytics, metrics and KPIs to determine if my content strategy is working? What SEO tools should I be using? Do I need to hire an SEO agency? In this episode, Chris and Ryan talk with Steve Wiideman about the importance of transparency in SEO, when to outsource vs. in-source your SEO, and which tools and analytics you should be using regularly.
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April 6, 2021 • 14 mins
Facebook to enable users to control who comments on their posts; LinkedIn confirms it’s working on a Clubhouse rival, too; Most U.S. marketers ready to quit in last year.
Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week ...
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April 1, 2021 • 29 mins
Does content marketing still work in 2021? How do I know if I'm producing the right content? What's the best way to measure the true results of my content marketing efforts? In this episode, Chris and Ryan discuss why content marketing is still a critical component of your marketing mix, which KPIs to use based on your business, and how to know if you're making the right content decisions.
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March 30, 2021 • 17 mins
Study Says 65% of Google Searches Do Not Click on Results but Should They?; Google to Invest $7 Billion in Bet on Post-Pandemic Office; Pandemic Unleashes New Big-Box Era.
Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week o...
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March 8, 2021 • 14 mins
Google’s User-Tracking Crackdown Has Advertisers Bracing for Change; Amazon in talks to carry exclusive NFL games on Prime Video; Taco Bell owner Yum Brands buys A.I. business to improve marketing and Google My Business report shows how people found your business.
Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a bevera...
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March 2, 2021 • 13 mins
Australia passes news content law after battles with Facebook, Google; Facebook will reverse news block in Australia; Snapchat Now Reaches 70% of 13 to 24 Year Olds and Facebook updates Ads Manager for SMBs.
Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything ...
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February 24, 2021 • 29 mins
Does your content marketing strategy change if you're B2B instead of B2C? What if we're in the middle of a global pandemic? In this episode, Chris Casale and Ryan Smith discuss the results of a survey performed by the Content Marketing Institute to see what the differences were in B2B vs B2C content marketing strategies and what the most successful businesses had in common.
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February 23, 2021 • 16 mins
Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of February 22, 2021.
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February 16, 2021 • 39 mins
Did your content marketing strategy change during 2020 and the COVID-19 pandemic? According to a survey performed by the Content Marketing Institute, 82% of businesses made quick changes due to the pandemic. However, only 26% say they changed their content marketing strategy. In this episode, Chris and Ryan discuss the results of the survey, which content marketing strategies will not change even after the coronavirus outbreak e...
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February 16, 2021 • 14 mins
Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of February 15, 2021.
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February 11, 2021 • 33 mins
The 2021 Superbowl was the most live-streamed NFL contest ever, with an average minute audience of 5.7 million viewers. Does this mark the beginning of the end for TV advertising? What are the best alternatives for marketers who are looking to reach their audience? In this episode, Chris and Ryan discuss how live streaming has transformed the viewing experience and how marketers can evolve with customers' behavior to find, reach...
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February 7, 2021 • 11 mins
Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of February 8, 2021.
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