Digital Marketing Happy Hour

Digital Marketing Happy Hour

The Digital Marketing Happy Hour is a podcast about marketing, technology, and life. Marketing is a passion for hosts Chris Casale and Ryan Smith, and they're driven by the goal of helping your business achieve results so you can reach your goals. Listen to a happy hour conversation between 2 digital marketers discussing today's: 🍻Digital marketing problems 🍻Provide solutions 🍻Offer tips and guides Let's celebrate happy hour together. 😀 Listen with your favorite beverage in-hand! Join us for a journey through all things marketing, including content marketing, digital marketing strategy, marketing technology, SEO, data analytics and much, much more! New episodes weekly!... Show More

Episodes

October 27, 2020 20 min
Marketing automation can be overwhelming. Where do you start? Which tools are right? What if you make a mistake? In this episode, Chris Casle and Ryan Smith offer three tips for simplifying your marketing automation putting you on the path to successful digital transformation for your business.
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You created that content, you posted it on social channels, you crossed your fingers, lit a candle and said a prayer - is it actually working? Check your analytics! How do you know which data points to look at? Not all metrics are created equal and it's important to know which ones are the most important. In this episode, Chris and Ryan walk through the different ways to use Analytics to measure how your content is performin...
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You've put a lot of effort into developing your content to get it 'just right.' Now, what do you do? Abandon it and move on to the next piece of content? No, repurpose it! In this episode, Chris Casale and Ryan Smith discuss some of the best strategies and tactics, including free tools you can use, for repurposing your content to achieve the best content marketing results.
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You already know that content and content marketing is vital to build awareness and drive leads. However, with customers all at different stages in their buying journey, how do you know which content is right for each stage? In this episode, Chris Casale and Ryan Smith dissect the marketing funnel (read: marketing flywheel) to analyze which types of content are right for each stage to help your customers with their decision makin...
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When you think of Martech you may think of automation. For a lot of SMBs and #entrepreneurs you may think of confusion and feel overwhelmed. It doesn't have to be that way! If you're in the Martech space you think of Scott Brinker. Brinker, who we like to think of as the Godfather of Martech, breaks it all down in an interview on Digital Marketing Happy Hour with Christopher Casale and Ryan Smith on how SMBs have a distin...
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Data has proven that you are 42% more likely to achieve your goals if you write them down, yet businesses and individuals alike fail to take this simple action. Why is developing and writing down your marketing plan so important? In this episode, Chris and Ryan chat with Cody Butler about his book, The 90-Day Marketing Plan, and how to develop your goals by beginning with the end in mind and staying committed to them to create la...
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Content is King – yep we know that one. However, who doesn’t struggle or have anxiety with consistently creating content ideas? 🙋🏻‍♂️ How much more efficient would you be if the process for generating content ideas was perfected? In this episode, Chris Casale and Ryan Smith interview Melanie Deziel about her book, The Content Fuel Framework, where she lays out a structured process to generate content faster and mo...
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If word of mouth is vital to successful marketing, how come businesses never have a word of mouth marketing plan? How have customer expectations changed during this global pandemic? In this episode, Chris and Ryan chat with Jay Baer about how to rewire your customer experience (CX) to exceed customer demands and generate more online reviews.
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We've ALL suffered through the accept a LinkedIn invitation and then receive an immediate pitch, right? Ugh! It's awful, it rarely works and it leaves a sour taste in your mouth...even if you can see the immediate pitch coming a mile away. However, you don't have to have the spray and pray approach on LinkedIn. Work smarter not harder. Brynne Tillman is unequivocally a master in the art of social selling that provide...
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When it comes to finding the right tools for your business, a simple Google search can feel overwhelming. If you try to experiment with every new martech tool it will inevitably become expensive. It's a common problem. Christopher Casale and I came up with a list of tools (mostly free or at a freemium level) that every entrepreneur or startup business should experiment with within their business. The types of tools are catego...
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The 3 most important areas of digital marketing that are vital for your business are: · SEO · Social Media · Email (yes, email) None of these are actually dead – no matter what clickbait article you read. The common denominator for these pillars is Content Marketing. At a very high-level, every SMB and #entrepreneur needs to: 1) Create a Digital Marketing Plan (and document it)! 2) Identify your objectives and goals 3) Create ...
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The digital revolution has changed everything and marketing is no exception. Consumers expect information at their fingertips and want a response on their timeline. How is marketing meeting this demand? In this episode, Chris and Ryan talk with Carlos Gil about the end of marketing and how businesses can outcompete and outperform their competition.
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Why do International companies consider influencer marketing the most important tactic in their marketing toolbox? What are the keys to building long-term successful relationships with your customers? In this episode, Chris and Ryan are joined by Neal Schaffer to discuss the Age of Influence and the three main strategic pillars to a successful marketing campaign.
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When the economy shuts down during a global pandemic, how do you keep your business alive? The question is how do you survive in the current economic climate, especially if you work for #smbs or are an #entrepreneur? It's important to change your mindset and list out all the business possibilities, even if it's unconventional to your previous revenue streams. Christopher Casale and Ryan Smith explore the trending data on ...
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We hear about influencer marketing all the time, but have you ever wanted to learn how to get started as a micro influencer? Which social media platforms are best for micro influencers? It may not be exactly what you think. Here's a hint: video is where it's at. But how long should your video be? Hashtags - yes, of course, but don't use the most general hashtags that are broad in scope. Does going Live on video make...
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Have you ever wanted to leverage LinkedIn to create strong business relationships? What are the biggest pitfalls to avoid while growing your network? In this episode, Chris Casale and Ryan Smith interview Nathaniel Bibby, a global LinkedIn expert who is going to tell you the exact proven strategies he uses to boost his brand, the importance of social proof, his personal success stories to help your business drive revenue, and s...
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There's an old adage that goes ‘none of us like to be sold, but we all like to buy’. We like to purchase, but we like to be the ones that hold the cards when it comes to that decision-making. So when we talk authenticity it's giving that power to your customers, being authentic in your messaging so that they can find the information that best serves that. Listen and learn the 3 key elements to building trust and influence...
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What is social proof? Why is it important to you and your business? Christopher Casale and Ryan Smith have another great discussion with Damon Burton to talk about the value of social proof and strategies you can employ to get better engagement for your business. Social proof is overlooked by a lot of SMBs, entrepreneurs and startups.
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Have you ever wondered what it was like to launch a business during the Great Recession? Have you ever had to navigate the challenges of working with clients? How are your experiences in #SEO from an agency perspective similar or different than your peers in the industry? In this week's Digital Marketing Happy Hour Christopher Casale and Ryan Smith speak with Damon Burton, a leading authority in search engine optimization (SEO...
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You're getting ready to run a new digital marketing campaign, what's the first thing you should do? How do you plan a marketing campaign that focuses on results? We'll discuss common issues and solutions with your campaign objectives and goals; plus, how you should develop your marketing strategy and tactics. In this episode, Chris and Ryan discuss the five proven steps you should take with each marketing campaign to ...
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