Digital Marketing Happy Hour

Digital Marketing Happy Hour

Digital Marketing Happy Hour is a podcast about marketing, technology, and life. Marketing is a passion for hosts Chris Casale and Ryan Smith, and they're driven by the goal of helping your business achieve results so you can reach your goals. Listen to a happy hour conversation between 2 digital marketers discussing today's: 🍻Digital marketing problems 🍻Provide solutions 🍻Offer tips and guides Let's celebrate happy hour together. 😀 Listen with your favorite beverage in-hand! Join us for a journey through all things marketing, including content marketing, digital marketing strategy, marketing technology, SEO, data analytics and much, much more! New episodes weekly!... Show More

Episodes

February 24, 2021 29 min
Does your content marketing strategy change if you're B2B instead of B2C? What if we're in the middle of a global pandemic? In this episode, Chris Casale and Ryan Smith discuss the results of a survey performed by the Content Marketing Institute to see what the differences were in B2B vs B2C content marketing strategies and what the most successful businesses had in common.
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Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of February 22, 2021.
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Did your content marketing strategy change during 2020 and the COVID-19 pandemic? According to a survey performed by the Content Marketing Institute, 82% of businesses made quick changes due to the pandemic. However, only 26% say they changed their content marketing strategy. In this episode, Chris and Ryan discuss the results of the survey, which content marketing strategies will not change even after the coronavirus outbreak e...
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Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of February 15, 2021.
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The 2021 Superbowl was the most live-streamed NFL contest ever, with an average minute audience of 5.7 million viewers. Does this mark the beginning of the end for TV advertising? What are the best alternatives for marketers who are looking to reach their audience? In this episode, Chris and Ryan discuss how live streaming has transformed the viewing experience and how marketers can evolve with customers' behavior to find, r...
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Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of February 8, 2021.
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Traditionally, Super Bowl ad spots sell out quickly as big brands look to make a splash at one of the most-watched events of the year. However, this year has brought big changes to consumer behavior, causing brands to adapt their marketing strategy. In this episode, Chris Casale and Ryan Smith discuss who's advertising this year, who's sitting it out (ad spots are selling for $5.5 million dollars for a 30-second window)...
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Why are movies so much fun yet most content so boring? How can you create better content that still drives business? In this episode, Chris Casale and Ryan Smith talk with Kristina Paider about the three key components of a Hollywood story, why character DNA is so important, and how you can create better content for your business or brand using this same approach.
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In June 2020, Apple announced there will be changes to the iOS 14 update that will require that all apps in the App Store show a prompt to iOS 14 users in accordance with their AppTrackingTransparency framework. What does this mean for advertisers? What is the issue with Facebook? In this episode, Chris and Ryan review the impact of the changes, discuss the disagreement with Facebook, and share ideas to help you evolve your adver...
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Should I be using Facebook Ads for awareness and lead generation at the top of the marketing funnel or conversions at the bottom of the marketing funnel? What is the best way to remarket to my leads? In this episode, Chris and Ryan chat with Bob Regnerus about deep funnel marketing strategies, why Facebook is one of the best social media platforms for remarketing and conversions, and which common pitfalls to avoid. You'll lea...
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Are you struggling to get results with your Facebook Ads campaign? The algorithm used by Facebook has changed, which means if you don't modernize your strategy, you may be missing out. In this episode, Chris Casale and Ryan Smith chat with Salome Schillack about her easy-to-follow Facebook Ads strategy that will help you find your audience and optimize your results. You’ll learn all about Salome’s process, which has evolved wit...
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2020 was a roller coaster of year with many challenges for all of us, both personally and professionally. Despite the many challenges, we are choosing to end the year feeling a strong sense of gratitude. We are grateful to you, the listeners of Digital Marketing Happy Hour, as well as the many guests who joined us in 2020. In this episode, Chris and Ryan break down the "Best of Digital Marketing Happy Hour 2020" featurin...
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December 24, 2020 29 min
This is a story all about how our life got flipped, turned upside down. Just kidding, that's another story. But if you take a minute and sit right there, in this episode, Chris and Ryan share the story of how they met, how they started working together, and how the Digital Marketing Happy Hour was born. If you want a few laughs and some inspiration on how to stop holding yourself back, this is the episode for you!
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COVID-19 has dragged consumers and businesses alike through a digital transformation. However, are these new behaviors here to stay or will some of them revert to the 'old' normal? In this episode, Chris Casale and Ryan Smith break down the 5 major shifts in consumer behavior that are here to stay and how your business can react and benefit.
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We're nearly a year into a global pandemic and economic downtown, but has consumer behavior changed? What about customer expectations? In this episode, Chris Casale and Ryan Smith take a look at the latest digital marketing data and trends, as well as the consumer confidence index, to analyze what you need to know to reach your customers during this holiday season.
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In a recent survey, 19% of organizations reported they are still not measuring the results of their content marketing. What?! More people are consuming content than ever before. Are you one of them? If you are measuring your results, are you using the right metrics? In this episode, Chris Casale and Ryan Smith discuss different methods for measuring your content marketing and which metrics are best for each stage of the marke...
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Is email marketing a relevant communication medium in 2020? Have privacy laws such as GDPR, CASL, and CCPA had an impact on email marketing? What does it mean to personalize and segment an email list? In this episode, Chris Casale and Ryan Smith break down the third pillar of digital marketing - email, where they discuss why it's still important, how to cultivate a strong subscriber list, and how to build campaigns that ge...
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Social media has been important for the last decade, but heading into 2021, it may be the most important pillar of digital marketing. In this episode, Chris Casale and Ryan Smith break down the second pillar of digital marketing - social media, where they discuss the demographics of each social network and the best way to engage with your audience on your chosen platforms. You must put the social back in social media! What is yo...
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Why is posting content essential? Is search engine optimization still important? What role does voice search (Siri, Google, Cortana) play today? In this episode, Chris Casale and Ryan Smith break down the first pillar of digital marketing - search, where they discuss why search is still relevant, the many facets of search, and how you can help your business get found. Content marketing stats: · The average buyer consults 5.1 ...
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Do you know who your ideal customer is? Is your focus too broad? What marketing strategy do you use to attract new customers? In this episode, Chris Casale and Ryan Smith chat with Jason Osborn about the RETHINK formula and how businesses are applying it to find their niche and supercharge their results. How many of you have a documented marketing strategy? Have you found your marketing strategy is not providing the kind of re...
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