December 11, 2024 • 15 mins
Jennie dives into cost-effective strategies for implementing social media ad campaigns suitable for businesses at any growth stage. She provides actionable insights on maximizing ROI without exceeding your budget.
In this Episode, Jennie discusses:
- Understanding Budget-Friendly Ad Strategies: Learn how to design ad campaigns that align with your financial resources.
- Platform Selection: Discover which social media platforms offer the best value for your advertising dollars.
- Ad Content Optimization: Tips on creating compelling ad content that drives engagement without high costs.
- Performance Metrics: Identify key metrics to monitor the success of your ad campaigns.
Timestamps:
- 00:00:00: Introduction to cost-effective social media ad campaigns.
- 00:05:15: Selecting the right platform for your business needs.
- 00:12:30: Crafting engaging ad content on a budget.
- 00:20:45: Monitoring and analyzing ad performance metrics.
Resources Mentioned:
- FREE: 10/Day Social Media Ad Strategy & Workbook: https://jennielyon.com/ads
- FREE Consultation: https://jennielyon.com/chatwithjennie
Connect with Jennie Lyon:
- Website: https://jennielyon.com
- Instagram: https://instagram.com/jennielyonmarketing
- LinkedIn: https://www.linkedin.com/in/jennielyon/?trk=author_mini-profile_title
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Jennie (00:03):
Welcome to digital marketing made simple. If you're
a small business owner orentrepreneur seeking advice on
creating a profitable onlinebusiness, look no further than
your host, Jenny Lyon, founderof Jenny Lyon Digital Marketing
and Virtual Assistant Services,award winning writer, and 20
year digital marketing expert.For many people, creating a
profitable online business isthe dream, yet they struggle and
(00:26):
they don't have to. Each week,we'll share some of our best
digital marketing tips,practices, and strategies to get
you optimal results. We'll alsochat with experts and share our
favorite small business successstories.
Together, we're going tostrengthen every area of your
online business from contentcreation, social media, and
email marketing to onlinecourses, webinars, product
(00:49):
launches, and more. I hope youfind this podcast both
empowering and inspirational.Now, let's get started moving
your business to the next level.
Running social media ads on a tight budget can feel
tricky. But with some carefulplanning, you can make the most
(01:12):
of every single dollar. As yourbusiness grows, your advertising
strategy will need to evolve toensure that you're meeting those
new goals. So whether you'rejust starting out, you're ready
to take your business to thatnext level, or you're ready to
scale it to the new heights,there are smart budget friendly
(01:32):
ways to use social media ads toboost your business. So let's
get into it.
Hello, and welcome to anotherepisode of digital marketing
made simple. I'm your host,Jenny Lyon. And today, we're
gonna do just that. We're gonnatalk about how you can use
social media ads at every stageof growth within your business.
(01:52):
So let's get into it.
Okay. So the first stage, ofcourse, is the startup stage,
right, where you're buildingyour brand awareness on a
budget. So during the startupphase, your main goal is really
to get your brand noticed, andyou want to attract new
followers and new customers. Sosince budgets tend to be usually
(02:14):
pretty tight when you're firststarting out, it's really
important to choose costeffective strategies that will
reach your audience withoutoverspending. And while this can
be a little bit tricky, we havesome tips to get you started.
So tip number 1 is to focus onengagement. So one of the best
ways to introduce your brand isthrough simple engaging ads that
(02:38):
really engage the audience, sothings like video ads and
carousel posts. Carousel postsare where you're using multiple
images that are shown in asingle ad. And these two types
of formats are both reallyaffordable and flexible. So on
Facebook and Instagram, you canreally grow from there.
(03:02):
But if you really want to seeresults much faster, then we
recommend starting at $5 or $10a day. So here's a tip. You
wanna test different types of addesigns and messaging at this
phase to really see which onesare going to get the most
engagement with your audience.Once you know what works, then
(03:22):
you can focus your budgets onthe most high performing ads.
So, for example, if you run alocal cleaning company, you may
get better results from offeringseasonal deep cleans than
regular weekly services.
But you won't know that untilyou test it. And we are a huge
(03:42):
fan of testing over here. Wereally like to see what works
for your audience, whatresonates with them, and what's
the really best way to ensurethat your ads are speaking to
that ideal client avatar? It'stesting. Tip number 2 is to
build your audience.
So another great way to attractcustomers at this start up stage
(04:03):
in your business is by offeringthem something valuable for
free. So something like adownloadable guide, a workbook,
a checklist, a discount code,you know, otherwise known as a
lead magnet. So this reallyencourages people to sign up for
your email list, and it reallyhelps you to build that audience
(04:23):
of potential customers. Soyou'll wanna start looking out
at other businesses or maybeyour competition. You'll start
to see that you'll find pop upseverywhere offering free ebooks,
10 dollar per 10% discountcodes, you know, when you join
their email list.
And that's because these type ofdiscounts work. And when you're
(04:44):
clicking around the Internet andyou're checking out your
competitors, it'll help you toreally gain some inspiration on
what types of free lead magnetsyou can offer your audience. So
here's a little tip. When youuse Facebook, you can use their
Facebook lead forms. This allowspeople to sign up without
leaving Facebook.
(05:05):
So this makes the process reallyeasy. It's seamless, and it can
help you also lower your costper lead. Tip number 3 is to
retarget interested people. Soif people have visited your
website before, but they didn'tmake a purchase or maybe they
signed up for your lead magnet,then retargeting ads can really
(05:27):
help to remind those individualsabout your brand. So these ads
are typically more foraffordable because you're
targeting people who havealready shown interest.
We also recommend using youremail list as a lookalike
audience. So this way, you canuse social media platforms and
their targeting to ensure thatnew potential customers are very
(05:51):
similar to the ones that youalready have. So here's another
tip. If you retarget peoplewithin 7 to 14 days after their
initial visit, then you ensurethat your brand is still fresh
in their minds. And that'sreally key to marketing.
Right? We really want to stay atthe top of the mind of your
ideal client avatar. Okay. Stagenumber 2 is the growth stage.
(06:16):
This is where we wanna scalewithout overspending.
So during the growth stage, yourbusiness is starting to gain
momentum. But you really need tobalance spending, you know, on
ads while driving the resultsthat you're looking for. So the
key here is to really turn leadsinto loyal customers while
(06:36):
keeping those costs in check.And, again, this can feel a
little bit tricky. But if youhave the right strategy in
place, then it definitely willbe successful.
So the tips within this part ofyour conversion funnel are to
focus on conversions. Right? Soinstead of just raising
awareness, start running adsthat encourage people to buy or
(06:58):
sign up for a product orservice. So these types of ads
lead to landing pages withreally clear messaging and a
direct call to action. So thingslike buy now or sign up now.
And when you use tools likeFacebook's Pixel, you can track
sales, and you can also monitorwhich ads are bringing in the
(07:18):
actual customers and not justclicks. So here's a tip.
Optimize your ads for actionslike purchases, not just views.
This really ensures that you'respending your budget wisely. Tip
number 2 is to use social proof.
So people trust recommendationsfrom other people. And when you
(07:39):
showcase customer reviews oruser generated content, like
photos or videos from happycustomers, this can really boost
your brand's credibility withoutthe high costs of creating
professional ads. And weabsolutely love to use user
generated content in ourclients' ads because what's
(08:00):
better than a happy customershowcasing your product or
service? And it's a really greatway to build immediate trust
with your audience, and it savesyou from having to create
content. So you won't have tocreate or record any videos.
So here's a tip. Videotestimonials or user generated
content usually will performbetter than static images. And
(08:23):
you can even offer smallincentives, so something like a
discount, to encourage customersto share their experiences. And
that's a team favor over here.We do that for all of our
customers.
Next step is to expand yourreach with lookalike audiences.
Again, lookalike audiences arethose people who share similar
(08:44):
traits with your best customers.And, again, if you use different
types of tools within Facebookor LinkedIn, you can use those
tools to target new potentialcustomers who are more likely to
engage with your business. Sohere's another tip. When you
start with a really small 1%lookalike audience to keep your
targeting really focused, thatallows you to expand it over
(09:07):
time as you start to seeresults.
Alright. Our last phase is ourestablished phase. So that's
when you're looking to optimizefor long term success. And then
once your business is reallywell established, your focus
should be on maintaining growth,building customer loyalty, and
optimizing your ad spend for thevery best results. So how do you
(09:30):
do that?
You build a community. So atthis stage, it really is crucial
to keep existing customers happyand engaged, and you can do that
by offering loyalty rewardsprograms, referral bonuses, or
exclusive promotions thatencourage repeat purchases or
word-of-mouth marketing. So thewhole point of having an online
(09:52):
business is to have a communityof customers who are thrilled
with your product or service. Sohere's a tip. Here.
So dynamic ads are great forshowing personalized content
based on previous purchases orinteractions. This really makes
customers feel more valued andmore likely to return. Next up
(10:13):
is to invest in video content.You knew that I was gonna say it
eventually. So video content isstill one of the most powerful
tools for establishedbusinesses.
Videos are more engaging thanstatic images, and they really
allow you to tell your brandstory in a compelling way. And
you can repurpose longer formvideos into shorter clips that
(10:35):
you can use across differentplatforms. This really allows
you to maximize your contentbudget. So we do this for a lot
of our clients where we willtake their longer form videos
and cut them up into shorterclips that then they use on
social media. So if we're doingvideos for them, they record one
video for us.
We use that for their ad, andthen we cut that up, and we use
(10:59):
that for different social mediaposts. This way, they have a ton
of content that they can use,and they only had to record one
video. So here's a tip. Considercreating videos that show behind
the scene looks, product demos,or customer success stories to
create that longer connectionwith your audience. But
remember, as with all thingsmarketing, authenticity is
(11:22):
really the key here.
Next step is promote events andlaunches. So if you're launching
a new product or you're hostingan event, ads can really help to
generate excitement and drivetraffic. So this is when we use
things like countdown timers orevent specific ads to help build
anticipation. So at this time,you can start with a smaller
(11:45):
budget, and then leading up tothe event, start to increase it
as you get closer to that launchdate. That's really gonna
maximize your impact.
And we love a launch. We usethese types of ads a lot for
clients who are hostingworkshops, webinars, or
challenges. Now I thought wewould wrap up today's content by
(12:07):
really talking about tips thatevery single business can
utilize. Regardless of where youare within your business's
growth stage, running socialmedia ads on a budget is about
being strategic with yourspending. The last thing that we
want is for our clients to bethrowing money out the window.
We really want to ensure thatyou're tailoring your approach
(12:30):
to your goals. You know, thatway you get the most out of
every single marketing dollar.And that is what we want. We
wanna make money while savingmoney. And if you're new to
social media ads or you want toimprove the results that you've
been seeing with your socialmedia ads, then listen up.
My team and I have spent thelast couple of months creating a
(12:52):
very, very detailed freestrategy and workbook to help
you get started with as littleas $10 a day on ad spend. This
workbook and strategy walks youthrough everything you need to
know, including different typesof ads, case studies, expert
advice from all of the membersof my social media marketing
(13:13):
team, and everything that youcan do with $10 a day. Really,
it's so good that every time Isee it, I I just say, I can't
believe I'm giving this away forfree. So if you're ready to grow
your business withoutoverspending on your social
media ads or if you'recompletely new to ads and you're
not sure where to start, butyou're really excited to give
(13:33):
them a try, then jump over tojennylion.comforward/adsanddownloadour10
dollar adayadstrategyandworkbook. I
think you're gonna really enjoyit.
You can give yourself a littlepat on the back and really focus
on what matters most in yourbusiness regardless of what
stage of business you're in. Andyou can really make the most of
(13:56):
your ad budget and start to seereal growth results quickly. And
jump over there. Grab it. I'mtelling you.
We launched this funnel justabout a week ago. We already
have hundreds of people in it.And I want the same for you. I
want you to start to see thoseleads rolling in and get those
leads converting into payingcustomers sooner than later. So,
(14:19):
again, jump over tojennelion.comforward/ads to grab
our $10 a day ad strategy andworkbook.
And if you have questions aboutsocial media ads or any other
marketing questions, pleasereach out at any time. I'm
always happy to jump on a free15 minute consultation with you.
You can do so atjennylion.comforward/chatwithjennie.
(14:39):
I hope you found these tips onsocial media ad campaigns
helpful. I hope you really takeadvantage of the free workbook
and strategy.
Like I said, we spent months onit. We really wanted to ensure
that it would provide the valuethat we know our customers
really expect from us. I wouldlove to hear any feedback that
you have about it. And, again, Iam so happy to be here for you
(15:02):
and to support you in yourmarketing efforts in the coming
year, and I'll see you next timeon another episode of Digital
Marketing Made Simple. See you
soon. Thank you for tuning in. If you enjoyed this
episode, please make sure toclick the subscribe button
wherever you're listening so younever miss an episode. And while
(15:22):
you're there, please leave areview. If you wanna connect
with Jenny, you can find her atjennylion.com or on social
media.
We'll see you next week foranother episode of digital
marketing made simple.
Welcome to digital marketing made simple. If you're
a small business owner orentrepreneur seeking advice on
creating a profitable onlinebusiness, look no further than
your host, Jenny Lyon, founderof Jenny Lyon Digital Marketing
and Virtual Assistant Services,award winning writer, and 20
year digital marketing expert.For many people, creating a
profitable online business isthe dream, yet they struggle and
(00:26):
they don't have to. Each week,we'll share some of our best
digital marketing tips,practices, and strategies to get
you optimal results. We'll alsochat with experts and share our
favorite small business successstories.
Together, we're going tostrengthen every area of your
online business from contentcreation, social media, and
email marketing to onlinecourses, webinars, product
(00:49):
launches, and more. I hope youfind this podcast both
empowering and inspirational.Now, let's get started moving
your business to the next level.
Running social media ads on a tight budget can feel
tricky. But with some carefulplanning, you can make the most
(01:12):
of every single dollar. As yourbusiness grows, your advertising
strategy will need to evolve toensure that you're meeting those
new goals. So whether you'rejust starting out, you're ready
to take your business to thatnext level, or you're ready to
scale it to the new heights,there are smart budget friendly
(01:32):
ways to use social media ads toboost your business. So let's
get into it.
Hello, and welcome to anotherepisode of digital marketing
made simple. I'm your host,Jenny Lyon. And today, we're
gonna do just that. We're gonnatalk about how you can use
social media ads at every stageof growth within your business.
(01:52):
So let's get into it.
Okay. So the first stage, ofcourse, is the startup stage,
right, where you're buildingyour brand awareness on a
budget. So during the startupphase, your main goal is really
to get your brand noticed, andyou want to attract new
followers and new customers. Sosince budgets tend to be usually
(02:14):
pretty tight when you're firststarting out, it's really
important to choose costeffective strategies that will
reach your audience withoutoverspending. And while this can
be a little bit tricky, we havesome tips to get you started.
So tip number 1 is to focus onengagement. So one of the best
ways to introduce your brand isthrough simple engaging ads that
(02:38):
really engage the audience, sothings like video ads and
carousel posts. Carousel postsare where you're using multiple
images that are shown in asingle ad. And these two types
of formats are both reallyaffordable and flexible. So on
Facebook and Instagram, you canreally grow from there.
(03:02):
But if you really want to seeresults much faster, then we
recommend starting at $5 or $10a day. So here's a tip. You
wanna test different types of addesigns and messaging at this
phase to really see which onesare going to get the most
engagement with your audience.Once you know what works, then
(03:22):
you can focus your budgets onthe most high performing ads.
So, for example, if you run alocal cleaning company, you may
get better results from offeringseasonal deep cleans than
regular weekly services.
But you won't know that untilyou test it. And we are a huge
(03:42):
fan of testing over here. Wereally like to see what works
for your audience, whatresonates with them, and what's
the really best way to ensurethat your ads are speaking to
that ideal client avatar? It'stesting. Tip number 2 is to
build your audience.
So another great way to attractcustomers at this start up stage
(04:03):
in your business is by offeringthem something valuable for
free. So something like adownloadable guide, a workbook,
a checklist, a discount code,you know, otherwise known as a
lead magnet. So this reallyencourages people to sign up for
your email list, and it reallyhelps you to build that audience
(04:23):
of potential customers. Soyou'll wanna start looking out
at other businesses or maybeyour competition. You'll start
to see that you'll find pop upseverywhere offering free ebooks,
10 dollar per 10% discountcodes, you know, when you join
their email list.
And that's because these type ofdiscounts work. And when you're
(04:44):
clicking around the Internet andyou're checking out your
competitors, it'll help you toreally gain some inspiration on
what types of free lead magnetsyou can offer your audience. So
here's a little tip. When youuse Facebook, you can use their
Facebook lead forms. This allowspeople to sign up without
leaving Facebook.
(05:05):
So this makes the process reallyeasy. It's seamless, and it can
help you also lower your costper lead. Tip number 3 is to
retarget interested people. Soif people have visited your
website before, but they didn'tmake a purchase or maybe they
signed up for your lead magnet,then retargeting ads can really
(05:27):
help to remind those individualsabout your brand. So these ads
are typically more foraffordable because you're
targeting people who havealready shown interest.
We also recommend using youremail list as a lookalike
audience. So this way, you canuse social media platforms and
their targeting to ensure thatnew potential customers are very
(05:51):
similar to the ones that youalready have. So here's another
tip. If you retarget peoplewithin 7 to 14 days after their
initial visit, then you ensurethat your brand is still fresh
in their minds. And that'sreally key to marketing.
Right? We really want to stay atthe top of the mind of your
ideal client avatar. Okay. Stagenumber 2 is the growth stage.
(06:16):
This is where we wanna scalewithout overspending.
So during the growth stage, yourbusiness is starting to gain
momentum. But you really need tobalance spending, you know, on
ads while driving the resultsthat you're looking for. So the
key here is to really turn leadsinto loyal customers while
(06:36):
keeping those costs in check.And, again, this can feel a
little bit tricky. But if youhave the right strategy in
place, then it definitely willbe successful.
So the tips within this part ofyour conversion funnel are to
focus on conversions. Right? Soinstead of just raising
awareness, start running adsthat encourage people to buy or
(06:58):
sign up for a product orservice. So these types of ads
lead to landing pages withreally clear messaging and a
direct call to action. So thingslike buy now or sign up now.
And when you use tools likeFacebook's Pixel, you can track
sales, and you can also monitorwhich ads are bringing in the
(07:18):
actual customers and not justclicks. So here's a tip.
Optimize your ads for actionslike purchases, not just views.
This really ensures that you'respending your budget wisely. Tip
number 2 is to use social proof.
So people trust recommendationsfrom other people. And when you
(07:39):
showcase customer reviews oruser generated content, like
photos or videos from happycustomers, this can really boost
your brand's credibility withoutthe high costs of creating
professional ads. And weabsolutely love to use user
generated content in ourclients' ads because what's
(08:00):
better than a happy customershowcasing your product or
service? And it's a really greatway to build immediate trust
with your audience, and it savesyou from having to create
content. So you won't have tocreate or record any videos.
So here's a tip. Videotestimonials or user generated
content usually will performbetter than static images. And
(08:23):
you can even offer smallincentives, so something like a
discount, to encourage customersto share their experiences. And
that's a team favor over here.We do that for all of our
customers.
Next step is to expand yourreach with lookalike audiences.
Again, lookalike audiences arethose people who share similar
(08:44):
traits with your best customers.And, again, if you use different
types of tools within Facebookor LinkedIn, you can use those
tools to target new potentialcustomers who are more likely to
engage with your business. Sohere's another tip. When you
start with a really small 1%lookalike audience to keep your
targeting really focused, thatallows you to expand it over
(09:07):
time as you start to seeresults.
Alright. Our last phase is ourestablished phase. So that's
when you're looking to optimizefor long term success. And then
once your business is reallywell established, your focus
should be on maintaining growth,building customer loyalty, and
optimizing your ad spend for thevery best results. So how do you
(09:30):
do that?
You build a community. So atthis stage, it really is crucial
to keep existing customers happyand engaged, and you can do that
by offering loyalty rewardsprograms, referral bonuses, or
exclusive promotions thatencourage repeat purchases or
word-of-mouth marketing. So thewhole point of having an online
(09:52):
business is to have a communityof customers who are thrilled
with your product or service. Sohere's a tip. Here.
So dynamic ads are great forshowing personalized content
based on previous purchases orinteractions. This really makes
customers feel more valued andmore likely to return. Next up
(10:13):
is to invest in video content.You knew that I was gonna say it
eventually. So video content isstill one of the most powerful
tools for establishedbusinesses.
Videos are more engaging thanstatic images, and they really
allow you to tell your brandstory in a compelling way. And
you can repurpose longer formvideos into shorter clips that
(10:35):
you can use across differentplatforms. This really allows
you to maximize your contentbudget. So we do this for a lot
of our clients where we willtake their longer form videos
and cut them up into shorterclips that then they use on
social media. So if we're doingvideos for them, they record one
video for us.
We use that for their ad, andthen we cut that up, and we use
(10:59):
that for different social mediaposts. This way, they have a ton
of content that they can use,and they only had to record one
video. So here's a tip. Considercreating videos that show behind
the scene looks, product demos,or customer success stories to
create that longer connectionwith your audience. But
remember, as with all thingsmarketing, authenticity is
(11:22):
really the key here.
Next step is promote events andlaunches. So if you're launching
a new product or you're hostingan event, ads can really help to
generate excitement and drivetraffic. So this is when we use
things like countdown timers orevent specific ads to help build
anticipation. So at this time,you can start with a smaller
(11:45):
budget, and then leading up tothe event, start to increase it
as you get closer to that launchdate. That's really gonna
maximize your impact.
And we love a launch. We usethese types of ads a lot for
clients who are hostingworkshops, webinars, or
challenges. Now I thought wewould wrap up today's content by
(12:07):
really talking about tips thatevery single business can
utilize. Regardless of where youare within your business's
growth stage, running socialmedia ads on a budget is about
being strategic with yourspending. The last thing that we
want is for our clients to bethrowing money out the window.
We really want to ensure thatyou're tailoring your approach
(12:30):
to your goals. You know, thatway you get the most out of
every single marketing dollar.And that is what we want. We
wanna make money while savingmoney. And if you're new to
social media ads or you want toimprove the results that you've
been seeing with your socialmedia ads, then listen up.
My team and I have spent thelast couple of months creating a
(12:52):
very, very detailed freestrategy and workbook to help
you get started with as littleas $10 a day on ad spend. This
workbook and strategy walks youthrough everything you need to
know, including different typesof ads, case studies, expert
advice from all of the membersof my social media marketing
(13:13):
team, and everything that youcan do with $10 a day. Really,
it's so good that every time Isee it, I I just say, I can't
believe I'm giving this away forfree. So if you're ready to grow
your business withoutoverspending on your social
media ads or if you'recompletely new to ads and you're
not sure where to start, butyou're really excited to give
(13:33):
them a try, then jump over tojennylion.comforward/adsanddownloadour10
dollar adayadstrategyandworkbook. I
think you're gonna really enjoyit.
You can give yourself a littlepat on the back and really focus
on what matters most in yourbusiness regardless of what
stage of business you're in. Andyou can really make the most of
(13:56):
your ad budget and start to seereal growth results quickly. And
jump over there. Grab it. I'mtelling you.
We launched this funnel justabout a week ago. We already
have hundreds of people in it.And I want the same for you. I
want you to start to see thoseleads rolling in and get those
leads converting into payingcustomers sooner than later. So,
(14:19):
again, jump over tojennelion.comforward/ads to grab
our $10 a day ad strategy andworkbook.
And if you have questions aboutsocial media ads or any other
marketing questions, pleasereach out at any time. I'm
always happy to jump on a free15 minute consultation with you.
You can do so atjennylion.comforward/chatwithjennie.
(14:39):
I hope you found these tips onsocial media ad campaigns
helpful. I hope you really takeadvantage of the free workbook
and strategy.
Like I said, we spent months onit. We really wanted to ensure
that it would provide the valuethat we know our customers
really expect from us. I wouldlove to hear any feedback that
you have about it. And, again, Iam so happy to be here for you
(15:02):
and to support you in yourmarketing efforts in the coming
year, and I'll see you next timeon another episode of Digital
Marketing Made Simple. See you
soon. Thank you for tuning in. If you enjoyed this
episode, please make sure toclick the subscribe button
wherever you're listening so younever miss an episode. And while
(15:22):
you're there, please leave areview. If you wanna connect
with Jenny, you can find her atjennylion.com or on social
media.
We'll see you next week foranother episode of digital
marketing made simple.
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Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!