Digital Marketing ROWhy?
As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue? Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line. With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important. Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world. Federated Digital Solutions Follow Federated Digital Solutions on LinkedIn
Episodes
Happy Tip Tuesday! This week, Shannon shares her own tip about how to tell if your marketing budget is being invested appropriately to match consumer behavior.
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Everyone's talking about artificial intelligence — but are these AI tools really worth the time and effort it takes to learn them? What tools are useful? What are the legal ramifications? Will they help your bottom line?
This week, Shannon and Krystal talk about these questions and more on Digital Marketing ROWhy?
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Happy Tip Tuesday! This week, Shannon shares a tip from Joe Kuharic, a social media specialist at FDS, about the unsung hero of the research phase of the consumer journey: blogs.
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Happy Tip Tuesday! This week, Shannon shares a tip from Megan Stinson, campaign specialist, about the valuable insights you can get when you track engagement metrics alongside conversions..
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The cannabis industry has evolved dramatically since 2020, especially in the Midwest where Michigan now leads with a $3 billion market.
In this episode, Shannon and Krystal take a look at the current state of business for cannabis dispensaries, the shifting cannabis consumer demographics and how cannabis businesses can use digital marketing to stand out to attract new customers and retain loyal ones.
This week, Shannon Allen shares a tip from Jessica Reid, digital marketing consultant at FDS, about how cannabis brands can stay compliant on social media.
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For Tip Tuesday this week, Shannon shares a tip from Lori Akey, campaign specialist, about the three things you need to consider and know before you start your next digital marketing campaign.
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Businesses are seeing significant ROI from influencer marketing, especially local small and midsize businesses.
And you don't need to partner with a big-name celebrity to see results. In fact, businesses see more results when they partner with influencers with smaller followings.
This week, Shannon and Krystal discuss microinfluencers and nanoinfluencers, and how local businesses can get started with influencer marketing.
This week, Shannon shares a tip from Melissa Weirick, social media specialist, about why it's so important for your business's information to be accurate on listing sites across the internet — even on listings you may not know about.
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Happy Tip Tuesday! This week, Shannon shares a tip from Rory Kemerer, digital marketing consultant, about why it's so important to optimize your business's online presence for voice search.
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You know that you need to create content that engages people on social media — but how do you do that?
This week, Krystal Vivian is joined again by FDS social media specialists Joe Kuharic and Melissa Weirick for a conversation about how businesses can cut through the clutter of social media to beat the algorithm and engage audiences.
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This week, Shannon shares a tip from Hannah Purucker, campaign manager, about the importance of data visualization when reviewing your campaign reports.
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Happy Tip Tuesday! This week, Shannon Allen shares a tip from Joe Kuharic, social media specialist at FDS, about how less can be more on social media.
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Algorithm updates. Changes in content moderation policies. Platforms shutting down, then coming back.
Even though we're only 2 months in to 2025, it's been a busy year for social media platforms. But what does that mean for businesses?
Is it even worth it to invest time in Meta anymore? What kind of content even resonates?
That's the topic of discussion this week. Krystal Vivian is joined by FDS social media specialists Joe Kuharic...
For this week's Tip Tuesday, Shannon shares a tip from Katie Houser, senior campaign specialist, about the importance of SEM ad copy and how to stand out.
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Happy Tip Tuesday!
This week, Krystal Vivian shares a tip from Angela Todd, senior digital marketing consultant at FDS, about the power of emotion in video ads.
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It's happened — more people are watching streaming video (OTT/CTV) than broadcast TV. What does that mean for advertisers? Shannon and Krystal discuss the tipping point, how advertisers should be thinking about OTT/CTV in 2025 and how to track the ROI.
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Happy Tip Tuesday!
This week, Shannon shares a tip from Karlie Mandigo, senior digital marketing consultant at FDS, about the importance of consumer-centered marketing.
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This week for Tip Tuesday, Shannon shares a tip from Heather Riley, director of the campaign team, about how and why businesses should map out consumer touchpoints in their digital marketing strategy.
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Happy Tip Tuesday!
This week, Shannon shares a tip from Emily Wideman, regional sales manager at FDS, about how and why targeted display ads are so effective at driving revenue.
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