Digital Marketing ROWhy?

The digital marketing landscape is shifting faster than ever, and 2026 will separate businesses that adapt from those left behind.

In this episode, Shannon Allen and Krystal Vivian explore the three critical trends reshaping how consumers discover and engage with brands: the AI search revolution that's driving organic traffic down 25% nationally, the streaming video tipping point where connected TV now dominates traditional cable, ...

This week Shannon Allen sits down with Krystal Vivian to discuss her new role as Director of Client Services at FDS. In this candid conversation, Krystal reveals what most digital marketing agencies won't tell you about ROI reporting—and why tracking impressions and reach doesn't actually prove results.

Discover the critical questions business owners should ask their marketing agency to ensure they're getting real ROI, not ju...

Welcome back to Part 2 of Digital Marketing RoWhy's budget planning series!

Shannon Allen and Krystal Vivian continue their deep dive into the biggest trends reshaping digital marketing in 2026 and what they mean for your budget.

If you've been hearing buzzwords like AI search, connected TV, and content optimization but aren't sure how they actually impact your bottom line, this episode cuts through the noise. Shannon and Krystal e...

Join Shannon Allen and Krystal Vivian as they dive into everything you need to know about finishing the year strong and setting yourself up for success in 2026.

If you're in the thick of budget planning season (or avoiding it), this conversation is packed with real talk about the shifts happening in digital marketing, why so many businesses are getting their budget allocation wrong, and how to actually tie your marketing dollars ba...

Most businesses are flying blind when it comes to digital marketing ROI, and it's costing them thousands in wasted spend.

In this episode, Shannon Allen sits down with senior digital marketing consultant Rory Kemerer to reveal why successful companies often don't know their own profit margins or monthly sales numbers —the critical metrics needed to measure marketing effectiveness.

Rory shares hard-learned lessons from 10 year...

This week, Shannon Allen is joined by one of FDS's newest digital marketing consultants, Derek Falter.

Derek has 16+ years of experience in marketing, with much of his background in radio and TV blended with digital. 

In this episode, Shannon and Derek discuss why advertising is an investment, not an expense, and how to customize strategies for businesses that have 1 location all the way to 50 locations.

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This week, Shannon Allen chats with Ryan Arnold, sales director at Simpli.Fi, about why streaming TV (OTT/CTV) has been such a successful advertising medium for businesses — and how to track the ROI from these ads.

This is a replay of an episode that originally published Sept. 12, 2024.

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In 2025, the majority of businesses are spending most of their marketing budget on digital marketing rather than traditional channels like TV and radio.

In this episode, Shannon and Krystal talk about what's driving this fundamental shift and which digital channels are seeing the biggest growth. They talk about the risks and challenges of transitioning away from traditional advertising, and how businesses can maximize their ROI and...