Digital Marketing ROWhy?

Digital Marketing ROWhy?

As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue? Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line. With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important. Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world. Federated Digital Solutions Follow Federated Digital Solutions on LinkedIn

Episodes

October 9, 2025 24 mins

Join Shannon Allen and Krystal Vivian as they dive into everything you need to know about finishing the year strong and setting yourself up for success in 2026.

If you're in the thick of budget planning season (or avoiding it), this conversation is packed with real talk about the shifts happening in digital marketing, why so many businesses are getting their budget allocation wrong, and how to actually tie your marketing dollars ba...

Mark as Played

Happy Tip Tuesday!

This week, Shannon shares a tip from Derek Falter, digital marketing consultant, about why credit unions need to pivot their marketing strategies for younger audiences.

Read Federated Digital Solutions' blog

Federated Digital Solutions on Facebook

Federated Digital Solutions on LinkedIn

See omnystudio.com/listener for privacy information.

Mark as Played

For Tip Tuesday this week, Shannon shares a tip from Katie Houser, senior campaign specialist, about how to make sure your digital marketing reporting is helping your business, not causing confusion.

Read Federated Digital Solutions' blog

Federated Digital Solutions on Facebook

Federated Digital Solutions on LinkedIn

See omnystudio.com/listener for privacy information.

Mark as Played

Happy Tip Tuesday! This week, Shannon shares a tip from Karlie Mandigo, senior account manager, about how to effectively strategize your Q4 marketing to stand out during the holiday season and have an impact going into the new year.

Read Federated Digital Solutions' blog

Federated Digital Solutions on Facebook

Federated Digital Solutions on LinkedIn

See omnystudio.com/listener for privacy information.

Mark as Played

Most businesses are flying blind when it comes to digital marketing ROI, and it's costing them thousands in wasted spend.

In this episode, Shannon Allen sits down with senior digital marketing consultant Rory Kemerer to reveal why successful companies often don't know their own profit margins or monthly sales numbers —the critical metrics needed to measure marketing effectiveness.

Rory shares hard-learned lessons from 10 year...

Mark as Played
September 4, 2025 21 mins

This week, Shannon Allen is joined by one of FDS's newest digital marketing consultants, Derek Falter.

Derek has 16+ years of experience in marketing, with much of his background in radio and TV blended with digital. 

In this episode, Shannon and Derek discuss why advertising is an investment, not an expense, and how to customize strategies for businesses that have 1 location all the way to 50 locations.

Read Federated Digital...

Mark as Played

This week, Krystal Vivian, Director of Client Services, shares a tip about the importance of replying to comments on your social media pages.

Read Federated Digital Solutions' blog

Federated Digital Solutions on Facebook

Federated Digital Solutions on LinkedIn

See omnystudio.com/listener for privacy information.

Mark as Played

This week, Shannon shares a tip from Lisa Sikkema, sales manager, about how the value of cost-per-click in SEM goes beyond simply chasing the cheapest CPC.

Read Federated Digital Solutions' blog

Federated Digital Solutions on Facebook

Federated Digital Solutions on LinkedIn

See omnystudio.com/listener for privacy information.

Mark as Played

This week, Shannon Allen chats with Ryan Arnold, sales director at Simpli.Fi, about why streaming TV (OTT/CTV) has been such a successful advertising medium for businesses — and how to track the ROI from these ads.

This is a replay of an episode that originally published Sept. 12, 2024.

Read Federated Digital Solutions' blog

Federated Digital Solutions on Facebook

Federated Digital Solutions on LinkedIn

See omnystudio.com/list...

Mark as Played

Happy Tip Tuesday!

This week, Shannon shares her own tip about how business owners should be thinking about their video strategy to drive results in 2025.

Read Federated Digital Solutions' blog

Federated Digital Solutions on Facebook

Federated Digital Solutions on LinkedIn

See omnystudio.com/listener for privacy information.

Mark as Played

Happy Tip Tuesday!

This week, Shannon shares a tip from Derek Falter, digital marketing consultant at FDS, about how you can use addressable geofencing to deliver your marketing message to a precise audience.

Read Federated Digital Solutions' blog

Federated Digital Solutions on Facebook

Federated Digital Solutions on LinkedIn

See omnystudio.com/listener for privacy information.

Mark as Played

In 2025, the majority of businesses are spending most of their marketing budget on digital marketing rather than traditional channels like TV and radio.

In this episode, Shannon and Krystal talk about what's driving this fundamental shift and which digital channels are seeing the biggest growth. They talk about the risks and challenges of transitioning away from traditional advertising, and how businesses can maximize their ROI and...

Mark as Played

Happy Tip Tuesday!

This week, Shannon shares a tip from Megan Stinson, account manager at FDS, about why it's crucial for businesses to meet their customers where they are spending their time.

Read Federated Digital Solutions' blog

Federated Digital Solutions on Facebook

Federated Digital Solutions on LinkedIn

See omnystudio.com/listener for privacy information.

Mark as Played

Happy Tip Tuesday! Shannon shares a tip this week from Karlie Mandigo, senior account manager, about how you can drive great ROI in your digital marketing campaigns even on a small budget.

Read Federated Digital Solutions' blog

Federated Digital Solutions on Facebook

Federated Digital Solutions on LinkedIn

See omnystudio.com/listener for privacy information.

Mark as Played

In this episode, Shannon and Krystal cover the evolution of digital marketing measurement, going beyond basic metrics like clicks and impressions to reveal what metrics matter to businesses. They talk about tying data to the consumer journey and how FDS brings it all back to actual business outcomes — no matter which KPI is best for each individual digital marketing tactic.

Read Federated Digital Solutions' blog

Federated Dig...

Mark as Played

For Tip Tuesday this week, Shannon shares a tip from Lori Akey, campaign specialist, about why it's more effective to follow your audience rather than choosing a specific TV channel or platform for video advertising.

Read Federated Digital Solutions' blog

Federated Digital Solutions on Facebook

Federated Digital Solutions on LinkedIn

See omnystudio.com/listener for privacy information.

Mark as Played

Happy Tip Tuesday! Krystal is in for Shannon this week. She shares a tip from Melissa Weirick, social media specialist, about how any business can brainstorm effective blog topics.

Read Federated Digital Solutions' blog

Federated Digital Solutions on Facebook

Federated Digital Solutions on LinkedIn

See omnystudio.com/listener for privacy information.

Mark as Played

This week, Shannon Allen and Krystal Vivian discuss the art of creating streaming ads for OTT platforms that  will capture viewers' attention and drive results. They talk about the fundamental differences between OTT advertising and traditional TV ads, common mistakes businesses make when creating OTT ads and how to craft compelling stories that connect with targeted audiences. And of course, they always bring it back to the R...

Mark as Played

For Tip Tuesday this week, Shannon shares a tip from Rory Kemerer, senior digital marketing consultant, about why video is especially critical for businesses that offer services.

Read Federated Digital Solutions' blog

Federated Digital Solutions on Facebook

Federated Digital Solutions on LinkedIn

See omnystudio.com/listener for privacy information.

Mark as Played

This week, Shannon shares a tip from Hannah Purucker, campaign specialist, about why it's important to have an omnichannel approach to your marketing plan.

Read Federated Digital Solutions' blog

Federated Digital Solutions on Facebook

Federated Digital Solutions on LinkedIn

See omnystudio.com/listener for privacy information.

Mark as Played

Popular Podcasts

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    My Favorite Murder with Karen Kilgariff and Georgia Hardstark

    My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.

    The Joe Rogan Experience

    The official podcast of comedian Joe Rogan.

    The Breakfast Club

    The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.