Digital Marketing ROWhy?
As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue? Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line. With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important. Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world. Federated Digital Solutions Follow Federated Digital Solutions on LinkedIn
Episodes
Happy Tip Tuesday! This week, Shannon shares a tip from Jules Massa, digital marketing consultant at FDS, about a great way to use your extra budget at the end of 2024 to help prepare you for 2025.
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This week, Krystal returns for a conversation with Shannon about how to get the most out of your 4th quarter 2024 marketing and how to plan for 2025 – especially when it comes to branding solutions for display ads, OTT, video streaming and addressable geofencing.
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This week, Shannon shares a tip from Melissa Weirick, a social media specialist at FDS, about the one thing every social media post needs: an interesting visual element.
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Happy Tip Tuesday! This week, Shannon shares a tip about the difference between structured and unstructured data when building a targeted audience for digital marketing campaigns.
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If you're like us, you're in knee deep in budget season. This week, Shannon talks about the questions every business owner and marketing director should ask themselves as they start to prepare their marketing budget for 2025. Join us in 2 weeks for part 2 of this budget season discussion!
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Happy Tip Tuesday!
This week, Shannon shares a tip from Angela Todd, senior digital marketing consultant, about how strategically targeting multiple audiences can drive ROI.
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Happy Tip Tuesday!
This week, Shannon shares a tip from Emily Wideman, regional sales manager, about how to see a trackable ROI with your mailing list using addressable geofencing.
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This week, Shannon Allen chats with Ryan Arnold, sales director at Simpli.Fi, about why streaming TV (OTT/CTV) has been such a successful advertising medium for businesses — and how to track the ROI from these ads.
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Happy Tip Tuesday!
This week, Krystal Vivian is in for Shannon Allen. Krystal has a tip from Joe Kuharic, social media specialist at FDS, about why consistency is so important for blogging.
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Happy Tip Tuesday!
This week, Shannon shares a tip from Jessica Reid, digital marketing consultant at FDS, about how to use geofencing as a layer to display and video ads to help target consumers and track ROI.
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Consumer behavior with media has changed a lot in the last 20 years. As that changes, traditional media like radio has evolved to continue meeting consumers where they are, growing their loyal audiences and offering impactful advertising campaigns for their clients.
This week, Shannon chats with James Derby, Chief Strategy Officer at FDS, about several digital opportunities that radio is embracing that drive revenue for clients.
Happy Tip Tuesday! This week, Shannon shares a tip from Karlie Mandigo, senior digital marketing consultant, about how a strategy that can boost sales during or after an event such as a home and garden expo.
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Happy Tip Tuesday!
Shannon is back this week with a tip from Lisa Sikkema, regional sales manager at FDS, about how to make every second of your video ad count.
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Your digital marketing reporting is more than just data — it's a story about what's going on with your business and your marketing.
This week, Shannon and Krystal explain the importance of setting SMART goals and KPIs and how to dig deep to understand the "why" behind the numbers in your report.
In this week's episode, Shannon Allen and Krystal Vivian discuss how new business owners can get started with marketing as they launch the...
Got the entrepreneurial bug?
In this week's episode, Shannon Allen and Krystal Vivian discuss how new business owners can get started with marketing as they launch their business.
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Happy Tip Tuesday!
Krystal is in for Shannon again. This week's tip is from Melissa Weirick, social media specialist at FDS, about how blogs help consumers move through the consumer journey.
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Happy Tip Tuesday! Krystal Vivian is in for Shannon this week, and she shares a tip about how businesses should be thinking about social media content for their business.
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Happy Tip Tuesday! This week, Shannon shares a tip from Rory Kemerer, digital marketing consultant, about the marketing tactic that can help businesses be found in search with the latest Google algorithm update.
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This week, Shannon shares a tip from Lori Akey, campaign specialist, about how to make your marketing budget go further with co-op dollars from manufacturerers and vendors.
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This week, we're re-sharing an episode from September 2023. In this episode, Shannon and Krystal talk about how the consumer journey has changed — and how digital marketing solutions help businesses connect with consumers at each stage of the journey.
Have an idea for a future episode or a burning digital marketing question? Text ROWHY to 45364 to share your idea!
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