Digital Marketing ROWhy?
As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue? Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line. With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important. Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world. Federated Digital Solutions Follow Federated Digital Solutions on LinkedIn
Episodes
Happy Tip Tuesday! Krystal is in for Shannon this week. She shares a tip from Melissa Weirick, social media specialist, about how any business can brainstorm effective blog topics.
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This week, Shannon Allen and Krystal Vivian discuss the art of creating streaming ads for OTT platforms that will capture viewers' attention and drive results. They talk about the fundamental differences between OTT advertising and traditional TV ads, common mistakes businesses make when creating OTT ads and how to craft compelling stories that connect with targeted audiences. And of course, they always bring it back to the R...
For Tip Tuesday this week, Shannon shares a tip from Rory Kemerer, senior digital marketing consultant, about why video is especially critical for businesses that offer services.
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This week, Shannon shares a tip from Hannah Purucker, campaign specialist, about why it's important to have an omnichannel approach to your marketing plan.
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If you feel like you're spending hours creating social media content just to see your reach and engagement sink lower every month, this episode is for you!
This week, Shannon Allen and Krystal Vivian dive deep into what matters to the social media algorithms, why your content isn't showing up and how to create content that the algorithms want to put in front of your target audience.
Happy Tip Tuesday!
This week, Shannon shares a tip from Joe Kuharic, social media specialist, about the most important factor in getting quality output from AI tools like ChatGPT or Claude.
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For Tip Tuesday this week, Shannon shares a tip from Katie Houser, senior campaign manager, about the importance of cutting through the clutter of data in your marketing reports.
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Happy Tip Tuesday!
This week, Shannon shares a tip from Angela Todd, senior digital marketing consultant, about how digital marketing can help you stretch your marketing dollars and get tangible results.
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Wow, it's been two years since we launched our podcast!
This week, Shannon and Krystal look back at the last two years of the show, talk about what they've learned, and share some exciting information about future plans for the show.
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For Tip Tuesday this week, Shannon shares a tip from Karlie Mandigo, senior digital marketing consultant. Karlie's tip is about how businesses can save time on their social media content while also publishing more effective content.
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Happy Tip Tuesday!
This week, Shannon shares a tip from Lisa Sikkema, regional sales manager, about how businesses can use the first party data on previous customers to build a marketing strategy that boosts revenue.
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Balancing work and motherhood can be a challenge, especially for moms of young children. At FDS, many of our team members are working moms with kids of all ages.
In honor of Mother's Day in May, Shannon chats this week with Rory Kemerer, digital marketing consultant, and Hannah Purucker, campaign specialist, about how they balance working and spending time with their kids.
Happy Tip Tuesday!
This week, Shannon shares a tip from Heather Riley, Director of the Campaign Team, about the importance of bottom funnel keywords in your search engine marketing campaigns.
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Happy Tip Tuesday! This week, Krystal Vivian, Director of Social Media and Content Marketing, shares a tip about how to create compelling, engaging and successful social media videos.
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Search engine results pages are now showing AI-generated summaries of search results to help consumers find the answers they're searching for. But how does that impact paid search ads?
This week, Shannon and Krystal discuss how AI is impacting search engine marketing, and what business owners need to do to make sure their SEM ads continue to drive a high ROI.
Happy Tip Tuesday! This week, Shannon shares a tip from Lisa Sikkema, regional sales manager, about why the research stage of the consumer journey is so important — and how to make sure your marketing is meeting consumers in the research stage.
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Happy Tip Tuesday! This week, Shannon shares her own tip about how to tell if your marketing budget is being invested appropriately to match consumer behavior.
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Everyone's talking about artificial intelligence — but are these AI tools really worth the time and effort it takes to learn them? What tools are useful? What are the legal ramifications? Will they help your bottom line?
This week, Shannon and Krystal talk about these questions and more on Digital Marketing ROWhy?
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Happy Tip Tuesday! This week, Shannon shares a tip from Joe Kuharic, a social media specialist at FDS, about the unsung hero of the research phase of the consumer journey: blogs.
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Happy Tip Tuesday! This week, Shannon shares a tip from Megan Stinson, campaign specialist, about the valuable insights you can get when you track engagement metrics alongside conversions..
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