Digital Marketing ROWhy?
As a business owner, you likely have two main questions every time someone starts talking about marketing: why should I care about this, and will this drive revenue? Digital Marketing ROWhy? is the podcast for you. Your host Shannon Allen is here to answer all your burning questions about digital marketing, breaking down every topic to get to the heart of “why is this important to me and why should I care?” She’ll also connect digital marketing tactics to your bottom line. With more than 25 years of marketing experience, Shannon is passionate about educating her clients and other business owners about all things digital marketing so they can make the most money for their business through marketing. She understands that if it doesn’t come back to ROI, then it’s not important. Each month, Shannon and another marketing expert or business owner will have a conversation about the hottest digital marketing topics that everyone is talking about and hear case studies about how business owners and marketers drove ROI with their marketing. We’ll also share weekly quick tips and insights so you’re always up to date on the latest in this crazy digital marketing world. Federated Digital Solutions Follow Federated Digital Solutions on LinkedIn
Episodes
In March, Shannon attended her favorite conference of the year: Borrell's Local Advertising Conference. In today's episode, Shannon and Krystal talk about Shannon's three big takeaways from the conference:
- The Evolution of Local Advertising
- Why OTT Is So Important In 2024
- How Businesses Need To Think About Artificial Intelligence
Is there a particular marketing topic you want us to discuss in a future episode? Text...
For Tip Tuesday this week, Shannon Allen shares a tip from Angela Todd, a senior digital marketing consultant, about the importance of marketing your business year-round.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
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Happy Tip Tuesday!
This week, Shannon Allen shares a tip about why more businesses are turning to OTT — even if they've never advertised on traditional television before.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
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This episode, Shannon is joined by Karlie Mandigo and Angela Todd, the senior digital marketing consultants at FDS, for a conversation about the benefits of working with a niche digital marketing agency.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
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For Tip Tuesday this week, Shannon shares a tip from Heather Riley, director of the campaign team, about the importance of determining and tracking your conversion rate.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
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Happy Tip Tuesday!
This week, Shannon shares a tip from Jessica Reid, digital marketing consultant, about how to achieve success in your video campaign focused on branding.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
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This week, Krystal Vivian is in the main host seat. She's joined by Joe Kuharic, social media specialist at FDS, for a conversation about the importance of photos and videos for your business's social media — plus tips for actually taking them!
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Happy Tip Tuesday! This week, Shannon shares a tip from David McBee, Executive Producer of Simpli.Fi TV, about why video is more affordable than ever for advertisers of any size.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
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See omnystud...
It's Tuesday, and that means it's time for another marketing tip from FDS. For Tip Tuesday, Shannon shares a tip from Lisa Sikkema, regional sales manager, about the importance of setting your measurements at the beginning of a campaign.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
This week, Shannon Allen and Krystal Vivian discuss digital marketing in the cannabis industry, including how a digital marketing campaign led to $91k in revenue for a cannabis company in 90 days.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
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Happy Tip Tuesday! This week, Shannon shares a tip from Karlie Mandigo, senior digital marketing consultant, about how SEM drives more traffic for businesses — and why that connects to ROI.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
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Happy Tip Tuesday! This week, Shannon shares a tip from Emily Wideman, regional sales manager, about how to make a great Facebook ad.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
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See omnystudio.com/listener for privacy information.
Happy Leap Day!
In this episode, Shannon Allen chats with David McBee, executive producer and host of SimpliFi.TV about why OTT is such an important digital marketing solution for businesses in 2024.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Happy Tip Tuesday! This week, Shannon shares a tip from digital marketing consultant Jen Thode on the importance of staying on top of industry trends for your business while strategizing your marketing.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
It's Tip Tuesday! This week, Shannon Allen shares a tip about why it's so important for businesses to be found when consumers are searching for products and services — and how SEM can make that easier.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Social media is an important part of your overall marketing strategy — but each platform is so different!
In this week's episode, Shannon Allen and Krystal Vivian talk about why LinkedIn is so valuable for businesses and how to make the most out of this professional networking platform.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
It's your favorite day of the week — Tip Tuesday! This week, Shannon Allen shares a tip from digital marketing consultant Rory Kemerer about why businesses should consider adding addressable geofencing as a layer on their targeted display or video campaign.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
For this week's Tip Tuesday, Shannon shares a tip from Jen Thode, digital marketing consultant, about why businesses need to be consistent in their marketing message.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
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As a business owner, you know that social media is important, but it can be hard to connect your posts to your business's bottom line.
In this week's episode, Shannon Allen and Krystal Vivian talk about the biggest challenges business owners are facing with Facebook and Instagram, how the algorithms work on each platform, and the true ROI of posting on Facebook and Instagram.
Is there a particular marketing topic you want us to d...
Happy Tip Tuesday! This week, Shannon Allen shares a tip from Jessica Reid, digital marketing consultant, about how to find the ROI story in your marketing data.
Is there a particular marketing topic you want us to discuss in a future episode? Text ROWHY to 45364 to share your idea!
Read Federated Digital Solutions' blog
Federated Digital Solutions on Facebook
Federated Digital Solutions on LinkedIn
See omnystudio.com/listener f...
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