Digital Marketing ROWhy?

We're halfway through 2026. Gas prices jumped 76%, inflation hit its highest rate since May 2023, and consumer spending is splitting in half — with lower and middle-income households pulling back while the top 40% keeps spending.

In this mid-year check-in, Shannon and Krystal walk through what's actually happened in the first six months and what it means for your marketing strategy. They cover the economy, what's shifting in ...

Netflix spent over a decade telling the world it would never run ads. Then it did — and in less than three years, 190 million people a month are watching them.

In this episode, Shannon and Krystal break down how Netflix made the shift, who's actually watching on the ad-supported tier, and what that audience means for local businesses looking to add another layer to their CTV strategy. They also walk through what it actually c...

This is a replay of the podcast from Nov. 20, 2025.

The digital marketing landscape is shifting faster than ever, and 2026 will separate businesses that adapt from those left behind.

In this episode, Shannon Allen and Krystal Vivian explore the three critical trends reshaping how consumers discover and engage with brands: the AI search revolution that's driving organic traffic down 25% nationally, the streaming video tipping point ...

AI didn't kill paid search. It actually made it more valuable — and most business owners don't know that yet.

In this episode, Shannon and Krystal break down what's really happening with search in 2026. Organic traffic is down, zero-click searches now make up 60% of all queries, and AI overviews are changing the page before most users ever scroll. But paid search sits above all of it, and for businesses willing to optimize, t...

Cable is losing 3,500 customers a day — and if your ad budget hasn't moved with the audience, you're already behind.

In this episode, Shannon and Krystal break down where TV viewership actually stands in 2026. Streaming now accounts for nearly half of all television consumption, and the numbers are still moving. They walk through how the landscape is divided between broadcast, cable, streaming, and the walled gardens that con...

Your business listings could be losing you $21,000 a year — and you might not even know it's wrong.

In this episode, Krystal Vivian sits down with FDS Social Media Specialist and Location Concierge expert Melissa Weirick to talk about one of the most overlooked pieces of a business's digital presence: business listings. Your name, address, and phone number show up in over 200 places across the internet — and inaccurate ...

What if you could see exactly how many people walked into your competitor's location last month — and where they came from? Your customers are telling you something every time they walk through your door, and in this episode, Krystal sits down with FDS's own Location Intelligence specialist, Megan Stinson, to break down how foot traffic data helps businesses listen. From understanding who's visiting and where they're coming f...

Live sports used to be the one thing keeping cable alive. Not anymore.

In this episode, Shannon and Krystal discuss why streaming platforms now own live sports—and what that means for your advertising budget. From exclusive NFL games you literally can't watch on cable to the real cost of college basketball tournament packages, we break down what business owners actually need to know about sports advertising in 2026.

If you've...

Cable and broadcast TV aren't just declining—they're collapsing. Streaming has officially taken over, hitting an all-time record while cable dropped to its lowest viewership ever. If your video advertising budget still heavily favors traditional TV, the math isn't working in your favor.

In this episode, Shannon breaks down the latest Nielsen data and explains why 2025 is the critical year for businesses to realign their video...

Organic search traffic is down 25% and 60% of searches now end without anyone clicking to a website.

AI is answering questions directly on Google, ChatGPT, Claude, and other platforms.

What does that mean for local businesses?

In this episode, Shannon and Krystal dive deep into what's happening with AI search and why traditional SEO is no longer enough. They discuss the difference between traditional blog content and AI Answer Blog...

The digital marketing landscape is undergoing its biggest transformation yet, and 2026 is the year businesses need to make critical decisions about where to invest their budgets.

Shannon and Krystal break down the seismic shifts reshaping the industry: the complete dominance of Connected TV over traditional cable and broadcast, the rise of AI-powered search that's killing organic website traffic, and why attribution and ROI trackin...

The year is wrapping up, and Shannon and Krystal are looking back at their favorite podcast episodes of 2025.

From balancing work and motherhood with the FDS team to understanding the streaming TV tipping point that changed advertising forever, they share which conversations resonated most and why.

Hear about the power of data storytelling in reporting, the untapped potential of local influencer marketing, and how social media algo...

Social media is more crowded than ever, and the rules are changing fast.

In this episode, Krystal Vivian takes over the podcast with the FDS social team—Joe Kuharic and Melissa Weirick—to reveal what's really working (and what's not) as we head into 2026. They tackle the AI paradox that's flooding feeds with soulless content, explain why chasing follower counts is a waste of time, and share exactly how to capture attent...

The digital marketing landscape is shifting faster than ever, and 2026 will separate businesses that adapt from those left behind.

In this episode, Shannon Allen and Krystal Vivian explore the three critical trends reshaping how consumers discover and engage with brands: the AI search revolution that's driving organic traffic down 25% nationally, the streaming video tipping point where connected TV now dominates traditional cable, ...

This week Shannon Allen sits down with Krystal Vivian to discuss her new role as Director of Client Services at FDS. In this candid conversation, Krystal reveals what most digital marketing agencies won't tell you about ROI reporting—and why tracking impressions and reach doesn't actually prove results.

Discover the critical questions business owners should ask their marketing agency to ensure they're getting real ROI, not ju...

Welcome back to Part 2 of Digital Marketing RoWhy's budget planning series!

Shannon Allen and Krystal Vivian continue their deep dive into the biggest trends reshaping digital marketing in 2026 and what they mean for your budget.

If you've been hearing buzzwords like AI search, connected TV, and content optimization but aren't sure how they actually impact your bottom line, this episode cuts through the noise. Shannon and Krystal e...