Digital Marketing Therapy

Digital Marketing Therapy

Digital Marketing Therapy supports nonprofits in raising more money online. Learn ways to utilize your website, social media, content and email marketing to support your online fundraising and retention efforts.

Episodes

December 7, 2021 15 min

Stranger Things can't each us a lot about marketing. Don't believe me? Give this episode a listen and then lets chat!

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Some days it feels like chaos and you can't get any support. This episode will give you tips to avoiding burnout in your job and getting the resources you need to be successful and get it done!

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Running campaigns can be exhausting. But with a little planning, and some storytelling, you can create dynamic campaigns that help you reach your goals more easily. Vanessa Chase Lockshin joins me to share how you can create more impactful campaigns in your organization no matter the size.

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We only know what we know right! I was fortunate to have amazing skills taught to me as a kid and didn't even realize it. These skills have helped me throughout my career and especially when it comes to building my business so I thought I'd share them with you.

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Time is money so let's make the most of it. Lindsay is here to give us tips on how to do just that

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Building a business is tough but if everyone isn't on the same page it can go off the rails quickly! Amber McCue, founder of Freshly Implemented is sharing her tips for the planning process, how to keep implementing and ways to track results so your team can grow and scale.

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October 26, 2021 13 min

It's not as easy as sharing your mission when it comes to donors. It's also about them and understanding their motivations. I'm sharing a personal story of giving in this episode in the hopes it helps you think a little outside the box and use data to your advantage

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It's never too early to start planning for Giving Tuesday!! We're giving you a simple plan for your Giving Tuesday so you can make a big impact and still enjoy your own holiday!

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Your email welcome sequence helps your subscribers dive deeper with you and learn more about what you do. Sarah Cook is joining me today to talk about what should be in it, what shouldn't and what you need to make it happen.

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Being consistent and continuing to show up is hard when you think no one is listening. But I'm here to tell you they are, even if you don't think so. By showing up you continue to make an impact.

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I hired a VA a few months ago and it has been a game changer for me. I'm so thankful for Akilah and her team as they help me navigate and most importantly hold me accountable to get things done. We're chatting what to do before you hire a VA, how you onboard and tips for communicating.

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If you've been trying to figure out new collaborations to get in front of new people and build your audience while raising money for your organization then this is the episode for you!!! Becky Launder is sharing how she used to partner with organizations when she was a direct seller and how it can be a win-win for everyone.

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September 14, 2021 32 min

Running a business online means we need ALL THE TECH! It's been a while since I broke down the tools we use so I thought I'd do that for you today.

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It might feel icky, new or impersonal to use tech and social media to bring in donors and then nurture them into bigger donors. Anne Murphy is sharing how they made big changes in some of their processes, how they use automation and what the did with their team to embrace technology to reach and exceed the fundraising goals.

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Branding and messaging aren't just buzzwords, they're helpful tools to get in front of more of your people and turn more of them into donors. Lee Wochner shares examples and gives ideas for was to think about what you bring your organization to the public.

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August 24, 2021 12 min

It's been great taking a break but we're excited to be back with you and giving you more tools and resources for the upcoming episodes.

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June 29, 2021 15 min

When you're running a business it's so hard to find time to take days off, get organized, work ON the business instead of always IN the business. I'm making the choice to not publish new podcasts in the month of July and I'm sharing why, what we'll be doing while we're away and the creativity I'm feeling with the break!

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June 22, 2021 18 min

Hiring can be scary. Knowing exactly what you need is half the battle. I'm sharing how I cam to hire my new VA and what tasks I decided to take off my plate.

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When you receive a card in the mail, how does it make you feel? David Wachs, founder of Handwrytten, joins me today to talk about the power of receive thank you cards in the mail and how you can make it a seamless and automated part of your business.

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We recently held a summit that had the goal of helping you run a more profitable event with less stress and I'm sharing my biggest takeaways from our speakers.

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