March 25, 2025 • 30 mins
Are you considering starting a podcast for your nonprofit but feeling overwhelmed by the process? You're not alone. Many organizations recognize the potential of podcasting as a powerful marketing tool but struggle with where to begin.
In this episode, I sit down with Vince Quinn, co-founder and creative director of SBX Productions, to explore the world of podcasting for nonprofits. Vince shares invaluable insights on how to leverage podcasts to amplify your organization's message, connect with donors, and streamline your marketing efforts.
Why Podcasting Matters for Nonprofits
Vince emphasizes that podcasting isn't just another task to add to your already full plate. Instead, it's a versatile content creation machine that can:
- Drive your entire marketing strategy
- Repurpose content across multiple channels
- Build trust with your audience
- Provide networking opportunities
Getting Started: Key Considerations
Before you hit record, Vince recommends focusing on:
- Alignment: Ensure your podcast concept aligns with your organization's mission and daily activities.
- Pilot Testing: Create a few episodes privately to refine your process and ensure sustainability.
- Content Planning: Use bullet points rather than scripts to keep conversations natural and engaging.
- Time Management: Plan your recording and post-production schedule to stay consistent.
Maximizing Your Podcast's Impact
Vince shares strategies to make your podcast work harder for your nonprofit:
- Invite key stakeholders: Feature donors, corporate sponsors, and beneficiaries to strengthen relationships and create powerful testimonials.
- Repurpose content: Turn episodes into blog posts, social media content, and newsletters.
- Network strategically: Use your podcast to connect with high-level contacts at partner organizations.
Want to skip ahead? Here are key takeaways:
11:55 Developing Your Podcast Concept and Strategy Your podcast can help drive messaging and build brand awareness. It can also help with bring in and feature donors. Understanding what you want your podcasts purpose is goes a long way.
18:04 Preparing for Podcast Episodes and Handling Interviews Prepping for your interviews is important, but be genuine. It doesn't need to be fully scripted. People want to hear conversations the are authentic and feel like they're hanging out with you in their living room.
24:07 Leveraging Podcasts for Networking and Sponsorships This can be a great way to highlight and feature your donors and sponsors. You can also interview people you've been wanting to connect with.
Vince Quinn
Vince Quinn is the Co-Founder and Creative Director of SBX Productions, where he helps businesses and foundations start podcasts that power their marketing. He also hosts a podcast about the same thing, called It's Not Just Talking.
Learn more at www.sbxproductions.com
Podcast Pilot Program: https://calendly.com/vincequinn/intro-call-w-vince-quinn-podcast
Quiz: https://sbxproductions.com/podcast-compass-quiz/
Podcast: https://sbxproductions.com/our-podcast/
Calendar: https://calendly.com/vincequinn/podcast-guest-booking
https://www.instagra
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Sami Bedell-Mulhern (00:00):
I've been doing this podcast for years,
and we're, in fact, on episode294, which is crazy to me, but I
love it so much, because I getto meet people, I get to have
conversation, and it's somethingthat's easy for me to do and
provide a ton of value for mylisteners and use it in a bunch
of different places. So ifyou've been thinking about
starting a podcast, but just notreally sure how to even get
started or what to think aboutbefore you even make the
(00:22):
decision to start a podcast.This is the episode for you, and
I'm really excited for you tomeet my guest, Vince Quinn.
Vince Quinn is the co founderand creative director of SBX
productions, where he helpsbusinesses and foundations start
podcasts that power theirmarketing. He also hosts a
podcast about the same thingcalled it's not just talking and
(00:42):
we he shares so many greatthings about mindset around it,
practical things, tools andresources and so definitely
something to consider. Thispodcast drives my entire
marketing arm for my business,and really helps me drive
traffic to my website, drivetraffic to my programs,
services, to things that I'mworking on my email list, all of
(01:03):
the things, and we repurpose iteverywhere. So I hope that you
will take a listen to thispodcast if you've been thinking
about kind of the long formcontent that you want to create,
and how you want to get engagedin maybe YouTube or just
building trust with peoplebecause they're listening to you
or watching you. I think it'sjust been a great tool for me,
and I hope that and know that itwould be a great tool for you.
(01:24):
So before we get into thisepisode, it is brought to you by
our free resources. So make sureyou head on over to
thefirstclick.net/resources, andthe one that I'm going to
recommend today, just because wedo talk about it in the episode,
is our tech checklist. It isreally just going to walk you
through all the things toconsider when it comes to
choosing the technology that youneed for a certain purpose. It
(01:48):
even has a free templatespreadsheet that you can use to
go through them all make thedecision and pick the one that's
right for you. It could bepodcast software. It could be a
CRM. It could be emailmarketing, whatever it is,
whatever tech you're thinking ofadding to your organization, the
tech checklist is the best thingfor you. So go to
thefirstclick.net/resources,grab whatever free resource you
(02:08):
need for where you're at in youronline fundraising and digital
marketing needs for now, let'sget into the episode.
You're listening to the digitalmarketing therapy podcast. I'm
your host, Sami Bedell Mulherneach month, we dive deep into a
digital marketing or fundraisingstrategy that you can implement
in your organization. Each week,you'll hear from guest experts,
(02:30):
nonprofits and myself on bestpractices, tips and resources to
help you raise more money onlineand reach your organizational
goals.
Hey, friends, please join me inwelcoming Vince Quinn to the
podcast. Vince, thanks for beinghere.
Vince Quinn (02:45):
Thank you for having me. Yeah, so
Sami Bedell-Mulhern (02:47):
we're talking all things podcast
today, this podcast is nearing300 episodes, which I think is
completely bonkers to me,
Vince Quinn (02:54):
and I know congratulations to you. That's
amazing. Yeah? Thank you. Yeah.It's a
Sami Bedell-Mulhern (02:58):
lot. It's a labor of love, but I love it.
But you also have a podcast.You're obsessed with podcasts.
Why do you think they're such apowerful tool before we kind of
jump into some strategies? Yeah,
Vince Quinn (03:09):
because, in a way, to me, podcasts are a machine,
and by a machine that can be aFerrari that's worth hundreds of
1000s of dollars, or it can bean ice cream maker that, like,
sits in your closet and you justkind of forget about it like it
could be so many, there's somany different ways, shapes,
styles, powers, with a podcast,and that that flexibility and
range is like really incredibleand fascinating. And to have the
(03:32):
opportunity to work with allthese different business owners
to understand, okay, what areyou doing? What are your
resources? How can we tie thistogether in the best way that
fits your time, your energy, thekinds of topics you talk about,
what your audience is like. It'sjust fun. I mean, honestly, I
just really enjoy. I've alwaysenjoyed, like, untangling knots,
and I mean puzzles I kind of getsick and tired of when it gets
(03:54):
too hard. But I just like, Ilike solving things and finding
these beautiful connectionswhere stuff ties together in a
really good way, and podcastingis a great way to do that. It's
just, it's, it's awesome to seehow something that is fun. I
mean, like, like, we're having aconversation, we're having a
good time. Like, it's cool tosay that you can get something
like this and make it business.You know, it just doesn't like
(04:16):
growing up, this wasn'tsomething that you could do. And
I love that it's a job like thisis just, it's the best thing
ever. Yeah,
Sami Bedell-Mulhern (04:24):
so good, um, and, you know, for
nonprofits, like, why might theyeven want to think? Like, I
think they're focused onfundraising, they're focused on
sharing and like, doing the workthey're doing in their
community, or solving theproblem that they're working
towards. Like, you know, whywould they want to start a
podcast, or what would be thegoal or purpose for them? Yeah,
Vince Quinn (04:43):
so part of the purpose is repurpose, right?
It's the content that you makefrom a podcast. You can use it
to drive everything that you'redoing with your marketing.
Because I think the commonproblem that so many people get
tied into is, oh, we're doingthis podcast, so it's got to be
this whole other thing, and it'sthis. Different voice and
different content on top of whatwe're already doing. And the
(05:04):
biggest argument that I couldsay to anybody is it's not at
all. It is the same voice. It'sthe same message. You're just
doing it in a different medium.Your principles are the same,
your mission is the same. Thekinds of people that you help is
the same. Those success storiesand upcoming events are the
same. So talk about the samethings and use that as as the
(05:25):
ability to make your lifeeasier. And all other channels
of your marketing, like all theshows that I work with, I
encourage them as much as theyhave the opportunity and the
means to do it is get yourtranscripts and re edit those
and turn them into newsletters,turn them in the blog post, get
clips from your show and putthem all over social media on
all of your major platforms. Useit as a means to network and
(05:46):
connect. Bring on your donors,bring on people that you've
impacted through yourfoundation, the kinds of good
that you've done, like makethose stories real and bring it
to your donors. Bring it to youraudience, your supporters, your
community. Like it's just such abeautiful way to tie all of it
together. So that's, that'sreally what it comes down to,
yeah, it's like, it's not all ofthis additional extra work.
(06:09):
It's, it's everything unifiedand to a degree, simplified,
because you're not thinking, Oh,what are we going to do on
LinkedIn, which is differentthan what we're doing on
Instagram, which is differentthan what's in the newsletter.
It's the same kind of stuffthat's the same ideas, the same
messages, and you're justchanging the way you present
that information.
Sami Bedell-Mulhern (06:26):
1,000% this podcast drives every single
thing that we do marketing wise,from all the things you just
mentioned, right like it, and Ikind of want to touch on the
tech side of things, because Ithink that's also a place where
people get stuck. And so asyou're talking about like, you
can take this podcast and we doa video podcast, you can do just
(06:46):
an audio podcast. It doesn'tmatter. But as we kind of think
about how we're repurposing it,I would love for you to maybe
share some of your favoritetools that you use, but I feel
like it's even from a coupleyears ago, so much easier with
AI, with some of these platformsthat aren't, that aren't crazy
expensive to do, what you justsaid very quickly is just
(07:07):
putting the process together.
Vince Quinn (07:09):
Yeah. So for a lot of this stuff, there's different
options for clips, for example,that is one of the biggest
things that really gets peopledown. And I'll say this too
before I even really get intoit. Anybody wants to do an audio
show totally respect that youdon't have to build a YouTube
channel right away and do all ofthat work with editing and
whatever, but I would recommendrecording video and doing video
clips. And with that being said,great video editors out there
(07:32):
that are affordable, get youcaptions and can simplify your
process of finding those soundbites. Opus clip is really
popular, one that a lot ofpodcasters use it. It's very
easy to find cap cut is anotherone, although as we do this, Cap
cut is connected to Tiktok, andwe'll see where all of that
goes. It did go dark and Tiktokwent dark, but it is a very good
tool, and people use it all thetime. So as a video editor,
(07:55):
that's one of the biggest thingsthat you can do. Is either of
those tools, they also have someaudio features, particularly in
cap cut so you can edit youraudio for your podcast in there.
So you get to double up in thatway. And then beyond that. I
mean, it's really the recordingplatforms that you use. Some of
them give you transcripts.You'll get an AI transcript that
comes with that, or if you wantto use a free tool, and maybe
(08:16):
for other reasons, you usedescript, which is a very
popular tool, then you can getyour transcripts. You can load
them into descript, and theywill take care of it for you,
and then you just reformat it onyour own. How do you get
everything that you talked aboutorganically for 10 minutes, 15
minutes, 40 minutes, and boil itdown to all these different
newsletters and posts? That'show you do it. You get this
transcript, and then you put insome work, whether you have AI
(08:38):
that helps you do that, or youdo it manually, whatever works
for you and your process, butthose are the kinds of things
that allow you to startmaximizing the yield, right?
We're all farmers just bringingup crops, and we just want to
get the most out of the season,right? It's we want the rain and
we want to maximize our cropyield. So that's, that's the
kind of stuff that we do.
Sami Bedell-Mulhern (08:58):
Yeah, no, I love that we use. So we record
in squad cast, which isdescripts recording platform if
you're doing interviews. And weuse descript AI to help us start
to write the show notes, tostart to pull key takeaways, to
give us the clips and all ofthat good stuff. So it makes it
just a lot faster. Obviously, wehave our hands on everything.
But I just like that. I would, Iwould challenge you to go to a
(09:22):
tool you're already using, likeVimeo is adding a bunch more
features. Like all of theseplatforms are adding in all of
these different features. So youmight find that a software
you're already using has addedin some of these things that you
didn't even know existed, whichcan make your life easier just
because you haven't needed themin the past. So I love, I love
all those tools. And to yourpoint, yes, we're recording this
(09:42):
in January, but this episodedoesn't go live for a bit. So
paying attention to whereyou're, what you're using and
multi purposing your podcast iseven better, because we never
know what's going to happen withthe social media channel or how
that outreach is going tohappen. So what I love about a.
Podcast is you can put it onyour website, and you own the
content. It's there that you canshare in perpetuity, and so no
(10:05):
matter what the platforms are,you can just go back and
repurpose that content and putit on the new platform or the
better platform that'sperforming for you.
Vince Quinn (10:13):
Yeah, it's flexibility and ownership,
right? It's a beautiful thing,and podcasts in the same way,
just having the podcast, let'ssay, for some reason, I Heart
Radio decides that, okay, we'reshutting down. Even in the most
extreme case, no problem. You'reon seven other platforms. Like
there's so many ways to find apodcast and access it, so it's
not just apple and Spotify. Andif something happened to one of
(10:33):
those major platforms, all thesame people are going to find
somewhere else to go and listento their shows. So you get
flexibility in terms of beingable to reach your audience with
that show just directly with thefeed, and then beyond that,
yeah, you get to post on allthese different platforms, and
as much as you can make it easyfor you to regularly post on all
of those platforms, then you'reyou're really not as invested,
(10:55):
and it's not as big a hit, andyou can start to really do the
reactive planning ahead Thingsof like, okay, well, there is a
potential for something tohappen on a given platform. Now
we can start to tell ouraudience, hey, you might be
aware that this is happening,and if you're not, either way,
you should start following ushere. Here's other places where
we're active and you can, youcan tell your audience before
(11:16):
things just disappear, to goover there. It gives you
security and safety, and that'spart of what this is all about.
Sami Bedell-Mulhern (11:23):
So great. Okay, so what do we want to
consider tech side, tech stuffaside? Because I think we have a
freebie that we'll link up inthe show notes that talks about
how to kind of process whattechnology you're going to use
in general. So it's a checklistthat helps you walk through,
like, the pros and cons ofeverything. So go grab that if
you want to kind of process thetechnology you're going to use,
(11:43):
but how do we what do we want tothink about like as we're
developing our show concept, aswe're kind of thinking about
what we want that to look like?What types of things should we
think about in that process,before we even start booking
guests or hitting record? Yeah,
Vince Quinn (11:56):
so number one thing is alignment, right? So many
people, when they start thepodcast, they think what I'm
going to do on this pie, it'sgot to be this big, viral show
that every show that everybody'sgonna listen to. We're gonna get
hundreds of 1000s of listeners.We're gonna get sponsors. I'm
gonna be selling me undies,like, I don't know, like people
just, they just, they go crazywith it. And it is not that at
all. This is your marketing,okay? So think of it from a
(12:17):
marketing standpoint. Anythingelse that happens with any of
that stuff is a bonus, but thisis marketing for your business.
So think about what do you do oryour foundation, like, what do
you do every day? What are youabout? What are the main things
that your audience wants tohear? What are the main problems
that you solve, and what are thethings you're most passionate
about? Like, they should all bein alignment and talk about
(12:38):
those things. That's it. It'svery simple. You do not have to
over complicate it, but come inwith that mindset of what you do
is what you talk about, andthat's all it needs to be
conceptually. Like, there'sother little bells and whistles
that go with that, but on thebase level, just be in
alignment. Don't decide thatyou're gonna start talking about
fitness all the time. Like,that's not what you do. That's
not what your brand is. Do notdo that, right? It's like people
(13:00):
tend to get distracted. Theother thing is, just try it
before you tell anybody. I mean,I am a huge proponent of pilots,
because the whole idea beinglike a television show, when
that gets launched, what happensis, they do a pilot. So they do
one episode, and they fullyproduce it, and then the network
goes, we like this. We don'tlike this. We're gonna green
light it and do a whole seasonwhere we're not do that with
(13:21):
your podcast. Like, do the show,see if you like it, see the
process and the workload. Ifthere's things you can do to
make that better so it issustainable, then great. Make
those tweaks, build up a coupleof episodes and then go live.
Like, be thoughtful in it. Ithink a lot of times people
because the industry is stillnew in a lot of ways, and the
(13:41):
examples are not necessarilygood ones. Everybody feels like,
oh, we'll just get out there andwe'll just figure it out. But if
you're announcing as a brand, asa foundation, like it whatever
to to represent yourself andsay, Hey, here's this podcast,
and then you do three episodes,and it dies like that. Does not
help you, and it loses trust,and it's a waste of time for
everybody. So like, do it first.Be quiet about it. Be patient
(14:05):
with it. Make sure you like it.Make it to the point where it's
sustainable and it's getting themessage that you need. It's
supporting things that you need.And once you know that, then go
live, then make the investmentin stuff. If you want certain
microphones or a camera, like,then you can do those things,
but know you're committed first,because so many people, again,
they just, they just want to getout there, and that seems to be
(14:26):
the norm, and the norm is wrong,like it's just, it's not the
right way to do things, for mostpeople, and especially for
businesses and foundations, it'snot the way to go.
Sami Bedell-Mulhern (14:34):
Yeah, because I think to that also
don't put so much pressure thatit has to be perfect, because
you will also learn as you go.So I think, get your like, you
said, practice, get yourconcept, make sure that you can
do it consistently, make surethat you have the right things
in place for your team to beable to do that. And also give
yourself the flexibility toswitch up the format later on,
(14:55):
if you want to, or if you findthat something else is working
better, like that's okay, but.Also, like, you don't have to be
in this specific thing that Ilike, kind of that balance of
making sure, because what's thewhy the term is, like, leading,
leaving me the term aboutpodcasts that just like, stop
when people
Vince Quinn (15:12):
quit. Oh, well, yeah. I mean, it's, it's
honestly, majority it's, yeah,that's true,
Sami Bedell-Mulhern (15:19):
that's true, but I think that's why,
but, yeah, yeah. But you have tohave that process in the in the
batching of content, like, Imean, like I said, we're
recording this in January. Thisdoesn't go live until April, I
believe no end of March, and soreally trying to get ahead of
it, and understanding yourprocess, and understanding what
everybody needs to do. And Ithink the other piece is the
(15:41):
approval process. Like, ifyou're in an organization, like,
who needs to approve the finaledits and things like that, and
like, how do you back in all ofthat time and make sure that you
have everything good to go? Ithink we forget about that in
the post, like the marketingpiece, like all of that, like
reverse engineering it from thebeginning to end, so that you
make sure you give yourselfenough time.
Vince Quinn (16:00):
Yeah, and that is such a big thing, right? Like so
many people that I talk to,whether it's an entrepreneur, it
could be an organization that'sgot 850 people in it, everybody
is swamped. Nobody's ever like,you know, we're so well staffed
that I just breathe, like I doexactly as much work as I need
to do, and it's all assigned tome in my role. It's all in the
job description. Like, nobodylives like that. So okay, we're
(16:22):
all doing more than we should.We're all shouldering a lot of
responsibility, and that's juston the work side, not let alone
the personal side. So as much asyou can do a show and get ahead
of it with all of these things,then it does allow you to
breathe and go, Okay, you knowwhat? Actually, we had to cancel
the recording date for thisweek, but it's not due out for a
month, so we can make up forthat, and then we will get back
(16:43):
on schedule and still be fine,like you don't want to chase and
that is really one of thebiggest things that is doable.
And I don't think people realizeis possible in podcasting,
because since it is weekly, theythink, Oh, well, I'm just going
to do it this week at this timeand, like, it's live, basically,
but you don't have to do that,and it can be so much easier
than you think, and that's,that's a lot of the stuff that
(17:03):
I'm working with people on isprocess as much as it is
strategies, just to make surethat it is simple, manageable,
efficient, easy to understand.Everybody's responsible for
specific things, and you canjust keep it moving like that's,
that's how it has to be well.
Sami Bedell-Mulhern (17:18):
So let's talk about prep work for the
actual content that's going intothe episodes. Because I think a
lot of times we get hung up onthe way we need to come across
and how we need to show up. Sofor us, for example, here, we
did have a conversationpreviously to kind of talk
through a few things, get toknow each other, but largely we
know what the topic is. Youdon't know what questions I'm
(17:40):
necessarily going to throw atyou, but we know that they're
within the realm of this basictopic. It's much more
conversational, very informal.Some podcasts are much more
formal, scripted, specific. Imean, I think you have to go in
with your own flow, but how canwe kind of jump over that
mindset hurdle of we have to,like, spend all this time
prepping like a script or like aconcept for these podcasts, and
(18:01):
just kind of enter in and andhave a conversation. Yeah,
Vince Quinn (18:05):
don't write your podcast word for word. You're
gonna drive yourself crazy.You're just gonna, you're gonna
go absolutely nuts at most, Iwould say, if you were somebody
that prefers to write, write thenewsletter or the the blog post
or the social post, whatever itis that you do do that first and
then just say, Okay, how do Iturn this into a 10 minute, 20
minute, 30 minute conversationlike that's that's the way to
(18:26):
play it. Because for me,personally, I'm a bullet point
person. I've got four differentthings that I'm going to say. I
understand what those thingsare. I've spent the time to
think about it before I getbehind the microphone. So then
that way I go, Okay, I know whatthis bullet point is. I might
have an anecdote that'sconnected to that, or different
questions that I'm going to askthe audience, essentially
rhetorically in that moment of,Hey, are you doing this? Have
(18:48):
you thought about that? Do youdo you consider this part of
your flow, like that, all ofthose things, but it's all just
boiled down to four simplepoints, and beyond that, it just
comes down to time management ofunderstanding. Okay, well, it is
a 10 minute episode. It is a 20minute episode. Or I'm
interviewing somebody, and wehave 45 minutes, whatever it is,
and just knowing that going in,I need to pace accordingly to
(19:10):
those things. And you get betterat it as you go, like you said
earlier, right? Like all of thisis iteration. You do things, you
experience it, you get better.You have a better feel for it,
and you get a strongerunderstanding of okay, we need
to keep it moving. Or I wasgoing to ask this question, I'm
going to skip this question, orI'm going to do this point. And
I thought it would be 10minutes, but I'll just make it
five, because the first one Ithought was going to be 10, it
(19:31):
turned out to be 15. But it'sgood content, and it's natural
and it flows. So that is okay.Like, you can't go into a show
expecting this kind ofperfection. It's conversation,
and so you have to lean intothat and be comfortable with the
somewhat flowing nature of it.So yeah, open mindset. Don't
(19:51):
overdo it. You want to becomfortable. So whatever makes
you feel comfortable, but yeah,understand that over time,
you're going to get better, andto some degree, just as
important. Listen back after youdo episodes and just say, What
did I do here? That was good?What could be better? Do I have
certain verbal crutches that Iuse and say all the time? Like,
you know? Like, you know, yeah.So, like, if you just do those,
(20:13):
like, totally fine. We've alldone it. When I got started, I
was in radio for 10 years, butlike, when I first did it,
that's what I did all the time,so I got better at understanding
those things and speaking alittle bit differently in a way
that I didn't have those kindsof tics. But I listen back, I
listen to my points, I listen tomy tone in the conversation. And
(20:33):
I'm always trying to get better,because you always can be and so
I don't try to beat myself upover it. It's just, I know this
is the process. And I telleverybody that I work with the
same thing, you're going to getbetter. As long as you're
committed to getting better,you're going to get better.
Sami Bedell-Mulhern (20:48):
I always say, I love that after
somebody's response, and Ialways have to, like, check
myself and say, don't say thatevery single time. You can't
love everybody's response, youneed to come up with something
else to say. So that's my Yeah.I love that. I love that. So I
think it's important too thatyou said that, because also you
you have guests sometimes thatwill come on. I've had guests
(21:10):
that come on and they want totalk for like, 15 minutes about
one question. When you're like,we're just getting started,
like, I'm not even getting tothe meat of what I want, and
they just like, talk a lot. Oryou have, I've had some people
where I hit the five minutemark, and I've already gone
through all my questions becausethey've given me one sentence
responses. And so I think, toyour point, being able to manage
through that and also learninghow to change the way you craft
(21:32):
questions, to maybe try to, inthose cases, pull more out of
those people that don't want totalk when you're so focused on
this is exactly what we're goingto do. It's hard to maneuver
through that. Maneuver throughthat. So I'm so glad you
mentioned that,
Vince Quinn (21:45):
yeah, you just don't know how people are going
to react to certain things. Andsometimes something that feels
completely arbitrary to you orjust generally unimportant is
going to be something thatreally resonates with the person
that you're talking to, andsuddenly you're like, oh, whoa,
wow. Okay, let's, let's explorethat. And you go down this
rabbit hole for 15 minutes, andit's okay, because, yeah, it's
(22:06):
not exactly what you planned,but it's relevant within the
conversation. So now you'veinspired them. You've connected
with them. You can feel theirenergy change, like their eyes
light up. They're speakingfaster, all the different stuff
that goes wow, this isconnecting, and your audience
will feel that so as much as youhave those genuine questions and
curiosity, especially forinterviewing if, okay, these are
(22:26):
the things that I want to ask,because I actually want to know.
I'm engaged in the answers. I'mlistening to these answers. And
I have follow ups, organic,natural follow ups. And you
know, as you go through all ofthose conversations, eventually
you have the other questionsalong the way that you want to
get to, but that's exactly whyit's okay for something that's
you plan for 10 to go 15. Great.It's in compelling conversation.
(22:48):
Let it ride, yeah, and just makethe adjustments as you go. Yeah.
Okay. I want to
Sami Bedell-Mulhern (22:54):
switch gears a little bit, because we
talked a little bit about kindof the process, how to what to
think about putting into thepodcast, but from a mindset
perspective, even if you're kindof like, okay, well, this is all
well and good, but I don'treally know how a podcast is. I
don't know how it's actuallygoing to support my
organization. I want to I'mcurious your thoughts on the
power of using it as a tool tomarket the people that are with
(23:16):
you or coming on. So youmentioned donors or like people
in your community, not askingthis question very well, as we
just talked about interviewskills, but like so for me, I
loved having guests on mypodcast because I get to meet
really cool people that canpotentially be referral partners
or networking for me, andbecause we're having this
conversation, I know who Iconnect with a little bit more
(23:38):
than maybe some other peoplethat I might want to continue to
continue to build thatrelationship with. I can kind of
build in, you know, we'reworking on building in a better
affiliate program that we canreach out to our guests and
things like that. So for me,it's a networking opportunity
just as much as it is a valueadd for my audience. And so how
as we, as a nonprofit, mightalso think about this podcast
(23:59):
could be a tool to generate morerevenue from relationship
building, not necessarilysponsorship, but from the
connection that we can buildwith people that we have on our
podcast. Yeah,
Vince Quinn (24:07):
so here's one of the great things, right? Let's
say there is an organizationthat support yours. So you are a
charitable foundation, you havedifferent corporate sponsors
that are involved in what youdo. Get those people on, give
them an opportunity to talkabout why they support your
organization. Let them say it intheir own words. Give them that
opportunity to have theplatform. When you post about
it, tag them. Tag their company.Communicate with their marketing
(24:28):
people. Let them know that, hey,the CEO of your company is
coming on. We've already had theinterview. Here's some clips of
it. We're going to be posting onthis day. If you could promote
it. It's good for them. That'spart of why they're connected,
right? There's good PR that goesinto having these kinds of
relationships. They do have somereason, because there's a
million causes out there. Whydid they choose yours highlight
(24:48):
that now you're connected withthis person. You're showcasing
this person, you're getting intotheir network. You're showing
direct value from it, andadditionally, from having those
kinds of conversations, you canalso say. Next time donations
come around, hey, and by theway, can you bump it up a little
bit to support the podcastthat'll help us with our
production costs to get thisshow now you have another
(25:09):
natural Avenue again, in all thethings that you're already
doing. You already havesponsors, so you have the thing
that most podcasters dream of,right? You have people that are
actually giving you money tosupport your organization, to do
the thing that you do. Theybelieve in your message already
and have supported that in therealest way they can with their
time and their money. So givethem an opportunity to do that
(25:31):
for your podcast. Invite them todo it and see where it goes. You
don't have to ask for a, youknow, a ton of money up front if
you feel uncomfortable about it,but just say, Hey, we're looking
to do another 20 episodes of theshow. We want to continue to
invest in this project and seewhere it goes. Are you willing
to support that? Here's what itcosts. You've done episodes. You
have an understanding of thetime that it takes, the amount
(25:52):
of work involved, the softwarethat you're paying for, so it
helps you craft those thingsaccordingly. So direct
engagement, you're getting thesocial reach and the networking
that goes with that, and it'sproof of concept for the kinds
of people that you want toactually support that show and
support your mission evenfurther. So there's a lot of
great things you can tie
Sami Bedell-Mulhern (26:10):
together. Yeah, and what a great way to
get to because I hadn't eventhought about that until you
said it, but what a great way toget to a higher level person at
the company, because likely, ifyou're having somebody come on
as a guest for your podcast.They're not going to send, you
know, the administrativeassistant or the executive
assistant. They're going tospend, you know, they're going
to want somebody that they trustto be the voice of the
organization. So if you're alsotrying to get to somebody at a
(26:32):
higher level, having them comeon as a guest is a great way to
do that and introduce yourself.
Vince Quinn (26:38):
Yeah, it's such a relief, right? Because now you
have somebody that is ofconsequence in whatever way,
right with their with theirstation, and to be able to get
that person to come on and talkabout your foundation, why
they're connected, and thegrowth that they've seen and the
progress that you've made, livesyou've impacted, those are
testimonials as well, whenyou're talking about high
quality marketing materials toget those people and give them a
(27:00):
natural avenue to say greatthings about you in their own
words, essentially unprompted,is a beautiful thing, and so
lean into that. Take thoseopportunities, because you're
not creating them just frombasic social posts, right? You
have, you have those, andthere's value in those, but that
is the separate and unique valuethat a podcast can provide.
(27:21):
People are familiar with theformats they're willing to come
on. Most people say yes to thesethings, and so that gives you
the chance to have thatconversation, create that
testimonial, sponsorshipopportunity, networking
opportunity, all those differentthings in what could be as short
as 30 minutes of your time. Andit it's pretty incredible to
have all of that in one package
Sami Bedell-Mulhern (27:41):
that's so good, I think a great place to
kind of leave this as well,because we've talked about all
things that you might want toconsider before you start a
podcast. And so I hope thatpeople do, and if they do, or if
they're thinking about ideas, orthey kind of want to know more
about you, Vincent and kind ofyour resources that you have for
people, how do they connect withyou? Yeah. So
Vince Quinn (28:02):
one of the easiest ways to do it is, I have a
regular podcast where I'mtalking about podcast production
for businesses all the time. Itcompletely applies to
foundations as well and largerorganizations. So it's called,
it's not just talking, becausepeople always tell me in
podcasts, oh, it's just talking.You know, I can't be that hard.
No, it's It's hard. It's notjust talking. So that is the
(28:23):
show. And you can follow thatApple, Spotify wherever you get
your podcasts. It's on YouTube.And then beyond that, if you're
an existing podcaster, have havean existing show already. We
have a compass quiz. It's calledand you can quiz your show on my
website and see how you stack upand where your areas of need are
if you're struggling. So you cando that at SBXproductions.com,
(28:47):
so there you have it.
Sami Bedell-Mulhern (28:49):
That's so great. And we'll have everything
linked up, including the toolsthat Vince mentioned in the show
notes at thefirstclick.net/294,so make sure you head there and
check all that out. But Vince,thank you so much for being
here. This was a greatconversation.
Vince Quinn (29:02):
Yeah, thanks so much for having me. This was
fun. Okay,
Sami Bedell-Mulhern (29:05):
so are you inspired to take a leap and jump
into podcasting now? Would be agreat time at your team together
and have a conversation,brainstorm some ideas and figure
out how this can support yourfundraising needs. I hope you'll
go to the show notes atthefirstclick.net/294, check out
everything that Vince shared inthis episode, and there was a
lot, and I can't wait for you toshare with us, kind of what you
(29:29):
decide to start and what yourpodcast is all about. I'd love
to listen anyway. Before youleave listening to this episode,
do me a favor and hit thatsubscribe button. Make sure you
have your notifications on soyou don't miss out on any
episodes that we launch. And ifyou're in Apple, Apple podcast,
leave us a review. Or if you'reon YouTube, leave us a comment.
Let us know what your biggesttakeaway was, what was something
(29:50):
that really helped you from thisepisode for now, I can't wait
for the rest of the episodesthat we have to come this year,
and I will see you in the. Nextone.
I've been doing this podcast for years,
and we're, in fact, on episode294, which is crazy to me, but I
love it so much, because I getto meet people, I get to have
conversation, and it's somethingthat's easy for me to do and
provide a ton of value for mylisteners and use it in a bunch
of different places. So ifyou've been thinking about
starting a podcast, but just notreally sure how to even get
started or what to think aboutbefore you even make the
(00:22):
decision to start a podcast.This is the episode for you, and
I'm really excited for you tomeet my guest, Vince Quinn.
Vince Quinn is the co founderand creative director of SBX
productions, where he helpsbusinesses and foundations start
podcasts that power theirmarketing. He also hosts a
podcast about the same thingcalled it's not just talking and
(00:42):
we he shares so many greatthings about mindset around it,
practical things, tools andresources and so definitely
something to consider. Thispodcast drives my entire
marketing arm for my business,and really helps me drive
traffic to my website, drivetraffic to my programs,
services, to things that I'mworking on my email list, all of
(01:03):
the things, and we repurpose iteverywhere. So I hope that you
will take a listen to thispodcast if you've been thinking
about kind of the long formcontent that you want to create,
and how you want to get engagedin maybe YouTube or just
building trust with peoplebecause they're listening to you
or watching you. I think it'sjust been a great tool for me,
and I hope that and know that itwould be a great tool for you.
(01:24):
So before we get into thisepisode, it is brought to you by
our free resources. So make sureyou head on over to
thefirstclick.net/resources, andthe one that I'm going to
recommend today, just because wedo talk about it in the episode,
is our tech checklist. It isreally just going to walk you
through all the things toconsider when it comes to
choosing the technology that youneed for a certain purpose. It
(01:48):
even has a free templatespreadsheet that you can use to
go through them all make thedecision and pick the one that's
right for you. It could bepodcast software. It could be a
CRM. It could be emailmarketing, whatever it is,
whatever tech you're thinking ofadding to your organization, the
tech checklist is the best thingfor you. So go to
thefirstclick.net/resources,grab whatever free resource you
(02:08):
need for where you're at in youronline fundraising and digital
marketing needs for now, let'sget into the episode.
You're listening to the digitalmarketing therapy podcast. I'm
your host, Sami Bedell Mulherneach month, we dive deep into a
digital marketing or fundraisingstrategy that you can implement
in your organization. Each week,you'll hear from guest experts,
(02:30):
nonprofits and myself on bestpractices, tips and resources to
help you raise more money onlineand reach your organizational
goals.
Hey, friends, please join me inwelcoming Vince Quinn to the
podcast. Vince, thanks for beinghere.
Vince Quinn (02:45):
Thank you for having me. Yeah, so
Sami Bedell-Mulhern (02:47):
we're talking all things podcast
today, this podcast is nearing300 episodes, which I think is
completely bonkers to me,
Vince Quinn (02:54):
and I know congratulations to you. That's
amazing. Yeah? Thank you. Yeah.It's a
Sami Bedell-Mulhern (02:58):
lot. It's a labor of love, but I love it.
But you also have a podcast.You're obsessed with podcasts.
Why do you think they're such apowerful tool before we kind of
jump into some strategies? Yeah,
Vince Quinn (03:09):
because, in a way, to me, podcasts are a machine,
and by a machine that can be aFerrari that's worth hundreds of
1000s of dollars, or it can bean ice cream maker that, like,
sits in your closet and you justkind of forget about it like it
could be so many, there's somany different ways, shapes,
styles, powers, with a podcast,and that that flexibility and
range is like really incredibleand fascinating. And to have the
(03:32):
opportunity to work with allthese different business owners
to understand, okay, what areyou doing? What are your
resources? How can we tie thistogether in the best way that
fits your time, your energy, thekinds of topics you talk about,
what your audience is like. It'sjust fun. I mean, honestly, I
just really enjoy. I've alwaysenjoyed, like, untangling knots,
and I mean puzzles I kind of getsick and tired of when it gets
(03:54):
too hard. But I just like, Ilike solving things and finding
these beautiful connectionswhere stuff ties together in a
really good way, and podcastingis a great way to do that. It's
just, it's, it's awesome to seehow something that is fun. I
mean, like, like, we're having aconversation, we're having a
good time. Like, it's cool tosay that you can get something
like this and make it business.You know, it just doesn't like
(04:16):
growing up, this wasn'tsomething that you could do. And
I love that it's a job like thisis just, it's the best thing
ever. Yeah,
Sami Bedell-Mulhern (04:24):
so good, um, and, you know, for
nonprofits, like, why might theyeven want to think? Like, I
think they're focused onfundraising, they're focused on
sharing and like, doing the workthey're doing in their
community, or solving theproblem that they're working
towards. Like, you know, whywould they want to start a
podcast, or what would be thegoal or purpose for them? Yeah,
Vince Quinn (04:43):
so part of the purpose is repurpose, right?
It's the content that you makefrom a podcast. You can use it
to drive everything that you'redoing with your marketing.
Because I think the commonproblem that so many people get
tied into is, oh, we're doingthis podcast, so it's got to be
this whole other thing, and it'sthis. Different voice and
different content on top of whatwe're already doing. And the
(05:04):
biggest argument that I couldsay to anybody is it's not at
all. It is the same voice. It'sthe same message. You're just
doing it in a different medium.Your principles are the same,
your mission is the same. Thekinds of people that you help is
the same. Those success storiesand upcoming events are the
same. So talk about the samethings and use that as as the
(05:25):
ability to make your lifeeasier. And all other channels
of your marketing, like all theshows that I work with, I
encourage them as much as theyhave the opportunity and the
means to do it is get yourtranscripts and re edit those
and turn them into newsletters,turn them in the blog post, get
clips from your show and putthem all over social media on
all of your major platforms. Useit as a means to network and
(05:46):
connect. Bring on your donors,bring on people that you've
impacted through yourfoundation, the kinds of good
that you've done, like makethose stories real and bring it
to your donors. Bring it to youraudience, your supporters, your
community. Like it's just such abeautiful way to tie all of it
together. So that's, that'sreally what it comes down to,
yeah, it's like, it's not all ofthis additional extra work.
(06:09):
It's, it's everything unifiedand to a degree, simplified,
because you're not thinking, Oh,what are we going to do on
LinkedIn, which is differentthan what we're doing on
Instagram, which is differentthan what's in the newsletter.
It's the same kind of stuffthat's the same ideas, the same
messages, and you're justchanging the way you present
that information.
Sami Bedell-Mulhern (06:26):
1,000% this podcast drives every single
thing that we do marketing wise,from all the things you just
mentioned, right like it, and Ikind of want to touch on the
tech side of things, because Ithink that's also a place where
people get stuck. And so asyou're talking about like, you
can take this podcast and we doa video podcast, you can do just
(06:46):
an audio podcast. It doesn'tmatter. But as we kind of think
about how we're repurposing it,I would love for you to maybe
share some of your favoritetools that you use, but I feel
like it's even from a coupleyears ago, so much easier with
AI, with some of these platformsthat aren't, that aren't crazy
expensive to do, what you justsaid very quickly is just
(07:07):
putting the process together.
Vince Quinn (07:09):
Yeah. So for a lot of this stuff, there's different
options for clips, for example,that is one of the biggest
things that really gets peopledown. And I'll say this too
before I even really get intoit. Anybody wants to do an audio
show totally respect that youdon't have to build a YouTube
channel right away and do all ofthat work with editing and
whatever, but I would recommendrecording video and doing video
clips. And with that being said,great video editors out there
(07:32):
that are affordable, get youcaptions and can simplify your
process of finding those soundbites. Opus clip is really
popular, one that a lot ofpodcasters use it. It's very
easy to find cap cut is anotherone, although as we do this, Cap
cut is connected to Tiktok, andwe'll see where all of that
goes. It did go dark and Tiktokwent dark, but it is a very good
tool, and people use it all thetime. So as a video editor,
(07:55):
that's one of the biggest thingsthat you can do. Is either of
those tools, they also have someaudio features, particularly in
cap cut so you can edit youraudio for your podcast in there.
So you get to double up in thatway. And then beyond that. I
mean, it's really the recordingplatforms that you use. Some of
them give you transcripts.You'll get an AI transcript that
comes with that, or if you wantto use a free tool, and maybe
(08:16):
for other reasons, you usedescript, which is a very
popular tool, then you can getyour transcripts. You can load
them into descript, and theywill take care of it for you,
and then you just reformat it onyour own. How do you get
everything that you talked aboutorganically for 10 minutes, 15
minutes, 40 minutes, and boil itdown to all these different
newsletters and posts? That'show you do it. You get this
transcript, and then you put insome work, whether you have AI
(08:38):
that helps you do that, or youdo it manually, whatever works
for you and your process, butthose are the kinds of things
that allow you to startmaximizing the yield, right?
We're all farmers just bringingup crops, and we just want to
get the most out of the season,right? It's we want the rain and
we want to maximize our cropyield. So that's, that's the
kind of stuff that we do.
Sami Bedell-Mulhern (08:58):
Yeah, no, I love that we use. So we record
in squad cast, which isdescripts recording platform if
you're doing interviews. And weuse descript AI to help us start
to write the show notes, tostart to pull key takeaways, to
give us the clips and all ofthat good stuff. So it makes it
just a lot faster. Obviously, wehave our hands on everything.
But I just like that. I would, Iwould challenge you to go to a
(09:22):
tool you're already using, likeVimeo is adding a bunch more
features. Like all of theseplatforms are adding in all of
these different features. So youmight find that a software
you're already using has addedin some of these things that you
didn't even know existed, whichcan make your life easier just
because you haven't needed themin the past. So I love, I love
all those tools. And to yourpoint, yes, we're recording this
(09:42):
in January, but this episodedoesn't go live for a bit. So
paying attention to whereyou're, what you're using and
multi purposing your podcast iseven better, because we never
know what's going to happen withthe social media channel or how
that outreach is going tohappen. So what I love about a.
Podcast is you can put it onyour website, and you own the
content. It's there that you canshare in perpetuity, and so no
(10:05):
matter what the platforms are,you can just go back and
repurpose that content and putit on the new platform or the
better platform that'sperforming for you.
Vince Quinn (10:13):
Yeah, it's flexibility and ownership,
right? It's a beautiful thing,and podcasts in the same way,
just having the podcast, let'ssay, for some reason, I Heart
Radio decides that, okay, we'reshutting down. Even in the most
extreme case, no problem. You'reon seven other platforms. Like
there's so many ways to find apodcast and access it, so it's
not just apple and Spotify. Andif something happened to one of
(10:33):
those major platforms, all thesame people are going to find
somewhere else to go and listento their shows. So you get
flexibility in terms of beingable to reach your audience with
that show just directly with thefeed, and then beyond that,
yeah, you get to post on allthese different platforms, and
as much as you can make it easyfor you to regularly post on all
of those platforms, then you'reyou're really not as invested,
(10:55):
and it's not as big a hit, andyou can start to really do the
reactive planning ahead Thingsof like, okay, well, there is a
potential for something tohappen on a given platform. Now
we can start to tell ouraudience, hey, you might be
aware that this is happening,and if you're not, either way,
you should start following ushere. Here's other places where
we're active and you can, youcan tell your audience before
(11:16):
things just disappear, to goover there. It gives you
security and safety, and that'spart of what this is all about.
Sami Bedell-Mulhern (11:23):
So great. Okay, so what do we want to
consider tech side, tech stuffaside? Because I think we have a
freebie that we'll link up inthe show notes that talks about
how to kind of process whattechnology you're going to use
in general. So it's a checklistthat helps you walk through,
like, the pros and cons ofeverything. So go grab that if
you want to kind of process thetechnology you're going to use,
(11:43):
but how do we what do we want tothink about like as we're
developing our show concept, aswe're kind of thinking about
what we want that to look like?What types of things should we
think about in that process,before we even start booking
guests or hitting record? Yeah,
Vince Quinn (11:56):
so number one thing is alignment, right? So many
people, when they start thepodcast, they think what I'm
going to do on this pie, it'sgot to be this big, viral show
that every show that everybody'sgonna listen to. We're gonna get
hundreds of 1000s of listeners.We're gonna get sponsors. I'm
gonna be selling me undies,like, I don't know, like people
just, they just, they go crazywith it. And it is not that at
all. This is your marketing,okay? So think of it from a
(12:17):
marketing standpoint. Anythingelse that happens with any of
that stuff is a bonus, but thisis marketing for your business.
So think about what do you do oryour foundation, like, what do
you do every day? What are youabout? What are the main things
that your audience wants tohear? What are the main problems
that you solve, and what are thethings you're most passionate
about? Like, they should all bein alignment and talk about
(12:38):
those things. That's it. It'svery simple. You do not have to
over complicate it, but come inwith that mindset of what you do
is what you talk about, andthat's all it needs to be
conceptually. Like, there'sother little bells and whistles
that go with that, but on thebase level, just be in
alignment. Don't decide thatyou're gonna start talking about
fitness all the time. Like,that's not what you do. That's
not what your brand is. Do notdo that, right? It's like people
(13:00):
tend to get distracted. Theother thing is, just try it
before you tell anybody. I mean,I am a huge proponent of pilots,
because the whole idea beinglike a television show, when
that gets launched, what happensis, they do a pilot. So they do
one episode, and they fullyproduce it, and then the network
goes, we like this. We don'tlike this. We're gonna green
light it and do a whole seasonwhere we're not do that with
(13:21):
your podcast. Like, do the show,see if you like it, see the
process and the workload. Ifthere's things you can do to
make that better so it issustainable, then great. Make
those tweaks, build up a coupleof episodes and then go live.
Like, be thoughtful in it. Ithink a lot of times people
because the industry is stillnew in a lot of ways, and the
(13:41):
examples are not necessarilygood ones. Everybody feels like,
oh, we'll just get out there andwe'll just figure it out. But if
you're announcing as a brand, asa foundation, like it whatever
to to represent yourself andsay, Hey, here's this podcast,
and then you do three episodes,and it dies like that. Does not
help you, and it loses trust,and it's a waste of time for
everybody. So like, do it first.Be quiet about it. Be patient
(14:05):
with it. Make sure you like it.Make it to the point where it's
sustainable and it's getting themessage that you need. It's
supporting things that you need.And once you know that, then go
live, then make the investmentin stuff. If you want certain
microphones or a camera, like,then you can do those things,
but know you're committed first,because so many people, again,
they just, they just want to getout there, and that seems to be
(14:26):
the norm, and the norm is wrong,like it's just, it's not the
right way to do things, for mostpeople, and especially for
businesses and foundations, it'snot the way to go.
Sami Bedell-Mulhern (14:34):
Yeah, because I think to that also
don't put so much pressure thatit has to be perfect, because
you will also learn as you go.So I think, get your like, you
said, practice, get yourconcept, make sure that you can
do it consistently, make surethat you have the right things
in place for your team to beable to do that. And also give
yourself the flexibility toswitch up the format later on,
(14:55):
if you want to, or if you findthat something else is working
better, like that's okay, but.Also, like, you don't have to be
in this specific thing that Ilike, kind of that balance of
making sure, because what's thewhy the term is, like, leading,
leaving me the term aboutpodcasts that just like, stop
when people
Vince Quinn (15:12):
quit. Oh, well, yeah. I mean, it's, it's
honestly, majority it's, yeah,that's true,
Sami Bedell-Mulhern (15:19):
that's true, but I think that's why,
but, yeah, yeah. But you have tohave that process in the in the
batching of content, like, Imean, like I said, we're
recording this in January. Thisdoesn't go live until April, I
believe no end of March, and soreally trying to get ahead of
it, and understanding yourprocess, and understanding what
everybody needs to do. And Ithink the other piece is the
(15:41):
approval process. Like, ifyou're in an organization, like,
who needs to approve the finaledits and things like that, and
like, how do you back in all ofthat time and make sure that you
have everything good to go? Ithink we forget about that in
the post, like the marketingpiece, like all of that, like
reverse engineering it from thebeginning to end, so that you
make sure you give yourselfenough time.
Vince Quinn (16:00):
Yeah, and that is such a big thing, right? Like so
many people that I talk to,whether it's an entrepreneur, it
could be an organization that'sgot 850 people in it, everybody
is swamped. Nobody's ever like,you know, we're so well staffed
that I just breathe, like I doexactly as much work as I need
to do, and it's all assigned tome in my role. It's all in the
job description. Like, nobodylives like that. So okay, we're
(16:22):
all doing more than we should.We're all shouldering a lot of
responsibility, and that's juston the work side, not let alone
the personal side. So as much asyou can do a show and get ahead
of it with all of these things,then it does allow you to
breathe and go, Okay, you knowwhat? Actually, we had to cancel
the recording date for thisweek, but it's not due out for a
month, so we can make up forthat, and then we will get back
(16:43):
on schedule and still be fine,like you don't want to chase and
that is really one of thebiggest things that is doable.
And I don't think people realizeis possible in podcasting,
because since it is weekly, theythink, Oh, well, I'm just going
to do it this week at this timeand, like, it's live, basically,
but you don't have to do that,and it can be so much easier
than you think, and that's,that's a lot of the stuff that
(17:03):
I'm working with people on isprocess as much as it is
strategies, just to make surethat it is simple, manageable,
efficient, easy to understand.Everybody's responsible for
specific things, and you canjust keep it moving like that's,
that's how it has to be well.
Sami Bedell-Mulhern (17:18):
So let's talk about prep work for the
actual content that's going intothe episodes. Because I think a
lot of times we get hung up onthe way we need to come across
and how we need to show up. Sofor us, for example, here, we
did have a conversationpreviously to kind of talk
through a few things, get toknow each other, but largely we
know what the topic is. Youdon't know what questions I'm
(17:40):
necessarily going to throw atyou, but we know that they're
within the realm of this basictopic. It's much more
conversational, very informal.Some podcasts are much more
formal, scripted, specific. Imean, I think you have to go in
with your own flow, but how canwe kind of jump over that
mindset hurdle of we have to,like, spend all this time
prepping like a script or like aconcept for these podcasts, and
(18:01):
just kind of enter in and andhave a conversation. Yeah,
Vince Quinn (18:05):
don't write your podcast word for word. You're
gonna drive yourself crazy.You're just gonna, you're gonna
go absolutely nuts at most, Iwould say, if you were somebody
that prefers to write, write thenewsletter or the the blog post
or the social post, whatever itis that you do do that first and
then just say, Okay, how do Iturn this into a 10 minute, 20
minute, 30 minute conversationlike that's that's the way to
(18:26):
play it. Because for me,personally, I'm a bullet point
person. I've got four differentthings that I'm going to say. I
understand what those thingsare. I've spent the time to
think about it before I getbehind the microphone. So then
that way I go, Okay, I know whatthis bullet point is. I might
have an anecdote that'sconnected to that, or different
questions that I'm going to askthe audience, essentially
rhetorically in that moment of,Hey, are you doing this? Have
(18:48):
you thought about that? Do youdo you consider this part of
your flow, like that, all ofthose things, but it's all just
boiled down to four simplepoints, and beyond that, it just
comes down to time management ofunderstanding. Okay, well, it is
a 10 minute episode. It is a 20minute episode. Or I'm
interviewing somebody, and wehave 45 minutes, whatever it is,
and just knowing that going in,I need to pace accordingly to
(19:10):
those things. And you get betterat it as you go, like you said
earlier, right? Like all of thisis iteration. You do things, you
experience it, you get better.You have a better feel for it,
and you get a strongerunderstanding of okay, we need
to keep it moving. Or I wasgoing to ask this question, I'm
going to skip this question, orI'm going to do this point. And
I thought it would be 10minutes, but I'll just make it
five, because the first one Ithought was going to be 10, it
(19:31):
turned out to be 15. But it'sgood content, and it's natural
and it flows. So that is okay.Like, you can't go into a show
expecting this kind ofperfection. It's conversation,
and so you have to lean intothat and be comfortable with the
somewhat flowing nature of it.So yeah, open mindset. Don't
(19:51):
overdo it. You want to becomfortable. So whatever makes
you feel comfortable, but yeah,understand that over time,
you're going to get better, andto some degree, just as
important. Listen back after youdo episodes and just say, What
did I do here? That was good?What could be better? Do I have
certain verbal crutches that Iuse and say all the time? Like,
you know? Like, you know, yeah.So, like, if you just do those,
(20:13):
like, totally fine. We've alldone it. When I got started, I
was in radio for 10 years, butlike, when I first did it,
that's what I did all the time,so I got better at understanding
those things and speaking alittle bit differently in a way
that I didn't have those kindsof tics. But I listen back, I
listen to my points, I listen tomy tone in the conversation. And
(20:33):
I'm always trying to get better,because you always can be and so
I don't try to beat myself upover it. It's just, I know this
is the process. And I telleverybody that I work with the
same thing, you're going to getbetter. As long as you're
committed to getting better,you're going to get better.
Sami Bedell-Mulhern (20:48):
I always say, I love that after
somebody's response, and Ialways have to, like, check
myself and say, don't say thatevery single time. You can't
love everybody's response, youneed to come up with something
else to say. So that's my Yeah.I love that. I love that. So I
think it's important too thatyou said that, because also you
you have guests sometimes thatwill come on. I've had guests
(21:10):
that come on and they want totalk for like, 15 minutes about
one question. When you're like,we're just getting started,
like, I'm not even getting tothe meat of what I want, and
they just like, talk a lot. Oryou have, I've had some people
where I hit the five minutemark, and I've already gone
through all my questions becausethey've given me one sentence
responses. And so I think, toyour point, being able to manage
through that and also learninghow to change the way you craft
(21:32):
questions, to maybe try to, inthose cases, pull more out of
those people that don't want totalk when you're so focused on
this is exactly what we're goingto do. It's hard to maneuver
through that. Maneuver throughthat. So I'm so glad you
mentioned that,
Vince Quinn (21:45):
yeah, you just don't know how people are going
to react to certain things. Andsometimes something that feels
completely arbitrary to you orjust generally unimportant is
going to be something thatreally resonates with the person
that you're talking to, andsuddenly you're like, oh, whoa,
wow. Okay, let's, let's explorethat. And you go down this
rabbit hole for 15 minutes, andit's okay, because, yeah, it's
(22:06):
not exactly what you planned,but it's relevant within the
conversation. So now you'veinspired them. You've connected
with them. You can feel theirenergy change, like their eyes
light up. They're speakingfaster, all the different stuff
that goes wow, this isconnecting, and your audience
will feel that so as much as youhave those genuine questions and
curiosity, especially forinterviewing if, okay, these are
(22:26):
the things that I want to ask,because I actually want to know.
I'm engaged in the answers. I'mlistening to these answers. And
I have follow ups, organic,natural follow ups. And you
know, as you go through all ofthose conversations, eventually
you have the other questionsalong the way that you want to
get to, but that's exactly whyit's okay for something that's
you plan for 10 to go 15. Great.It's in compelling conversation.
(22:48):
Let it ride, yeah, and just makethe adjustments as you go. Yeah.
Okay. I want to
Sami Bedell-Mulhern (22:54):
switch gears a little bit, because we
talked a little bit about kindof the process, how to what to
think about putting into thepodcast, but from a mindset
perspective, even if you're kindof like, okay, well, this is all
well and good, but I don'treally know how a podcast is. I
don't know how it's actuallygoing to support my
organization. I want to I'mcurious your thoughts on the
power of using it as a tool tomarket the people that are with
(23:16):
you or coming on. So youmentioned donors or like people
in your community, not askingthis question very well, as we
just talked about interviewskills, but like so for me, I
loved having guests on mypodcast because I get to meet
really cool people that canpotentially be referral partners
or networking for me, andbecause we're having this
conversation, I know who Iconnect with a little bit more
(23:38):
than maybe some other peoplethat I might want to continue to
continue to build thatrelationship with. I can kind of
build in, you know, we'reworking on building in a better
affiliate program that we canreach out to our guests and
things like that. So for me,it's a networking opportunity
just as much as it is a valueadd for my audience. And so how
as we, as a nonprofit, mightalso think about this podcast
(23:59):
could be a tool to generate morerevenue from relationship
building, not necessarilysponsorship, but from the
connection that we can buildwith people that we have on our
podcast. Yeah,
Vince Quinn (24:07):
so here's one of the great things, right? Let's
say there is an organizationthat support yours. So you are a
charitable foundation, you havedifferent corporate sponsors
that are involved in what youdo. Get those people on, give
them an opportunity to talkabout why they support your
organization. Let them say it intheir own words. Give them that
opportunity to have theplatform. When you post about
it, tag them. Tag their company.Communicate with their marketing
(24:28):
people. Let them know that, hey,the CEO of your company is
coming on. We've already had theinterview. Here's some clips of
it. We're going to be posting onthis day. If you could promote
it. It's good for them. That'spart of why they're connected,
right? There's good PR that goesinto having these kinds of
relationships. They do have somereason, because there's a
million causes out there. Whydid they choose yours highlight
(24:48):
that now you're connected withthis person. You're showcasing
this person, you're getting intotheir network. You're showing
direct value from it, andadditionally, from having those
kinds of conversations, you canalso say. Next time donations
come around, hey, and by theway, can you bump it up a little
bit to support the podcastthat'll help us with our
production costs to get thisshow now you have another
(25:09):
natural Avenue again, in all thethings that you're already
doing. You already havesponsors, so you have the thing
that most podcasters dream of,right? You have people that are
actually giving you money tosupport your organization, to do
the thing that you do. Theybelieve in your message already
and have supported that in therealest way they can with their
time and their money. So givethem an opportunity to do that
(25:31):
for your podcast. Invite them todo it and see where it goes. You
don't have to ask for a, youknow, a ton of money up front if
you feel uncomfortable about it,but just say, Hey, we're looking
to do another 20 episodes of theshow. We want to continue to
invest in this project and seewhere it goes. Are you willing
to support that? Here's what itcosts. You've done episodes. You
have an understanding of thetime that it takes, the amount
(25:52):
of work involved, the softwarethat you're paying for, so it
helps you craft those thingsaccordingly. So direct
engagement, you're getting thesocial reach and the networking
that goes with that, and it'sproof of concept for the kinds
of people that you want toactually support that show and
support your mission evenfurther. So there's a lot of
great things you can tie
Sami Bedell-Mulhern (26:10):
together. Yeah, and what a great way to
get to because I hadn't eventhought about that until you
said it, but what a great way toget to a higher level person at
the company, because likely, ifyou're having somebody come on
as a guest for your podcast.They're not going to send, you
know, the administrativeassistant or the executive
assistant. They're going tospend, you know, they're going
to want somebody that they trustto be the voice of the
organization. So if you're alsotrying to get to somebody at a
(26:32):
higher level, having them comeon as a guest is a great way to
do that and introduce yourself.
Vince Quinn (26:38):
Yeah, it's such a relief, right? Because now you
have somebody that is ofconsequence in whatever way,
right with their with theirstation, and to be able to get
that person to come on and talkabout your foundation, why
they're connected, and thegrowth that they've seen and the
progress that you've made, livesyou've impacted, those are
testimonials as well, whenyou're talking about high
quality marketing materials toget those people and give them a
(27:00):
natural avenue to say greatthings about you in their own
words, essentially unprompted,is a beautiful thing, and so
lean into that. Take thoseopportunities, because you're
not creating them just frombasic social posts, right? You
have, you have those, andthere's value in those, but that
is the separate and unique valuethat a podcast can provide.
(27:21):
People are familiar with theformats they're willing to come
on. Most people say yes to thesethings, and so that gives you
the chance to have thatconversation, create that
testimonial, sponsorshipopportunity, networking
opportunity, all those differentthings in what could be as short
as 30 minutes of your time. Andit it's pretty incredible to
have all of that in one package
Sami Bedell-Mulhern (27:41):
that's so good, I think a great place to
kind of leave this as well,because we've talked about all
things that you might want toconsider before you start a
podcast. And so I hope thatpeople do, and if they do, or if
they're thinking about ideas, orthey kind of want to know more
about you, Vincent and kind ofyour resources that you have for
people, how do they connect withyou? Yeah. So
Vince Quinn (28:02):
one of the easiest ways to do it is, I have a
regular podcast where I'mtalking about podcast production
for businesses all the time. Itcompletely applies to
foundations as well and largerorganizations. So it's called,
it's not just talking, becausepeople always tell me in
podcasts, oh, it's just talking.You know, I can't be that hard.
No, it's It's hard. It's notjust talking. So that is the
(28:23):
show. And you can follow thatApple, Spotify wherever you get
your podcasts. It's on YouTube.And then beyond that, if you're
an existing podcaster, have havean existing show already. We
have a compass quiz. It's calledand you can quiz your show on my
website and see how you stack upand where your areas of need are
if you're struggling. So you cando that at SBXproductions.com,
(28:47):
so there you have it.
Sami Bedell-Mulhern (28:49):
That's so great. And we'll have everything
linked up, including the toolsthat Vince mentioned in the show
notes at thefirstclick.net/294,so make sure you head there and
check all that out. But Vince,thank you so much for being
here. This was a greatconversation.
Vince Quinn (29:02):
Yeah, thanks so much for having me. This was
fun. Okay,
Sami Bedell-Mulhern (29:05):
so are you inspired to take a leap and jump
into podcasting now? Would be agreat time at your team together
and have a conversation,brainstorm some ideas and figure
out how this can support yourfundraising needs. I hope you'll
go to the show notes atthefirstclick.net/294, check out
everything that Vince shared inthis episode, and there was a
lot, and I can't wait for you toshare with us, kind of what you
(29:29):
decide to start and what yourpodcast is all about. I'd love
to listen anyway. Before youleave listening to this episode,
do me a favor and hit thatsubscribe button. Make sure you
have your notifications on soyou don't miss out on any
episodes that we launch. And ifyou're in Apple, Apple podcast,
leave us a review. Or if you'reon YouTube, leave us a comment.
Let us know what your biggesttakeaway was, what was something
(29:50):
that really helped you from thisepisode for now, I can't wait
for the rest of the episodesthat we have to come this year,
and I will see you in the. Nextone.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.