Ep 305 | Repurposing your Press Releases with Aquila Mendez

Are you making the most of your nonprofit's public relations efforts? In this episode, I sit down with Aquila Mendez, founder of Haute in Texas PR and marketing agency, to explore how organizations can maximize their PR strategies and create lasting impact.

The Evolution of Public Relations
- How PR has become more integrated with marketing
- The importance of building relationships with media outlets
- Strategies for crafting compelling, newsworthy stories

Maximizing Your PR Efforts
- Repurposing press releases across multiple channels
- Creating a crisis communication plan before you need it
- Leveraging thought leadership to build credibility

Crafting Effective Pitches
- Focusing on superlatives and data points
- Using clear, jargon-free language
- Highlighting the true impact on your community

Building Strong Agency Partnerships
- What to look for when hiring a PR agency
- Questions to ask potential partners
- The importance of trust and alignment in agency relationships

Whether you're just starting to explore PR or looking to refine your existing strategy, this episode provides valuable insights to help your nonprofit amplify its message and reach new audiences.

Don't miss this opportunity to learn from an industry expert and take your organization's storytelling to the next level. Tune in now and discover how to harness the power of public relations for your cause.

Want to Skip Ahead? Here are Key Takeaways:
04:09 The Changing Landscape of PR Public relations has evolved to work more closely with marketing, emphasizing the importance of storytelling and relationship-building.
11:49 Crafting Effective Press Releases Learn strategies for creating press releases that resonate with media outlets, including the importance of being prepared with supporting materials.
19:38 Pitching Media Successfully Discover the key elements of an effective media pitch, including focusing on superlatives, data points, and clear, jargon-free language.
28:25 Choosing the Right PR Partner What to look for when hiring a PR agency, including understanding their philosophy and approach to measuring ROI.

Aquila Mendez Valdez
Aquila is the Founder of Haute in Texas, an award-winning PR and Marketing agency. She’s been asked to speak to audiences across the US, Europe and Asia, and has been featured in Forbes, Newsweek and The Telegraph, in addition to numerous TV appearances and podcasts. Her blog collaborations and client roster feature some of the world’s biggest brands, including Vogue, Prada, Lincoln, Neiman Marcus, Kendra Scott, Orangetheory. She is also the founder of Haute in Network Agencies, a franchise model to help other women own their own agencies, and was named a San Antonio Biz Journal 40 Under 40 honoree.

Learn more at hitpr.com

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