July 22, 2025 • 24 mins
Are you struggling to create engaging video content for your nonprofit? In this episode, I sit down with John Gargiulo, founder and CEO of Air Post, to explore how artificial intelligence can revolutionize your video production process. We discuss innovative ways to leverage AI tools that can help you connect with donors, save time, and stretch your budget.
Harnessing AI for Impactful Video Creation
John shares insights on:
- Using AI to generate realistic video content from text prompts
- Repurposing existing footage with AI-powered editing tools
- Creating personalized video messages at scale
- Translating video content into multiple languages effortlessly
Practical Applications for Nonprofits
Discover how AI can help you:
- Craft compelling fundraising event videos
- Produce Netflix-quality content on a shoestring budget
- Streamline your video editing process
- Expand your reach with multilingual content
Addressing Ethical Concerns
We tackle important questions about:
- Maintaining authenticity when using AI-generated content
- Balancing efficiency with transparency
- Communicating your use of AI tools to stakeholders
Getting Started with AI Video Tools
John recommends practical tools for:
- Creating AI avatars for spokesperson videos
- Enhancing video quality and removing filler words
- Generating storyboards and scripts
Whether you're a seasoned video creator or just starting out, this conversation offers valuable insights to help you leverage AI in your nonprofit's video strategy. Learn how to create more engaging content, save time, and stretch your resources further.
What to skip ahead? Here are some key takeaways:
03:54 The Excitement of AI in Video Production There have been rapid advancements in AI video technology, especially with Google's VO3 as a significant leap forward. AI can now create realistic videos with sound, opening up new possibilities for content creation.
06:22 Authentic Use of AI in Nonprofit Video Production You can use AI to repurpose existing footage, create personalized videos, and translate content into multiple languages. This allows for better efficiency and expanded reach.
12:40 The Future of AI in Video Production AI is revolutionizing video production, replacing traditional methods. AI helps you create high-quality, Netflix-level content at the click of a button, opening up new possibilities for nonprofits to create compelling video narratives.
15:54 AI Tools and Job Security in Content Creation AI won't replace human creativity but will act as a highly capable assistant. Human input in content creation will always be critical.
19:21 Recommended AI Video Tools and Final Thoughts There are several AI video tools for different purposes, from caption generation to avatar creation. Experiment with AI tools and communicate with them effectively.
John Gargiulo
Founder and CEO of Airpost, an AI-driven platform automating video ad production. Former Global
Product Marketing Lead at Airbnb, where he launched and scaled new products and features for millions of hosts and guests.
Seasoned marketer with over 15 years of experience in creative direction, digital marketing, and online advertising.
Frequent speaker on the future of AI in marketing, user-generated content, and advanced creative strategies for consumer brands in ecommerce, fintech, and mobile
Learn more at Airpost.ai
https://www.linkedin.com/in/john-gargiulo/
Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Sami Bedell-Mulhern (00:00):
We've talked a lot about AI on this podcast in
the past, and today I'm excitedto kind of dive into video.
How can we use AI to help us in ourvideo creation and actually creating
the content, coming up with the ideas,all of the things, because we know that
video is so important at connectingwith our donors, with our audience.
(00:20):
We know that video is so important, um,for the algorithms for the platforms.
How can we speed up that process?
How can we make it more intentionaland how can we really leverage video
and the AI tools that are out there tosupport us if we're just not experts
at creating video and we don't have thebudget to hire people to do it for us?
(00:42):
Right.
And so my guest today totalk about just this is John.
John is the founder and CEO of Air Post,an AI driven platform, automating video
and production, former global productmarketing lead at Airbnb, he launched
and scaled new products and featuresfor millions of hosts and guests.
He's a seasoned marketer with over 15years of experience in creative direction,
(01:02):
digital marketing, and online advertising.
The F frequent speaker on the future ofAI marketing, user-generated content and
advanced creative strategies for consumerbrands, e-commerce and tech and mobile.
Now, if you've been thinking about mobileor mobile thinking about video, but you
just don't know where to start, this isgonna be a really great episode for you
so that you can find some tools to helpyou streamline speed up and get it done.
(01:26):
Because that's really the thing thatI find most organizations struggle
with is, is the getting it done piece.
Um, whether it's just.
In front of the camera, there'ssome tools that he has so that
you don't have to be on camera.
Um, there's so many just differentways that we can approach video
now, and AI can help us do it.
So let's dive into this episode,but before we do it is brought
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Let's get into the episode.
You're listening to the DigitalMarketing Therapy Podcast.
I'm your host, Sammy del Mulhern.
Each month we dive deep into a digitalmarketing or fundraising strategy that
you can implement in your organization.
(03:35):
Each week you'll hear from guestexperts, nonprofits, and myself on
best practices, tips, and resourcesto help you raise more money online
and reach your organizational goals.
Hey, friends, please join me in welcomingJohn Gargiulo to the uh, podcast.
Thanks for being here, John.
John Gargiuolo (03:52):
Yeah.
Happy to be here.
Sami Bedell-Mulhern (03:54):
Okay, so we've been talking about AI a lot, uh, over
the last few months on the podcast.
Today we're talking about video, butbefore we kind of jump in, why ai, why is
that something that is exciting for you?
John Gargiuolo (04:05):
AI is eating the world.
Uh, it's changing everything.
I think the whole planet will lookdifferent in five or 10 years.
Something's better, something's weirder.
Um, I think that's why it's exciting.
I just feel really gratefulto be building something in AI
video at this, at this moment.
Sami Bedell-Mulhern (04:21):
Yeah.
Okay.
So video is not something we'vetalked about on the podcast yet with
regards to ai, and I feel like it'ssomething that makes people nervous.
Like, okay, you know, you, we've, Idon't, I don't know, I have not seen
a video that's generated from AIthat I haven't been like, that's ai.
But I feel like there's abreadth of different types of
ways that you can use video.
So what are your favorite ways to useAI to help with your video creation?
John Gargiuolo (04:45):
Yeah, I think that what you just said is true.
Maybe still true, but maybe justchanged completely at the beginning
of summer here when VO three came out.
VVEO three, the number three from Google.
Uh, you can try it.
If you go to Google, like GoogleGemini VO three, um, it's a big leap.
It's a chat GPT level leapin the sense that, and I've
(05:08):
been playing around with it.
You can go in there and say, I wanta president speaking to congress.
Talking about how Sammy has reallycome a long way this year, but you
know, like it's, and you send it tosomebody and they think it's real.
I mean, it's really creepy.
Good.
Yeah.
I think the biggest thing that'sleap leapt forward with VO three,
uh, in, in AI is they have sound.
(05:30):
So instead of, you know, will Smith eatingspaghetti or some of these memes or famous
things in, in AI video past, and of coursethe deep history, the deep past is about
three years long, maximum, maybe two.
Um, so this stuff moves quickly.
This is like, you hear themtalking, you hear sound effects.
One of my favorite prompts for VO threeis like Netflix thriller, two people
(05:50):
talking intensely, you know, at aEuropean train station about something.
It just looks really, really real.
Um, so I will say for the record thatI think we have turned a corner there.
I.
Sami Bedell-Mulhern (06:00):
I love that.
So, okay, so before you get freakedout and scared, I think there's a
couple creative ways that I think thiscould be used for nonprofits, and I
would love your thoughts is, yeah,like video at your fundraising events,
like now you have an opportunity Yeah.
To take your real contentand use it authentically.
Like how might we wanna use video AIto help us create video as opposed
to having to maybe spend all themoney on a production company.
John Gargiuolo (06:22):
Well, you used a great word, which is authentically,
so I think everyone listening herehas a different view of that word.
I think the true meaningof that word is no, no, no.
It's real donors.
It's real People who arebenefiting from our nonprofit.
We cannot put fake people.
That's very inauthentic.
And that's get that.
Um, let me go to the otherside of the continuum.
(06:43):
And I'm not recommending this,but I'm just saying this and if
it sounds nuts and head shaky.
10 years from now, my guess is it willbe the norm whether we like it or not,
which is I really want to show, you know?
Okay, we don't wanna like lie, right?
So maybe it's, I've got all thesegreat quotes over the last few
years in my nonprofit of what peoplereally love about us and what we do.
(07:04):
But I wanna show a video at this bigevent fundraiser that we're doing.
So I'm gonna make all these peoplethat look like they were interviewed
and nice lighting that I spent 20,$30,000 to fly in a documentary team.
And I want 'em to like, talk passionatelyabout these things and I'm gonna
have them use the same quotes thatthese are actual people actually set.
I mean, you could do that todaywith, with, I keep saying it's like
I'm selling, I'm pitching VO three,but again, I'm kind of obsessed.
(07:25):
You ought to track it out.
VE three.
Um, but you, because, because likeeveryone listening could go in there
right now and be like, show me that andhave them say this and it will work now.
Um, in terms of other ways peopleand nonprofits could use v video,
ai, there's a lot of editingand orchestration tools mm-hmm.
Where they're using footage.
You already have, I just had a callwith a CEO yesterday, uh, 5-year-old.
(07:51):
Startup not a 5-year-old person.
She's, she's 45-year-old startupthat does, uh, editing in the
browser think like cap cut for Macor that, you know, competitor, right?
Yeah.
Sami Bedell-Mulhern (08:01):
Yeah.
John Gargiuolo (08:02):
Um, and she's working on something where you
prompt what you want, right?
Hey, here's all my footage.
Like a lot of you probably have foldersfull of stuff that you really want to get
to using, or, or you only used it once andyou want to get more leverage out of it.
You can dump it in there and say, makeme a rough cut in this editing timeline.
Of a video talking about thisangle of what we do at Go, and
(08:24):
then it'll make a okay version andthen you can edit it from there.
So those are some of the things are.
Sami Bedell-Mulhern (08:29):
Yeah, I love that.
'cause it's not like you're not going topretend like Tom Cruise is your advocate
at your event and like, put your voicelike that would be inauthentic, but using
your own words content and manipulatingit through AI so that you can save time
and effort, I think that's fantastic.
Um, oh, we do the same thing, likewe use AI to cut this podcast to
create the shorts that we, theshort videos that we want, right?
(08:51):
It's our content, but we're savingtime by taking our stuff and slicing
it up into a bunch of different things.
Okay, so the one thing that blew my mindthat I learned about a few years ago is
like using AI to personalize you tool or.
Creating like a video thatsays like, Hey, hey there.
(09:11):
Like, thank you so much forcoming to our event and donating
and blah, blah, blah, blah.
And then AI goes in and adds the nameso that if they get a person be like,
Hey John, hey Sammy, hey, whatever.
Like I think that's also a reallycool thing that people don't
think about that AI can do.
John Gargiuolo (09:26):
That's a great idea.
Hundred percent.
And there are companies like Hagen,H-E-Y-G-E-N, Synthesia, where you
can make an avatar of yourself.
You know, the head of the nonprofitcould be talking to camera just
like you and I are, and say,Jeremy, I just wanna say thank you.
Love that you came to our event in St.
(09:46):
Louis last week and gave $410that was really generous of you.
Blah, blah, blah, blah, blah.
And it will look.
It will be imperceptible.
It will look exactly like you.
It will sound exactly like you.
Jeremy will be thrilled.
Jeremy might be in his seventies,by the way, and not like looking
for every AI uncannyness.
Yeah.
And you know what, if Jeremycomplains, it's like, well, I could
(10:07):
have sat there and done it myself,president, you know, Clinton could
have like sent Christmas cards wherehe sat there and signed everyone,
but they just print his signature.
You know, it's printingthe, you know what I mean?
Um, so that's, that's how I look at it.
Sami Bedell-Mulhern (10:21):
Well, and I think too, if somebody complains, it's
like, Hey, do you want me to spendmy hours and your money recording
videos or did you I like that.
Love the fact that we sent you a videoand you know, yes, we used ai, but
it meant we got to touch points witheverybody in a quick period of time and
connect with you while we're still goingout and nurturing and, and raising more
money for the cause that we're doing.
(10:41):
Like it's all how youframe those conversations.
John Gargiuolo (10:44):
Yep.
Sami Bedell-Mulhern (10:46):
Okay, so the other thing that I wanted to touch on
is AI for how we deliver our services.
So if you are like delivering videocontent to your families or your
community, and maybe you have communitythat's in multiple languages, like AI
now is also getting really good at takingyour existing video and translating
it into multiple languages so you canserve a wider variety of people, right?
John Gargiuolo (11:10):
Video and text.
In fact, opening AI just early this summercame out with, um, a much improved model
that can reliably, uh, uh, you know,culturally like take something in Tagalog
or Spanish or Latvian and, and put it intoEnglish or vice versa, very, very well.
So if you're using any kind oftranslation company for any kinda
(11:31):
work already, I would switch tojust chat g Bt, um, and then video.
Absolutely.
I'm guessing the lip sync,which is already not a hundred
percent of the way there.
Maybe it's 92% of the way there.
Um, but you know, a year ago it was70% of the way there, um, will be a
little harder for, you know, German.
Um, but I could be wrong, you know,because they gotta fit like, oh,
(11:53):
but this guy said, uh, welcome toFrance, you know, welcome to Chicago.
But in German it's like.
Anyway.
Sami Bedell-Mulhern (12:05):
Yeah, but it's a great way to like expand your services
still and I think nobody's gonnacome at you for being like, well, you
weren't actually speaking Spanish.
Well, no, but do you want accessto these resources or not?
Like Yeah, we can.
John Gargiuolo (12:21):
Hundred percent.
Yeah.
It's all about like more efficient,helping people as efficiently as possible.
So like that's what AI can enable.
Sami Bedell-Mulhern (12:30):
Yeah.
Yeah.
Okay.
So what other things areyou seeing on the landscape?
Like what other ways are you excitedabout video being used and how
AI can help us streamline that?
John Gargiuolo (12:40):
I think it's gonna, I mean, you know, I have a lot of friends
directly in the production world.
I'm in the production world.
Nothing we can do about it.
I think it's gonna replaceproduction at large.
It's gonna put Netflix level productionwith, you know, 80, 90 people running
around in craft services and thisgreat DP who's got a great resume.
At your keyboard and you canjust make whatever you want.
(13:01):
I mean, again, you already kindof can now and then what does
that abundance open up like?
What do people actuallygo and do with that?
Um, yeah.
What happens when it's not, makea shot of two people talking on a
Netflix thriller for eight seconds.
What if it's make a Netflix thrillerthat's all about our nonprofit, you know,
for eight episodes And they're all good.
(13:22):
I mean, we're only a fewyears away from this.
Um.
That's where I can't evenimagine where it goes.
It's hard to track back how it helps.
Nonprofit, maybe it's that, you know, youand I, when I prompt ai, I just always
use the microphone, little button tothe side of the cell at the bottom and
talk, and I'll talk sometimes for 3,4, 5 plus minutes to give it context.
(13:42):
Maybe you want a really amazing welcomereel at a big event, and it's, it's like
a minute and a half long and it's gonnatake you months to outline it, storyboard
it, find the right people to edit it.
You go back and forth in a millionrevision, or you can just talk
about what you're envisioning.
And it just makes all the footage, it hasthe spokesperson welcoming you, or it has
your help avatar welcoming the audience.
(14:03):
And it has all these, like, yeah, they'restock footage or they're AI footage,
they're, they're really well done.
They're not cheesy, uh, peoplehigh fiving in Eastern Europe.
Instead, it's like, looks likethey got some really handsome
Netflix actors to talk about thisproblem that your nonprofit solves.
I mean, that's the kind stuffthat we're gonna be seeing in.
Sami Bedell-Mulhern (14:19):
Yeah.
And I think too, it's um, 'cause Ihad this conversation with my kids
the other day 'cause we just recordedanother AI episode, um, a couple days
ago and they're like, mom, you'renot gonna have a job pretty soon
'cause AI is gonna take it over.
And I'm like, no, I don'tthink that's the case.
Because I think there's still that.
Human element that goes into it.
Like if you, so you said you talked toit for like five minutes and give it all
(14:43):
this context like that is you that givingit your creative genius, your knowledge,
your information, if you didn't havethat, you wouldn't get the good results.
So I think it's a matter of.
Like understanding whatwe want to get out of it.
Really being thoughtful aboutwhat that process looks like.
And then going back to theconversation about authenticity.
That's how you become authentic with ai.
(15:03):
Yes.
And it might may be that you have agreat relationship with a production
company and you don't wanna cut themout, and that's great, but you can
then still save yourself money andtime by creating that storyboard,
which you might not know how to do verythoughtfully because AI is helping you
like figure that out and then you can getbetter produced, better quality video.
John Gargiuolo (15:21):
Well said.
That's absolutely right.
Yeah.
I couldn't put any better.
I got nothing to add.
Sami Bedell-Mulhern (15:27):
Oh my goodness.
I love it.
Okay, so what is, what are some ofyour, I mean you already mentioned,
um, the one tool, but what are some ofyour other favorite tools that you use
to kind of streamline or create video?
I'm mostly also thinking like.
If I have long form blog contentthat I'm already creating, how
can I turn that into video?
(15:48):
We know social media is video forward,like how can we kind of use tools?
John Gargiuolo (15:54):
Yeah, I mean video, first of all I wanna say is very nascent.
Like there, you probably alreadytalk about this on your podcast a
lot, but there's ways to use, justlike chat GPT, if you're not using
deep research, the little telescopeat the bottom of your chat, GPT.
And if you don't see it, youmight be in the free plan.
I highly recommend, I think it's worththe 20 bucks for, I pay the 200 bucks
a month to get these new features.
Um yep.
(16:15):
Research is just so powerful.
It'll.
It'll scan 117 websites instead ofseven, and it'll take two minutes
instead of two seconds or 12 seconds.
But it's, um, it writesyou just deep research.
It's really powerful.
Before I go into other tools, I wannago back to something you did just
say though about replacing jobs.
So I was just watching an interviewwith, um, Jan Koon, why a NN.
(16:38):
Space.
L-E-C-U-N-N.
He's the lead AI researcher at Meta.
He has been doing this since the eighties.
Uh, he's a genius and he, I mean,there's nobody deeper in this stuff who's
built and patented and, you know, won.
I think he won like a giant puler prize,whatever the prize for this stuff.
Um, uh, anyways, he said that there isno way on earth that in three years,
(17:01):
let's say even that AI will be at a.Human level intelligence and coming
up with ideas and, and prompting.
And the only thing you just said, doingit, them itself, it will just not.
Um, and why, because what he said is AIis like this PhD sitting next to you,
you know, hey, super intern PhD. Go dothis research on, you know, big, deep
(17:28):
niche things on our space and whetherwe should move into this or that.
And she'll come backwith like awesome stuff.
Um.
And it's really good.
And it's like, wow.
I, I'm a PhD too, and Icouldn't have come up with it.
That's great.
But like you said, you hadto come up with, you know,
we ought to think about this.
What do I think about that?
And what he said is, in three yearsthat person's gonna be really smart.
They're not gonna be like an intern.
They're gonna be like a,a genius in every space.
(17:50):
And you can tell them thatyou want, they're really
good at listening directions.
Not gonna be sitting in this chair.
Sami Bedell-Mulhern (17:56):
Yeah.
John Gargiuolo (17:57):
And I thought, man, if anyone knows it's him, and he was so
blase about it, like, he's like, yeah.
It's like he, he politely putit, you know, some of my more
adventurous colleagues are like aGI is coming next year and everyone
will be out of a job in two years.
He said, no, everyone's gonna have,you know, Sammy's gonna have a super
editor and product producer fromNetflix sitting next to her that she
can be like, Hey, go do this for me.
(18:17):
Do that.
And I think we ought to move intothis and maybe do an episode on ai.
See who's out there and they'regonna be so good at helping you.
They're not gonna be you.
Sami Bedell-Mulhern (18:24):
Yeah.
No, I love that you said that because, um,
John Gargiuolo (18:29):
you have to show it to your kids.
I just
Sami Bedell-Mulhern (18:30):
see No, I, well, I know my kids are weird.
They're funny.
They're so funny.
My daughter, I, she got so mad atme the other day because I couldn't
figure out what to make for dinner.
So chat, GPT and I had aconversation about it and she was so
embarrassed by me, but that's fine.
Um, but I think it's, um, the, the powerfor me is as a nonprofit with limited
resources and limited team, you canactually create better quality stuff.
(18:54):
So that you continue, continue to uplevel so that you're raising more money
because you're bringing in more, uh,you're creating content differently,
and then you can kind of build more,hire more people, like you're actually
gonna continue to feed the ecosystembecause you're able to grow your impact
and grow your dollars a little bit more.
So.
Okay, so let's, before we wrapthis up, let's talk through any of
(19:16):
your other favorite tools that youthink people need to know about as
they're kind of dabbling in video.
John Gargiuolo (19:21):
Yeah, you could mess around with captions.
Hey Jen, for short formvideo you mentioned.
Uh, TikTok has a new toolcalled ppi, P-I-P-P-I-T.
Meta's keeps saying they'regonna come out with stuff.
They've got Instagram edit, theysearch the app store for edit.
You can look at that, you know,cap's always doing cool things.
Um.
I mean, that's all the ones that arelike, I mean, that are either building an,
(19:43):
the stuff that works right now, Sammy islike, they're either building an avatar
that is either you or you make one andthey can talk to the camera and you can
pick their nice background and whatever.
Or it's like.
Full, you know, runway, uh uh,PIKA Labs, PIKA, um, VO three from
Gemini, which is the best right now.
Yeah.
Uh, Sora from SORA from OpenAI,although that sort of looks really
(20:07):
exciting a year and a half ago.
It's sort of fallen behind.
I'm sure they'll have theirmoment where it jumps back ahead.
So these things are changing all the time.
Um, but that's sort of my bunch of toolsthat I'd recommend on the video front.
Sami Bedell-Mulhern (20:19):
Air
John Gargiuolo (20:19):
post for, but air post is really for larger companies
that are trying to like scalemeta and TikTok ads like crazy.
Um, but yeah, if you know anyone, ifyou, if you're at a huge nonprofit or
you know, people that are looking tospend, you know, a few hundred thousand
or a few million a month on Facebook,um, my company's called Air post.ai
and we just help people make video adsfor these platforms out of thin air.
Sami Bedell-Mulhern (20:42):
I love that.
Um, okay, so final question and finalthing is, I think the other thing
that people don't know about AI is itsability to clean up and edit your video.
Yeah.
So like, for example, we'rerecording right now in the script.
We don't actually edit indescript, butum, we should, but you can use AI for
things like make, like when you're readingtranscripts, it moves your eyes so it
(21:05):
looks more natural or to remove the ums.
Um, I'd love for you to kind of sharesome of the hidden features of video AI
that is, is not creating from scratch.
It's you creating, but it canhelp you get things done faster.
John Gargiuolo (21:19):
I mean, you just named them It's exactly right.
Cleaning things up and I don't,I, I'm not in that long form world
to know the best tools right now.
I will tell you that the call Ihad with that CEO yesterday, that's
building the browser based editingspace, she said the script is probably
the leader in this kind of thing.
Yeah.
And then, you know, I would sayif you're looking for these tools,
(21:42):
ask chat, GPT, say, you know,give it a lot of context, right?
This is what I'm trying to do.
This is my problem.
I just wanna remove ums and ahs.
I was just listening to Sammy's podcastand I heard that you could do this.
What's the simplestfreest tool that I can do?
Use go, you know, and then ifyou have questions about it,
don't even go to the websites.
Just keep asking Jet TBD, it's,it'll go to the websites for you.
Um, that's, that's what I wouldrecommend and don't be Okay.
(22:03):
Afraid that you're using ai.
I've used chat BD to make allkinds of recipes and it's terrific.
Use it as much.
You worked.
Sami Bedell-Mulhern: We had a great dinner. (22:12):
undefined
Um, okay, so this is great and Iwant to just reiterate something
because, um, uh, Artie, who we had onthe podcast, episode 3 0 9, just two
episodes ago, said the exact same thingthat you just said with regards to.
Don't get nervous about starting,just ask cheap Jet GPT, like
where you need to start.
Like you don't have to have thewhole prompt, just ask the question.
(22:35):
So I love that you both havesaid that because I think
that's where we get hung up on.
Um, I love that you use the voice piecebecause I think that's super awesome.
I'm a verbal processor, soit's great to have kind of
that person in my back pocket.
Um.
But any last words of advice thatyou would wanna share with anyone?
Um, and then how, you alreadymentioned your company, but how
can people connect with you andkind of see more about what you do?
John Gargiuolo (22:57):
Yeah.
Last little piece of advice goingoff of this check GBD stuff is talk
to it like a friend or an intern.
Like don't bark at it.
Something.
Be nervous.
Your prompt's not perfect.
Get something back that you're like,that's not really what I meant.
Oh, this thing doesn't work.
No.
Like you would neverdo that with a person.
It's just a person trying their best.
Just talk to it When it responds,say, no, I actually meant this.
(23:18):
Or Well, can you go, you know,can you, you mentioned that thing.
Can you go more into that?
Give me a three page answer,gimme a three sentence answer, be
really clear about what you want,and it will perform excellent.
Um, you can find me on LinkedIn,just John Gargiulo, G-A-R-G-I-U-L-O.
Um, and, uh, yeah, if you're, again, ifyou, if you're working at a company or or
(23:39):
nonprofit that um, is spending, you know,six and seven figures a month on paid
social, definitely check out air post ai.
Sami Bedell-Mulhern (23:47):
I love it.
Well, John, thank youso much for being here.
We'll have everything linked up, includingall the amazing resources you shared
at the first click net slash three 11.
Uh, but thank you so much for being here.
John Gargiuolo (23:57):
Happy to be episode three 11.
Nice to do this.
Sami Bedell-Mulhern (24:01):
A big thank you to John for joining me today.
So many great tools and resourcesthat he mentioned, so we'll have
those all linked up in the shownotes@thefirstclick.net slash 3 1 1.
That's three 11 I hope.
For now, you will subscribe whereveryou listen and drop us a comment.
If you're watching us onYouTube, do it right now.
Let us know what was the biggest takeaway?
What was your favorite tool or tool thatyou're excited to try that John mentioned?
(24:22):
What was something surprisedyou about this episode?
And bring on guests that continue tohelp you grow in the areas where you
need support, uh, in your digitalmarketing growth and expansion.
So for now, subscribe wherever you listen.
Share this with a friend whoyou know is also struggling with
video and could use some support.
(24:43):
And thank you so much for being here andspending a little bit of time with me.
We've talked a lot about AI on this podcast in
the past, and today I'm excitedto kind of dive into video.
How can we use AI to help us in ourvideo creation and actually creating
the content, coming up with the ideas,all of the things, because we know that
video is so important at connectingwith our donors, with our audience.
(00:20):
We know that video is so important, um,for the algorithms for the platforms.
How can we speed up that process?
How can we make it more intentionaland how can we really leverage video
and the AI tools that are out there tosupport us if we're just not experts
at creating video and we don't have thebudget to hire people to do it for us?
(00:42):
Right.
And so my guest today totalk about just this is John.
John is the founder and CEO of Air Post,an AI driven platform, automating video
and production, former global productmarketing lead at Airbnb, he launched
and scaled new products and featuresfor millions of hosts and guests.
He's a seasoned marketer with over 15years of experience in creative direction,
(01:02):
digital marketing, and online advertising.
The F frequent speaker on the future ofAI marketing, user-generated content and
advanced creative strategies for consumerbrands, e-commerce and tech and mobile.
Now, if you've been thinking about mobileor mobile thinking about video, but you
just don't know where to start, this isgonna be a really great episode for you
so that you can find some tools to helpyou streamline speed up and get it done.
(01:26):
Because that's really the thing thatI find most organizations struggle
with is, is the getting it done piece.
Um, whether it's just.
In front of the camera, there'ssome tools that he has so that
you don't have to be on camera.
Um, there's so many just differentways that we can approach video
now, and AI can help us do it.
So let's dive into this episode,but before we do it is brought
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to you by, oh my hi again.
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conversions for your organization.
Let's get into the episode.
You're listening to the DigitalMarketing Therapy Podcast.
I'm your host, Sammy del Mulhern.
Each month we dive deep into a digitalmarketing or fundraising strategy that
you can implement in your organization.
(03:35):
Each week you'll hear from guestexperts, nonprofits, and myself on
best practices, tips, and resourcesto help you raise more money online
and reach your organizational goals.
Hey, friends, please join me in welcomingJohn Gargiulo to the uh, podcast.
Thanks for being here, John.
John Gargiuolo (03:52):
Yeah.
Happy to be here.
Sami Bedell-Mulhern (03:54):
Okay, so we've been talking about AI a lot, uh, over
the last few months on the podcast.
Today we're talking about video, butbefore we kind of jump in, why ai, why is
that something that is exciting for you?
John Gargiuolo (04:05):
AI is eating the world.
Uh, it's changing everything.
I think the whole planet will lookdifferent in five or 10 years.
Something's better, something's weirder.
Um, I think that's why it's exciting.
I just feel really gratefulto be building something in AI
video at this, at this moment.
Sami Bedell-Mulhern (04:21):
Yeah.
Okay.
So video is not something we'vetalked about on the podcast yet with
regards to ai, and I feel like it'ssomething that makes people nervous.
Like, okay, you know, you, we've, Idon't, I don't know, I have not seen
a video that's generated from AIthat I haven't been like, that's ai.
But I feel like there's abreadth of different types of
ways that you can use video.
So what are your favorite ways to useAI to help with your video creation?
John Gargiuolo (04:45):
Yeah, I think that what you just said is true.
Maybe still true, but maybe justchanged completely at the beginning
of summer here when VO three came out.
VVEO three, the number three from Google.
Uh, you can try it.
If you go to Google, like GoogleGemini VO three, um, it's a big leap.
It's a chat GPT level leapin the sense that, and I've
(05:08):
been playing around with it.
You can go in there and say, I wanta president speaking to congress.
Talking about how Sammy has reallycome a long way this year, but you
know, like it's, and you send it tosomebody and they think it's real.
I mean, it's really creepy.
Good.
Yeah.
I think the biggest thing that'sleap leapt forward with VO three,
uh, in, in AI is they have sound.
(05:30):
So instead of, you know, will Smith eatingspaghetti or some of these memes or famous
things in, in AI video past, and of coursethe deep history, the deep past is about
three years long, maximum, maybe two.
Um, so this stuff moves quickly.
This is like, you hear themtalking, you hear sound effects.
One of my favorite prompts for VO threeis like Netflix thriller, two people
(05:50):
talking intensely, you know, at aEuropean train station about something.
It just looks really, really real.
Um, so I will say for the record thatI think we have turned a corner there.
I.
Sami Bedell-Mulhern (06:00):
I love that.
So, okay, so before you get freakedout and scared, I think there's a
couple creative ways that I think thiscould be used for nonprofits, and I
would love your thoughts is, yeah,like video at your fundraising events,
like now you have an opportunity Yeah.
To take your real contentand use it authentically.
Like how might we wanna use video AIto help us create video as opposed
to having to maybe spend all themoney on a production company.
John Gargiuolo (06:22):
Well, you used a great word, which is authentically,
so I think everyone listening herehas a different view of that word.
I think the true meaningof that word is no, no, no.
It's real donors.
It's real People who arebenefiting from our nonprofit.
We cannot put fake people.
That's very inauthentic.
And that's get that.
Um, let me go to the otherside of the continuum.
(06:43):
And I'm not recommending this,but I'm just saying this and if
it sounds nuts and head shaky.
10 years from now, my guess is it willbe the norm whether we like it or not,
which is I really want to show, you know?
Okay, we don't wanna like lie, right?
So maybe it's, I've got all thesegreat quotes over the last few
years in my nonprofit of what peoplereally love about us and what we do.
(07:04):
But I wanna show a video at this bigevent fundraiser that we're doing.
So I'm gonna make all these peoplethat look like they were interviewed
and nice lighting that I spent 20,$30,000 to fly in a documentary team.
And I want 'em to like, talk passionatelyabout these things and I'm gonna
have them use the same quotes thatthese are actual people actually set.
I mean, you could do that todaywith, with, I keep saying it's like
I'm selling, I'm pitching VO three,but again, I'm kind of obsessed.
(07:25):
You ought to track it out.
VE three.
Um, but you, because, because likeeveryone listening could go in there
right now and be like, show me that andhave them say this and it will work now.
Um, in terms of other ways peopleand nonprofits could use v video,
ai, there's a lot of editingand orchestration tools mm-hmm.
Where they're using footage.
You already have, I just had a callwith a CEO yesterday, uh, 5-year-old.
(07:51):
Startup not a 5-year-old person.
She's, she's 45-year-old startupthat does, uh, editing in the
browser think like cap cut for Macor that, you know, competitor, right?
Yeah.
Sami Bedell-Mulhern (08:01):
Yeah.
John Gargiuolo (08:02):
Um, and she's working on something where you
prompt what you want, right?
Hey, here's all my footage.
Like a lot of you probably have foldersfull of stuff that you really want to get
to using, or, or you only used it once andyou want to get more leverage out of it.
You can dump it in there and say, makeme a rough cut in this editing timeline.
Of a video talking about thisangle of what we do at Go, and
(08:24):
then it'll make a okay version andthen you can edit it from there.
So those are some of the things are.
Sami Bedell-Mulhern (08:29):
Yeah, I love that.
'cause it's not like you're not going topretend like Tom Cruise is your advocate
at your event and like, put your voicelike that would be inauthentic, but using
your own words content and manipulatingit through AI so that you can save time
and effort, I think that's fantastic.
Um, oh, we do the same thing, likewe use AI to cut this podcast to
create the shorts that we, theshort videos that we want, right?
(08:51):
It's our content, but we're savingtime by taking our stuff and slicing
it up into a bunch of different things.
Okay, so the one thing that blew my mindthat I learned about a few years ago is
like using AI to personalize you tool or.
Creating like a video thatsays like, Hey, hey there.
(09:11):
Like, thank you so much forcoming to our event and donating
and blah, blah, blah, blah.
And then AI goes in and adds the nameso that if they get a person be like,
Hey John, hey Sammy, hey, whatever.
Like I think that's also a reallycool thing that people don't
think about that AI can do.
John Gargiuolo (09:26):
That's a great idea.
Hundred percent.
And there are companies like Hagen,H-E-Y-G-E-N, Synthesia, where you
can make an avatar of yourself.
You know, the head of the nonprofitcould be talking to camera just
like you and I are, and say,Jeremy, I just wanna say thank you.
Love that you came to our event in St.
(09:46):
Louis last week and gave $410that was really generous of you.
Blah, blah, blah, blah, blah.
And it will look.
It will be imperceptible.
It will look exactly like you.
It will sound exactly like you.
Jeremy will be thrilled.
Jeremy might be in his seventies,by the way, and not like looking
for every AI uncannyness.
Yeah.
And you know what, if Jeremycomplains, it's like, well, I could
(10:07):
have sat there and done it myself,president, you know, Clinton could
have like sent Christmas cards wherehe sat there and signed everyone,
but they just print his signature.
You know, it's printingthe, you know what I mean?
Um, so that's, that's how I look at it.
Sami Bedell-Mulhern (10:21):
Well, and I think too, if somebody complains, it's
like, Hey, do you want me to spendmy hours and your money recording
videos or did you I like that.
Love the fact that we sent you a videoand you know, yes, we used ai, but
it meant we got to touch points witheverybody in a quick period of time and
connect with you while we're still goingout and nurturing and, and raising more
money for the cause that we're doing.
(10:41):
Like it's all how youframe those conversations.
John Gargiuolo (10:44):
Yep.
Sami Bedell-Mulhern (10:46):
Okay, so the other thing that I wanted to touch on
is AI for how we deliver our services.
So if you are like delivering videocontent to your families or your
community, and maybe you have communitythat's in multiple languages, like AI
now is also getting really good at takingyour existing video and translating
it into multiple languages so you canserve a wider variety of people, right?
John Gargiuolo (11:10):
Video and text.
In fact, opening AI just early this summercame out with, um, a much improved model
that can reliably, uh, uh, you know,culturally like take something in Tagalog
or Spanish or Latvian and, and put it intoEnglish or vice versa, very, very well.
So if you're using any kind oftranslation company for any kinda
(11:31):
work already, I would switch tojust chat g Bt, um, and then video.
Absolutely.
I'm guessing the lip sync,which is already not a hundred
percent of the way there.
Maybe it's 92% of the way there.
Um, but you know, a year ago it was70% of the way there, um, will be a
little harder for, you know, German.
Um, but I could be wrong, you know,because they gotta fit like, oh,
(11:53):
but this guy said, uh, welcome toFrance, you know, welcome to Chicago.
But in German it's like.
Anyway.
Sami Bedell-Mulhern (12:05):
Yeah, but it's a great way to like expand your services
still and I think nobody's gonnacome at you for being like, well, you
weren't actually speaking Spanish.
Well, no, but do you want accessto these resources or not?
Like Yeah, we can.
John Gargiuolo (12:21):
Hundred percent.
Yeah.
It's all about like more efficient,helping people as efficiently as possible.
So like that's what AI can enable.
Sami Bedell-Mulhern (12:30):
Yeah.
Yeah.
Okay.
So what other things areyou seeing on the landscape?
Like what other ways are you excitedabout video being used and how
AI can help us streamline that?
John Gargiuolo (12:40):
I think it's gonna, I mean, you know, I have a lot of friends
directly in the production world.
I'm in the production world.
Nothing we can do about it.
I think it's gonna replaceproduction at large.
It's gonna put Netflix level productionwith, you know, 80, 90 people running
around in craft services and thisgreat DP who's got a great resume.
At your keyboard and you canjust make whatever you want.
(13:01):
I mean, again, you already kindof can now and then what does
that abundance open up like?
What do people actuallygo and do with that?
Um, yeah.
What happens when it's not, makea shot of two people talking on a
Netflix thriller for eight seconds.
What if it's make a Netflix thrillerthat's all about our nonprofit, you know,
for eight episodes And they're all good.
(13:22):
I mean, we're only a fewyears away from this.
Um.
That's where I can't evenimagine where it goes.
It's hard to track back how it helps.
Nonprofit, maybe it's that, you know, youand I, when I prompt ai, I just always
use the microphone, little button tothe side of the cell at the bottom and
talk, and I'll talk sometimes for 3,4, 5 plus minutes to give it context.
(13:42):
Maybe you want a really amazing welcomereel at a big event, and it's, it's like
a minute and a half long and it's gonnatake you months to outline it, storyboard
it, find the right people to edit it.
You go back and forth in a millionrevision, or you can just talk
about what you're envisioning.
And it just makes all the footage, it hasthe spokesperson welcoming you, or it has
your help avatar welcoming the audience.
(14:03):
And it has all these, like, yeah, they'restock footage or they're AI footage,
they're, they're really well done.
They're not cheesy, uh, peoplehigh fiving in Eastern Europe.
Instead, it's like, looks likethey got some really handsome
Netflix actors to talk about thisproblem that your nonprofit solves.
I mean, that's the kind stuffthat we're gonna be seeing in.
Sami Bedell-Mulhern (14:19):
Yeah.
And I think too, it's um, 'cause Ihad this conversation with my kids
the other day 'cause we just recordedanother AI episode, um, a couple days
ago and they're like, mom, you'renot gonna have a job pretty soon
'cause AI is gonna take it over.
And I'm like, no, I don'tthink that's the case.
Because I think there's still that.
Human element that goes into it.
Like if you, so you said you talked toit for like five minutes and give it all
(14:43):
this context like that is you that givingit your creative genius, your knowledge,
your information, if you didn't havethat, you wouldn't get the good results.
So I think it's a matter of.
Like understanding whatwe want to get out of it.
Really being thoughtful aboutwhat that process looks like.
And then going back to theconversation about authenticity.
That's how you become authentic with ai.
(15:03):
Yes.
And it might may be that you have agreat relationship with a production
company and you don't wanna cut themout, and that's great, but you can
then still save yourself money andtime by creating that storyboard,
which you might not know how to do verythoughtfully because AI is helping you
like figure that out and then you can getbetter produced, better quality video.
John Gargiuolo (15:21):
Well said.
That's absolutely right.
Yeah.
I couldn't put any better.
I got nothing to add.
Sami Bedell-Mulhern (15:27):
Oh my goodness.
I love it.
Okay, so what is, what are some ofyour, I mean you already mentioned,
um, the one tool, but what are some ofyour other favorite tools that you use
to kind of streamline or create video?
I'm mostly also thinking like.
If I have long form blog contentthat I'm already creating, how
can I turn that into video?
(15:48):
We know social media is video forward,like how can we kind of use tools?
John Gargiuolo (15:54):
Yeah, I mean video, first of all I wanna say is very nascent.
Like there, you probably alreadytalk about this on your podcast a
lot, but there's ways to use, justlike chat GPT, if you're not using
deep research, the little telescopeat the bottom of your chat, GPT.
And if you don't see it, youmight be in the free plan.
I highly recommend, I think it's worththe 20 bucks for, I pay the 200 bucks
a month to get these new features.
Um yep.
(16:15):
Research is just so powerful.
It'll.
It'll scan 117 websites instead ofseven, and it'll take two minutes
instead of two seconds or 12 seconds.
But it's, um, it writesyou just deep research.
It's really powerful.
Before I go into other tools, I wannago back to something you did just
say though about replacing jobs.
So I was just watching an interviewwith, um, Jan Koon, why a NN.
(16:38):
Space.
L-E-C-U-N-N.
He's the lead AI researcher at Meta.
He has been doing this since the eighties.
Uh, he's a genius and he, I mean,there's nobody deeper in this stuff who's
built and patented and, you know, won.
I think he won like a giant puler prize,whatever the prize for this stuff.
Um, uh, anyways, he said that there isno way on earth that in three years,
(17:01):
let's say even that AI will be at a.Human level intelligence and coming
up with ideas and, and prompting.
And the only thing you just said, doingit, them itself, it will just not.
Um, and why, because what he said is AIis like this PhD sitting next to you,
you know, hey, super intern PhD. Go dothis research on, you know, big, deep
(17:28):
niche things on our space and whetherwe should move into this or that.
And she'll come backwith like awesome stuff.
Um.
And it's really good.
And it's like, wow.
I, I'm a PhD too, and Icouldn't have come up with it.
That's great.
But like you said, you hadto come up with, you know,
we ought to think about this.
What do I think about that?
And what he said is, in three yearsthat person's gonna be really smart.
They're not gonna be like an intern.
They're gonna be like a,a genius in every space.
(17:50):
And you can tell them thatyou want, they're really
good at listening directions.
Not gonna be sitting in this chair.
Sami Bedell-Mulhern (17:56):
Yeah.
John Gargiuolo (17:57):
And I thought, man, if anyone knows it's him, and he was so
blase about it, like, he's like, yeah.
It's like he, he politely putit, you know, some of my more
adventurous colleagues are like aGI is coming next year and everyone
will be out of a job in two years.
He said, no, everyone's gonna have,you know, Sammy's gonna have a super
editor and product producer fromNetflix sitting next to her that she
can be like, Hey, go do this for me.
(18:17):
Do that.
And I think we ought to move intothis and maybe do an episode on ai.
See who's out there and they'regonna be so good at helping you.
They're not gonna be you.
Sami Bedell-Mulhern (18:24):
Yeah.
No, I love that you said that because, um,
John Gargiuolo (18:29):
you have to show it to your kids.
I just
Sami Bedell-Mulhern (18:30):
see No, I, well, I know my kids are weird.
They're funny.
They're so funny.
My daughter, I, she got so mad atme the other day because I couldn't
figure out what to make for dinner.
So chat, GPT and I had aconversation about it and she was so
embarrassed by me, but that's fine.
Um, but I think it's, um, the, the powerfor me is as a nonprofit with limited
resources and limited team, you canactually create better quality stuff.
(18:54):
So that you continue, continue to uplevel so that you're raising more money
because you're bringing in more, uh,you're creating content differently,
and then you can kind of build more,hire more people, like you're actually
gonna continue to feed the ecosystembecause you're able to grow your impact
and grow your dollars a little bit more.
So.
Okay, so let's, before we wrapthis up, let's talk through any of
(19:16):
your other favorite tools that youthink people need to know about as
they're kind of dabbling in video.
John Gargiuolo (19:21):
Yeah, you could mess around with captions.
Hey Jen, for short formvideo you mentioned.
Uh, TikTok has a new toolcalled ppi, P-I-P-P-I-T.
Meta's keeps saying they'regonna come out with stuff.
They've got Instagram edit, theysearch the app store for edit.
You can look at that, you know,cap's always doing cool things.
Um.
I mean, that's all the ones that arelike, I mean, that are either building an,
(19:43):
the stuff that works right now, Sammy islike, they're either building an avatar
that is either you or you make one andthey can talk to the camera and you can
pick their nice background and whatever.
Or it's like.
Full, you know, runway, uh uh,PIKA Labs, PIKA, um, VO three from
Gemini, which is the best right now.
Yeah.
Uh, Sora from SORA from OpenAI,although that sort of looks really
(20:07):
exciting a year and a half ago.
It's sort of fallen behind.
I'm sure they'll have theirmoment where it jumps back ahead.
So these things are changing all the time.
Um, but that's sort of my bunch of toolsthat I'd recommend on the video front.
Sami Bedell-Mulhern (20:19):
Air
John Gargiuolo (20:19):
post for, but air post is really for larger companies
that are trying to like scalemeta and TikTok ads like crazy.
Um, but yeah, if you know anyone, ifyou, if you're at a huge nonprofit or
you know, people that are looking tospend, you know, a few hundred thousand
or a few million a month on Facebook,um, my company's called Air post.ai
and we just help people make video adsfor these platforms out of thin air.
Sami Bedell-Mulhern (20:42):
I love that.
Um, okay, so final question and finalthing is, I think the other thing
that people don't know about AI is itsability to clean up and edit your video.
Yeah.
So like, for example, we'rerecording right now in the script.
We don't actually edit indescript, butum, we should, but you can use AI for
things like make, like when you're readingtranscripts, it moves your eyes so it
(21:05):
looks more natural or to remove the ums.
Um, I'd love for you to kind of sharesome of the hidden features of video AI
that is, is not creating from scratch.
It's you creating, but it canhelp you get things done faster.
John Gargiuolo (21:19):
I mean, you just named them It's exactly right.
Cleaning things up and I don't,I, I'm not in that long form world
to know the best tools right now.
I will tell you that the call Ihad with that CEO yesterday, that's
building the browser based editingspace, she said the script is probably
the leader in this kind of thing.
Yeah.
And then, you know, I would sayif you're looking for these tools,
(21:42):
ask chat, GPT, say, you know,give it a lot of context, right?
This is what I'm trying to do.
This is my problem.
I just wanna remove ums and ahs.
I was just listening to Sammy's podcastand I heard that you could do this.
What's the simplestfreest tool that I can do?
Use go, you know, and then ifyou have questions about it,
don't even go to the websites.
Just keep asking Jet TBD, it's,it'll go to the websites for you.
Um, that's, that's what I wouldrecommend and don't be Okay.
(22:03):
Afraid that you're using ai.
I've used chat BD to make allkinds of recipes and it's terrific.
Use it as much.
You worked.
Sami Bedell-Mulhern: We had a great dinner. (22:12):
undefined
Um, okay, so this is great and Iwant to just reiterate something
because, um, uh, Artie, who we had onthe podcast, episode 3 0 9, just two
episodes ago, said the exact same thingthat you just said with regards to.
Don't get nervous about starting,just ask cheap Jet GPT, like
where you need to start.
Like you don't have to have thewhole prompt, just ask the question.
(22:35):
So I love that you both havesaid that because I think
that's where we get hung up on.
Um, I love that you use the voice piecebecause I think that's super awesome.
I'm a verbal processor, soit's great to have kind of
that person in my back pocket.
Um.
But any last words of advice thatyou would wanna share with anyone?
Um, and then how, you alreadymentioned your company, but how
can people connect with you andkind of see more about what you do?
John Gargiuolo (22:57):
Yeah.
Last little piece of advice goingoff of this check GBD stuff is talk
to it like a friend or an intern.
Like don't bark at it.
Something.
Be nervous.
Your prompt's not perfect.
Get something back that you're like,that's not really what I meant.
Oh, this thing doesn't work.
No.
Like you would neverdo that with a person.
It's just a person trying their best.
Just talk to it When it responds,say, no, I actually meant this.
(23:18):
Or Well, can you go, you know,can you, you mentioned that thing.
Can you go more into that?
Give me a three page answer,gimme a three sentence answer, be
really clear about what you want,and it will perform excellent.
Um, you can find me on LinkedIn,just John Gargiulo, G-A-R-G-I-U-L-O.
Um, and, uh, yeah, if you're, again, ifyou, if you're working at a company or or
(23:39):
nonprofit that um, is spending, you know,six and seven figures a month on paid
social, definitely check out air post ai.
Sami Bedell-Mulhern (23:47):
I love it.
Well, John, thank youso much for being here.
We'll have everything linked up, includingall the amazing resources you shared
at the first click net slash three 11.
Uh, but thank you so much for being here.
John Gargiuolo (23:57):
Happy to be episode three 11.
Nice to do this.
Sami Bedell-Mulhern (24:01):
A big thank you to John for joining me today.
So many great tools and resourcesthat he mentioned, so we'll have
those all linked up in the shownotes@thefirstclick.net slash 3 1 1.
That's three 11 I hope.
For now, you will subscribe whereveryou listen and drop us a comment.
If you're watching us onYouTube, do it right now.
Let us know what was the biggest takeaway?
What was your favorite tool or tool thatyou're excited to try that John mentioned?
(24:22):
What was something surprisedyou about this episode?
And bring on guests that continue tohelp you grow in the areas where you
need support, uh, in your digitalmarketing growth and expansion.
So for now, subscribe wherever you listen.
Share this with a friend whoyou know is also struggling with
video and could use some support.
(24:43):
And thank you so much for being here andspending a little bit of time with me.
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