Ep 316 | How to Use AI to Repurpose your Content with TJ Robertson

Are you making the most of your nonprofit's content? In this episode, I sit down with TJ Robertson, founder of TJ Digital, to explore how artificial intelligence can revolutionize your content repurposing strategy. We discuss innovative ways to leverage AI tools that can help you connect with donors, save time, and stretch your budget.

Harnessing AI for Efficient Content Repurposing
TJ shares insights on:
- Creating a comprehensive brand guide using AI assistance
- Developing a “brand ambassador” AI to maintain consistency across teams
- Turning one piece of content into multiple formats for various platforms
- Overcoming the fear of on-camera content creation

Practical Applications for Nonprofits
Discover how AI can help you:
- Craft consistent messaging across different departments
- Repurpose video content into blog posts, social media updates, and more
- Streamline your content creation process
- Expand your reach with multi-platform distribution

Addressing Common Concerns
We tackle important questions about:
- Getting started with AI tools if you're feeling behind
- Maintaining authenticity when using AI-generated content
- Balancing efficiency with quality in your content strategy

Building Trust Through Video Content
TJ recommends practical strategies for:
- Overcoming camera shyness and creating authentic video content
- Leveraging short-form video to stand out in a crowded digital landscape
- Using video to build trust with your audience at scale

Whether you're new to AI or looking to refine your current approach, this conversation offers valuable insights to help you leverage technology in your nonprofit's content strategy. Learn how to create more engaging content, save time, and stretch your resources further.

Want to skip ahead? Here are some key takeaways:
06:28 Creating a Brand Bible with AI Learn how to develop a comprehensive guide for consistent messaging across your organization.

12:47 Repurposing Content Across Platforms Discover how to turn one piece of content into multiple formats for maximum reach.

19:36 Overcoming Video Content Hesitation Explore strategies for creating authentic video content that builds trust with your audience.

26:15 Integrating AI into Your Workflow Understand how to incorporate AI tools into your daily tasks for increased efficiency.

Don't miss this opportunity to learn how you can ethically and effectively utilize AI to amplify your nonprofit's message and reach more supporters. Tune in for a conversation that could transform your approach to content creation and distribution.

TJ Robertson
Meet TJ Robertson, founder of TJ Digital—an agency dedicated to helping small and medium businesses stand out in today’s AI-driven world. With 16 years in digital marketing, TJ is passionate about transparency, results, and making sure clients show up where it matters most: in AI-powered platforms like Google, ChatGPT, and TikTok. Outside of work, he’s a husband, dad of three, and a fan of board games and camping.

Learn more at tjrobertson.com
https://www.youtube.com/@UCXo0fazQabsLonrHH4t9fBg 
https://www.instagram.com/tjrobertsondigital/
https://www.linkedin.com/in/tj-robertson-seo/
https://www.tiktok.com/@tjrobertson52?refer=creator_embed
https://www.linkedin.com/in/tj-robertson-seo/

Connect with us on LinkedIn: https://www.linkedin.com/company/the-first-click
Learn more about The First Click: https://thefirstclick.net
Schedule a Digital Marketing Therapy Session: https://thefirstclick.net/officehours