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April 14, 2022 54 mins

About This Episode
In this episode, we’re joined by Ben Bressington. Ben is the CEO of Behavior Sales, a leading personality intelligence company. He is an expert on using AI to hack influences & persuasion. In the interview, Ben shares about how you can use behavioral intelligence in sales and marketing to connect authentically and persuade more effectively.

If you want to understand and learn how to influence and persuade others more effectively and faster by using AI and behavioral intelligence, then this episode is for you.

Key takeaways

  • How to “read the room” and pivot your message so that it’s heard on the other end.
  • How to get to the “yes” for your digital strategy recommendations or sales pitch.
  • What body language you should look for on Zoom as a sign that they have an objection to your sales pitch or presentation that you should address.
  • Other sales techniques that you should be aware of to be a more persuasive digital marketer, or to ensure that you’re only talking to clients that are a good fit for you or your agency.

Connect with Ben


Resources Mentioned
Find on episode webpage.

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