February 21, 2024 • 31 mins
About This Episode
In this episode, we’re joined by Silvia Martin. Silvia is the founder and SEO consultant at Trebole Marketing. She is a trilingual marketing professional in English, French and Spanish, passionate about helping businesses improve their online presence and organic revenue. Alongside being an avid speaker and a certified mentor collaborating with WYK Digital, Women in Tech SEO, and Santander in their respective mentoring programs, Silvia is also a judge at the EU Search Awards.
Silvia specializes in strategy and technical SEO and has more than nine years of experience helping a wide range of leading brands improve their online visibility and organic performance. She has also lived in five different countries: Spain, Canada, France, China, and the UK. She did a marketing master's while living in France and working in the hospitality industry, and has also worked at Oracle and the US and UK. She worked in-house and SEO agency side, and now she's an independent consultant.
| (As a mentor) I'm helping others grow, so it's kind of like having a team or …sharing knowledge… I make time for it because it's really beneficial for me, and also I love helping others grow and giving back to the community. - Silvia Martin
A professional mentor can be an invaluable tool for professional growth when you are on the journey to developing your soft skills.
This episode is perfect for you if you’re curious about:
- The value of having a mentor.
- Where to find a mentor and how important finding the “right” mentor is.
- How to become a mentor yourself.
- What skills mentoring can help you develop.
- How mentoring can positively impact your career.
Tune in for an insightful conversation with Silvia Martin!
Connect With Silvia Martin
- Learn about Trebole Marketing
- Connect with Silvia on LinkedIn
- Follow her on Twitter
Resources
Find on episode webpage: https://wostrategies.com/podcast/digital-marketing-victories/silvia-martin/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Katherine Watier Ong (00:00):
Welcome to the Digital Marketing Victories
podcast, a monthly show wherewe celebrate and learn from the
change makers in digitalmarketing.
Great digital marketersunderstand that people are the
most challenging part of doingtheir jobs, and this show
focuses on the people part ofdigital marketing wins what
tactics or skills the guests useto align people with their
marketing strategy.
(00:21):
I'm your host, catherineWatzie-Yong, the owner of WO
Strategies LLC.
We focus on increasing organicdiscovery for enterprise-sized,
science-focused clients.
Thank you for joining me.
Let's get into it and celebrateour victories.
Today we're joined by SilviaMartín.
Silvia is an independent SEOconsultant and founder of
(00:41):
Tribalay.
She specializes in SEO strategy, technical SEO and has more
than nine years of experiencehelping a wide range of leading
brands improve their onlinevisibility and organic
performance.
She's also lived in fivedifferent countries Spain,
canada, france, china and the UK.
She did a marketing master'swhile living in France and
(01:01):
working in the hospitalityindustry and has also worked at
Oracle In the UK.
She worked in house SEO agencyside and now she's an
independent consultant.
She's also a certified mentorand collaborates with WYK, women
, tech SEO and the Santandermentoring programs.
So this show is going to beperfect for you if you're
(01:22):
interested in the value ofhaving a mentor, where to find a
mentor, how to become a mentoryourself, and how mentoring can
positively impact your career.
So, silvia, welcome to the show.
Silvia Martin (01:34):
Thank you so much .
It's a pleasure to be here withyou.
Katherine Watier Ong (01:38):
So can you just tell our listeners a
little bit more about yourself,your background, how you got
into digital marketing and howyou got into mentoring?
Yeah, sure.
Silvia Martin (01:47):
So you did a brilliant introduction.
Thank you for that.
So, as you already said, I'm anindependent SEO consultant, I'm
based in London and I workremotely with international
clients.
I did a start my own companyaround three years and a half
ago now.
Yeah, time flies and mybackground is in the travel
(02:07):
sector, as you said.
So, yeah, I did a study traveland hospitality management and
then I did work for differentcompanies in the travel sector,
but I always wanted to domarketing.
And then, when I was living inFrance, in Paris, I decided to
make the transition, you knowlike change career and go for
(02:30):
the marketing bit.
So I did a marketing master's.
It was two years and it wasgreat because it was studying
like two weeks and then one weekworking.
So it was like both experiencedtogether.
Katherine Watier Ong (02:42):
So it was really good.
Silvia Martin (02:44):
Yeah, I did really enjoy it.
And then after that, when itfinished, I decided to move to
England.
As you might see my here inthis podcast, I did a start from
scratch.
Different times in my life.
I do like changes andchallenges.
So, yeah, then I moved toEngland because I really wanted
(03:06):
to focus on digital marketingand, you know, start this new
career and I thought that it wasa great place to be.
Because of people that I knewthat they were based in England,
they said that there was like alot of opportunities here.
So I said, okay, let's give ita try.
And now you know everything isgoing well.
It's been almost nine yearshere in the UK.
(03:26):
The same time has been SEO and,yeah, I had a great experience.
So now I'm doing this SEOconsulting and also mentoring,
as you said.
Yeah, yeah.
Katherine Watier Ong (03:38):
so I'm kind of curious, especially as
you're an independent SEO, right?
So it's mostly just you and soas am I, so I know how busy your
schedule can be.
So why did you decide tosqueeze in mentoring?
Because it's a time commitment.
Silvia Martin (03:53):
I know it is.
But you know, when I discoveredmentoring, I felt in love.
It's like SEO is the same andand the thing is it gives me so
much like it's very fulfilling.
I find it very fulfilling Alsoas an independent, as you said.
So it gives me connection tohelping others grow, so it's
(04:14):
kind of having a team or youknow, kind of that kind of
experience sharing knowledge and, yeah, I really make time for
it because it's reallybeneficial for me and also I
love helping others grow andgiving back to the community.
That's another thing, becausewhen I started, I did find
(04:35):
several people that who helpedme out, you know.
So now I want to do the same.
Katherine Watier Ong (04:40):
So, yeah, yeah, I completely vibe with
that.
I've had folks that have helped, and so I like to help other
folks out if I can.
So do you actually have amentor yourself?
Silvia Martin (04:53):
Yeah.
So back to your question thatwhen I started doing mentoring,
so I did started doing mentoringwith women in texio.
That was the first time when Idiscovered mentoring.
And then, after doing the firstcohort as a mentor, then I
joined in the following one as amentee.
So that was my first timehaving a formal mentor and it
(05:15):
was really good and it was in atime that I really needed that
kind of help and support,because it's when I changed.
I did this also starting fromscratch, kind of, you know, like
doing this freelancing, havingmy own company.
So it's a transition, right.
So it's a mindset shift and Ithought it was very interesting
(05:37):
to see, you know, to talk withother people that was in the
same situation, what they did itbefore, and to share the
experience.
So so, yeah, that's the firstthing.
And then also I had like acoach, because you know,
mentoring and coaching is kindof, you know, blurring lines,
kind of similar.
So I did have a business coachalso at the beginning of my when
I set up my business as anindependent consultant, which
(05:58):
also helped me a lot.
And then now is when I'm okay, Idecided to keep going with the
mentoring part and going back tothe certification yes, so as
part of one of the mentoringthat I did with the Santander
Bank, they did offer thecertification as mentor.
So it was the same.
It was great because it was theexperience of doing, I had a
(06:22):
mentee and, at the same time, Idid this to follow up these silo
booths and these mentoringcourse to get the exam and also
the certification.
So it was great that I did it,like in 2022, I think last year.
Katherine Watier Ong (06:38):
Yes, yeah, and so for the listeners.
The Women in Tech SEO mentoringprogram is free for members of
the Women in Tech SEO group.
I'm assuming your businesscoach you paid for that service
right.
Yeah.
So out of all your mentoringprograms, are they all free?
I know that one is free.
Silvia Martin (06:55):
The ones that I do participate.
Yes, they're all free.
Yeah, and I think that's one ofthe good things about mentoring
.
There's also paid mentoring,but most of the programs are
free, so that's one of amazingbenefit, especially for the
mentees.
Right For us, you give yourtime for free, but you give, you
have other things back rightFor that time, but for the
(07:17):
mentees it's amazing, it's agreat opportunity.
Katherine Watier Ong (07:21):
So what kind of thing can a mentor help
you with?
Because I think people mighthave an understanding around
what a business coach might helpyou with a little bit.
But with mentorship, what kindof things do you help your
mentees with?
Silvia Martin (07:32):
Yeah.
So there's a wide range ofthings that you can help with.
So, for example, in my casebecause it's everything from
your experience, right.
So what I have experiences isdigital marketing, getting into
digital marketing.
So, for example, the WICdigital program is about helping
young people to get their firstjob in digital.
(07:53):
It's not only specific for SEO,it's more like wider.
So they are you helping with theinterviews, preparing for it,
you know, like doing theresearch, guiding them.
Also, like helping them aboutsometimes they don't know what
it's to offer, right, like whatkind of different positions they
(08:14):
can apply for, or, you know,it's about that, about guidance,
showing them the big pictureand then helping with the
specific challenge that theyhave.
So that's one thing that I do.
Another thing is helping peoplethat wants to become freelancer
, because I did that.
So the same is you help withyour experience and also offer,
(08:36):
as I said again, like a guidancefor a specific challenge.
Most of the people they ask you, like you know, because it's
that is when you do a transitionlike that, it's scary, so they
have a lot of questions.
So it's great to have a mentoror someone like that that you
can, you know, bounce ideas andthey can help you.
And of course, you can do itwithout a mentor, but the mentor
(08:57):
is going to add a lot of valueand is going to help you avoid
maybe some mistakes.
Hopefully you know.
So, do you think?
Katherine Watier Ong (09:06):
do you think that the questions you get
new help with are are theylargely like tactical or are
they largely in the soft skillsbucket of digital marketing?
Silvia Martin (09:16):
Yeah, I think it's mostly soft skills, and
then it's a lot of guidance withthe technical or tactical,
because mentoring is notteaching right, so helping
others discover how to do things, but they are the ones that
need to do the things.
So, for example, if their goalis to learn more about, for
example, tech SEO, I can guidethem, I can tell them about the
(09:37):
resources or if they havespecific questions, but I'm not
going to teach them Tech SEO asa teacher, you know.
Katherine Watier Ong (09:45):
Yeah.
So just I just feel like theremight be need.
There might need to be someclarity around that.
That's why I wanted to ask youthat question Is that helpful if
you've gotten stuck and it'sdue to the human part of you
trying to get your SEO strategypushed through, so how do you
think mentoring has impactedyour career?
I mean, clearly you obviouslydidn't start with three
(10:06):
mentoring programs that you weresupporting at once, but now
you're up to three and soclearly you're seeing benefit
from it.
Other than just feeling goodthat you're helping others, what
other things have you sort ofgotten from the programs?
Silvia Martin (10:19):
Yeah, so it gives you perspective.
You know it's a new way ofviewing things.
You need to stay up to date tohelp your mentees, to guide them
.
It makes you think out of thebox.
Also, this is great fornetworking too, and I think that
, yeah, the perspective thing isgreat, because sometimes you
(10:41):
are just on your side ofwhatever maybe SEO so seeing
things in a different way, in afresh, new way, or looking at
their challenges, it always helpwith your own ones and your own
situations too.
Katherine Watier Ong (10:55):
Yeah, I always feel like I spend a lot
of time training new to SEOclients and I always find it
really helpful to talk togenerally more new to SEO people
, because oftentimes we getstuck in wonky language.
It's helpful to see how theythink about it.
So you mentioned one of thecertificates.
So for that program, the onefrom the bank did you actually
(11:15):
get training to become a mentor?
Silvia Martin (11:18):
Yes, I did, and it was for free also, you know.
Katherine Watier Ong (11:21):
Amazing.
Silvia Martin (11:22):
Yeah, so I got the certification thanks to that
program.
So I did offer my time and Iwas doing the mentorship as a
mentor and then they gave me thetraining, so it was like online
training learning.
You know the basics and thefoundations of mentoring,
because there's like fivedifferent stages of mentoring
(11:46):
and at first you need to build arapport with your mentee, and
then you need to have like trustand a connection, right,
because that's the same, I guess, for coaches and other people,
or, like team members.
You cannot help everyone, right.
There has to be like somethingthat clicks, or something that
(12:08):
you know that you inspire theother person or you have similar
goals or values, or you knowthere has to be something there.
It's very important for therelationship to work and also,
like be very transparent andhonest, because that's another
of the value, like, ofmentorship.
That is, a one-to-onerelationship, you can ask as
(12:29):
many questions as you want, is asafe space, and I think that
that's the thing that, forexample, if you're working in a
company, you don't ask thesekind of questions to your
manager or sometimes even toyour peers, because you know
there's this, it's not the same.
You know you don't want toappear maybe weak or that you
don't know the answer orwhatever.
(12:51):
But with a mentor, you can openup Right, it's very great in
this kind of relationship.
And then you need to set up thegoals together and then help
them.
The same it's help them knowingwhat to do next, guiding with
the steps, but is there, theyneed to do their own work.
(13:12):
The mentor is like someone thatguides you, but you are the one
that need to, okay, think aboutwhat are the steps, where are
you now?
What do you want to achieve?
And then the mentor givesclarity, perspective and helps
also when there's like abottleneck or things like that.
But yeah, it's mainly thementee that has to do all the
(13:34):
hard work.
Katherine Watier Ong (13:35):
And it's probably super important for
SEOs to find a mentor if theycan, because you might be an
organization where your managerdoes not have background on how
to build your SEO careerpotentially and mentoring can be
for your overall career right.
So it could be yes, I'm workingat XJob, but I want to be this
other role and it's not going tobe at this company and
(13:58):
obviously you can't have yourmanager help you with those kind
of tricky questions.
Silvia Martin (14:04):
That's the thing.
It's transition right.
It's something new that youwant to do, something that you
need guidance with.
So that's what mentorship isideal.
Katherine Watier Ong (14:12):
I also know that the Women in Tech SEO
Mentoring Program definitelysupports solos.
So, for instance, if I'm havingchallenges and I want a mentee
I could apply, which obviouslythere's nobody else in my life
at the moment that would help mewith that.
I'm a mentee.
I don't have a manager.
So what soft skills do youthink that you've been able to
(14:33):
improve personally becauseyou're a mentor?
Silvia Martin (14:39):
I think that communication helps with that,
with giving feedback in apositive way also, because it's
that mentoring is about helpingothers, inspiring them in a good
way.
So that helps with that, withgiving feedback in a
constructive way.
Leadership, too, because thesame you need to be there
(15:02):
guiding and helping them a lotin a way, but they are the ones
that, as I said before, theyneed to be responsible for all
the actions of the mentorship.
Clarity, and one thing is Ifind it like SEO, like finding
(15:25):
patterns.
So with different mentees, youwill see different patterns and
then you will help them withthis.
Clarity also, and activelistening.
Sometimes they think that theirgoal is one and maybe for all
the things that they say, youcan see patterns and it's like
okay, maybe that's your goal,but you can identify maybe
(15:46):
behaviors or things that arehappening that are not helping
them to achieve that goal, ormaybe it's because they need to
change the goal.
All of these things is greatand mentoring help with it.
Katherine Watier Ong (16:01):
So how do you tactically help your mentees
set their goals and work towardthem?
Do you have a format that youuse as part of the mentor
program?
Are they coming to you alreadywith goals set?
Do they come a bit more lost?
Silvia Martin (16:17):
Yeah, so it depends on the program, because
some of the programs for example, women in the SEO that we
mentioned before is really greatbecause they give you a
framework already, so they giveyou a handout and you can follow
it if you want, or you can justget inspiration from there and
then see with your mentee whatworks for both.
But that's great.
It gives you some kind ofguidance for goal setting and
(16:39):
for everything, if not ingeneral.
I like to go to this frameworkthat is called Grow and I think
it's from coaching and it helpsbecause it means goals, reality,
options and then the will orthe steps that they need to do,
(16:59):
and it helps you the same right,because you need to have a
clear structure to help themsetting their goals.
That needs to be realistic,right, and also like they need
to do a lot of thinking andresearch about okay, if I want
these, there are the steps, andthen you help them along the way
they share with you and youboth together refine different
(17:24):
things, or if they havequestions, and also
accountability, because that'sanother thing right, we all can
have.
Like I have this goal, forexample, going to the gym.
You know that's a goal thateveryone has, and then nobody
does it.
So accountability is alsoimportant, right?
So the mentor will help withthat.
We'll say okay, you said thatyou're going to do X, have you
(17:44):
done it?
You know in all of thesedifferent sessions that you do,
so you help with the action,stepping into the action,
because sometimes the same thereare things that there are only
ideas.
You would like to do it, youknow sometimes, you know what
you need to do, but you don't doit still.
So you just need some maybeconfidence, accountability and
(18:05):
help to really move towardsachieving your goals.
Katherine Watier Ong (18:10):
How many mentees do you think you've
mentored that are goal drivenand can hit the goals and what
do you think the percentages oftimes you're sort of helping
them figure out how to buildgood habits to get to their
goals and then as a part of thatdo you suggest any books that
they read, like atomic habits orthat kind of thing around how
to actually get to the goals andget stuff done.
Silvia Martin (18:33):
Yeah, it depends.
Yeah, I will recommend thembooks, depending what they need,
because the same this is Tylermade for each of the mentees, so
it's kind of starting fromscratch, a little bit from for
each person.
But I will say that most of thepeople they are already goal
oriented, because someone thatsigns for the program, because
(18:57):
most of this is formal mentoring, what I'm talking about right,
because there's formal mentoringand there's informal mentoring
If someone already takes thestep in to go to the formal
mentoring is because they'rereally interested and they can
achieve goals, that they aregoal oriented.
And then maybe they need thespecific help in some of the
(19:19):
parts of it.
Right, because if not, theywill have done it alone.
Right, it's just a littlesometimes, it's just a little
push that they need, or is thataccountability or just a little
something.
And then some of the people forexample, there's one of the
programs that is also is free,right, and some people they sign
up and maybe they don't gothrough, they don't keep either
(19:39):
the goals either the mentorship.
But that's up to them.
If they don't feel like,actually they can commit the
time and the actions, becausethat's what it really matters.
Katherine Watier Ong (19:55):
Well, you can't do much, you can't.
Silvia Martin (19:58):
They're not motivated.
Katherine Watier Ong (19:59):
I don't know what you do if they're not
motivated.
Silvia Martin (20:01):
And the thing is, some of the times this
mentoring is for free and alsois kind of mandatory, For
example, in the week program ispart of their what they need to
do to achieve and get thecertificate and everything.
So some people they're notreally that motivated to do it.
It's like, okay, I have to ticka box.
But honestly, I only had onecase like that and the race it
(20:23):
was very, very motivated.
So yeah, so far, so good.
I've been lucky.
Katherine Watier Ong (20:29):
So what advice would you give somebody
who's interested in being,that's interested in being a
mentee, that's looking for amentor?
Silvia Martin (20:39):
Yeah, so the main thing is to reflect about why
is the?
What is the main thing thatthey want to achieve?
You know, what is the main goalis that it's a transition, it's
a they want to do a careerchange or a different role.
So, identify the need, right,like why they want to mentor.
(21:00):
And then, once they know thatand what they want to achieve
with that is look online.
There's so many differentprograms out there and, as we
were saying before, they aremostly free and this this a lot
of amazing people that they give, for free, the time to help
others to achieve these goals orto already get them.
You know, in the rightdirection.
(21:21):
Right, because usuallymentorship is like two, three
months it depends on the program, but usually it's something
like that.
So, yeah, first step will bethat clarity on what they want.
Then look for the right program, because different programs
they have different objectives.
Right, like, for example, gumenand Teguccio is very well also
(21:44):
organized, because when you signup as a mentor or mentee, they
tell you okay, what do you needhelp with?
And they give you like three orfour options, and I know one of
them is about this you want tobe like a freelance.
Another is career.
You want to advance your career, so that's going to help you to
(22:05):
matching with the right mentorfor your needs.
So that's another thing.
And then other thing that theycan do is the informal mentoring
.
So if they don't have the timeto commit for it because it's
time commitment, especially forthe mentee, as I was saying,
because they need to do a lot ofwork and a lot of actions and
reflections, and the informalmentoring is also like a great
(22:31):
way of starting so these theycan do it like in different ways
.
So you know, we learn from eachother.
So you can learn from podcastslike this one or other podcasts.
You can learn from books, asyou were saying also.
We were mentioning books and,for example, regarding the books
, there's two of them that Ireally highly recommend.
(22:54):
So one is Tree, both Mentors byTim Ferriss, and it's great
because there's like differentpeople.
I don't know if it's 15 or 30right now there's like a lot of
different people and it's likethe same five or six questions
for all of them, and it givesyou so much thought like how the
(23:15):
same question, different people, they're doing it in different
ways and I mean this thing aboutmentoring is also about
learning from others, but youneed to try if it works for you,
because that's the thing right.
I know everyone have the samekind of drivers and motivations
or way of thinking or living,but it's good to know as much as
(23:36):
you can in different ways ofdoing things and then try them
and find what works for you.
So this is really good.
And there's another mastermentors.
This one is 30 people and thesame is like different questions
and they give you a lot ofinsights and things that make
you think and then reflect onwhat you're doing, how to change
(23:58):
or do things.
So those are really reallygreat books.
Katherine Watier Ong (24:02):
Well, and I've personally found so.
I only recently became a mentorwith the Women at Tech SEO not
this cohort but a previous one,but I'm also pretty senior in my
career.
When I was more junior and Ineeded a mentor, I actually
really clicked with a consultantwho was my boss inside a
nonprofit I was working at andthen I left but she was doing
(24:25):
her own thing as a consultantand stuff and I just really
vibed with her and I wouldoccasionally just drop her note,
be like can we have coffee?
And it was amazing, like she'sand she's on the show, by the
way Dana Theis, who's she'stalked about her coaching
business on the show but superhelpful.
And yeah, she did help me whenI had moments of transition for
(24:46):
free, just because I'm assumingshe connected with me too.
But that's the other way thatyou could find an informal
mentors If you particularly likea boss or a consultant you meet
, you know, in real life, justask them if you could take a
little bit of their time to askthem some questions.
But yeah, very valuable.
So have you had any menteesuccess stories that you could
(25:08):
share?
Have you had those breakthroughmoments where, like I don't
know, they started at a realcrisis moment and you got them
into a better place?
Silvia Martin (25:19):
For example, I have some people that they got
the jobs in digital.
So that's a really good win.
And this is for the weekprogram and they help young
people that they have likedifficult kind of background, so
it's maybe they don't have acareer, they don't have like a
(25:42):
university degree or somethinglike that, so they give them
like an accelerator of digitalmarketing and then like a course
is like 11 weeks is somethingvery intense, and then with all
these mentors and they trainthem, then guide them, and it's
(26:03):
great to be part of that successand help them achieving.
You know, having the firstdigital job is really really
great.
So I had a few of them likethat, um, another is from other
programs that they wanted to bea freelancer and it's like, oh,
I'm doubting yes or no, and thenyou guide them, you're helping
(26:26):
them and then when you see themthat they achieve what they want
, it's really amazing.
You know, like share the winwith them and, yeah, that's
really great.
Katherine Watier Ong (26:36):
Are any of your programs accepting mentors
or mentees?
Silvia Martin (26:40):
Oh yes, all of them, okay.
For example, women in Tegesio.
They just did one right now, Idon't know if you weren't in
time to say yeah, I didn't havetime to be a mentor this time.
But yes, but yeah, it justhappened right now.
I'm going to be a mentor againwith them.
It's going to start now, end ofSeptember, and it's like two
months of mentoring, but they doit like twice a year, so
(27:01):
there's like differentopportunities for people if they
want to join as a mentor ormentee.
Katherine Watier Ong (27:08):
They usually have too many mentees
right, it was an applicationprocess and I think they're
always looking for more mentorson that side of the coin.
Silvia Martin (27:16):
Yeah, yeah, so that's one.
And then WIC digital also.
They always look for mentorsand they can apply online.
So I think I will share thelinks with you if people they
want to have more information.
And there's another that is thefreelance coalition for BIPOC
(27:38):
freelancers.
They're the same, they'relooking for mentors always.
So, so, yeah, and the same.
My advice is find what you canbe helpful.
You know what is your, what,what is the value that you can
give as a mentor, because we allwill have something that you
can share and, you know, helpothers with.
(27:58):
And then try to find theprogram that matches it.
Sometimes you can find it justby chance.
For example, this WIC digitalprogram.
I found it because I was onLinkedIn and one of my contacts
posted oh there's, this programis new, they're looking for
mentors and you know, I just sawit and I said you know, it
looks great, I want to try it.
(28:19):
So, yeah, I would like to tellpeople a lot Don't be afraid.
You know, try different things,maybe you will like it and and
you can help other people.
So, as you said, like usually,mentors is more difficult to
find because you give your timefor free, but I know, so there's
.
This is not only about that.
(28:40):
It's also about people sayinglike oh, I don't know if I'm
going to be a good mentor.
You know, like self doubt, alot of imposter syndrome, we all
have that.
But I will say to people like,don't think about that, just go
and try it, because you neverknow, if you don't try, you need
to give it a try, and how canpeople learn more about you?
(29:02):
So I'm part of LinkedIn likeeveryone, so they can find me
there as Sylvia Martin SEO, withmy company Trevoli.
Katherine Watier Ong (29:11):
Great.
Well, it was awesome having youon the show.
I hope that everybody who'slistening thinks about becoming
a mentor or mentee, if you havenot already, because we both
believe it's a great way toimprove your soft skills.
So thanks for having me.
Thanks for being on the show.
Thank you so much.
Thanks so much for listening tofind out more about the podcast
and what we're up to.
(29:31):
Go to digital marketingvictoriescom and, if you like
what you heard, subscribe to uson iTunes or wherever you get
your podcasts, and comment andshare the podcast, please.
I'm always looking for newideas, topics and guests.
Email us at digital marketingvictories at gmailcom or DM us
on Twitter at DM victories.
Thanks for listening.
Welcome to the Digital Marketing Victories
podcast, a monthly show wherewe celebrate and learn from the
change makers in digitalmarketing.
Great digital marketersunderstand that people are the
most challenging part of doingtheir jobs, and this show
focuses on the people part ofdigital marketing wins what
tactics or skills the guests useto align people with their
marketing strategy.
(00:21):
I'm your host, catherineWatzie-Yong, the owner of WO
Strategies LLC.
We focus on increasing organicdiscovery for enterprise-sized,
science-focused clients.
Thank you for joining me.
Let's get into it and celebrateour victories.
Today we're joined by SilviaMartín.
Silvia is an independent SEOconsultant and founder of
(00:41):
Tribalay.
She specializes in SEO strategy, technical SEO and has more
than nine years of experiencehelping a wide range of leading
brands improve their onlinevisibility and organic
performance.
She's also lived in fivedifferent countries Spain,
canada, france, china and the UK.
She did a marketing master'swhile living in France and
(01:01):
working in the hospitalityindustry and has also worked at
Oracle In the UK.
She worked in house SEO agencyside and now she's an
independent consultant.
She's also a certified mentorand collaborates with WYK, women
, tech SEO and the Santandermentoring programs.
So this show is going to beperfect for you if you're
(01:22):
interested in the value ofhaving a mentor, where to find a
mentor, how to become a mentoryourself, and how mentoring can
positively impact your career.
So, silvia, welcome to the show.
Silvia Martin (01:34):
Thank you so much .
It's a pleasure to be here withyou.
Katherine Watier Ong (01:38):
So can you just tell our listeners a
little bit more about yourself,your background, how you got
into digital marketing and howyou got into mentoring?
Yeah, sure.
Silvia Martin (01:47):
So you did a brilliant introduction.
Thank you for that.
So, as you already said, I'm anindependent SEO consultant, I'm
based in London and I workremotely with international
clients.
I did a start my own companyaround three years and a half
ago now.
Yeah, time flies and mybackground is in the travel
(02:07):
sector, as you said.
So, yeah, I did a study traveland hospitality management and
then I did work for differentcompanies in the travel sector,
but I always wanted to domarketing.
And then, when I was living inFrance, in Paris, I decided to
make the transition, you knowlike change career and go for
(02:30):
the marketing bit.
So I did a marketing master's.
It was two years and it wasgreat because it was studying
like two weeks and then one weekworking.
So it was like both experiencedtogether.
Katherine Watier Ong (02:42):
So it was really good.
Silvia Martin (02:44):
Yeah, I did really enjoy it.
And then after that, when itfinished, I decided to move to
England.
As you might see my here inthis podcast, I did a start from
scratch.
Different times in my life.
I do like changes andchallenges.
So, yeah, then I moved toEngland because I really wanted
(03:06):
to focus on digital marketingand, you know, start this new
career and I thought that it wasa great place to be.
Because of people that I knewthat they were based in England,
they said that there was like alot of opportunities here.
So I said, okay, let's give ita try.
And now you know everything isgoing well.
It's been almost nine yearshere in the UK.
(03:26):
The same time has been SEO and,yeah, I had a great experience.
So now I'm doing this SEOconsulting and also mentoring,
as you said.
Yeah, yeah.
Katherine Watier Ong (03:38):
so I'm kind of curious, especially as
you're an independent SEO, right?
So it's mostly just you and soas am I, so I know how busy your
schedule can be.
So why did you decide tosqueeze in mentoring?
Because it's a time commitment.
Silvia Martin (03:53):
I know it is.
But you know, when I discoveredmentoring, I felt in love.
It's like SEO is the same andand the thing is it gives me so
much like it's very fulfilling.
I find it very fulfilling Alsoas an independent, as you said.
So it gives me connection tohelping others grow, so it's
(04:14):
kind of having a team or youknow, kind of that kind of
experience sharing knowledge and, yeah, I really make time for
it because it's reallybeneficial for me and also I
love helping others grow andgiving back to the community.
That's another thing, becausewhen I started, I did find
(04:35):
several people that who helpedme out, you know.
So now I want to do the same.
Katherine Watier Ong (04:40):
So, yeah, yeah, I completely vibe with
that.
I've had folks that have helped, and so I like to help other
folks out if I can.
So do you actually have amentor yourself?
Silvia Martin (04:53):
Yeah.
So back to your question thatwhen I started doing mentoring,
so I did started doing mentoringwith women in texio.
That was the first time when Idiscovered mentoring.
And then, after doing the firstcohort as a mentor, then I
joined in the following one as amentee.
So that was my first timehaving a formal mentor and it
(05:15):
was really good and it was in atime that I really needed that
kind of help and support,because it's when I changed.
I did this also starting fromscratch, kind of, you know, like
doing this freelancing, havingmy own company.
So it's a transition, right.
So it's a mindset shift and Ithought it was very interesting
(05:37):
to see, you know, to talk withother people that was in the
same situation, what they did itbefore, and to share the
experience.
So so, yeah, that's the firstthing.
And then also I had like acoach, because you know,
mentoring and coaching is kindof, you know, blurring lines,
kind of similar.
So I did have a business coachalso at the beginning of my when
I set up my business as anindependent consultant, which
(05:58):
also helped me a lot.
And then now is when I'm okay, Idecided to keep going with the
mentoring part and going back tothe certification yes, so as
part of one of the mentoringthat I did with the Santander
Bank, they did offer thecertification as mentor.
So it was the same.
It was great because it was theexperience of doing, I had a
(06:22):
mentee and, at the same time, Idid this to follow up these silo
booths and these mentoringcourse to get the exam and also
the certification.
So it was great that I did it,like in 2022, I think last year.
Katherine Watier Ong (06:38):
Yes, yeah, and so for the listeners.
The Women in Tech SEO mentoringprogram is free for members of
the Women in Tech SEO group.
I'm assuming your businesscoach you paid for that service
right.
Yeah.
So out of all your mentoringprograms, are they all free?
I know that one is free.
Silvia Martin (06:55):
The ones that I do participate.
Yes, they're all free.
Yeah, and I think that's one ofthe good things about mentoring
.
There's also paid mentoring,but most of the programs are
free, so that's one of amazingbenefit, especially for the
mentees.
Right For us, you give yourtime for free, but you give, you
have other things back rightFor that time, but for the
(07:17):
mentees it's amazing, it's agreat opportunity.
Katherine Watier Ong (07:21):
So what kind of thing can a mentor help
you with?
Because I think people mighthave an understanding around
what a business coach might helpyou with a little bit.
But with mentorship, what kindof things do you help your
mentees with?
Silvia Martin (07:32):
Yeah.
So there's a wide range ofthings that you can help with.
So, for example, in my casebecause it's everything from
your experience, right.
So what I have experiences isdigital marketing, getting into
digital marketing.
So, for example, the WICdigital program is about helping
young people to get their firstjob in digital.
(07:53):
It's not only specific for SEO,it's more like wider.
So they are you helping with theinterviews, preparing for it,
you know, like doing theresearch, guiding them.
Also, like helping them aboutsometimes they don't know what
it's to offer, right, like whatkind of different positions they
(08:14):
can apply for, or, you know,it's about that, about guidance,
showing them the big pictureand then helping with the
specific challenge that theyhave.
So that's one thing that I do.
Another thing is helping peoplethat wants to become freelancer
, because I did that.
So the same is you help withyour experience and also offer,
(08:36):
as I said again, like a guidancefor a specific challenge.
Most of the people they ask you, like you know, because it's
that is when you do a transitionlike that, it's scary, so they
have a lot of questions.
So it's great to have a mentoror someone like that that you
can, you know, bounce ideas andthey can help you.
And of course, you can do itwithout a mentor, but the mentor
(08:57):
is going to add a lot of valueand is going to help you avoid
maybe some mistakes.
Hopefully you know.
So, do you think?
Katherine Watier Ong (09:06):
do you think that the questions you get
new help with are are theylargely like tactical or are
they largely in the soft skillsbucket of digital marketing?
Silvia Martin (09:16):
Yeah, I think it's mostly soft skills, and
then it's a lot of guidance withthe technical or tactical,
because mentoring is notteaching right, so helping
others discover how to do things, but they are the ones that
need to do the things.
So, for example, if their goalis to learn more about, for
example, tech SEO, I can guidethem, I can tell them about the
(09:37):
resources or if they havespecific questions, but I'm not
going to teach them Tech SEO asa teacher, you know.
Katherine Watier Ong (09:45):
Yeah.
So just I just feel like theremight be need.
There might need to be someclarity around that.
That's why I wanted to ask youthat question Is that helpful if
you've gotten stuck and it'sdue to the human part of you
trying to get your SEO strategypushed through, so how do you
think mentoring has impactedyour career?
I mean, clearly you obviouslydidn't start with three
(10:06):
mentoring programs that you weresupporting at once, but now
you're up to three and soclearly you're seeing benefit
from it.
Other than just feeling goodthat you're helping others, what
other things have you sort ofgotten from the programs?
Silvia Martin (10:19):
Yeah, so it gives you perspective.
You know it's a new way ofviewing things.
You need to stay up to date tohelp your mentees, to guide them
.
It makes you think out of thebox.
Also, this is great fornetworking too, and I think that
, yeah, the perspective thing isgreat, because sometimes you
(10:41):
are just on your side ofwhatever maybe SEO so seeing
things in a different way, in afresh, new way, or looking at
their challenges, it always helpwith your own ones and your own
situations too.
Katherine Watier Ong (10:55):
Yeah, I always feel like I spend a lot
of time training new to SEOclients and I always find it
really helpful to talk togenerally more new to SEO people
, because oftentimes we getstuck in wonky language.
It's helpful to see how theythink about it.
So you mentioned one of thecertificates.
So for that program, the onefrom the bank did you actually
(11:15):
get training to become a mentor?
Silvia Martin (11:18):
Yes, I did, and it was for free also, you know.
Katherine Watier Ong (11:21):
Amazing.
Silvia Martin (11:22):
Yeah, so I got the certification thanks to that
program.
So I did offer my time and Iwas doing the mentorship as a
mentor and then they gave me thetraining, so it was like online
training learning.
You know the basics and thefoundations of mentoring,
because there's like fivedifferent stages of mentoring
(11:46):
and at first you need to build arapport with your mentee, and
then you need to have like trustand a connection, right,
because that's the same, I guess, for coaches and other people,
or, like team members.
You cannot help everyone, right.
There has to be like somethingthat clicks, or something that
(12:08):
you know that you inspire theother person or you have similar
goals or values, or you knowthere has to be something there.
It's very important for therelationship to work and also,
like be very transparent andhonest, because that's another
of the value, like, ofmentorship.
That is, a one-to-onerelationship, you can ask as
(12:29):
many questions as you want, is asafe space, and I think that
that's the thing that, forexample, if you're working in a
company, you don't ask thesekind of questions to your
manager or sometimes even toyour peers, because you know
there's this, it's not the same.
You know you don't want toappear maybe weak or that you
don't know the answer orwhatever.
(12:51):
But with a mentor, you can openup Right, it's very great in
this kind of relationship.
And then you need to set up thegoals together and then help
them.
The same it's help them knowingwhat to do next, guiding with
the steps, but is there, theyneed to do their own work.
(13:12):
The mentor is like someone thatguides you, but you are the one
that need to, okay, think aboutwhat are the steps, where are
you now?
What do you want to achieve?
And then the mentor givesclarity, perspective and helps
also when there's like abottleneck or things like that.
But yeah, it's mainly thementee that has to do all the
(13:34):
hard work.
Katherine Watier Ong (13:35):
And it's probably super important for
SEOs to find a mentor if theycan, because you might be an
organization where your managerdoes not have background on how
to build your SEO careerpotentially and mentoring can be
for your overall career right.
So it could be yes, I'm workingat XJob, but I want to be this
other role and it's not going tobe at this company and
(13:58):
obviously you can't have yourmanager help you with those kind
of tricky questions.
Silvia Martin (14:04):
That's the thing.
It's transition right.
It's something new that youwant to do, something that you
need guidance with.
So that's what mentorship isideal.
Katherine Watier Ong (14:12):
I also know that the Women in Tech SEO
Mentoring Program definitelysupports solos.
So, for instance, if I'm havingchallenges and I want a mentee
I could apply, which obviouslythere's nobody else in my life
at the moment that would help mewith that.
I'm a mentee.
I don't have a manager.
So what soft skills do youthink that you've been able to
(14:33):
improve personally becauseyou're a mentor?
Silvia Martin (14:39):
I think that communication helps with that,
with giving feedback in apositive way also, because it's
that mentoring is about helpingothers, inspiring them in a good
way.
So that helps with that, withgiving feedback in a
constructive way.
Leadership, too, because thesame you need to be there
(15:02):
guiding and helping them a lotin a way, but they are the ones
that, as I said before, theyneed to be responsible for all
the actions of the mentorship.
Clarity, and one thing is Ifind it like SEO, like finding
(15:25):
patterns.
So with different mentees, youwill see different patterns and
then you will help them withthis.
Clarity also, and activelistening.
Sometimes they think that theirgoal is one and maybe for all
the things that they say, youcan see patterns and it's like
okay, maybe that's your goal,but you can identify maybe
(15:46):
behaviors or things that arehappening that are not helping
them to achieve that goal, ormaybe it's because they need to
change the goal.
All of these things is greatand mentoring help with it.
Katherine Watier Ong (16:01):
So how do you tactically help your mentees
set their goals and work towardthem?
Do you have a format that youuse as part of the mentor
program?
Are they coming to you alreadywith goals set?
Do they come a bit more lost?
Silvia Martin (16:17):
Yeah, so it depends on the program, because
some of the programs for example, women in the SEO that we
mentioned before is really greatbecause they give you a
framework already, so they giveyou a handout and you can follow
it if you want, or you can justget inspiration from there and
then see with your mentee whatworks for both.
But that's great.
It gives you some kind ofguidance for goal setting and
(16:39):
for everything, if not ingeneral.
I like to go to this frameworkthat is called Grow and I think
it's from coaching and it helpsbecause it means goals, reality,
options and then the will orthe steps that they need to do,
(16:59):
and it helps you the same right,because you need to have a
clear structure to help themsetting their goals.
That needs to be realistic,right, and also like they need
to do a lot of thinking andresearch about okay, if I want
these, there are the steps, andthen you help them along the way
they share with you and youboth together refine different
(17:24):
things, or if they havequestions, and also
accountability, because that'sanother thing right, we all can
have.
Like I have this goal, forexample, going to the gym.
You know that's a goal thateveryone has, and then nobody
does it.
So accountability is alsoimportant, right?
So the mentor will help withthat.
We'll say okay, you said thatyou're going to do X, have you
(17:44):
done it?
You know in all of thesedifferent sessions that you do,
so you help with the action,stepping into the action,
because sometimes the same thereare things that there are only
ideas.
You would like to do it, youknow sometimes, you know what
you need to do, but you don't doit still.
So you just need some maybeconfidence, accountability and
(18:05):
help to really move towardsachieving your goals.
Katherine Watier Ong (18:10):
How many mentees do you think you've
mentored that are goal drivenand can hit the goals and what
do you think the percentages oftimes you're sort of helping
them figure out how to buildgood habits to get to their
goals and then as a part of thatdo you suggest any books that
they read, like atomic habits orthat kind of thing around how
to actually get to the goals andget stuff done.
Silvia Martin (18:33):
Yeah, it depends.
Yeah, I will recommend thembooks, depending what they need,
because the same this is Tylermade for each of the mentees, so
it's kind of starting fromscratch, a little bit from for
each person.
But I will say that most of thepeople they are already goal
oriented, because someone thatsigns for the program, because
(18:57):
most of this is formal mentoring, what I'm talking about right,
because there's formal mentoringand there's informal mentoring
If someone already takes thestep in to go to the formal
mentoring is because they'rereally interested and they can
achieve goals, that they aregoal oriented.
And then maybe they need thespecific help in some of the
(19:19):
parts of it.
Right, because if not, theywill have done it alone.
Right, it's just a littlesometimes, it's just a little
push that they need, or is thataccountability or just a little
something.
And then some of the people forexample, there's one of the
programs that is also is free,right, and some people they sign
up and maybe they don't gothrough, they don't keep either
(19:39):
the goals either the mentorship.
But that's up to them.
If they don't feel like,actually they can commit the
time and the actions, becausethat's what it really matters.
Katherine Watier Ong (19:55):
Well, you can't do much, you can't.
Silvia Martin (19:58):
They're not motivated.
Katherine Watier Ong (19:59):
I don't know what you do if they're not
motivated.
Silvia Martin (20:01):
And the thing is, some of the times this
mentoring is for free and alsois kind of mandatory, For
example, in the week program ispart of their what they need to
do to achieve and get thecertificate and everything.
So some people they're notreally that motivated to do it.
It's like, okay, I have to ticka box.
But honestly, I only had onecase like that and the race it
(20:23):
was very, very motivated.
So yeah, so far, so good.
I've been lucky.
Katherine Watier Ong (20:29):
So what advice would you give somebody
who's interested in being,that's interested in being a
mentee, that's looking for amentor?
Silvia Martin (20:39):
Yeah, so the main thing is to reflect about why
is the?
What is the main thing thatthey want to achieve?
You know, what is the main goalis that it's a transition, it's
a they want to do a careerchange or a different role.
So, identify the need, right,like why they want to mentor.
(21:00):
And then, once they know thatand what they want to achieve
with that is look online.
There's so many differentprograms out there and, as we
were saying before, they aremostly free and this this a lot
of amazing people that they give, for free, the time to help
others to achieve these goals orto already get them.
You know, in the rightdirection.
(21:21):
Right, because usuallymentorship is like two, three
months it depends on the program, but usually it's something
like that.
So, yeah, first step will bethat clarity on what they want.
Then look for the right program, because different programs
they have different objectives.
Right, like, for example, gumenand Teguccio is very well also
(21:44):
organized, because when you signup as a mentor or mentee, they
tell you okay, what do you needhelp with?
And they give you like three orfour options, and I know one of
them is about this you want tobe like a freelance.
Another is career.
You want to advance your career, so that's going to help you to
(22:05):
matching with the right mentorfor your needs.
So that's another thing.
And then other thing that theycan do is the informal mentoring
.
So if they don't have the timeto commit for it because it's
time commitment, especially forthe mentee, as I was saying,
because they need to do a lot ofwork and a lot of actions and
reflections, and the informalmentoring is also like a great
(22:31):
way of starting so these theycan do it like in different ways
.
So you know, we learn from eachother.
So you can learn from podcastslike this one or other podcasts.
You can learn from books, asyou were saying also.
We were mentioning books and,for example, regarding the books
, there's two of them that Ireally highly recommend.
(22:54):
So one is Tree, both Mentors byTim Ferriss, and it's great
because there's like differentpeople.
I don't know if it's 15 or 30right now there's like a lot of
different people and it's likethe same five or six questions
for all of them, and it givesyou so much thought like how the
(23:15):
same question, different people, they're doing it in different
ways and I mean this thing aboutmentoring is also about
learning from others, but youneed to try if it works for you,
because that's the thing right.
I know everyone have the samekind of drivers and motivations
or way of thinking or living,but it's good to know as much as
(23:36):
you can in different ways ofdoing things and then try them
and find what works for you.
So this is really good.
And there's another mastermentors.
This one is 30 people and thesame is like different questions
and they give you a lot ofinsights and things that make
you think and then reflect onwhat you're doing, how to change
(23:58):
or do things.
So those are really reallygreat books.
Katherine Watier Ong (24:02):
Well, and I've personally found so.
I only recently became a mentorwith the Women at Tech SEO not
this cohort but a previous one,but I'm also pretty senior in my
career.
When I was more junior and Ineeded a mentor, I actually
really clicked with a consultantwho was my boss inside a
nonprofit I was working at andthen I left but she was doing
(24:25):
her own thing as a consultantand stuff and I just really
vibed with her and I wouldoccasionally just drop her note,
be like can we have coffee?
And it was amazing, like she'sand she's on the show, by the
way Dana Theis, who's she'stalked about her coaching
business on the show but superhelpful.
And yeah, she did help me whenI had moments of transition for
(24:46):
free, just because I'm assumingshe connected with me too.
But that's the other way thatyou could find an informal
mentors If you particularly likea boss or a consultant you meet
, you know, in real life, justask them if you could take a
little bit of their time to askthem some questions.
But yeah, very valuable.
So have you had any menteesuccess stories that you could
(25:08):
share?
Have you had those breakthroughmoments where, like I don't
know, they started at a realcrisis moment and you got them
into a better place?
Silvia Martin (25:19):
For example, I have some people that they got
the jobs in digital.
So that's a really good win.
And this is for the weekprogram and they help young
people that they have likedifficult kind of background, so
it's maybe they don't have acareer, they don't have like a
(25:42):
university degree or somethinglike that, so they give them
like an accelerator of digitalmarketing and then like a course
is like 11 weeks is somethingvery intense, and then with all
these mentors and they trainthem, then guide them, and it's
(26:03):
great to be part of that successand help them achieving.
You know, having the firstdigital job is really really
great.
So I had a few of them likethat, um, another is from other
programs that they wanted to bea freelancer and it's like, oh,
I'm doubting yes or no, and thenyou guide them, you're helping
(26:26):
them and then when you see themthat they achieve what they want
, it's really amazing.
You know, like share the winwith them and, yeah, that's
really great.
Katherine Watier Ong (26:36):
Are any of your programs accepting mentors
or mentees?
Silvia Martin (26:40):
Oh yes, all of them, okay.
For example, women in Tegesio.
They just did one right now, Idon't know if you weren't in
time to say yeah, I didn't havetime to be a mentor this time.
But yes, but yeah, it justhappened right now.
I'm going to be a mentor againwith them.
It's going to start now, end ofSeptember, and it's like two
months of mentoring, but they doit like twice a year, so
(27:01):
there's like differentopportunities for people if they
want to join as a mentor ormentee.
Katherine Watier Ong (27:08):
They usually have too many mentees
right, it was an applicationprocess and I think they're
always looking for more mentorson that side of the coin.
Silvia Martin (27:16):
Yeah, yeah, so that's one.
And then WIC digital also.
They always look for mentorsand they can apply online.
So I think I will share thelinks with you if people they
want to have more information.
And there's another that is thefreelance coalition for BIPOC
(27:38):
freelancers.
They're the same, they'relooking for mentors always.
So, so, yeah, and the same.
My advice is find what you canbe helpful.
You know what is your, what,what is the value that you can
give as a mentor, because we allwill have something that you
can share and, you know, helpothers with.
(27:58):
And then try to find theprogram that matches it.
Sometimes you can find it justby chance.
For example, this WIC digitalprogram.
I found it because I was onLinkedIn and one of my contacts
posted oh there's, this programis new, they're looking for
mentors and you know, I just sawit and I said you know, it
looks great, I want to try it.
(28:19):
So, yeah, I would like to tellpeople a lot Don't be afraid.
You know, try different things,maybe you will like it and and
you can help other people.
So, as you said, like usually,mentors is more difficult to
find because you give your timefor free, but I know, so there's
.
This is not only about that.
(28:40):
It's also about people sayinglike oh, I don't know if I'm
going to be a good mentor.
You know, like self doubt, alot of imposter syndrome, we all
have that.
But I will say to people like,don't think about that, just go
and try it, because you neverknow, if you don't try, you need
to give it a try, and how canpeople learn more about you?
(29:02):
So I'm part of LinkedIn likeeveryone, so they can find me
there as Sylvia Martin SEO, withmy company Trevoli.
Katherine Watier Ong (29:11):
Great.
Well, it was awesome having youon the show.
I hope that everybody who'slistening thinks about becoming
a mentor or mentee, if you havenot already, because we both
believe it's a great way toimprove your soft skills.
So thanks for having me.
Thanks for being on the show.
Thank you so much.
Thanks so much for listening tofind out more about the podcast
and what we're up to.
(29:31):
Go to digital marketingvictoriescom and, if you like
what you heard, subscribe to uson iTunes or wherever you get
your podcasts, and comment andshare the podcast, please.
I'm always looking for newideas, topics and guests.
Email us at digital marketingvictories at gmailcom or DM us
on Twitter at DM victories.
Thanks for listening.
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