The Captain Coder Podcast

The Captain Coder Podcast

Get ready to grow your online business. Join us each week for actionable strategies to improve your website, content marketing, and more to increase your leads and book out your biz.


September 27, 2022 18 min

Have you been trying to grow your online business and have struggled?

You need to build up that trust factor, girl!

Building trust online is very different from how you build trust with your local community. 

Think about it. You’re trying to not only get people to believe you can help solve their problems, you’re just trying to get them to believe that you’re actually real.

There are some shortcuts to help you build up that Trust facto...

Mark as Played

Working with clients one on one can be tough.

Does this situation sound familiar to you?

You’re maxed out. You’re not making the money you thought you would and you’re not necessarily getting the freedom you pictured when you started your business either.

Is there any hope for that to be better?

One of the best things you can do for yourself and your business’s growth is to do something I honestly struggle with all of the time.

Find som...

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September 13, 2022 20 min

Ready to upgrade your DIY website to one someone else builds for you?

Hiring a web designer can be great because you no longer have to worry about making those updates yourself and you can finally get a website you’re proud of.

But how do you pick the right web designer from the seemingly endless supply of them on the internet?

I put together 6 vital questions you should ask any web design agency you are thinking about hiring to ensur...

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Why did you start your business?

Have you ever stopped to write this out - or even fully flesh out your answer?

And no, the answer probably isn’t for more money, flexibility, and freedom, because let’s be real - it can take years to get to that point in your business.

Today, I’m going to take you through why discovering your why can be one of the most powerful investments you can make in your own business and I’ll even give you the qu...

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When you build a website, especially when you spend money to have a website professionally built, you want it to last.

You don't want to spend thousands of dollars just to turn around and spend the money again in just a couple of years and do it all over again. 

In today's episode, you'll learn how to future-proof your website by using the best platform you can possibly use for that purpose. 

Mentioned Resources:
Yoast SEO

Mark as Played
August 16, 2022 16 min

Running paid ads through Google, Facebook, and other online platforms can help you accelerate your marketing and leads generation.

Paid ads on digital platforms can feel pretty overwhelming and unless you set up everything correctly, can end up costing you more money than they should or need to.

But here's the secret - you can do everything on your ads to optimize them, set up everything the way that Facebook or Google loves, but...

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I did it! I took my week remote and the time away from my standard day to day.

I feel like my week disconnected from my norm was 100% effective.

But did I actually hit the goals of everything I planned?

Listen in to see how I improved my boundaries, created better habits, and got my business groove back.

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Tell me - do you actually treat your business the way you should?

Focusing on your business's growth and health should be your number one priority, but when you're a service provider, you're often getting caught up in your clients' businesses instead.

These last few weeks especially have been a doozy for me. I have goals and visions that I want to enact in my business, but I don't take the time.

So this week, I'...

Mark as Played
July 19, 2022 23 min

Where are your warmest leads coming from?

They’re coming from Google!

When someone is searching for your services through Google, they’re actively looking for a solution to their problems. They want to find someone just like you.

Is your website optimized to be included in those search results?

In today’s episode, get my 5 best tips to improve your ranking on Google.

Mentioned Resources:
Yoast SEO

Mark as Played

By not making your online content accessible, you're excluding 25% of the population in the U.S. alone.⁠

Today's episode of The Captain Coder podcast is incredibly special to me. I have one of my best friends from college on to talk about her journey with the disability community and how she's learned how important it is to make the Internet accessible. ⁠

Fair warning - this is a longer episode. But I promise you, if yo...

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Can you be a business owner and be an introvert?

When you think of famous entrepreneurs, you might think they’re all extroverts. They have no problems talking to people, going out and selling their products and services, and getting to know more people who can push their business forward.

But I promise you, you don’t have to be an extrovert to succeed in business.

In fact, some hugely successful entrepreneurs are self-declared introve...

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When you first started your service business, you were mostly worried about getting clients and keeping your costs low. Right?

One of the great things about starting a done-for-you service business is that you can start your own business with little to no overhead.

Keeping costs low and business simple often means a lot of business owners start with creating social media accounts and don’t prioritize getting a website.

Why is that a p...

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Has your business stagnated? Do you feel like you’ve gotten to a certain point where you just don’t know how to grow your business?

You probably have great ideas for your business, but without the right systems in place, they remain just ideas.

If you want to start scaling your business without the overwhelm, let me introduce you to my own secret weapon - Erin Taylor of Lunimae Strategies.

In this episode of the podcast, Erin and I go...

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One in four adults in the US have some sort of disability and control $500 billion in disposable income.

Does your online content reach them - at all?

Chances are, there are some tweaks you need to make to the content you’re creating on social media and within your website to be inclusive to everyone.

Ensuring your digital content is inclusive is also called digital accessibility.

In today’s episode, I’m going to teach you exactly what...

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June 7, 2022 31 min

Your ideal customer lives on Google. In fact, that’s where they’re at when they’re the most ready to buy. The most ready to sign up for a discovery call or even a service directly.

How do you capture the attention of your dream customers when they’re on Google searching for someone to help them? You know you’d be the perfect fit, but how do you even get your foot in that SEO door?

In today’s episode, we’re going to learn 8 easy steps...

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Stop creating content no one reads or listens to.

If you consistently put out content but feel like it falls on deaf ears - well, it probably is.

You can’t get consistent leads and revenue when you talk to no one, so start attracting your ideal customer now!

How do you do that?

By speaking their lingo - not your own technical jargon.

In today’s podcast, learn how you can go from 0 downloads to a list of raving fans that keep coming back...

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Do you provide high ticket offers? As a coach or consultant, you know that you need to get people on the phone (or a video call) in order to turn that lead into a sale.

Filling up your calendar with discovery calls can be the key to exploding your online business. It’s the best way to introduce someone to your business, build a relationship with your leads, and make sure you’re the right fit to help them.

And yet your calendar stays ...

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Has your business run comfortably on referrals but now those leads are starting to dry up?

You can’t capture leads when they don’t have anywhere to go and learn more about you and your business - in a single easy place.

They don’t want to hunt for that information through your Instagram feed.

When you run your business online, your business needs a home online.

This week, I’m going to teach you exactly how you can capture those leads a...

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Does your ideal customer visit your website and yet do nothing once they’ve landed there?

I’m talking - don't fill out a single form, schedule a call, or even make it off of your homepage.

If you feel like your website does nothing for your business, it’s because you’re not actually telling the people who visit your website how to work with you.

Today, we’re going to learn the strategies that keep customers on your website and act...

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April 20, 2022 13 min

Have you been banging your head against your desk wondering how to charge for a website? After all, customers don't see the value, right?

In our world, we're often feeling like we're fighting for the lowest bid and yet we know that that is not the way to build a profitable business.

You know the customer, you understand what they need, and you know you can help them, but we often get caught up in price.

"We should char...

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