Explore how to turn siloed sales, marketing, and delivery functions into a unified Go-To-Market engine that scales. Particularly during Post Merger circumstances where sales, delivery and core functions are siloed.
Based on the blog Crafting an Integrated GTM Strategy – From Fragmented Practices to a Unified Vision, this overview lays out how IT services and consulting firms can shift from reactive, ad hoc tactics to a cohesive GTM strategy that connects buyer needs, internal capabilities, and commercial outcomes.
You’ll learn:
- The cost of disconnected GTM activity—and how to spot it
- What a high-performing integrated GTM strategy actually looks like
- How to get buy-in across sales, delivery, and leadership
S4E4
📖 Read the full blog at digitalpivot.co.nz
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