Understand how AI-powered research and decision-making are transforming the way B2B buyers find, evaluate, and choose service providers—and what your Go-To-Market strategy must do to keep up.
Based on the blog Reset Your B2B GTM Strategy for the AI-Driven Buyer Journey, this episode explains how the traditional sales funnel is breaking down, and why visibility, insight, and differentiation are more important than ever.
You’ll learn:
- What’s changed in how buyers search and shortlist in the age of AI
- Why most sales messaging is being filtered out or ignored
- How to rebuild your GTM motion to win trust and attention from today’s digital-first buyer
S5E1
📖 Full blog at digitalpivot.co.nz
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