Digital Shelf Insider

Women make up a massive share of consumer purchasing decisions. So why are they still underrepresented in the boardrooms of the brands they buy from?

In this episode of Digital Shelf Insider, host Shreshta Joy sits down with Kierstin Rielly, CEO of Women on Boards Project, to unpack why gender diversity in consumer brand boardrooms is not a supply problem but a demand problem. With 8,000 qualified women in their database and only 77...

Luxury skincare is a trillion-dollar market where most brands burn through cash chasing attention. So how does a premium brand grow fast without slashing prices or diluting its image?

In this episode of Digital Shelf Insider, host Shreshta Joy sits down with Ankit Patel, SVP of Global Growth at U Beauty, to unpack the real mechanics behind scaling a luxury skincare brand. From Siren Capsule Technology and customer lifetime value to ...

What does it actually take to win the digital shelf in 2026, and why are most brands still getting it wrong?

In Season 2 Episode 3 of the Digital Shelf Insider Podcast, our host, Shreshta Joy, is in conversation with Mark Koster, Domain Lead Digital at VML, and Rohan Paul Philip, Lead, Product & Strategy at MetricsCart, for a no-holds-barred breakdown of how global consumer brands should be thinking about their digital shelf str...

Welcome to Season 2, Episode 2 of the Digital Shelf Insider podcast by MetricsCart!

This one's been a long time coming. Shreshta has been following Vanessa Hung's work since the podcast launched in late 2024, and this conversation was well worth the wait.

Vanessa Hung is the CEO of  ⁨Online Seller Solutions⁩ and one of the most sought-after voices in the Amazon space when it comes to the technical, behind-the-scenes catalog work...

Welcome to Season 2, Episode 1 of the Digital Shelf Insider podcast by MetricsCart!

We're kicking off the new season with a powerhouse conversation. Shreshta Joy sits down with Megan Harmon, Managing Partner at ThornCrest, to unpack the messy, fragmented, constantly evolving world of brand protection on the digital shelf.

From AI-generated copycat listings to trade dress dupes flooding TikTok Shop, from MAP policy enforcement nightma...

For our Season 1 finale, we're flipping the mic and bringing on the man behind MetricsCart himself, our co-founder, Ash Kaul.

All season long, we've talked to brand leaders, category experts, and commerce strategists about the why behind the digital shelf. But every conversation kept circling back to the same question: how do you actually build the infrastructure to act on all this insight?

So, our host, Shreshta Joy, sat down with A...

Most CPG brands treat packaging like a label. Gaston Martinez de Hoz thinks that's exactly why they're losing.

Gaston is the founder of Bloom Brand Accelerator and someone who's spent years inside the packaging trenches at P&G; across categories, across continents, and across some seriously high-stakes shelf moments. 

Our host, Shreshta Joy, is in conversation with Gaston to talk about what packaging really does (and doesn't...

This time on the Digital Shelf Insider, Shreshta Joy is back with Jennifer Alexander, Principal Consultant & Founder of Alexander Commerce Group, for a deep dive into personalization as a real conversion driver, and way more than just a marketing buzzword.

Jenny has spent years helping brands figure out why their personalization efforts fall flat, and her answer might surprise you: it's almost never the front-end experience that...

This time on the Digital Shelf Insider, Shreshta Joy is back with the man behind the Always Offbrand podcast, Scott Ohsman (VP of Digital Commerce, Quickfire), for a raw and unfiltered look at why e-commerce has felt stagnant for two decades and how AI is finally about to blow it wide open. 

Scott doesn't hold back, diving deep into why the previous attempts at personalization have mostly failed and why he’s betting on a ...

This week on the Digital Shelf Insider, Shreshta Joy welcomes back Chris Perry, Co-Founder & CLO at firstmovr, for a deep dive into one of the most discussed (and hyped) topics in e-commerce today, AI. After being on the podcast a year ago, Chris returns to share his thoughts on the rapid rise of AI in e-commerce and the importance of dehyping it.

They explore the dangers of overhyped AI claims and why it’s crucial for bra...

India is seeing a major shift toward functional foods, but building a brand in this space isn’t simple. In this episode of Digital Shelf Insider, host Shreshta Joy sits down with Sudarshan Gangrade, Founder of Lo Foods, to unpack what it really takes to create a health-focused food brand that lasts.

From tackling India’s protein gap and rising lifestyle diseases to navigating marketplaces, quick commerce, and repeat purc...

Consumer-first is a long-gone buzzword. It is the baseline for brand survival in 2026.

This week on the Digital Shelf Insider, Shreshta Joy is in conversation with Jermina Menon, Founder & Chief Strategy Officer at Knowetic, to break down what being truly consumer-first looks like today and where most brands get it wrong. Her framework is simple but sharp. Know your customer. Know your core. Know your competition.

She explains wh...

E-commerce in the GCC is digital-first, ultra-convenient, and brutally competitive, and that changes how brands think about growth, profit, and loyalty.

This time, our host, Shreshta Joy, is in conversation with Lina Gallagher, Founder and Managing Director of Emerce Consulting, to break down what really drives e-commerce success across the GCC in 2026.

From government-led digital infrastructure to the realities of quick commerce and...

Fashion in India is no longer just about trends. It’s about identity, speed, value, and conscious choices. But is sustainability really driving buying decisions, or is it still secondary to style and price?

Our host Shreshta Joy and Himi Khandelwal, Associate Director, Founder’s Office at Virgio had an insightful conversation to break down how Indian fashion consumers, especially Gen Z, are thinking, shopping, and discov...

Everything is starting to look like a toy: bags, beauty packaging, even food. But this isn’t just an aesthetic trend; it's a key signal to what consumers are craving. What’s really driving it, and what changes in 2026 when people are tired of AI noise and want genuine human connections?

In this episode of Digital Shelf Insider, our host Shreshta Joy is in conversation with Nourhan Wahdan (Founder & Creative Director ...

Price wars are everywhere. Amazon sellers you don’t recognize keep undercutting you. And everyone claims they have a “MAP policy,” but very few know if it actually holds up under U.S. law.

In this episode of Digital Shelf Insider, Shreshta Joy is joined by Michael R. Murphy, Partner at K&L Gates, to clear up one of the most misunderstood topics in e-commerce: pricing enforcement in the United States.

Michael exp...

Amazon is no longer behaving like a traditional search engine. With Rufus, it’s becoming a shopping agent; one that remembers your preferences, interprets your intent, and decides which products deserve to be surfaced before you even scroll. That shift is quietly redefining how discoverability works for every brand on the platform.

In this episode, our host Shreshta Joy sits down with Max Sinclair, Founder & CEO of Azoma, ...

Quick commerce is reshaping how CPG brands think, create, test, and scale new ideas. From sachets designed for impulse moments to flavours inspired by regional cravings, platforms like Blinkit, Zepto, Swiggy, and more are turning into real-time innovation labs.

In this episode, host Shreshta Joy sits down with Radhika Butala, Founder and CEO of The Better Collective, to unpack how brands are using quick commerce...

In this episode of the Digital Shelf Insider Podcast, host Shreshta Joy sits down with Martin Heubel, Strategy & Amazon Consultant at Consulterce, to break down what's really happening inside Amazon’s vendor negotiations and why so many 1P brands are feeling the pressure.

Martin explains how automation, shrinking buyer support, and aggressive margin targets are changing the rules for vendors and what brands can actually do...