Digital Shelf Insider

Is retail media actually broken, or is it just growing up in a market that keeps changing the rules?

In Episode 11 of Digital Shelf Insider Season 2, host Shreshta Joy brings to the show, Kavita Cariapa, Head of Commerce Media, EMEA at dentsu, to unpack why commerce media in Europe is playing a very different game from the US, why the "gangly teenager" label misses the real problem, and what retail readiness has...

How do you scale a gifting marketplace to 50+ countries without losing the local touch that makes gifting meaningful in the first place?

In Episode 10 of Digital Shelf Insider Season 2, Shreshta Joy sits down with Ekaterina Gorbacheva, Global Expansion Director at Udora, to unpack what it actually takes to run a truly global e-commerce business without building a thousand-person country-manager army.

In this episode:

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LG Electronics has spent the last decade working with retailers to turn in-store screens into something people actually interact with.

In this episode of Digital Shelf Insider, host Shreshta Joy sits down with Tom Bingham, Director of Vertical Market Sales at LG Electronics, who works across everything from stadium displays to the screens you see at your grocery store, c-store, and QSR.

Tom walks through how digital signage went fro...

UK quick commerce has entered phase two!

The dark store hype is over. Asda now delivers from 850 stores. Tesco Whoosh is scaling. Morrison's is expanding. And underneath all of it, Snappy Shopper is powering roughly 2,000 independent convenience stores across the UK.

Meanwhile, most CPG brands haven't caught up to what that means for retail media, attribution, and the digital shelf.

This time, Shreshta Joy is in conversation with Gre...

Selling across European marketplaces without country-level visibility is flying blind. Track pricing, customer reviews, visibility, and availability globally across 150+ retailers in real time: https://metricscart.com/

This week on the Digital Shelf Insider, host Shreshta Joy is in conversation with Ingrid Lommer, Co-Founder of Marketplace Universe and one of Europe's most deeply embedded e-commerce researchers.

While most digital co...

Aaron Conant talks to 20 to 30 brand leaders every single week. As Co-Founder and Chief Digital Strategist at BWG Connect, he has a unique vantage point on what digital commerce and digital shelf teams are actually worried about right now.

Shreshta Joy and Aaron unpack the biggest macro anxieties facing brand leaders in 2026: the looming shift to agentic AI, the scramble to optimize product description content for LLMs, why SKU-leve...

Women make up a massive share of consumer purchasing decisions. So why are they still underrepresented in the boardrooms of the brands they buy from?

In this episode of Digital Shelf Insider, host Shreshta Joy sits down with Kierstin Rielly, CEO of Women on Boards Project, to unpack why gender diversity in consumer brand boardrooms is not a supply problem but a demand problem. With 8,000 qualified women in their database and only 77...

Luxury skincare is a trillion-dollar market where most brands burn through cash chasing attention. So how does a premium brand grow fast without slashing prices or diluting its image?

In this episode of Digital Shelf Insider, host Shreshta Joy sits down with Ankit Patel, SVP of Global Growth at U Beauty, to unpack the real mechanics behind scaling a luxury skincare brand. From Siren Capsule Technology and customer lifetime value to ...

What does it actually take to win the digital shelf in 2026, and why are most brands still getting it wrong?

In Season 2 Episode 3 of the Digital Shelf Insider Podcast, our host, Shreshta Joy, is in conversation with Mark Koster, Domain Lead Digital at VML, and Rohan Paul Philip, Lead, Product & Strategy at MetricsCart, for a no-holds-barred breakdown of how global consumer brands should be thinking about their digital shelf str...

Welcome to Season 2, Episode 2 of the Digital Shelf Insider podcast by MetricsCart!

This one's been a long time coming. Shreshta has been following Vanessa Hung's work since the podcast launched in late 2024, and this conversation was well worth the wait.

Vanessa Hung is the CEO of  ⁨Online Seller Solutions⁩ and one of the most sought-after voices in the Amazon space when it comes to the technical, behind-the-scenes catalog work...

Welcome to Season 2, Episode 1 of the Digital Shelf Insider podcast by MetricsCart!

We're kicking off the new season with a powerhouse conversation. Shreshta Joy sits down with Megan Harmon, Managing Partner at ThornCrest, to unpack the messy, fragmented, constantly evolving world of brand protection on the digital shelf.

From AI-generated copycat listings to trade dress dupes flooding TikTok Shop, from MAP policy enforcement nightma...

For our Season 1 finale, we're flipping the mic and bringing on the man behind MetricsCart himself, our co-founder, Ash Kaul.

All season long, we've talked to brand leaders, category experts, and commerce strategists about the why behind the digital shelf. But every conversation kept circling back to the same question: how do you actually build the infrastructure to act on all this insight?

So, our host, Shreshta Joy, sat down with A...

Most CPG brands treat packaging like a label. Gaston Martinez de Hoz thinks that's exactly why they're losing.

Gaston is the founder of Bloom Brand Accelerator and someone who's spent years inside the packaging trenches at P&G; across categories, across continents, and across some seriously high-stakes shelf moments. 

Our host, Shreshta Joy, is in conversation with Gaston to talk about what packaging really does (and doesn't...

This time on the Digital Shelf Insider, Shreshta Joy is back with Jennifer Alexander, Principal Consultant & Founder of Alexander Commerce Group, for a deep dive into personalization as a real conversion driver, and way more than just a marketing buzzword.

Jenny has spent years helping brands figure out why their personalization efforts fall flat, and her answer might surprise you: it's almost never the front-end experience that...

This time on the Digital Shelf Insider, Shreshta Joy is back with the man behind the Always Offbrand podcast, Scott Ohsman (VP of Digital Commerce, Quickfire), for a raw and unfiltered look at why e-commerce has felt stagnant for two decades and how AI is finally about to blow it wide open. 

Scott doesn't hold back, diving deep into why the previous attempts at personalization have mostly failed and why he’s betting on a ...

This week on the Digital Shelf Insider, Shreshta Joy welcomes back Chris Perry, Co-Founder & CLO at firstmovr, for a deep dive into one of the most discussed (and hyped) topics in e-commerce today, AI. After being on the podcast a year ago, Chris returns to share his thoughts on the rapid rise of AI in e-commerce and the importance of dehyping it.

They explore the dangers of overhyped AI claims and why it’s crucial for bra...

India is seeing a major shift toward functional foods, but building a brand in this space isn’t simple. In this episode of Digital Shelf Insider, host Shreshta Joy sits down with Sudarshan Gangrade, Founder of Lo Foods, to unpack what it really takes to create a health-focused food brand that lasts.

From tackling India’s protein gap and rising lifestyle diseases to navigating marketplaces, quick commerce, and repeat purc...

Consumer-first is a long-gone buzzword. It is the baseline for brand survival in 2026.

This week on the Digital Shelf Insider, Shreshta Joy is in conversation with Jermina Menon, Founder & Chief Strategy Officer at Knowetic, to break down what being truly consumer-first looks like today and where most brands get it wrong. Her framework is simple but sharp. Know your customer. Know your core. Know your competition.

She explains wh...

E-commerce in the GCC is digital-first, ultra-convenient, and brutally competitive, and that changes how brands think about growth, profit, and loyalty.

This time, our host, Shreshta Joy, is in conversation with Lina Gallagher, Founder and Managing Director of Emerce Consulting, to break down what really drives e-commerce success across the GCC in 2026.

From government-led digital infrastructure to the realities of quick commerce and...