Welcome to the twentieth episode the Digital Shelf Insider Podcast. In this thought-provoking episode, host Shreshta is joined by Vasundhara Jain, a brand strategist, e-commerce consultant, and growth advisor who’s worked with some of the most celebrated D2C startups in India.
Her portfolio includes brands featured on Shark Tank India such as FAE Beauty, Hero Beauty, Sacred Grove, and many others in the lifestyle, health, and wellness categories.
This isn’t just another conversation about e-commerce. It’s a masterclass in how new-age Indian D2C brands can build long-lasting equity, scale smart with limited resources, and leverage storytelling to stand out in a crowded market.
Vasundhara unpacks how legacy FMCG giants differ from modern D2C players, the critical role of founder-market fit, and the often-overlooked power of customer conversations and authentic feedback loops.
She also touches upon growing trends in beauty and health, the impact of nano-influencers, and the secrets behind high-converting product pages.
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