Welcome to another value-packed episode of the Digital Shelf Insider Podcast by MetricsCart. In this episode, host Shreshta welcomes back François Maingret, Ecommerce Department Manager at Cleanis, for a no-fluff conversation on how brands can actually win when launching products on Amazon in 2025.
François brings firsthand operational insights and hard-earned lessons from managing e-commerce for a global brand. This episode is a must-hear for brands navigating Amazon's tougher landscape, saturated categories, higher fees, rising ad costs, and the flood of overseas sellers.
You’ll hear candid advice on the right kinds of products to launch, why margins matter more than growth hacks, and how to protect your brand from counterfeiters and unauthorized resellers.
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