AI is no longer just assisting search; it is becoming the place where product discovery begins. In this episode of the Digital Shelf Insider Podcast, host Shreshta Joy is joined by Prasanna Dhungel, Managing Partner at GrowByData, to uncover how LLMs like ChatGPT, Gemini, and Perplexity are changing the digital shelf.
Prasanna explains how consumers are shifting from traditional Google search to conversational, AI-led discovery, and what this means for SEO, retail media, and marketplace visibility. He also breaks down why “total search” now spans Google, marketplaces, Reddit, and AI summaries, and why brands need to monitor their presence across all of them.
You’ll hear how structured content, clean product feeds, and PDP quality directly influence what AI surfaces in responses, how retail media could evolve when AI answers appear first, and the reputation risks when social chatter enters AI summaries.
If you manage brand visibility, marketplace performance, or e-commerce strategy, this conversation gives a clear playbook for staying present and competitive in the LLM-driven discovery era.
Our latest eBook - Digital Shelf Optimization: The 2025 Playbook - breaks down the 7 proven strategies winning brands are using right now. Download for free now!
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