How does a small skimboarding brand become the #1 seller in Amazon India's water sports category? In this episode of the Digital Shelf Insider Podcast, Francis Kurien, the founder of SkimB, shares his journey of building a niche brand from scratch. He talks about how he built the brand with authentic customer reviews and user-generated content to create a loyal community and drive growth, despite competing against larger players.
Francis also reveals the challenges of scaling the skimboards in a niche market and how his brand broke through and is now expanding internationally. This conversation offers a behind-the-scenes look at how innovation, community-building, and strategic e-commerce practices helped SkimB rise to the top. Tune in to hear Francis’s inspiring story of turning a passion project into a global brand.
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