Welcome to another insightful episode of the Digital Shelf Insider Podcast by MetricsCart. In this episode, host Shreshta speaks with Elizabeth Jain, Digital Marketing Team Lead at Eurow & O'Reilly Corporation, as they dive into the trends shaping the cleaning supplies category and the digital strategies that are driving growth.
From B2B e-commerce to D2C strategies, Elizabeth shares her expertise on marketing cleaning supplies across platforms like Amazon and Walmart, with a special focus on leveraging reviews, short-form video content, and micro-influencers to boost visibility. The conversation also explores how businesses in this niche are adapting to consumer preferences, seasonal trends, and the increasing demand for sustainability in cleaning products.
This episode is packed with practical insights for marketers in the B2B and D2C spaces, especially those involved in the cleaning supplies sector.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Betrayal: Weekly
Betrayal Weekly is back for a brand new season. Every Thursday, Betrayal Weekly shares first-hand accounts of broken trust, shocking deceptions, and the trail of destruction they leave behind. Hosted by Andrea Gunning, this weekly ongoing series digs into real-life stories of betrayal and the aftermath. From stories of double lives to dark discoveries, these are cautionary tales and accounts of resilience against all odds. From the producers of the critically acclaimed Betrayal series, Betrayal Weekly drops new episodes every Thursday. Please join our Substack for additional exclusive content, curated book recommendations and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience and healing. Your voice matters! Be a part of our Betrayal journey on Substack. And make sure to check out Seasons 1-4 of Betrayal, along with Betrayal Weekly Season 1.