Welcome to another insightful episode of the Digital Shelf Insider Podcast by MetricsCart. This time, host Shreshta speaks with Yashita Shah, Founding Partner at Online Dukaan, to decode the rapid growth of quick commerce in India, from Blinkit to Zepto, and what it means for brands, retailers, and consumers.
From groceries to gold coin deliveries on Akshaya Tritiya, this episode explores how quick commerce is rapidly gaining a foothold, how consumer behavior is shifting, how platforms are adapting, and why profitability is no longer optional. Yashita shares real-world insights on product packaging, SKU rationalization, tier-2 city penetration, and how traditional retailers are reacting to this 10-minute delivery wave.
This episode is a must-listen for D2C founders, e-commerce strategists, FMCG brand teams, and anyone trying to stay competitive in India’s evolving online retail market.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Betrayal: Weekly
Betrayal Weekly is back for a brand new season. Every Thursday, Betrayal Weekly shares first-hand accounts of broken trust, shocking deceptions, and the trail of destruction they leave behind. Hosted by Andrea Gunning, this weekly ongoing series digs into real-life stories of betrayal and the aftermath. From stories of double lives to dark discoveries, these are cautionary tales and accounts of resilience against all odds. From the producers of the critically acclaimed Betrayal series, Betrayal Weekly drops new episodes every Thursday. Please join our Substack for additional exclusive content, curated book recommendations and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience and healing. Your voice matters! Be a part of our Betrayal journey on Substack. And make sure to check out Seasons 1-4 of Betrayal, along with Betrayal Weekly Season 1.