The holiday season is almost here, are your strategies ready? In this episode of the Digital Shelf Insider Podcast, Shreshta Joy sits down with Morgan McAlenney, VP of Commerce Growth & Business Development, and McCord Chapman, VP of Commerce & Omni Planning at Public Label, to unpack what US brands can expect this holiday season.
They explore how economic uncertainty, tariffs, and social platforms like TikTok are changing consumer behavior, which categories may thrive, and why value will matter more than price in 2025. Plus, hear their take on how AI is reshaping product discovery and what brands should be testing now to get ahead in 2026.
If you manage e-commerce campaigns, holiday promotions, or omnichannel strategies, this episode is packed with insights to help you navigate Q4 and make the most of the season. Don’t miss it!
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