In this episode of the Digital Signage Today podcast, editor Daniel Brown interviews Vince Mosca, chief revenue officer and co-founder at Highly Analytical. Mosca discusses how his company integrates AI-driven analytics with digital signage, transforming traditional advertising spaces like ATMs and dispensaries into dynamic, revenue-generating platforms.
Highlighting innovations in programmatic digital-out-of-home (DOOH) advertising, Mosca explains how AI enhances customer engagement through predictive inventory management, personalized ad targeting, and community-driven solutions. He shares insights from his experience in the cannabis industry, demonstrating how creative applications of digital signage can revolutionize retail environments and smaller businesses, from barbershops to comedy venues.
Mosca emphasizes collaboration with hardware providers and the potential of AI-powered tools to improve accessibility and operational efficiency, offering solutions for both large enterprises and independent retailers. His message underscores the evolving synergy within the digital signage industry and its capacity to bridge the gap between technology and human connection, and the power of AI-fueled systems to build end-to-end intelligence for businesses across sectors.
This conversation captures Mosca's vision for integrating data and digital mediums to create accessible, impactful, and profitable advertising ecosystems. Moreover, it illustrates the disruption AI has brought to digital signage, along with massive potential for growth.
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