Episode 179: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-free
Many online business owners struggle with pricing their services and offers, either pricing too low to compete on volume or jumping to premium prices without the foundation to support them. This pricing confusion leads to unsustainable businesses that can't afford to grow, acquire customers, or hire team members.
In this episode, Marcel Petitpas teaches us how to price strategically using his objective approach to profitability. He breaks down the critical concept of direct delivery margin, explains how to calculate your true costs including future hiring needs, and shares his value-versus-risk quadrant for choosing the right pricing model.
Marcel also reveals when it's time to raise prices and how to replace low-margin clients with higher-paying ones to scale profitably.
About Marcel Petitpas: Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability.
In his work as a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization, he's helped thousands of agencies, consultancies, and professional services firms worldwide measure the right metrics and improve their profitability.
He’s on a mission to help firms break free of the outdated management silos between finance, operations & new business, and master their profitability through Parakeeto’s Integrated Profit Management System.
In addition to his work at Parakeeto, Marcel is also a bestselling author, weightlifting and biohacking enthusiast and a part-time beekeeper.
Download Marcel’s Profit Toolkit here: https://parakeeto.com/toolkit
Connect with Marcel:
https://marcelpetitpas.com/
https://www.linkedin.com/in/marcelpetitpas
https://www.instagram.com/marcel.petitpas/
https://www.youtube.com/channel/UCkq1Fcy_x3ZcNjMZEaSvSpw
https://parakeeto.com/
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