The 1st episode of "Direct from Wolf Den" discusses the impact of artificial intelligence on content creation.
The host, William Schimensky, explains that AI has changed the face of content creation and is contributing to the complex process of creating high-quality, optimized, and engaging content.
He breaks down his agency's content creation process into four phases: ideation and planning, content creation, editing and review, and publishing and distribution. He emphasizes that the ideation and planning phase is the most crucial step of any campaign and explains how AI can be used to conduct research, understand competitors, and create a cohesive campaign.
William advises business owners to understand the capabilities of AI and make a decision to integrate it into their business flows rather than trying to learn all the technical aspects themselves. He also discusses the importance of editing and review phases in content creation, where the story is formed, the message is delivered, and the AI plays a crucial role in optimizing the content.
AI tools can clean up sound and improve quality in the editing phase, while in the review phase, the AI ensures that all the content is telling the same message, looking for sentiment and emotions, and is grammatically correct and on-brand.
In the publishing and distribution phase, William uses a proprietary amplification engine to generate digital assets across the web, which drives targeted visitors to the website, social media, and landing pages, increasing engagement and social proof.
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