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July 3, 2025 50 mins

I cannot wait for you to hear today’s episode because it’s with someone I’ve admired for a long time — Mary Heffernan.

 

You’ve probably seen Mary’s name pop up again and again, and for good reason. She’s the force behind Five Marys Ranch, where she and husband Brian raise cattle, hogs, and sheep as well as four daughters.

 

In this episode, Mary opens up about her journey from Silicon Valley to full-time ranch life, and what it really takes to run a ranch, raise a family, and build a business from the ground up — which she has now done multiple times. She’s not only built a direct-to-consumer meat business, she’s also launched a line of tallow wellness products, established the Five Marys Cowboy and Ranch Camps, opened a restaurant, written several books and teaches entrepreneur education courses— not to mention sharing her life on social media where she’s become an inspiration to so many women in agriculture.

 

Mary’s got this no-nonsense honesty about the highs and lows of ranching and business that I think will hit home for a lot of you. She’s passionate, grounded, and one of the hardest working women I know —and this conversation is full of wisdom, laughter, and some tough truths we probably all need to hear.

 

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Subscribe wherever you to get your podcasts to hear new episodes Dirt Diaries every Thursday! And don’t forget to rate and review! We want to know what you think of the show!

You can also watch the video version of Dirt Diaries on our YouTube page or listen to the episodes on Rural Radio, Sirius XM 147, weekends at 4PM ET. 

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