Today I’m sitting down with someone who truly embodies the modern-day cowgirl—bold, brilliant, and not afraid to shake things up in the Western world.
Sadie Noblitt grew up with deep roots in both California and Texas, raised in a rodeo and ranching family where horses and horsepower were just part of everyday life. These days, she’s channeling that same grit and passion into the Western fashion industry as the Brand Manager for Charlie1Horse at HatCo. If you’ve ever seen a hat that made you stop scrolling—there’s a good chance Sadie had something to do with it.
In this conversation, we dive into her journey from the show pen to the branding boardroom, and how she’s now working with artists like Lainey Wilson and Cody Johnson to keep Western culture both rooted in tradition and totally fresh. We talk about what it’s like being a young woman in a male-dominated industry, how mentorship and family have shaped her path, and the importance of showing up as your most authentic self—whether you’re in the arena or behind a marketing campaign.
Of course, we also get into the fun stuff—reality TV dreams, guilty pleasures, and the hustle behind the glam. Sadie brings the laughs, the insight, and the kind of wisdom you don’t always expect from someone still early in their career.
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You can also watch the video version of Dirt Diaries on our YouTube page or listen to the episodes on Rural Radio, Sirius XM 147, weekends at 4PM ET.
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John Deere
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