Ep 209 | Natalie and Tara Discover the realities of food production through the lens of a viral experiment: one man’s mission to make a chicken sandwich entirely from scratch, $1,500 later (yes, really), his underwhelming sandwich says more about our modern food system than any TikTok ever could.
From there, they head to California’s Desert Rodeo, where cowboy tradition collides with influencer culture, raising questions about authenticity, animal welfare, and the evolving image of western sports. Discover Lainey Wilson’s new role in the film adaptation of Reminders of Him, why food misinformation about Wagyu beef is back in the spotlight (and still wrong), and what’s really going down as Farmer Wants a Wife nears its finale.
What We Discovered This Week 🤠
🪩 What making a chicken sandwich really costs
🪩 Are influencer rodeos helping or hurting the sport?
🪩 Lainey Wilson joins the cast of Reminders of Him (and we're starting a book club 📚)
🪩 Wagyu misinformation goes viral—again—and why it matters
🪩 Farmer Wants a Wife predictions, tears, and a kiss count for Colton 💋
WELCOME TO DISCOVER AG- where agriculture meets pop culture. We're your hosts @NatalieKovarik, a western tastemaker & millennial cattle rancher, & @TaraVanderDussen, a sought-after dairy sustainability speaker & millennial dairy farmer. Every week, we dive into the week's top articles and discover what's new in the world of food, agriculture, and Western culture with a pop culture twist.
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