July 30, 2025 • 53 mins
Where does your personal identity end and your professional brand begin? For entrepreneurs and content creators, this boundary often blurs, creating unique challenges that most 9-to-5 employees never face.
In this candid conversation, KayCee and E open up about their parallel journeys as small business owner and content creator, sharing the realities behind building something from scratch. They tackle the uncomfortable truth about creator burnout, the constant pressure to perform, and how to maintain your authentic voice when trends and algorithms push you to conform.
"I'm not my brand," KayCee reveals about her supplement business, explaining why she deliberately separates her personal life from her professional identity. Meanwhile, E reflects on the challenges of being the face of multiple content platforms: "Your face is your brand...you sometimes don't have off days."
The hosts don't shy away from difficult topics, addressing the mindset shift required to succeed as an entrepreneur. They explore why traditional employment thinking sabotages independent ventures and how to find your tribe when friends and family don't understand your unconventional path. Their personal anecdotes about trade show anxiety, filming in public, and recovering from on-camera mistakes provide practical insights rarely discussed in entrepreneurial circles.
Whether you're currently building a business, creating content, or simply curious about alternative career paths, this episode offers refreshingly honest perspective on what it truly means to chart your own course. The greatest takeaway? Authenticity isn't just a buzzword—it's your most powerful business asset.
Ready to stop emulating others and embrace your unique approach? Listen now, and join the conversation by sharing your own entrepreneurial or creator experiences with us on social media or via email.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey, welcome back to Disrupt and Discuss, better
known as D&D.
How's everybody doing?
You good, I'm great.
How's everybody doing?
I'm doing well, so I am.
Speaker 2 (00:15):
E and I am KC.
Speaker 1 (00:19):
And we have another episode where we are talking
about sequels or series.
We're in a series ofentrepreneurs and creators and
we thought it would be good totalk about, because Casey is the
entrepreneur and I am thecreator, and you're wearing dual
hats.
It's good that these areconversations that we've had or
(00:44):
we like to have, we like todiscuss, so inviting you guys
into our conversations that wenormally have about stuff like
this?
Oh for sure.
We're going to discuss being anentrepreneur, having a small
business, being a small businessowner and also being a content
creator.
If you're interested in havingyour own brand or creating your
own brand or how that works andtalk through some things like
(01:05):
that, this is going to be thesegment for you and evolving
your role.
Let's get into it, casey, whenyour brand becomes you.
Let's talk about that.
When your brand becomes you.
Speaker 2 (01:15):
Well, my brand, believe it or not, is not me.
I know entrepreneurs, andespecially on Instagram, doing
stuff to bring attention to them.
Not bad, but I mean like theway they dress their signature
items.
Like one of my friends and I'lljust shout her out Hot Sauce
Girl, homestead Hot Sauce.
(01:35):
For example, she's known forher red boots, a lot of the
stuff in her content.
No matter where she is, she hasa signature red boot.
So, she's building a brand, notonly for her business, but who
she is.
When you see her, you will knowher brand.
For my, herba by the FitnessCollective is a supplement line,
(01:55):
but you might on my Instagramyou'll see a lot of videos in
regards to health and wellness.
So that's the difference.
You won't necessarily see meonline how I came to be, how the
company became what it is today, and then you'll see other
stuff with the podcast and howthe podcast bridges the gap For
(02:17):
me.
I just don't have my face outthere.
I just choose not to do it thatway.
It works for me.
Every once in a while I got topeek out from behind the camera,
peek behind the curtain.
A lot of people that I.
They are their brand, I'm notmy brand.
I hope that wasn't too short ortoo confusing.
Speaker 1 (02:36):
No, it's not, because , with regards to my Herba,
you're not the face of the brandCorrect, but you're more so
here for D&D.
You are the face.
Yes, we are the face.
Speaker 2 (02:47):
Right, it makes a difference and this is our brand
.
But again, you can be in theforefront or you can be behind
the scenes, so it all depends onwhat you want to convey.
Quite frankly, I didn't want tobe out there like that, because
I do like having a life.
That is not my brand.
I like to have my weekends,even though I'm working dang
(03:10):
near all the time, but there'stimes when I want to have a
weekend where I'm not doinganything.
I'm not my brand.
I'm not D&D, I'm not any ofthat.
I'm just a sloth on the couchwatching TV or not.
Speaker 1 (03:25):
And for me being in content creation, my face is my
brand.
Oh, you're plastered, I'mplastered everywhere.
So whether it's D's tap in,whether it's just ETV, I'm the
face of the brand.
You sometimes don't have offdays.
With regards to this, casey andI was talking about the
difference between D?
Andd and tap in.
D&d we record and we try to doit so well in advance that it's
(03:48):
easier.
So if anything happens with oneof us or we need a mental
health break, we have enough inthe bank.
You want to take a week, acouple of weeks, we're fine.
As opposed to tap in, it islive.
So me and SBK, we're constantlylike every Friday.
We did have a situation andCasey and I talked about it on
the back end.
(04:09):
Both of us had their thingsthat we needed to do, so we just
said we wouldn't be live, butwe're going to have to rectify
that because we do have peoplethat come every Friday, our
community and our folks thatlike to watch us.
So she was like you may want tocome up with your recording.
You know your greatest hits.
You know a pretty, very popularone.
(04:30):
We talked about that and sothat's something that's going to
be coming up pretty soonbecause we're going to have one
of these moments summertimevacations and things like that
where it's going to take place.
So that's the downside.
Sometimes, when you're at theface of something and you have
commitments, obligations,showing yourself, quite often it
can be exhausting, very toughto think about things like that.
(04:52):
Are you willing to commit tosomething like that?
Are you willing to participatein things like that and have
backups for it?
It's easier when you're doingpodcasts recording, but it's
kind of sticky when you're live.
Speaker 2 (05:02):
So just think about it.
Yeah, and one of the things youand I talked about, dealing
with podcasts.
I'm still new with this sinceDecember, but it's fun when
you're doing it, but thenthere's days when sometimes,
honestly, it's not so fun, right, and you still have to produce
content.
This is where that wholecontent creator thing because
I'll see and I'll hear everyonce in a while, even from
(05:24):
people I follow I have to take amental break.
I'm just not up to it.
I'm just not into it, orsomething like that it, it, it
gets to you.
Speaker 1 (05:35):
You get creator burnout, like you want to come
up with something, or if you didcome up with something,
sometimes you're not as excited.
Sometimes you just want to curlup in a ball and not deal with
it for the day, for the week.
You do experience that.
I think we'll talk about that alittle bit more too.
It's good to have a backup plan, because you're going to
experience it.
You're not going to be on 10all the time.
Speaker 2 (05:55):
Well, we did the show when we both in the I don't
want to say dumps, but we werenot as jovial at that particular
time.
And again, our lives aren'texactly the same, but they're
running kind of parallel on alot of different things.
Speaker 1 (06:10):
Yes, yes, let's talk about being on 24-7 for your
audience and customers and howthat affects you.
Speaker 2 (06:20):
Well, see, that would affect you more than me,
because, first of all, you'relive and in doing that, you do
have to be up Again, my thing issometimes I'm listening to
podcasts or songs so I canescape something, or I'm looking
forward to my drive home.
So now I want to have this andyou know, I'm expecting you to
(06:40):
be in a certain realm.
I want you to be up, I'mexpecting certain things and if
I'm not getting that, it's like,well, shit, what's going on,
what's happening here?
But just like what we've done,we've had shows about not being
up or other things.
So then you're like, oh, okay,yeah, and that gives you some
insight.
Sometimes people sometimesdon't give a shit, but it gives
(07:01):
you some insight.
I didn't realize.
I said back when youtube wasreally starting to hit and
everybody was happy, go lucky.
And when people started justdisappearing for a while then
they would come back and tellyou oh, I had a meltdown.
I'm like, well bam, you see howserious this stuff is.
So, yeah, you do have to be on24 7, but how you're on 24 7,
(07:22):
and that's why you know when heand I sometimes are like how
much stuff do we have in thebank?
Because you still have tostretch it out Wednesdays is
when they drop.
Consistency is what everybody'ssaying.
You have to be consistent.
You also have to, like you hadsaid, plan B.
I need to take a week off.
I don't want to have to do this, so let's have our contingency
(07:46):
plans put in place.
So you are falling under theguise of 24 seven being
consistent, but then you're ableto kind of take a break
yourself.
Exactly.
Speaker 1 (07:51):
Like Casey said, our we're not exactly, but we, our
lives are in parallel.
And sometimes, because ourlives run parallel, and some
people might be saying, well,you guys have just started this
podcast, it hasn't even been ayear and y'all are already
experiencing burnout, might besaying, well, you guys have just
started this podcast, it hasn'teven been a year and y'all are
already experiencing burnout.
But you also have to look at wehave lives outside of here.
(08:13):
She runs a business and I runtwo other channels.
It can experience work thathave been in existence before
D&D.
So it can experience burnout,even though we haven't even done
this for a year, but it's stillexciting.
But it's just.
Sometimes life be lifin'.
Yeah, you have to be smart.
So we try to work smarter, notharder.
Speaker 2 (08:35):
Absolutely For sure.
Oh, I know, I know yeah.
Speaker 1 (08:39):
So what about influencers?
So far as influence, how do youhandle pressure of always being
authentic online?
Speaker 2 (08:47):
I'll put it this way because I'm older, I'm not
necessarily trying to impressthe same way as somebody younger
.
You get some old hacks in therethat you're trying to impress.
As one of our guests had said,she went through ballet, she
went through the times where youbeing judged, and so now when
she walks into a room, it's likeI'm here, having that corporate
(09:08):
background, always having tocover your ass, do this, do that
, I'm not doing that.
And he says this is who I am,this is what I'm about, right,
and basically you don't care forit.
Speaker 1 (09:20):
Then there's 40,000 other channels, exactly, I love
that because it's true you haveto.
Sometimes you do feel thatpressure, especially when you're
live or you're on here onsocial media.
Sometimes you get into thehabit of kind of compete against
people who are similar to you,or you're trying to be like
someone else, or you're tryingto emulate or get to their level
(09:43):
, their status, exactly.
But you have to learn how torun your own race.
Running your own race means youhave to be who you are and
knowing that who you are, peopleare going to gravitate to you.
Are you going to be like thatperson and what the type of
folks that they get?
Maybe not, but it definitelyhelps to be grounded in who you
(10:08):
are, know what you're trying todo and not try to emulate other
people.
And a lot of times in this worldof content creation or YouTube,
a lot of people try to emulatea lot of folks.
They try to catch onto the way,catch onto what's popular,
what's getting the most views.
And a lot of times theseanalytics you look at your
analytics they give to what'spopular, what's getting the most
views.
And a lot of times theseanalytics you look at your
analytics they give you ideas.
Hey, this person's talkingabout this.
(10:29):
You should do that, and it'sgood if you're just starting and
you don't know what you want todo.
But when you have, like your ownset of what you want to do and
what you want to see, that kindof throws you off, because then
you're trying to appeasedifferent pockets of folks and
you're not necessarily being whoyou are and what you want to
(10:50):
put out.
So I don't want to reel that ina little bit.
But that takes learning and,like Casey said, you get to a
point in your career or a pointin your life to where you like I
don't use it, I don't be me,whether you like me or not, and
the same stuff that would notnecessarily get me written up at
work, seeing things that?
Speaker 2 (11:09):
no, I'm not going to do that and this is why and not
just being obstinate, speakingup for yourself, for example,
certain things you can andcannot say and ways you can say
it or can't say it at a job,starting out you know, I'm
looking at other podcasters,influencers and that kind of
stuff get an idea of how youwant to go, how you want to
sound, and then you just kind ofmake it your own right as they
(11:31):
make it your own.
Yeah, same thing with, you know,baking a cake, for example,
it's like, okay, here's thebasics, but you know, you might
want more cinnamon, you mightwant more butter and all that
kind of stuff.
We have the same recipe, but wejust judged it as they would
say and you make it your own.
Speaker 1 (11:45):
Correct.
Now here's one for you being asmall business owner.
What is it when your personalvalues are tied to your brand?
It's tied to you, as opposed towhat you went through.
Speaker 2 (11:55):
Well, okay, so you were saying personal values in
conjunction with your brand yeah.
Well, just having the I can'tremember the word I'm trying to
say For example, with my product, I make sure that every year
that I have it analyzed,integrity is what I'm looking at
because, granted, you can havesupplements done.
Yeah, you're advertising,you're sending them out and
(12:16):
everything.
But I need to know that whenI'm sending something out that
it is still viable.
It might've been good last year, but then it's getting weak
this year.
But I'm sending something outthat it is still viable.
It might've been good last year, but then it's getting weak
this year, but I'm stillcranking it out.
I still got the product.
I'm going to get it out, nomatter what.
I need to know if there's anissue, even though it's got the
(12:37):
correct date, I still need toknow that the integrity is in
that bottle because, at the endof the day, my face might not be
there, but my name is there.
You know a lot of people liketo dig, they like to find out
who you are, this company Doingso, trying to be in the
forefront of that, getting infront of that before there is
(12:58):
anything that I spend the moneyto go on and have that done
Because, again, integrity stillreigns supreme with me because,
at the end of the day, it is me.
You might not see my face, butit is me.
Speaker 1 (13:12):
Absolutely and I definitely agree with that,
because we're still in the ageof word of mouth, Like when you
create a content or when youcreate stuff out there, your
word of mouth carry so peoplewho like your brand.
They don't like your brand, youknow.
They may go on their TikTok orInstagram and talk about you.
That's still a word of mouthreferral.
Speaker 2 (13:34):
Oh yeah, negative.
And then, for example, if youradvertisement is a little off,
and I'll, here we go.
We're being transparent onAmazon, for example, where my
product is one of the places.
It stated the incorrect entityof the bottle and one customer
had purchased based on thequantity, and then they got it.
When the product actuallyarrived, it was different and
(13:58):
they blasted my ass on thereviews.
So, basically it was.
I'm lucky I've only had likeone bad one, but that bad one
still is not good, if that makesany sense.
So, and again, here goes wherethe integrity comes in.
Once it was brought to myattention, I was like oh shit,
so sent her another one andrefunded her for the first one.
(14:20):
And it's like my bad, this hasbeen rectified, I see it, so on
and so forth.
Speaker 1 (14:25):
But that's just good business.
A bad business person would saywell, I didn't make the mistake
, amazon made the mistake.
Da, da, da, da da.
But that's good business.
That's wanting to keep acustomer.
Speaker 2 (14:35):
Yeah, and granted, was I the one that set it up in
the system.
No but again my name.
They don't care if the interndid it, they don't care, they
just know this is what I saw andthis is what I got, so I did it
that way.
One of the things questions Ihave for you when you're doing
your stuff is one of how do youand it might be a simple
(14:57):
question but how do you keep allyour stuff straight straight,
because I know just when I'mdoing the podcast and then all
the intricacies of doing behindthe scenes for the business.
My desk looks like a fuckingtornado hitter.
I'm like, and I'm one of thosepeople I have folders upon
folders to keep things, and evenon my laptop I like to have
(15:20):
folders upon folders.
Now I've got all thesepixelated things all over the
desktop.
I'm trying to get everythingdone.
I will organize that, maybewhen we're on hiatus or
something, but it's just notworking Right For me.
Speaker 1 (15:35):
That's where we're different, because Casey is the
pencil to pad.
Yes, I am very technologyforward, so I have digital
folders.
I have a tap in folder, I havea D&D folder, I have a just ETV
folder.
That's how I separate everybody.
I'll have certain days I'mlooking at D&, so look at that
(15:56):
and look at where we are andthen, you know, converse with
SBK and then for it's Just E andmy other channel.
I do that as well, so it's moreso.
Just I separate them digitally.
So I have digital folders thatare specifically for each
(16:18):
channel.
I plan days that I go and lookat.
You know, look at what we'vedone.
Every once in a while I'll gothrough our catalog and look at.
You know, look at what we'vedone.
And every once in a while I'llgo through our catalog and look
at what our conversations and Ireplay our show I am, I'm anal
about it, I have to do it.
So it's like, hmm, I could havesaid that better.
Or hmm, I get an idea for ashow, but the next episode we
(16:43):
can talk about that.
You know what I'm saying.
Speaker 2 (16:46):
That's how my mind works Well, to champion you,
because you do listen.
You're able to say, okay, youknow what?
This is the area I want to movetowards.
We need to stop doing this anddo a little bit more of that,
and it works.
Let's be more conversational,for example, instead of being
more robotic.
And how would you know that?
(17:06):
Because you're listening.
Speaker 1 (17:08):
I'm out.
Speaker 2 (17:09):
I'm good, and a lot of it is because I don't like
hearing my own voice.
In my head I sound one way, butthen when I actually hear it
it's a totally different way.
I sound Absolutely, way, Isound Absolutely.
I feel comfortable now doingthe shows and talking and doing
all this kind of stuff, butreliving it, rehashing.
(17:32):
I'm over it.
We're done with this one.
I might go walk to the park orsomething, I don't know, go take
a nap, but I won't be listening.
Speaker 1 (17:43):
We have different strengths and they come together
very well.
She is more of the front facing, getting us out there ideas
with where we could possiblytake it.
So Casey is very forwardthinking.
I am sitting in the now sitting.
In what we need to do right now, she's the visionary.
Speaker 2 (18:04):
I'm behind the scenes .
Yes, for sure, for sure, I wantto do that, yeah.
Speaker 1 (18:09):
So what about?
Speaker 2 (18:10):
oh, go ahead.
Yeah, no, no, I was.
I'm all over the map, literally.
We might've talked about thisbefore, but again, in case
others hadn't heard it, and oneof the segments we were talking
about finding your tribe.
We bring that up kind of topicadjacent, but not really.
I look at my oldestgranddaughter.
Okay, she just turned well, notjust, but she's going on 13.
(18:32):
She's going to the seventhgrade.
She's not very outspoken, she'squiet, but she and then they're
all into that anime stuff andthe little weirdness and we
always say, baby, she's, she'sgoing to find her tribe.
We know she is and she standsout in that respect that she
doesn't stand out.
Her brothers and sisters areloud and outgoing.
(18:54):
But you see, she's plotting andshe's looking and she's singing
.
Even with entrepreneurs orbusiness-wise, finding people
that are doing the same as you,it's very, very hard in the
beginning Because even if youhave a group of you that say,
hey, we're going to go and we'regoing to do a podcast or we're
(19:15):
going to do a business, thecream rises to the top.
And then you're going to havethose that don't and I tell
people, how do you know thisperson, how do you know that
person, what I've found and whatI've been told.
Just keep doing what you'redoing and your path will cross
with other people.
Some may be like-minded or halflike-minded or somebody you can
(19:38):
call upon them to help you withsomething down the road.
It's always one of those thingstrying to find like-minded
people, and sometimes they'renot like-minded they're in the
vicinity of what you're doingand be able to help you, which
is part of your tribe.
You're not going to findanybody exactly like you.
You'll find somebody enoughlike you to understand you and
(20:00):
where you're coming from towhere you start to get with
other people in that same realm,if that makes any sense.
So that's how it just starts tohappen organically.
And then, hey, let me introduceyou to so-and-so, let me
introduce you to this.
You might go to a trade show,seminar, seminar, and you'll
start to build your tribe.
It happens because I'm talkingwith you about, oh, what about
(20:23):
this person?
It's only because I've beendoing this for a moment that I'm
starting to run into people andgetting to know people that can
help maybe you in some way thatI know.
So, yeah, I just wanted toreiterate that, because I think
it's easy for us to sit and talkabout what we do and what we
have accomplished, but it's like, well then you're doing it by
yourself.
Speaker 1 (20:45):
No, but you find people who are not necessarily
your same mind, but you guys aretraveling down similar paths
and ideas off of each other.
So if you can find that, that'sreally good for you, because
you hate to be the only personin your bubble.
You want to have somebody inthere where you can bounce
(21:05):
things that can be criticalsometimes of you, right, like
girl, I don't know or notnecessarily down your idea, but
make you think.
Another perspective For sure.
Another perspective, yeah,absolutely, or they're just like
, but make you think Anotherperspective, for sure, Another
perspective, yeah, absolutely,or they're just like you know
what that just sucks Exactly,and I can appreciate that more
and I find that more genuinethan the people who are like oh
(21:25):
yeah, yeah, yeah, we can do that, oh yeah yeah.
You don't object to anything,nothing, everything.
Speaker 2 (21:33):
I'm golden everything .
Speaker 1 (21:38):
I'm golden, okay, okay yeah, I mean because we
don't even agree on everything.
No, we don't, and that's why Ilike to be able to be okay with
talking to someone who's goingto be authentic with me and be
like e I don't know, e well,maybe we can try, we can talk,
we can do this.
Now you're like I don't know,but when I go to sleep or I wake
up, she was right.
Speaker 2 (21:55):
they're talking about me every day, so I'm just
throwing that in there.
Speaker 1 (21:57):
It helps to have people who are.
Speaker 2 (21:59):
It really does and, like I said, a different
perspective, because when you'rein it and you can't see
anything, what you're in, itdefinitely helps for someone to,
even if they know what you'rein or don't care, they'll give
you an honest opinion.
Yep, and you'll be like, like ohshit, I didn't think of that or
sometimes your own family canbe the worst culprit in all of
it and trying to do or saywhat's right, and then you still
(22:21):
get shitted on and you're like,well, I should have said what I
wanted to say anyway and notsaying it was out of pocket or
disrespectful.
But you should have said whatyou wanted to say anyway,
because you're damned if you doand you're damned if you don't.
If you're not running in thatpack, you're an outlier, to be
to be perfectly honest.
So I say that, which is regularliving.
Then you put that with yourbusiness, then you become a
(22:44):
powerhouse in a sense.
That was you know that restingbitch face.
She's very direct, she doesn't.
Let me get a word in edgewise.
Maybe I'm guilty of one or twoof those things, but I know what
I want and I know what I don'twant.
It's easy for people to come andtell you their version of how
to do something, but they don'thave their skin in the game.
Listening to other entrepreneursand giving me their tidbits of
(23:07):
how things are working for them,I'm tending to listen to them
and we're in a totally differentspace of entrepreneurship
altogether.
But it's easy for somebody tosit on the sidelines and Monday
morning quarterback, but thenthey're not getting their ass
out and doing something.
You're just telling me what youwould do, but you haven't done
shit to back up what you'resaying.
So again, listening or notlistening to somebody, you're
(23:31):
registering that in your mindalso and it's like, well, fuck
you, you ain't doing shit.
So then it makes it easy for meto say, no, you might have a
good idea, I might take it intoconsideration, but no, you're
not going to be the voice ofreason over here, you ain't
doing it.
And people tell you you have tohave a certain mindset.
You got to be a lot crazy to bean entrepreneur.
You really do, because of theups and downs, the emotions, and
(23:52):
you're still moving forward.
Speaker 1 (23:54):
So we're going to jump into evolving into new
roles.
Speaker 2 (23:58):
Ah, evolving into new roles, yeah.
Speaker 1 (24:02):
So entrepreneurial.
She's touching on it a littlebit.
Casey touched on it.
Unfortunately, you wear a lotof different hats and she gave
you the example of thedifference between just an
entrepreneur or a business owner.
How do you, as a small businessowner, how do you embrace roles
outside of your comfort zone,like sales or social media?
Speaker 2 (24:20):
Are you asking me or are you going to talk on it?
Speaker 1 (24:22):
I don't want to have a pregnant problem.
Yeah, how do you embrace therole of being because you've
said yourself this is likeoutside your comfort zone, you
don't want to be the fake, butyou have to do social media, so
you have to put yourself outthere.
So how do you embrace that?
Bringing those sales anddealing with sales and social
media things that are notnecessarily comfortable for you
being comfortable, beinguncomfortable?
Speaker 2 (24:44):
Yes, I might not necessarily feel that
comfortable, first of all, withthe ads and stuff that I have on
my social media.
I'm not in them.
Correct, first of all I'm notin them, but I do have pinned at
the top.
I'm there and I'm explaininghow I came to be in the world
(25:05):
dealing with entrepreneurshipand how I came with the business
.
So that part I had to getcomfortable recording it and
what do you call it?
Pinning it up there.
It was one of those days nomakeup, just we're going to do
it today.
I'll throw on the red lipstickand then that's it, explain
what's going on, and either it'sgoing to work or it's not going
to work.
I put it up there, reallyhadn't listened to it much, but
(25:27):
I had to listen to it and makesure it made sense.
You're going to be put into alot of different roles that
you're not comfortable with.
I'm comfortable when we're attrade shows.
You're out there talking aboutyour product, you know what you
know, but there's still thatanxiety, that first person
coming up and asking thatquestion.
You're like am I going toremember?
Am I going to say it right?
Am I going to mispronounce?
I did a whole script the nightbefore and we were at the trade
(25:49):
show and my sister-in-law waswith us.
She speaks eloquently, so shewas in education and she speaks
eloquently, so she was ineducation and she speaks, and it
just so I'm listening to hertalk about my shit, right, and
I'm like I don't sound like thatuncomfortable, uncomfortable.
Then somebody came and askedher something about oh, you, the
owner, she goes.
(26:09):
No, she is.
I'm like fuck and I'm like, hey, I'm talking.
And because I was so in my headafter listening to her, I
started stumbling, and then thatlittle voice is like that's her
, that's how she makes her cake.
You do it a little differentlyand so once I got out of that,
it worked in about two or threepeople come by.
Then I'm rolling, I'm good, butyou might stumble, and one of
(26:31):
the things that I forget whosaid it?
But there's no failures, it'sonly learning.
Somebody was saying basketballanalogy I had so many wins, but
no failures.
Because these are all learninglessons.
And again I'm telling myself youdon't do it the same way as
somebody else.
That's you are you, and whenyou talk, they can feel the
passion in what you are saying.
(26:52):
And if not, then that's okaytoo, because you're not for
everyone.
Just like I always said before,I look at three different
influencers dealing with makeupactually four and they all talk
about blush, lipsticks,concealer, the gamut, but they
bring to the table a differentflair about them, which is why
you look at them.
So try not to you know.
(27:13):
Oh, I'm gonna share this withyou because that's going to take
away from me.
No, it's not.
You're bringing somethingdifferent.
And how you deal with thoseobstacles is like take a deep
breath and let's just do it, Iagree, and you can speak to this
as well.
There's times you don't have achoice there is no one else
that's going to do it, or thereis somebody else that's not
(27:33):
there right now.
Right, so what are?
you gonna do you gotta?
Speaker 1 (27:36):
do it, yeah, and that's okay.
That's another thing.
You gotta be okay with messingup.
You definitely, if you want tobe an entrepreneur or a content
creator, you have to be okaywith messing up.
You have to be okay withfailing.
Speaker 2 (27:50):
It is part of the prerequisite one of the things I
always ask you, because this issomething I had to do and I
only did it a couple of timesand I don't feel comfortable
filming or doing your content,even if you're like when you're
in your car chronicles, you'rein the car, but now you're
pulling up to a red light.
Out here people don't reallystop at red light.
So I can't really even use that.
It's just a suggestion, as Itell people.
(28:12):
But, you're in the car andyou're clearly talking and
somebody's looking at you like Iknow she ain't singing.
You know, even when I wouldsing in the car which was very
bad I was still like hit thewind.
Or you're having a conversationand you're doing a thought out
loud, Right, I would like, Ooh,hit the steering wheel.
I think, oh yeah, she'slistening to some music or
something, because you'retalking to yourself and you're
(28:33):
doing that in the car, but thenyou're out and about and you're
doing it and you have to becomfortable because your
listeners, or your viewers, theyneed to be comfortable
listening to you as well.
So if you're uptight, they'reseeing that you're uptight.
Now you kind of got the wholevibe off.
So I'm asking you, how do you,as a creator, do something like
(28:56):
that?
Speaker 1 (28:58):
It took a while for me to.
When I first started doing it,I was more scripted.
I would drive around and Iwould do it, and if I didn't
like the way I sounded, I wouldstart all over again and just go
drive again and do it again.
I got so used to it, though,listen, I was like, oh, I didn't
like the way I sound.
I would literally go back andwatch it.
(29:19):
I'm one of those people I watchand I'm like I didn't like the
way I sounded.
I could have said huh, and so Iwould do it a few times.
So I could be out there for afew hours driving making this
video, but now I can turn it onat any point and I just free for
all because I'm used to it now.
So I got used to my voice.
(29:40):
I got used to being okay.
If I messed up on something, Iwould stop it and be like, oh
shit, I'm just like I don't care, because editing even though
I'm making the car chronicle,it's not live, so I can still
edit it out.
So it's just more so, justlearning, educating myself on
creating content and learningabout editing stuff, believe it
or not.
Back when I started, I didn'tknow about editing.
(30:01):
I just put up different takes.
I didn't know that I would dodifferent takes, so it was more
like, oh, I messed up, so Iwould stop and do it again.
Now I just run the gambit, I'mcomfortable and sometimes I like
my little quirkiness and I'llkeep it in there.
You know I got used to.
I had to go through my learningprocess and failing.
(30:22):
The only way you're going toget better is if you keep doing
something.
And guess what, when you dosomething for the first time,
you're not going to do it kindof you're going to f it up.
So you got to be okay with thatand I learned to get okay with
doing it.
So now I can pop that sucker onand just get the talking and
don't care who it is.
Speaker 2 (30:41):
I might wait, hey you want to be in my.
You know a lot of people noware used to that.
I mean, you still find peoplethat are like looky-loos and
want a photo bomb and everything, but a lot of people are it's
commonplace now.
I I sometimes at the gym, I seepeople doing that and
everything.
I remember during COVID, mytrainer.
I would have him on the cameraand he's talking to me and
(31:06):
telling me I'm working out andeverything that was awkward and
I'm like, oh, people don't thinkthat I'm watching them or
something.
Speaker 1 (31:11):
And the only thing with that in gyms or public
places, you know, sometimes Itry to keep it on us when we
work out so we're not gettingother people.
But if we do happen to getother people or somebody crosses
through, you can edit it out,you can blur people and
sometimes I even ask are youokay with being in my video?
Some people are fine with it,they don't care, and some people
(31:32):
are like no, and I'll blur themout.
Speaker 2 (31:40):
I can cut you out or I can blur you out makes it a
lot easier.
Yes, it does, but again, beingconsistent and constantly doing
it and learning from yourmishaps right as how you get
better with stuff.
I was terrified when we starteddoing this.
I'm like I think I was goinginto labor or some shit.
Now it's like, okay, let's justdo it.
Just do it.
You can edit it, you can do allthis other kind of stuff.
We just go into it we just gowith the flow and we've got
little points here and there.
I know this is more than likely, probably not on our agenda of
(32:04):
stuff, but my question would beand again I have my way of doing
it but family, not so muchgetting family's approval, but
there's family that doesn't knowwhat.
I do not even the business orpodcast.
They just know I exist.
That's it.
So my thing is, my question toyou is we have heard different
(32:26):
things with our families, right,how many even know what you do?
But then, most importantly, arethere other people in your
family that're doing somethingsimilar or also trying to be
creators, probably based on whatthey've seen you do and again,
you've learned so much and comeso far.
They're looking up to you andwant to do what you're doing so
(32:50):
I have not a lot of people knowso.
Speaker 1 (32:53):
I'm not again where this yeah, I'm one of those
people and in my thought processfor this some people may agree
or disagree I don't like to tellpeople a lot about what I'm
doing.
For the simple fact of a lot oftimes I don't want people to oh
, I'm going to follow youbecause you're family, I'm going
(33:15):
to follow you because you're my.
Oh, I'm going to follow youbecause you're my friend.
I like that.
But then again, I don't likethat because I want people who
authentically want to follow mebecause they like what I'm doing
, they like what I'm about andsome people may find that odd,
but that's just me.
I want people to rock with mebecause they want to rock with
me.
I don't want people to rockwith me because, oh, that's just
(33:37):
my family, my cousin, that's mysister, that's my you know what
I'm saying.
So that's why I didn't tell alot of people.
I'm just now allowing peopleyou know outside of my immediate
family, know that I'm out heredoing what I do.
I'm throwing stuff out there,little tidbits here and there
I'll put like D&D's podcast,like Clip Up or tap in Clip Up.
(33:59):
You know things like that Me.
So somebody did reach out to me, a friend of mine.
They caught my shorts so it'sgone in 24 hours.
Speaker 2 (34:06):
No, we do that but.
Speaker 1 (34:08):
I only put it in stories it's up and there were a
couple of people that reachedout to me.
It's like you doing that, oh,okay, I'm going to follow you
and that was good.
I've been doing this for aminute.
I'm just one of those folks.
I want you to do it for me Ifyou like what I do, because I'm
not going to follow someone justbecause we're friends.
So if I'm not feeling whatyou're doing nine times out of
(34:28):
10, I'm not going to follow you.
You should be okay with that.
I don't like the sympathybecause I know you type of view.
I just want people who aregenuine, who like what I'm doing
, and so that's why I haven'tdone that.
And to answer the second partof your question does anybody
aspire to do what I do?
Not yet.
Speaker 2 (34:46):
So you make it look easy.
You really do.
You make it look easy.
Speaker 1 (34:50):
I've gotten some inquiries questions, and when
they're serious, I'll take them.
When they're serious, and whatI mean by serious is that you
know they may have somethingalready.
Speaker 2 (35:02):
Oh, I see.
Speaker 1 (35:04):
That to me means you're serious.
You're not just probing to beprobing.
You're probing because I havesomething.
I tried this.
I'm trying to get it off theground.
Can you help me?
And so I haven't gotten thatyet.
Speaker 2 (35:14):
I've I've had curious about how I'm doing it, but not
like I want to do it yet soyeah, yeah, no, I, as far as I
know, I have a cousin that'sheavily into marketing.
They've got some marketingtools out there and do some
stuff similar, but not really.
But yeah, that's the onlyperson that I know within family
(35:36):
.
I mean, my cousin had more ofan entrepreneurial mindset way
before I did.
We were all like what is hedoing for a job?
Because all of us went nine tofive.
We knew that in the first andthe 15th you got your paycheck,
but you still had your paycheckand like, what does he do?
What is he doing?
And now I get it in the sensethat we never really knew all of
(35:58):
what he was doing.
First of all it wasn't ourbusiness, but with that nine to
five mindset there was no way Iwould have understood what he
was doing.
So now he and I talk fairlyregular about entrepreneurial
ups and downs, because now I'vegot street cred in the sense
that, like you said, I'm notjust poking around for the sake
(36:19):
of man, what you doing, where'sthat money coming from?
You said a word.
Well, yeah, you said a word.
People just know oh, casey isout there, they don't.
And again, I actually have itlike that purposely.
I mean obviously my husband, mykid, they know what I'm doing,
(36:42):
but outside of that, mysister-in-law and cousins and
some friends it's a very smallnetwork of people that really
know what the hell I do.
I'm sure a lot of them don'teven know about this podcast.
It is what it is.
Speaker 1 (36:49):
You know, I appreciate what you said just a
moment ago, where your cousinhad a different mindset.
He wasn't in a nine to fivemind.
If you guys can take anythingfrom our conversation, you
really have to switch yourmindset in order to be in this
type of lifestyle.
You cannot have a nine to fivemindset and be an entrepreneur
or creator.
(37:09):
You have to switch that mindset.
That's the only way you'regoing to be able to sustain this
, have skin in the game,absolutely.
You ain't guaranteed a paycheck.
You hope that it's going toturn into some type of
monetization.
You hope that it's going to dowhat you envision it doing, but
(37:31):
that might not happen.
You have to be okay with that.
You have to know how to pivot.
You have to know how to makesome changes.
If you cannot, you don't havethat type of mindset to where
you know, in 90 days you expectto produce something and it
could happen, or those are thoseoutliers.
Most of the time, we out hereare grinding, creating, coming
up with ideas how to marketourselves, how to brand
(37:54):
ourselves, how to create certainthings.
So if you don't have that,you're not going to survive.
And if you don't start gettingwith like-minded people.
If you're trying to do this andstill rocking out with your
nine to five folks, they notgoing to understand you at all
and they don't look at you likeyou crazy.
So you have to get arounddifferent people who have the
(38:15):
same mindset as you oh, oh forsure.
Speaker 2 (38:18):
And I've told you I've had the.
I went from being what do youcall it?
Uh, hr for, like you know, likealmost 17 years.
So I have the corporate job,but then having to still make,
you still have to bring money inthe house, you still have to do
, but then you still want to bean entrepreneur.
So now you're toggling betweenthe entrepreneur and some other
(38:40):
kind of job, like one of thepodcasts we talked about.
I did it at Amazon and it wasn'tglamorous, right, you know,
unloading big old carts off ofthe trucks and during break,
checking voicemail and email forthe business.
And this is just trying to getsomewhere with.
You know, other people aretrying to, some of them trying
to get dates for that night,right, and I'm over here trying
(39:02):
to bring this little money in,not even for the household, to
fund the business that I wasdoing.
So it didn't take money out ofthe household, out of the
household, and that was, youknow crap.
I mean, you know it took careof what I needed to and as soon
as I didn't have to be thereanymore, I left willingly.
But I just and it just a lot ofthings.
It just confirmed that's notwhat I want to do anymore.
(39:23):
I not so much that, that job,but just a nine to five, I don't
.
I mean, and you got pilots inthis world too but it's it ain't
the same as doing that, bustingyour ass for what?
Two weeks of vacation, and thenyou're still getting the okay,
if you can be gone those weeksthat you planned Exactly.
Speaker 1 (39:42):
Somebody can tell you no, yeah, let that sink in
sometimes.
Speaker 2 (39:48):
Yeah, and these are things that are awarded to you
for working, but then you'restill asking permission to go.
Right, right, you know, andit's hard.
It's hard.
I mean, I got goals here thatthat are going on, that I need
to make sure they're done, butstill I'm just like, oh shit
yeah, it's totally different.
Speaker 1 (40:07):
But it can be crazy, it can be exhausting, it could
be stressful, but alsoexhilarating and when I plan to
go on vacation, I just make suremy calendar is open.
Speaker 2 (40:18):
I'm not worried about oh, I got to get this okay from
my manager and oh, this is theonly week we can go.
No, exactly, when I came backfrom my vacation, I called the
travel agent.
I said let's book something fornext year.
Okay, this is open.
She's telling me okay, I putthat on my thing so I don't put
anything around that date.
Right, we're going.
Speaker 1 (40:39):
I'm out of here that's what you got to do.
I definitely agree with that.
Let's talk about authenticityas your superpower.
How do you stay true to yourvalues when chasing growth or
trends?
And when I say authenticity,let's paint the picture.
In the world of filters andfads, being authentic sets you
(41:02):
apart.
How do you stay true to yourvalues?
Speaker 2 (41:05):
There's enough people in my immediate life that'll
let you know.
You're not Casey, you're notthat entrepreneur with my Herba.
Those are called grandkids.
They keep authentic.
Oh, man, they maybe keep me alittle too raw sometimes, but
just having to deal with thatand not just kids, life outside
(41:26):
of what you do, right, I havethe people that I have that are
helping me run my business andwe're all yeah, yeah, yeah, yeah
, business, business.
When I get done with all that,like we get done with this,
where am I going?
We're gonna go walk to the park.
My ass will probably be burningbecause we're going up the hill
.
That's the good stuff.
And every once in a while theyget so far and then I'm like, if
(41:47):
we can't see you, you gottastop.
And they're like, oh, but shewalks so slow and they're
talking about me and they'relike, god, yeah, your legs are
short, can you move a littlefaster?
No, I can't.
She can't burning I'll catch up.
Speaker 1 (42:02):
She usually catch up when we get to that incline,
because your girl be like ohyeah, but then everybody
arrested by the time I got thereand then it's like now we're
ready to go.
Speaker 2 (42:12):
No, I got here yeah, that was yesterday because I got
like a eight-year-old and aseven-year-old running up the
hill, then running back down tocheck on me Like I'm coming,
luckily my sister-in-law's withus and she's ahead of the bunch.
I pull up the room making surenobody's bothering anybody from
behind, but again, doing thosethings At the end of the day
they don't see that and I usedto I don't know what actor big
(42:39):
screen, but the trash needs tobe taken out.
Speaker 1 (42:42):
Exactly.
Speaker 2 (42:43):
Exactly, or like some of the comedians, I bet you're
funny at home.
No, not really.
I go through periods where I dothe whole monk thing, when I
don't even want to talk, as Itell my husband, if I could move
to where my neighbor, theclosest neighbor, would be a
mile away, I'd be okay with that.
I don't want to call myself arecluse, but damn near.
As a kid I never understood itwhen my mom would say you want
(43:05):
to live somewhere so you can gowhere the action is, but then
you can come home and I was like, oh God, that's boring.
But now, like I said, if Icould live on a ranch not with
animals but just a ranch andhave the closest neighbors be a
mile away, I would be fine withthat, I really would.
There's times when I don't wantto talk.
Speaker 1 (43:25):
I don't like to talk that much, believe it or not.
I talk to my husband, we talkto each other, but even us we're
like.
He'll be doing his thing, I'llbe doing my thing, whether
that's me watching YouTube,because that's what I usually
watch, and he'll be watching histablet in the garage and we're
fine, and me and Aaron.
Speaker 2 (43:42):
I'm upstairs, he's downstairs.
Speaker 1 (43:44):
It works out.
It's like I don't have toalways be in his face, he
doesn't have to always be in myface, so it works out for us.
But yeah, I'm not one of thosepeople and I think for me, how
do I stay true to my values whenChase growth and trends is just
, oh heck, yeah, I just, I, just, I'm just me.
Um, I think you said it earlier.
(44:08):
I've come to this point in mylife when I'm okay with saying
what I say.
You know what I'm saying.
Some people don't like it.
It's still me.
I can't be anybody else, and mydad said this to me.
He was like don't do nothing,that you can't wake up in the
morning and not lick yourself inthe face.
Right, if I can't lick myselfin the face and say that was me,
or I can't stand 10 toes downand say yeah, I said that, then
I'm not being authentically me.
(44:29):
Like I said, some people don'tlike my delivery.
Oh, it is what it is.
It is what it is.
You know, I try to soften it upsometimes, but then I'm just
like you're going to get me andthis is me and you love me or
you don't.
And if you don't, like Caseysaid you don't have to subscribe
, you can click on that otherone Over there, over there.
That's why there's so muchvariety out here.
(44:51):
There's variety.
Speaker 2 (44:53):
Yeah, yeah, no, and I mean, it makes sense.
Speaker 1 (44:57):
I'm not a people pleaser, you don't have to
always like me.
Speaker 2 (45:00):
I'm not going to always smile Well you know, even
I know with my upbringing mydad was law enforcement, my mom
worked for the county.
So everything was cut and dry.
You had to have a thick skin ineither one of those occupations
I didn't grow up in.
Back then it was in the suburbs.
I guess it still is consideredsuburbs, but yeah.
(45:23):
But so I didn't have theharshness, I was coddled in the
sense oh hey, how are youfeeling today?
So my parents always thoughtthat I was going to grow up soft
.
You know you need to get harder.
So now you bring me out to thesuburbs to have a better life.
But then, because I'm notacting hard, they were afraid I
was going to be a doormat.
And so then life will do thatfor you.
(45:43):
You come out there and youbecome a doormat.
They will walk on you, theywill gladly walk on you.
So as I got older I got harderand to the point where my
parents didn't like mechallenging them and I'm like,
okay, you're afraid I was goingto be be a doormat.
Now I'm not a doormat, nowwe're all locking horns.
You try to be your authenticself and you know things like
(46:07):
that.
And I used to try to pleaseeverybody, but of course you
never do.
You make yourself all sick.
So then after a while you'rejust like you know what.
That's what I had said earlier.
I'm gonna say what I'm gonnasay within reason, with respect
as much as I give you, as muchrespect as you give me, but at
the same time I'm going to saywhat I have to say because I
don't know if you've done this,but some or some people out in
(46:27):
the audience okay, a situationcomes up, you get walked over,
but in your head you played thatsame scenario over, so much to
where, oh god, I should havesaid this.
I knew that so long to whereyou feel.
And now you have said that.
And now the reality isn'treally what the reality is.
Your new reality is.
Well, I got them told and I gotto that point where I don't like
(46:48):
having to monday morningquarterback some bullshit that I
should have nipped in the bookright when it first happened.
Again, experience is the bestteacher.
I'm not going to argue with you, I'm just not going to mess
with you.
I'm good.
Goodbye, then you still, youstill going to get chastised.
Like I said, I don't getinvited to a lot of stuff, no
more, because you know, youleave a few people alone.
(47:11):
And there you are.
Speaker 1 (47:13):
There you are Exactly and you have to be okay with
that.
You guys, and how that look inbusiness and social media is
don't chase the trends, don'tchase popular, because a lot of
times you'll get stuck intosomething you never wanted to do
in the first place.
You were just trying to, youknow, get your relevancy up, get
your views up, get yoursubscribers up, but that was
(47:36):
never authentically you in thefirst place.
You want to stay away from thatIf you can, unless you want to
do that.
If you're one of those peopleyou want to jump around, do what
you do.
But if you have some idea of whoyou are, what product you're
bringing, you, have a game planthat you know, stick to it.
Try to stay true to who you are, what your brand is, what your
(48:00):
product is, because when youstart chasing trends for growth
and you start seeing growth inthose things, you that's not
authentically you, but you'retasting what everybody else does
.
Well, guess what?
Those people are coming to youbecause of that.
And if you don't like that andyou're just doing it because,
then when you start trying to beyourself, you're going to lose
those people.
And if I can tell anybody beyourself, start out being
(48:24):
yourself.
There's a lot of people outthere that'll tell you you do
this to get into this.
You got to do this, but at theend of the day, if it doesn't
match with who you are, it's notgoing to work.
Anyways, it'll work temporarily.
Speaker 2 (48:33):
They'll see right through it.
Speaker 1 (48:35):
Yeah, just be you.
That's what I would say.
That's why I say what's my name?
It's just E, I'm just E.
I can't be KC, I can't beanybody, I can only be E.
That's why I say I'm just E.
Either you rock with E or youdon't rock with E.
Speaker 2 (48:53):
And that's all right with me.
Oh, look at you, look at you,you a poet, and don't know it.
Quick question, before I knowwe're going to get out, but have
you been actually noticed orsomebody recognized you Out and
about?
Yeah, because I don't mean likefamily or you know, like, hey,
gary, we went to high schooltogether, but just in general,
(49:15):
they saw your blog, they sawyour podcast, podcast anything,
and then people recognize you no, and it's by design, I know
what, purposefully for me not tobe like that.
Yet that's why I said I didn't,so people don't recognize me
like I said, by the time I getthrough here it's like I got the
(49:35):
really weird glasses and hairbody.
Recognize me.
Trust me, if you't know me,you're not gonna recognize me.
I just blend in.
Speaker 1 (49:44):
She's like I blend in with the Avocado frozen food,
everything else.
Speaker 2 (49:49):
Now you ain't gonna see that.
Speaker 1 (49:50):
But you guys, I hope you like this segment we shared
with you.
It's part of the EntrepreneurCreator Series that we're doing.
Hopefully you guys are enjoyingit.
We got another episode comingto you soon.
In the meantime, let us knowwhat you thought about what we
were talking about with regardsto branding, evolving
authenticity as your superpower,things of that nature.
(50:12):
Tell us, are you a contentcreator?
Are you a small business owner?
What do you do?
Speaker 2 (50:16):
We would love to hear from you, especially those from
the Bay Area, because there area lot of us out there and we
don't know each other.
We know of each other, but wedon't know each other.
Who's to say that we cancontinue these conversations on
the podcast?
Because my experience versusyour experience are completely
different.
There's slight nuances to it.
Speaker 1 (50:38):
That's a great point.
If you're in the Bay Area EastBay, san Francisco, south Bay,
even Sacramento, stockton,whatever Northern California let
us know what business are youin?
Are you a content creator?
What do you do?
And we would love to hear fromyou in the comments or on our
socials.
All our socials are connectedto this YouTube channel.
(50:59):
We're on IG, tiktok, all socialmedia platforms.
We're on all audio platforms.
You can email us as well.
Let us know.
We'd love to hear from you andalways comment down below like
share, subscribe, yes, subscribeto your girls Until the next
one.
Guys, we love hearing from you.
(51:20):
Guys.
Shout out to our internationalwatchers.
Got a new one, egypt.
Shout out to Egypt.
Thank you for rocking with us.
I love opening the platform andseeing the international folks
that rock with us and, of course, the folks that rock with us
domestically.
Shout out to Texas, Hawaii,Nevada, Georgia, North Carolina.
We love y'all.
Speaker 2 (51:40):
Thank you, so so so much for rocking out with us.
Speaker 1 (51:43):
We are going to get out of here until the next one.
Bye.
Hey, welcome back to Disrupt and Discuss, better
known as D&D.
How's everybody doing?
You good, I'm great.
How's everybody doing?
I'm doing well, so I am.
Speaker 2 (00:15):
E and I am KC.
Speaker 1 (00:19):
And we have another episode where we are talking
about sequels or series.
We're in a series ofentrepreneurs and creators and
we thought it would be good totalk about, because Casey is the
entrepreneur and I am thecreator, and you're wearing dual
hats.
It's good that these areconversations that we've had or
(00:44):
we like to have, we like todiscuss, so inviting you guys
into our conversations that wenormally have about stuff like
this?
Oh for sure.
We're going to discuss being anentrepreneur, having a small
business, being a small businessowner and also being a content
creator.
If you're interested in havingyour own brand or creating your
own brand or how that works andtalk through some things like
(01:05):
that, this is going to be thesegment for you and evolving
your role.
Let's get into it, casey, whenyour brand becomes you.
Let's talk about that.
When your brand becomes you.
Speaker 2 (01:15):
Well, my brand, believe it or not, is not me.
I know entrepreneurs, andespecially on Instagram, doing
stuff to bring attention to them.
Not bad, but I mean like theway they dress their signature
items.
Like one of my friends and I'lljust shout her out Hot Sauce
Girl, homestead Hot Sauce.
(01:35):
For example, she's known forher red boots, a lot of the
stuff in her content.
No matter where she is, she hasa signature red boot.
So, she's building a brand, notonly for her business, but who
she is.
When you see her, you will knowher brand.
For my, herba by the FitnessCollective is a supplement line,
(01:55):
but you might on my Instagramyou'll see a lot of videos in
regards to health and wellness.
So that's the difference.
You won't necessarily see meonline how I came to be, how the
company became what it is today, and then you'll see other
stuff with the podcast and howthe podcast bridges the gap For
(02:17):
me.
I just don't have my face outthere.
I just choose not to do it thatway.
It works for me.
Every once in a while I got topeek out from behind the camera,
peek behind the curtain.
A lot of people that I.
They are their brand, I'm notmy brand.
I hope that wasn't too short ortoo confusing.
Speaker 1 (02:36):
No, it's not, because , with regards to my Herba,
you're not the face of the brandCorrect, but you're more so
here for D&D.
You are the face.
Yes, we are the face.
Speaker 2 (02:47):
Right, it makes a difference and this is our brand
.
But again, you can be in theforefront or you can be behind
the scenes, so it all depends onwhat you want to convey.
Quite frankly, I didn't want tobe out there like that, because
I do like having a life.
That is not my brand.
I like to have my weekends,even though I'm working dang
(03:10):
near all the time, but there'stimes when I want to have a
weekend where I'm not doinganything.
I'm not my brand.
I'm not D&D, I'm not any ofthat.
I'm just a sloth on the couchwatching TV or not.
Speaker 1 (03:25):
And for me being in content creation, my face is my
brand.
Oh, you're plastered, I'mplastered everywhere.
So whether it's D's tap in,whether it's just ETV, I'm the
face of the brand.
You sometimes don't have offdays.
With regards to this, casey andI was talking about the
difference between D?
Andd and tap in.
D&d we record and we try to doit so well in advance that it's
(03:48):
easier.
So if anything happens with oneof us or we need a mental
health break, we have enough inthe bank.
You want to take a week, acouple of weeks, we're fine.
As opposed to tap in, it islive.
So me and SBK, we're constantlylike every Friday.
We did have a situation andCasey and I talked about it on
the back end.
(04:09):
Both of us had their thingsthat we needed to do, so we just
said we wouldn't be live, butwe're going to have to rectify
that because we do have peoplethat come every Friday, our
community and our folks thatlike to watch us.
So she was like you may want tocome up with your recording.
You know your greatest hits.
You know a pretty, very popularone.
(04:30):
We talked about that and sothat's something that's going to
be coming up pretty soonbecause we're going to have one
of these moments summertimevacations and things like that
where it's going to take place.
So that's the downside.
Sometimes, when you're at theface of something and you have
commitments, obligations,showing yourself, quite often it
can be exhausting, very toughto think about things like that.
(04:52):
Are you willing to commit tosomething like that?
Are you willing to participatein things like that and have
backups for it?
It's easier when you're doingpodcasts recording, but it's
kind of sticky when you're live.
Speaker 2 (05:02):
So just think about it.
Yeah, and one of the things youand I talked about, dealing
with podcasts.
I'm still new with this sinceDecember, but it's fun when
you're doing it, but thenthere's days when sometimes,
honestly, it's not so fun, right, and you still have to produce
content.
This is where that wholecontent creator thing because
I'll see and I'll hear everyonce in a while, even from
(05:24):
people I follow I have to take amental break.
I'm just not up to it.
I'm just not into it, orsomething like that it, it, it
gets to you.
Speaker 1 (05:35):
You get creator burnout, like you want to come
up with something, or if you didcome up with something,
sometimes you're not as excited.
Sometimes you just want to curlup in a ball and not deal with
it for the day, for the week.
You do experience that.
I think we'll talk about that alittle bit more too.
It's good to have a backup plan, because you're going to
experience it.
You're not going to be on 10all the time.
Speaker 2 (05:55):
Well, we did the show when we both in the I don't
want to say dumps, but we werenot as jovial at that particular
time.
And again, our lives aren'texactly the same, but they're
running kind of parallel on alot of different things.
Speaker 1 (06:10):
Yes, yes, let's talk about being on 24-7 for your
audience and customers and howthat affects you.
Speaker 2 (06:20):
Well, see, that would affect you more than me,
because, first of all, you'relive and in doing that, you do
have to be up Again, my thing issometimes I'm listening to
podcasts or songs so I canescape something, or I'm looking
forward to my drive home.
So now I want to have this andyou know, I'm expecting you to
(06:40):
be in a certain realm.
I want you to be up, I'mexpecting certain things and if
I'm not getting that, it's like,well, shit, what's going on,
what's happening here?
But just like what we've done,we've had shows about not being
up or other things.
So then you're like, oh, okay,yeah, and that gives you some
insight.
Sometimes people sometimesdon't give a shit, but it gives
(07:01):
you some insight.
I didn't realize.
I said back when youtube wasreally starting to hit and
everybody was happy, go lucky.
And when people started justdisappearing for a while then
they would come back and tellyou oh, I had a meltdown.
I'm like, well bam, you see howserious this stuff is.
So, yeah, you do have to be on24 7, but how you're on 24 7,
(07:22):
and that's why you know when heand I sometimes are like how
much stuff do we have in thebank?
Because you still have tostretch it out Wednesdays is
when they drop.
Consistency is what everybody'ssaying.
You have to be consistent.
You also have to, like you hadsaid, plan B.
I need to take a week off.
I don't want to have to do this, so let's have our contingency
(07:46):
plans put in place.
So you are falling under theguise of 24 seven being
consistent, but then you're ableto kind of take a break
yourself.
Exactly.
Speaker 1 (07:51):
Like Casey said, our we're not exactly, but we, our
lives are in parallel.
And sometimes, because ourlives run parallel, and some
people might be saying, well,you guys have just started this
podcast, it hasn't even been ayear and y'all are already
experiencing burnout, might besaying, well, you guys have just
started this podcast, it hasn'teven been a year and y'all are
already experiencing burnout.
But you also have to look at wehave lives outside of here.
(08:13):
She runs a business and I runtwo other channels.
It can experience work thathave been in existence before
D&D.
So it can experience burnout,even though we haven't even done
this for a year, but it's stillexciting.
But it's just.
Sometimes life be lifin'.
Yeah, you have to be smart.
So we try to work smarter, notharder.
Speaker 2 (08:35):
Absolutely For sure.
Oh, I know, I know yeah.
Speaker 1 (08:39):
So what about influencers?
So far as influence, how do youhandle pressure of always being
authentic online?
Speaker 2 (08:47):
I'll put it this way because I'm older, I'm not
necessarily trying to impressthe same way as somebody younger
.
You get some old hacks in therethat you're trying to impress.
As one of our guests had said,she went through ballet, she
went through the times where youbeing judged, and so now when
she walks into a room, it's likeI'm here, having that corporate
(09:08):
background, always having tocover your ass, do this, do that
, I'm not doing that.
And he says this is who I am,this is what I'm about, right,
and basically you don't care forit.
Speaker 1 (09:20):
Then there's 40,000 other channels, exactly, I love
that because it's true you haveto.
Sometimes you do feel thatpressure, especially when you're
live or you're on here onsocial media.
Sometimes you get into thehabit of kind of compete against
people who are similar to you,or you're trying to be like
someone else, or you're tryingto emulate or get to their level
(09:43):
, their status, exactly.
But you have to learn how torun your own race.
Running your own race means youhave to be who you are and
knowing that who you are, peopleare going to gravitate to you.
Are you going to be like thatperson and what the type of
folks that they get?
Maybe not, but it definitelyhelps to be grounded in who you
(10:08):
are, know what you're trying todo and not try to emulate other
people.
And a lot of times in this worldof content creation or YouTube,
a lot of people try to emulatea lot of folks.
They try to catch onto the way,catch onto what's popular,
what's getting the most views.
And a lot of times theseanalytics you look at your
analytics they give to what'spopular, what's getting the most
views.
And a lot of times theseanalytics you look at your
analytics they give you ideas.
Hey, this person's talkingabout this.
(10:29):
You should do that, and it'sgood if you're just starting and
you don't know what you want todo.
But when you have, like your ownset of what you want to do and
what you want to see, that kindof throws you off, because then
you're trying to appeasedifferent pockets of folks and
you're not necessarily being whoyou are and what you want to
(10:50):
put out.
So I don't want to reel that ina little bit.
But that takes learning and,like Casey said, you get to a
point in your career or a pointin your life to where you like I
don't use it, I don't be me,whether you like me or not, and
the same stuff that would notnecessarily get me written up at
work, seeing things that?
Speaker 2 (11:09):
no, I'm not going to do that and this is why and not
just being obstinate, speakingup for yourself, for example,
certain things you can andcannot say and ways you can say
it or can't say it at a job,starting out you know, I'm
looking at other podcasters,influencers and that kind of
stuff get an idea of how youwant to go, how you want to
sound, and then you just kind ofmake it your own right as they
(11:31):
make it your own.
Yeah, same thing with, you know,baking a cake, for example,
it's like, okay, here's thebasics, but you know, you might
want more cinnamon, you mightwant more butter and all that
kind of stuff.
We have the same recipe, but wejust judged it as they would
say and you make it your own.
Speaker 1 (11:45):
Correct.
Now here's one for you being asmall business owner.
What is it when your personalvalues are tied to your brand?
It's tied to you, as opposed towhat you went through.
Speaker 2 (11:55):
Well, okay, so you were saying personal values in
conjunction with your brand yeah.
Well, just having the I can'tremember the word I'm trying to
say For example, with my product, I make sure that every year
that I have it analyzed,integrity is what I'm looking at
because, granted, you can havesupplements done.
Yeah, you're advertising,you're sending them out and
(12:16):
everything.
But I need to know that whenI'm sending something out that
it is still viable.
It might've been good last year, but then it's getting weak
this year.
But I'm sending something outthat it is still viable.
It might've been good last year, but then it's getting weak
this year, but I'm stillcranking it out.
I still got the product.
I'm going to get it out, nomatter what.
I need to know if there's anissue, even though it's got the
(12:37):
correct date, I still need toknow that the integrity is in
that bottle because, at the endof the day, my face might not be
there, but my name is there.
You know a lot of people liketo dig, they like to find out
who you are, this company Doingso, trying to be in the
forefront of that, getting infront of that before there is
(12:58):
anything that I spend the moneyto go on and have that done
Because, again, integrity stillreigns supreme with me because,
at the end of the day, it is me.
You might not see my face, butit is me.
Speaker 1 (13:12):
Absolutely and I definitely agree with that,
because we're still in the ageof word of mouth, Like when you
create a content or when youcreate stuff out there, your
word of mouth carry so peoplewho like your brand.
They don't like your brand, youknow.
They may go on their TikTok orInstagram and talk about you.
That's still a word of mouthreferral.
Speaker 2 (13:34):
Oh yeah, negative.
And then, for example, if youradvertisement is a little off,
and I'll, here we go.
We're being transparent onAmazon, for example, where my
product is one of the places.
It stated the incorrect entityof the bottle and one customer
had purchased based on thequantity, and then they got it.
When the product actuallyarrived, it was different and
(13:58):
they blasted my ass on thereviews.
So, basically it was.
I'm lucky I've only had likeone bad one, but that bad one
still is not good, if that makesany sense.
So, and again, here goes wherethe integrity comes in.
Once it was brought to myattention, I was like oh shit,
so sent her another one andrefunded her for the first one.
(14:20):
And it's like my bad, this hasbeen rectified, I see it, so on
and so forth.
Speaker 1 (14:25):
But that's just good business.
A bad business person would saywell, I didn't make the mistake
, amazon made the mistake.
Da, da, da, da da.
But that's good business.
That's wanting to keep acustomer.
Speaker 2 (14:35):
Yeah, and granted, was I the one that set it up in
the system.
No but again my name.
They don't care if the interndid it, they don't care, they
just know this is what I saw andthis is what I got, so I did it
that way.
One of the things questions Ihave for you when you're doing
your stuff is one of how do youand it might be a simple
(14:57):
question but how do you keep allyour stuff straight straight,
because I know just when I'mdoing the podcast and then all
the intricacies of doing behindthe scenes for the business.
My desk looks like a fuckingtornado hitter.
I'm like, and I'm one of thosepeople I have folders upon
folders to keep things, and evenon my laptop I like to have
(15:20):
folders upon folders.
Now I've got all thesepixelated things all over the
desktop.
I'm trying to get everythingdone.
I will organize that, maybewhen we're on hiatus or
something, but it's just notworking Right For me.
Speaker 1 (15:35):
That's where we're different, because Casey is the
pencil to pad.
Yes, I am very technologyforward, so I have digital
folders.
I have a tap in folder, I havea D&D folder, I have a just ETV
folder.
That's how I separate everybody.
I'll have certain days I'mlooking at D&, so look at that
(15:56):
and look at where we are andthen, you know, converse with
SBK and then for it's Just E andmy other channel.
I do that as well, so it's moreso.
Just I separate them digitally.
So I have digital folders thatare specifically for each
(16:18):
channel.
I plan days that I go and lookat.
You know, look at what we'vedone.
Every once in a while I'll gothrough our catalog and look at.
You know, look at what we'vedone.
And every once in a while I'llgo through our catalog and look
at what our conversations and Ireplay our show I am, I'm anal
about it, I have to do it.
So it's like, hmm, I could havesaid that better.
Or hmm, I get an idea for ashow, but the next episode we
(16:43):
can talk about that.
You know what I'm saying.
Speaker 2 (16:46):
That's how my mind works Well, to champion you,
because you do listen.
You're able to say, okay, youknow what?
This is the area I want to movetowards.
We need to stop doing this anddo a little bit more of that,
and it works.
Let's be more conversational,for example, instead of being
more robotic.
And how would you know that?
(17:06):
Because you're listening.
Speaker 1 (17:08):
I'm out.
Speaker 2 (17:09):
I'm good, and a lot of it is because I don't like
hearing my own voice.
In my head I sound one way, butthen when I actually hear it
it's a totally different way.
I sound Absolutely, way, Isound Absolutely.
I feel comfortable now doingthe shows and talking and doing
all this kind of stuff, butreliving it, rehashing.
(17:32):
I'm over it.
We're done with this one.
I might go walk to the park orsomething, I don't know, go take
a nap, but I won't be listening.
Speaker 1 (17:43):
We have different strengths and they come together
very well.
She is more of the front facing, getting us out there ideas
with where we could possiblytake it.
So Casey is very forwardthinking.
I am sitting in the now sitting.
In what we need to do right now, she's the visionary.
Speaker 2 (18:04):
I'm behind the scenes .
Yes, for sure, for sure, I wantto do that, yeah.
Speaker 1 (18:09):
So what about?
Speaker 2 (18:10):
oh, go ahead.
Yeah, no, no, I was.
I'm all over the map, literally.
We might've talked about thisbefore, but again, in case
others hadn't heard it, and oneof the segments we were talking
about finding your tribe.
We bring that up kind of topicadjacent, but not really.
I look at my oldestgranddaughter.
Okay, she just turned well, notjust, but she's going on 13.
(18:32):
She's going to the seventhgrade.
She's not very outspoken, she'squiet, but she and then they're
all into that anime stuff andthe little weirdness and we
always say, baby, she's, she'sgoing to find her tribe.
We know she is and she standsout in that respect that she
doesn't stand out.
Her brothers and sisters areloud and outgoing.
(18:54):
But you see, she's plotting andshe's looking and she's singing
.
Even with entrepreneurs orbusiness-wise, finding people
that are doing the same as you,it's very, very hard in the
beginning Because even if youhave a group of you that say,
hey, we're going to go and we'regoing to do a podcast or we're
(19:15):
going to do a business, thecream rises to the top.
And then you're going to havethose that don't and I tell
people, how do you know thisperson, how do you know that
person, what I've found and whatI've been told.
Just keep doing what you'redoing and your path will cross
with other people.
Some may be like-minded or halflike-minded or somebody you can
(19:38):
call upon them to help you withsomething down the road.
It's always one of those thingstrying to find like-minded
people, and sometimes they'renot like-minded they're in the
vicinity of what you're doingand be able to help you, which
is part of your tribe.
You're not going to findanybody exactly like you.
You'll find somebody enoughlike you to understand you and
(20:00):
where you're coming from towhere you start to get with
other people in that same realm,if that makes any sense.
So that's how it just starts tohappen organically.
And then, hey, let me introduceyou to so-and-so, let me
introduce you to this.
You might go to a trade show,seminar, seminar, and you'll
start to build your tribe.
It happens because I'm talkingwith you about, oh, what about
(20:23):
this person?
It's only because I've beendoing this for a moment that I'm
starting to run into people andgetting to know people that can
help maybe you in some way thatI know.
So, yeah, I just wanted toreiterate that, because I think
it's easy for us to sit and talkabout what we do and what we
have accomplished, but it's like, well then you're doing it by
yourself.
Speaker 1 (20:45):
No, but you find people who are not necessarily
your same mind, but you guys aretraveling down similar paths
and ideas off of each other.
So if you can find that, that'sreally good for you, because
you hate to be the only personin your bubble.
You want to have somebody inthere where you can bounce
(21:05):
things that can be criticalsometimes of you, right, like
girl, I don't know or notnecessarily down your idea, but
make you think.
Another perspective For sure.
Another perspective, yeah,absolutely, or they're just like
, but make you think Anotherperspective, for sure, Another
perspective, yeah, absolutely,or they're just like you know
what that just sucks Exactly,and I can appreciate that more
and I find that more genuinethan the people who are like oh
(21:25):
yeah, yeah, yeah, we can do that, oh yeah yeah.
You don't object to anything,nothing, everything.
Speaker 2 (21:33):
I'm golden everything .
Speaker 1 (21:38):
I'm golden, okay, okay yeah, I mean because we
don't even agree on everything.
No, we don't, and that's why Ilike to be able to be okay with
talking to someone who's goingto be authentic with me and be
like e I don't know, e well,maybe we can try, we can talk,
we can do this.
Now you're like I don't know,but when I go to sleep or I wake
up, she was right.
Speaker 2 (21:55):
they're talking about me every day, so I'm just
throwing that in there.
Speaker 1 (21:57):
It helps to have people who are.
Speaker 2 (21:59):
It really does and, like I said, a different
perspective, because when you'rein it and you can't see
anything, what you're in, itdefinitely helps for someone to,
even if they know what you'rein or don't care, they'll give
you an honest opinion.
Yep, and you'll be like, like ohshit, I didn't think of that or
sometimes your own family canbe the worst culprit in all of
it and trying to do or saywhat's right, and then you still
(22:21):
get shitted on and you're like,well, I should have said what I
wanted to say anyway and notsaying it was out of pocket or
disrespectful.
But you should have said whatyou wanted to say anyway,
because you're damned if you doand you're damned if you don't.
If you're not running in thatpack, you're an outlier, to be
to be perfectly honest.
So I say that, which is regularliving.
Then you put that with yourbusiness, then you become a
(22:44):
powerhouse in a sense.
That was you know that restingbitch face.
She's very direct, she doesn't.
Let me get a word in edgewise.
Maybe I'm guilty of one or twoof those things, but I know what
I want and I know what I don'twant.
It's easy for people to come andtell you their version of how
to do something, but they don'thave their skin in the game.
Listening to other entrepreneursand giving me their tidbits of
(23:07):
how things are working for them,I'm tending to listen to them
and we're in a totally differentspace of entrepreneurship
altogether.
But it's easy for somebody tosit on the sidelines and Monday
morning quarterback, but thenthey're not getting their ass
out and doing something.
You're just telling me what youwould do, but you haven't done
shit to back up what you'resaying.
So again, listening or notlistening to somebody, you're
(23:31):
registering that in your mindalso and it's like, well, fuck
you, you ain't doing shit.
So then it makes it easy for meto say, no, you might have a
good idea, I might take it intoconsideration, but no, you're
not going to be the voice ofreason over here, you ain't
doing it.
And people tell you you have tohave a certain mindset.
You got to be a lot crazy to bean entrepreneur.
You really do, because of theups and downs, the emotions, and
(23:52):
you're still moving forward.
Speaker 1 (23:54):
So we're going to jump into evolving into new
roles.
Speaker 2 (23:58):
Ah, evolving into new roles, yeah.
Speaker 1 (24:02):
So entrepreneurial.
She's touching on it a littlebit.
Casey touched on it.
Unfortunately, you wear a lotof different hats and she gave
you the example of thedifference between just an
entrepreneur or a business owner.
How do you, as a small businessowner, how do you embrace roles
outside of your comfort zone,like sales or social media?
Speaker 2 (24:20):
Are you asking me or are you going to talk on it?
Speaker 1 (24:22):
I don't want to have a pregnant problem.
Yeah, how do you embrace therole of being because you've
said yourself this is likeoutside your comfort zone, you
don't want to be the fake, butyou have to do social media, so
you have to put yourself outthere.
So how do you embrace that?
Bringing those sales anddealing with sales and social
media things that are notnecessarily comfortable for you
being comfortable, beinguncomfortable?
Speaker 2 (24:44):
Yes, I might not necessarily feel that
comfortable, first of all, withthe ads and stuff that I have on
my social media.
I'm not in them.
Correct, first of all I'm notin them, but I do have pinned at
the top.
I'm there and I'm explaininghow I came to be in the world
(25:05):
dealing with entrepreneurshipand how I came with the business
.
So that part I had to getcomfortable recording it and
what do you call it?
Pinning it up there.
It was one of those days nomakeup, just we're going to do
it today.
I'll throw on the red lipstickand then that's it, explain
what's going on, and either it'sgoing to work or it's not going
to work.
I put it up there, reallyhadn't listened to it much, but
(25:27):
I had to listen to it and makesure it made sense.
You're going to be put into alot of different roles that
you're not comfortable with.
I'm comfortable when we're attrade shows.
You're out there talking aboutyour product, you know what you
know, but there's still thatanxiety, that first person
coming up and asking thatquestion.
You're like am I going toremember?
Am I going to say it right?
Am I going to mispronounce?
I did a whole script the nightbefore and we were at the trade
(25:49):
show and my sister-in-law waswith us.
She speaks eloquently, so shewas in education and she speaks
eloquently, so she was ineducation and she speaks, and it
just so I'm listening to hertalk about my shit, right, and
I'm like I don't sound like thatuncomfortable, uncomfortable.
Then somebody came and askedher something about oh, you, the
owner, she goes.
(26:09):
No, she is.
I'm like fuck and I'm like, hey, I'm talking.
And because I was so in my headafter listening to her, I
started stumbling, and then thatlittle voice is like that's her
, that's how she makes her cake.
You do it a little differentlyand so once I got out of that,
it worked in about two or threepeople come by.
Then I'm rolling, I'm good, butyou might stumble, and one of
(26:31):
the things that I forget whosaid it?
But there's no failures, it'sonly learning.
Somebody was saying basketballanalogy I had so many wins, but
no failures.
Because these are all learninglessons.
And again I'm telling myself youdon't do it the same way as
somebody else.
That's you are you, and whenyou talk, they can feel the
passion in what you are saying.
(26:52):
And if not, then that's okaytoo, because you're not for
everyone.
Just like I always said before,I look at three different
influencers dealing with makeupactually four and they all talk
about blush, lipsticks,concealer, the gamut, but they
bring to the table a differentflair about them, which is why
you look at them.
So try not to you know.
(27:13):
Oh, I'm gonna share this withyou because that's going to take
away from me.
No, it's not.
You're bringing somethingdifferent.
And how you deal with thoseobstacles is like take a deep
breath and let's just do it, Iagree, and you can speak to this
as well.
There's times you don't have achoice there is no one else
that's going to do it, or thereis somebody else that's not
(27:33):
there right now.
Right, so what are?
you gonna do you gotta?
Speaker 1 (27:36):
do it, yeah, and that's okay.
That's another thing.
You gotta be okay with messingup.
You definitely, if you want tobe an entrepreneur or a content
creator, you have to be okaywith messing up.
You have to be okay withfailing.
Speaker 2 (27:50):
It is part of the prerequisite one of the things I
always ask you, because this issomething I had to do and I
only did it a couple of timesand I don't feel comfortable
filming or doing your content,even if you're like when you're
in your car chronicles, you'rein the car, but now you're
pulling up to a red light.
Out here people don't reallystop at red light.
So I can't really even use that.
It's just a suggestion, as Itell people.
(28:12):
But, you're in the car andyou're clearly talking and
somebody's looking at you like Iknow she ain't singing.
You know, even when I wouldsing in the car which was very
bad I was still like hit thewind.
Or you're having a conversationand you're doing a thought out
loud, Right, I would like, Ooh,hit the steering wheel.
I think, oh yeah, she'slistening to some music or
something, because you'retalking to yourself and you're
(28:33):
doing that in the car, but thenyou're out and about and you're
doing it and you have to becomfortable because your
listeners, or your viewers, theyneed to be comfortable
listening to you as well.
So if you're uptight, they'reseeing that you're uptight.
Now you kind of got the wholevibe off.
So I'm asking you, how do you,as a creator, do something like
(28:56):
that?
Speaker 1 (28:58):
It took a while for me to.
When I first started doing it,I was more scripted.
I would drive around and Iwould do it, and if I didn't
like the way I sounded, I wouldstart all over again and just go
drive again and do it again.
I got so used to it, though,listen, I was like, oh, I didn't
like the way I sound.
I would literally go back andwatch it.
(29:19):
I'm one of those people I watchand I'm like I didn't like the
way I sounded.
I could have said huh, and so Iwould do it a few times.
So I could be out there for afew hours driving making this
video, but now I can turn it onat any point and I just free for
all because I'm used to it now.
So I got used to my voice.
(29:40):
I got used to being okay.
If I messed up on something, Iwould stop it and be like, oh
shit, I'm just like I don't care, because editing even though
I'm making the car chronicle,it's not live, so I can still
edit it out.
So it's just more so, justlearning, educating myself on
creating content and learningabout editing stuff, believe it
or not.
Back when I started, I didn'tknow about editing.
(30:01):
I just put up different takes.
I didn't know that I would dodifferent takes, so it was more
like, oh, I messed up, so Iwould stop and do it again.
Now I just run the gambit, I'mcomfortable and sometimes I like
my little quirkiness and I'llkeep it in there.
You know I got used to.
I had to go through my learningprocess and failing.
(30:22):
The only way you're going toget better is if you keep doing
something.
And guess what, when you dosomething for the first time,
you're not going to do it kindof you're going to f it up.
So you got to be okay with thatand I learned to get okay with
doing it.
So now I can pop that sucker onand just get the talking and
don't care who it is.
Speaker 2 (30:41):
I might wait, hey you want to be in my.
You know a lot of people noware used to that.
I mean, you still find peoplethat are like looky-loos and
want a photo bomb and everything, but a lot of people are it's
commonplace now.
I I sometimes at the gym, I seepeople doing that and
everything.
I remember during COVID, mytrainer.
I would have him on the cameraand he's talking to me and
(31:06):
telling me I'm working out andeverything that was awkward and
I'm like, oh, people don't thinkthat I'm watching them or
something.
Speaker 1 (31:11):
And the only thing with that in gyms or public
places, you know, sometimes Itry to keep it on us when we
work out so we're not gettingother people.
But if we do happen to getother people or somebody crosses
through, you can edit it out,you can blur people and
sometimes I even ask are youokay with being in my video?
Some people are fine with it,they don't care, and some people
(31:32):
are like no, and I'll blur themout.
Speaker 2 (31:40):
I can cut you out or I can blur you out makes it a
lot easier.
Yes, it does, but again, beingconsistent and constantly doing
it and learning from yourmishaps right as how you get
better with stuff.
I was terrified when we starteddoing this.
I'm like I think I was goinginto labor or some shit.
Now it's like, okay, let's justdo it.
Just do it.
You can edit it, you can do allthis other kind of stuff.
We just go into it we just gowith the flow and we've got
little points here and there.
I know this is more than likely, probably not on our agenda of
(32:04):
stuff, but my question would beand again I have my way of doing
it but family, not so muchgetting family's approval, but
there's family that doesn't knowwhat.
I do not even the business orpodcast.
They just know I exist.
That's it.
So my thing is, my question toyou is we have heard different
(32:26):
things with our families, right,how many even know what you do?
But then, most importantly, arethere other people in your
family that're doing somethingsimilar or also trying to be
creators, probably based on whatthey've seen you do and again,
you've learned so much and comeso far.
They're looking up to you andwant to do what you're doing so
(32:50):
I have not a lot of people knowso.
Speaker 1 (32:53):
I'm not again where this yeah, I'm one of those
people and in my thought processfor this some people may agree
or disagree I don't like to tellpeople a lot about what I'm
doing.
For the simple fact of a lot oftimes I don't want people to oh
, I'm going to follow youbecause you're family, I'm going
(33:15):
to follow you because you're my.
Oh, I'm going to follow youbecause you're my friend.
I like that.
But then again, I don't likethat because I want people who
authentically want to follow mebecause they like what I'm doing
, they like what I'm about andsome people may find that odd,
but that's just me.
I want people to rock with mebecause they want to rock with
me.
I don't want people to rockwith me because, oh, that's just
(33:37):
my family, my cousin, that's mysister, that's my you know what
I'm saying.
So that's why I didn't tell alot of people.
I'm just now allowing peopleyou know outside of my immediate
family, know that I'm out heredoing what I do.
I'm throwing stuff out there,little tidbits here and there
I'll put like D&D's podcast,like Clip Up or tap in Clip Up.
(33:59):
You know things like that Me.
So somebody did reach out to me, a friend of mine.
They caught my shorts so it'sgone in 24 hours.
Speaker 2 (34:06):
No, we do that but.
Speaker 1 (34:08):
I only put it in stories it's up and there were a
couple of people that reachedout to me.
It's like you doing that, oh,okay, I'm going to follow you
and that was good.
I've been doing this for aminute.
I'm just one of those folks.
I want you to do it for me Ifyou like what I do, because I'm
not going to follow someone justbecause we're friends.
So if I'm not feeling whatyou're doing nine times out of
(34:28):
10, I'm not going to follow you.
You should be okay with that.
I don't like the sympathybecause I know you type of view.
I just want people who aregenuine, who like what I'm doing
, and so that's why I haven'tdone that.
And to answer the second partof your question does anybody
aspire to do what I do?
Not yet.
Speaker 2 (34:46):
So you make it look easy.
You really do.
You make it look easy.
Speaker 1 (34:50):
I've gotten some inquiries questions, and when
they're serious, I'll take them.
When they're serious, and whatI mean by serious is that you
know they may have somethingalready.
Speaker 2 (35:02):
Oh, I see.
Speaker 1 (35:04):
That to me means you're serious.
You're not just probing to beprobing.
You're probing because I havesomething.
I tried this.
I'm trying to get it off theground.
Can you help me?
And so I haven't gotten thatyet.
Speaker 2 (35:14):
I've I've had curious about how I'm doing it, but not
like I want to do it yet soyeah, yeah, no, I, as far as I
know, I have a cousin that'sheavily into marketing.
They've got some marketingtools out there and do some
stuff similar, but not really.
But yeah, that's the onlyperson that I know within family
(35:36):
.
I mean, my cousin had more ofan entrepreneurial mindset way
before I did.
We were all like what is hedoing for a job?
Because all of us went nine tofive.
We knew that in the first andthe 15th you got your paycheck,
but you still had your paycheckand like, what does he do?
What is he doing?
And now I get it in the sensethat we never really knew all of
(35:58):
what he was doing.
First of all it wasn't ourbusiness, but with that nine to
five mindset there was no way Iwould have understood what he
was doing.
So now he and I talk fairlyregular about entrepreneurial
ups and downs, because now I'vegot street cred in the sense
that, like you said, I'm notjust poking around for the sake
(36:19):
of man, what you doing, where'sthat money coming from?
You said a word.
Well, yeah, you said a word.
People just know oh, casey isout there, they don't.
And again, I actually have itlike that purposely.
I mean obviously my husband, mykid, they know what I'm doing,
(36:42):
but outside of that, mysister-in-law and cousins and
some friends it's a very smallnetwork of people that really
know what the hell I do.
I'm sure a lot of them don'teven know about this podcast.
It is what it is.
Speaker 1 (36:49):
You know, I appreciate what you said just a
moment ago, where your cousinhad a different mindset.
He wasn't in a nine to fivemind.
If you guys can take anythingfrom our conversation, you
really have to switch yourmindset in order to be in this
type of lifestyle.
You cannot have a nine to fivemindset and be an entrepreneur
or creator.
(37:09):
You have to switch that mindset.
That's the only way you'regoing to be able to sustain this
, have skin in the game,absolutely.
You ain't guaranteed a paycheck.
You hope that it's going toturn into some type of
monetization.
You hope that it's going to dowhat you envision it doing, but
(37:31):
that might not happen.
You have to be okay with that.
You have to know how to pivot.
You have to know how to makesome changes.
If you cannot, you don't havethat type of mindset to where
you know, in 90 days you expectto produce something and it
could happen, or those are thoseoutliers.
Most of the time, we out hereare grinding, creating, coming
up with ideas how to marketourselves, how to brand
(37:54):
ourselves, how to create certainthings.
So if you don't have that,you're not going to survive.
And if you don't start gettingwith like-minded people.
If you're trying to do this andstill rocking out with your
nine to five folks, they notgoing to understand you at all
and they don't look at you likeyou crazy.
So you have to get arounddifferent people who have the
(38:15):
same mindset as you oh, oh forsure.
Speaker 2 (38:18):
And I've told you I've had the.
I went from being what do youcall it?
Uh, hr for, like you know, likealmost 17 years.
So I have the corporate job,but then having to still make,
you still have to bring money inthe house, you still have to do
, but then you still want to bean entrepreneur.
So now you're toggling betweenthe entrepreneur and some other
(38:40):
kind of job, like one of thepodcasts we talked about.
I did it at Amazon and it wasn'tglamorous, right, you know,
unloading big old carts off ofthe trucks and during break,
checking voicemail and email forthe business.
And this is just trying to getsomewhere with.
You know, other people aretrying to, some of them trying
to get dates for that night,right, and I'm over here trying
(39:02):
to bring this little money in,not even for the household, to
fund the business that I wasdoing.
So it didn't take money out ofthe household, out of the
household, and that was, youknow crap.
I mean, you know it took careof what I needed to and as soon
as I didn't have to be thereanymore, I left willingly.
But I just and it just a lot ofthings.
It just confirmed that's notwhat I want to do anymore.
(39:23):
I not so much that, that job,but just a nine to five, I don't
.
I mean, and you got pilots inthis world too but it's it ain't
the same as doing that, bustingyour ass for what?
Two weeks of vacation, and thenyou're still getting the okay,
if you can be gone those weeksthat you planned Exactly.
Speaker 1 (39:42):
Somebody can tell you no, yeah, let that sink in
sometimes.
Speaker 2 (39:48):
Yeah, and these are things that are awarded to you
for working, but then you'restill asking permission to go.
Right, right, you know, andit's hard.
It's hard.
I mean, I got goals here thatthat are going on, that I need
to make sure they're done, butstill I'm just like, oh shit
yeah, it's totally different.
Speaker 1 (40:07):
But it can be crazy, it can be exhausting, it could
be stressful, but alsoexhilarating and when I plan to
go on vacation, I just make suremy calendar is open.
Speaker 2 (40:18):
I'm not worried about oh, I got to get this okay from
my manager and oh, this is theonly week we can go.
No, exactly, when I came backfrom my vacation, I called the
travel agent.
I said let's book something fornext year.
Okay, this is open.
She's telling me okay, I putthat on my thing so I don't put
anything around that date.
Right, we're going.
Speaker 1 (40:39):
I'm out of here that's what you got to do.
I definitely agree with that.
Let's talk about authenticityas your superpower.
How do you stay true to yourvalues when chasing growth or
trends?
And when I say authenticity,let's paint the picture.
In the world of filters andfads, being authentic sets you
(41:02):
apart.
How do you stay true to yourvalues?
Speaker 2 (41:05):
There's enough people in my immediate life that'll
let you know.
You're not Casey, you're notthat entrepreneur with my Herba.
Those are called grandkids.
They keep authentic.
Oh, man, they maybe keep me alittle too raw sometimes, but
just having to deal with thatand not just kids, life outside
(41:26):
of what you do, right, I havethe people that I have that are
helping me run my business andwe're all yeah, yeah, yeah, yeah
, business, business.
When I get done with all that,like we get done with this,
where am I going?
We're gonna go walk to the park.
My ass will probably be burningbecause we're going up the hill
.
That's the good stuff.
And every once in a while theyget so far and then I'm like, if
(41:47):
we can't see you, you gottastop.
And they're like, oh, but shewalks so slow and they're
talking about me and they'relike, god, yeah, your legs are
short, can you move a littlefaster?
No, I can't.
She can't burning I'll catch up.
Speaker 1 (42:02):
She usually catch up when we get to that incline,
because your girl be like ohyeah, but then everybody
arrested by the time I got thereand then it's like now we're
ready to go.
Speaker 2 (42:12):
No, I got here yeah, that was yesterday because I got
like a eight-year-old and aseven-year-old running up the
hill, then running back down tocheck on me Like I'm coming,
luckily my sister-in-law's withus and she's ahead of the bunch.
I pull up the room making surenobody's bothering anybody from
behind, but again, doing thosethings At the end of the day
they don't see that and I usedto I don't know what actor big
(42:39):
screen, but the trash needs tobe taken out.
Speaker 1 (42:42):
Exactly.
Speaker 2 (42:43):
Exactly, or like some of the comedians, I bet you're
funny at home.
No, not really.
I go through periods where I dothe whole monk thing, when I
don't even want to talk, as Itell my husband, if I could move
to where my neighbor, theclosest neighbor, would be a
mile away, I'd be okay with that.
I don't want to call myself arecluse, but damn near.
As a kid I never understood itwhen my mom would say you want
(43:05):
to live somewhere so you can gowhere the action is, but then
you can come home and I was like, oh God, that's boring.
But now, like I said, if Icould live on a ranch not with
animals but just a ranch andhave the closest neighbors be a
mile away, I would be fine withthat, I really would.
There's times when I don't wantto talk.
Speaker 1 (43:25):
I don't like to talk that much, believe it or not.
I talk to my husband, we talkto each other, but even us we're
like.
He'll be doing his thing, I'llbe doing my thing, whether
that's me watching YouTube,because that's what I usually
watch, and he'll be watching histablet in the garage and we're
fine, and me and Aaron.
Speaker 2 (43:42):
I'm upstairs, he's downstairs.
Speaker 1 (43:44):
It works out.
It's like I don't have toalways be in his face, he
doesn't have to always be in myface, so it works out for us.
But yeah, I'm not one of thosepeople and I think for me, how
do I stay true to my values whenChase growth and trends is just
, oh heck, yeah, I just, I, just, I'm just me.
Um, I think you said it earlier.
(44:08):
I've come to this point in mylife when I'm okay with saying
what I say.
You know what I'm saying.
Some people don't like it.
It's still me.
I can't be anybody else, and mydad said this to me.
He was like don't do nothing,that you can't wake up in the
morning and not lick yourself inthe face.
Right, if I can't lick myselfin the face and say that was me,
or I can't stand 10 toes downand say yeah, I said that, then
I'm not being authentically me.
(44:29):
Like I said, some people don'tlike my delivery.
Oh, it is what it is.
It is what it is.
You know, I try to soften it upsometimes, but then I'm just
like you're going to get me andthis is me and you love me or
you don't.
And if you don't, like Caseysaid you don't have to subscribe
, you can click on that otherone Over there, over there.
That's why there's so muchvariety out here.
(44:51):
There's variety.
Speaker 2 (44:53):
Yeah, yeah, no, and I mean, it makes sense.
Speaker 1 (44:57):
I'm not a people pleaser, you don't have to
always like me.
Speaker 2 (45:00):
I'm not going to always smile Well you know, even
I know with my upbringing mydad was law enforcement, my mom
worked for the county.
So everything was cut and dry.
You had to have a thick skin ineither one of those occupations
I didn't grow up in.
Back then it was in the suburbs.
I guess it still is consideredsuburbs, but yeah.
(45:23):
But so I didn't have theharshness, I was coddled in the
sense oh hey, how are youfeeling today?
So my parents always thoughtthat I was going to grow up soft
.
You know you need to get harder.
So now you bring me out to thesuburbs to have a better life.
But then, because I'm notacting hard, they were afraid I
was going to be a doormat.
And so then life will do thatfor you.
(45:43):
You come out there and youbecome a doormat.
They will walk on you, theywill gladly walk on you.
So as I got older I got harderand to the point where my
parents didn't like mechallenging them and I'm like,
okay, you're afraid I was goingto be be a doormat.
Now I'm not a doormat, nowwe're all locking horns.
You try to be your authenticself and you know things like
(46:07):
that.
And I used to try to pleaseeverybody, but of course you
never do.
You make yourself all sick.
So then after a while you'rejust like you know what.
That's what I had said earlier.
I'm gonna say what I'm gonnasay within reason, with respect
as much as I give you, as muchrespect as you give me, but at
the same time I'm going to saywhat I have to say because I
don't know if you've done this,but some or some people out in
(46:27):
the audience okay, a situationcomes up, you get walked over,
but in your head you played thatsame scenario over, so much to
where, oh god, I should havesaid this.
I knew that so long to whereyou feel.
And now you have said that.
And now the reality isn'treally what the reality is.
Your new reality is.
Well, I got them told and I gotto that point where I don't like
(46:48):
having to monday morningquarterback some bullshit that I
should have nipped in the bookright when it first happened.
Again, experience is the bestteacher.
I'm not going to argue with you, I'm just not going to mess
with you.
I'm good.
Goodbye, then you still, youstill going to get chastised.
Like I said, I don't getinvited to a lot of stuff, no
more, because you know, youleave a few people alone.
(47:11):
And there you are.
Speaker 1 (47:13):
There you are Exactly and you have to be okay with
that.
You guys, and how that look inbusiness and social media is
don't chase the trends, don'tchase popular, because a lot of
times you'll get stuck intosomething you never wanted to do
in the first place.
You were just trying to, youknow, get your relevancy up, get
your views up, get yoursubscribers up, but that was
(47:36):
never authentically you in thefirst place.
You want to stay away from thatIf you can, unless you want to
do that.
If you're one of those peopleyou want to jump around, do what
you do.
But if you have some idea of whoyou are, what product you're
bringing, you, have a game planthat you know, stick to it.
Try to stay true to who you are, what your brand is, what your
(48:00):
product is, because when youstart chasing trends for growth
and you start seeing growth inthose things, you that's not
authentically you, but you'retasting what everybody else does
.
Well, guess what?
Those people are coming to youbecause of that.
And if you don't like that andyou're just doing it because,
then when you start trying to beyourself, you're going to lose
those people.
And if I can tell anybody beyourself, start out being
(48:24):
yourself.
There's a lot of people outthere that'll tell you you do
this to get into this.
You got to do this, but at theend of the day, if it doesn't
match with who you are, it's notgoing to work.
Anyways, it'll work temporarily.
Speaker 2 (48:33):
They'll see right through it.
Speaker 1 (48:35):
Yeah, just be you.
That's what I would say.
That's why I say what's my name?
It's just E, I'm just E.
I can't be KC, I can't beanybody, I can only be E.
That's why I say I'm just E.
Either you rock with E or youdon't rock with E.
Speaker 2 (48:53):
And that's all right with me.
Oh, look at you, look at you,you a poet, and don't know it.
Quick question, before I knowwe're going to get out, but have
you been actually noticed orsomebody recognized you Out and
about?
Yeah, because I don't mean likefamily or you know, like, hey,
gary, we went to high schooltogether, but just in general,
(49:15):
they saw your blog, they sawyour podcast, podcast anything,
and then people recognize you no, and it's by design, I know
what, purposefully for me not tobe like that.
Yet that's why I said I didn't,so people don't recognize me
like I said, by the time I getthrough here it's like I got the
(49:35):
really weird glasses and hairbody.
Recognize me.
Trust me, if you't know me,you're not gonna recognize me.
I just blend in.
Speaker 1 (49:44):
She's like I blend in with the Avocado frozen food,
everything else.
Speaker 2 (49:49):
Now you ain't gonna see that.
Speaker 1 (49:50):
But you guys, I hope you like this segment we shared
with you.
It's part of the EntrepreneurCreator Series that we're doing.
Hopefully you guys are enjoyingit.
We got another episode comingto you soon.
In the meantime, let us knowwhat you thought about what we
were talking about with regardsto branding, evolving
authenticity as your superpower,things of that nature.
(50:12):
Tell us, are you a contentcreator?
Are you a small business owner?
What do you do?
Speaker 2 (50:16):
We would love to hear from you, especially those from
the Bay Area, because there area lot of us out there and we
don't know each other.
We know of each other, but wedon't know each other.
Who's to say that we cancontinue these conversations on
the podcast?
Because my experience versusyour experience are completely
different.
There's slight nuances to it.
Speaker 1 (50:38):
That's a great point.
If you're in the Bay Area EastBay, san Francisco, south Bay,
even Sacramento, stockton,whatever Northern California let
us know what business are youin?
Are you a content creator?
What do you do?
And we would love to hear fromyou in the comments or on our
socials.
All our socials are connectedto this YouTube channel.
(50:59):
We're on IG, tiktok, all socialmedia platforms.
We're on all audio platforms.
You can email us as well.
Let us know.
We'd love to hear from you andalways comment down below like
share, subscribe, yes, subscribeto your girls Until the next
one.
Guys, we love hearing from you.
(51:20):
Guys.
Shout out to our internationalwatchers.
Got a new one, egypt.
Shout out to Egypt.
Thank you for rocking with us.
I love opening the platform andseeing the international folks
that rock with us and, of course, the folks that rock with us
domestically.
Shout out to Texas, Hawaii,Nevada, Georgia, North Carolina.
We love y'all.
Speaker 2 (51:40):
Thank you, so so so much for rocking out with us.
Speaker 1 (51:43):
We are going to get out of here until the next one.
Bye.
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