DI 125 "Sante Grace: Redefining Luxury Fashion for Curvy Women with Tracy Christian"

Tracy Christian, founder of Sante Grace, discusses her journey in the fashion industry, focusing on creating high-quality, stylish clothing for plus-sized women. She shares her frustrations with the lack of options available and how she aims to empower women by providing fashionable choices that accommodate their bodies. Tracy also reflects on her entrepreneurial journey during the pandemic, the challenges she faced in the industry, and the importance of challenging societal norms around body image and fashion. Takeaways Tracy Christian founded Sante Grace to provide stylish options for plus-sized women. Women are often socialized to settle for less in fashion. The fashion industry is predominantly male-dominated, affecting women's clothing options. Many women have experienced the frustration of not finding clothes that fit well. Sante Grace aims to end the crying in fitting rooms by offering fashionable choices. The majority of women in America wear a size 12 or greater, yet fashion often caters to smaller sizes. Tracy emphasizes the importance of quality over quantity in building a wardrobe. The pandemic provided an opportunity for Tracy to pivot and start her clothing line. Challenging industry norms can lead to greater demand and success. Women should focus on wearing what they love, regardless of size. Keywords plus-size fashion, luxury clothing, women empowerment, Sante Grace, Tracy Christian, fashion industry, entrepreneurship, body positivity, high-quality clothing, inclusive fashion Learn more about your ad choices. Visit megaphone.fm/adchoices