Dhaval Bhatt, Founder and Chief Creative Officer of Courage Inc., joins Jeff Abracen to share how he co-built Courage into one of Canada’s top and most awarded in under three years - crafting work for clients like KFC, CIBC, Kit-Kat, Taco Bell and Skip.
They chat about treating clients as collaborators, how to present big ideas & moving at the speed of culture, why the human-to-human approach matters more than ever, the people who have inspired him, the lessons that keep him and his team pushing for better work every day - and the culture behind it all.
And of course, working on big budget productions with celebrities like Jon Hamm (aka Don Draper).
Chapters
00:00 Intro
03:02 Building Courageous Client Relationships
05:53 Human-to-Human Communication in Marketing
08:46 The Importance of Being Proactive
12:08 Promises of Courage: A Unique Agency Approach
15:01 Selling the Sizzle: The Art of Presentation
17:52 The Pursuit of Perfection in Advertising
21:11 Founding Courage
24:03 Collaboration in High-Stakes Production
28:27 Adapting to Client Needs
30:22 The Role of Celebrity in Advertising
34:10 Creative Connections with Calendar Events
37:58 The Customer Experience
41:47 Behind the Scenes of Agency Work
44:07 The Pursuit of Perfection in Creativity
48:45 Influences on Creative Growth
52:36 The Human Element in Professional Relationships
54:27 Guiding the Next Generation of Creatives
Connect with Jeff Abracen on LinkedIn [https://www.linkedin.com/in/jeffabracen/]
If you are or know a disruptive influencer who would make a great guest, we'd love to hear from you.
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Cover art by Daniel Devoy
Music by Stephen Voyce
©2024 The Disruptive Influence Podcast - Jeff Abracen
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