DIY Marketing School with Melanie Dyann Howe

A common thread in business owners and online entrepreneurs is how often we can get stuck due to the sneaky voices in our head. Whether it be due to perfectionisms, fear of rejection, overwhelm, or overthinking - it happens to us all.

I got inspiration to record this episode after talking things through with one of my great friends and amazing entrepreneurs who was feeling stuck.  95% of being stuck is in your head...your ...

Let's be honest here, growing an audience on social media, especially YouTube can take a lot of effort and time. You can potentially speed the process up with paid advertising but if you're on a tight budget, you might not be ready for that.

I'm sharing 3 strategies that are proven to help you grow your audience organically. I've used these exact strategies to reach the coveted first major YouTube mile...

It's easy to get caught up in the number of followers, the number of likes and comments, the number of downloads, the number of video views, how much revenue got deposited into your bank account, etc. The list goes on. 

These are in fact some of the ways we can measure our progress and success, but there are more ways we need to be fueling our journey to move forward as entrepreneurs.  In this episode, I'm going ...

Creating content on social media should have some strategy behind it. This is something we talk about a lot. One of the things you've probably tried to focus on is creating content the social media algorithms favor.

I believe when we start putting the algorithms first, we're missing out on the most important piece of the puzzle...our audience. In all honesty, if you focus on creating great content that serves yo...

It's possible that creating a digital course has never even crossed your mind. But, here me loud and clear when I say, every business should consider adding a digital course to their revenue plan. We all have something to teach, and when you use an online course (e-learning) to help people learn new skills or work through a process you can make a greater impact without having to spend extra time in your business.

Dig...

I think just about every entrepreneur, content creator, or self-employed person deals with some level of perfectionism. Some more than others. We strive to be great, even the best, at what we do. When it comes to marketing ourselves it requires us to stretch our skills and even develop new ones. Whether it be learning to write copy, design social media posts, record podcast episodes, create videos, design a website, we have to push...

Showing up online either in your social media, on your podcast, in your blog, your videos, your emails should become a "way of life" in your business. But it's easy to let other things take priority. For example, you're super busy creating your course, or writing your book, or getting your new store ready...you don't have time to create content or show up online. Right? 

But, when we let other thin...

The rules of social media continue to change and evolve as each of the platforms evolve. But, one rule never changes. You're in control and in charge of what you post. There are no cookie-cutter rules around whether you should share details about your personal life in your professional content. 

You get to decide whether you share personal info, how much, and how often. Determine your own boundaries but keep in mind t...

Everyone goes through pitfalls, ruts, or even depression in their life and with their work. It's never as perfect as we wish or dream, but that's part of what makes you stronger. We hear these types of things throughout books, motivational speeches, inspiring podcasts, and everywhere else people are sharing entrepreneurial advice.

This episode doesn't include a five-step formula to getting out of a rut, but...

Networking isn't a new concept to growing your business. But today networking involves connecting with people offline and online. When you network effectively you'll not only see growth in your audience but also your business as a whole.

Effective networking creates opportunities for collaborations, partnerships, referrals, and of course new leads. In this episode, I'll share five areas you need to enhance ...

When you have a bucket of content ideas, it empowers you to create more content. But, not just that, it will empower you to have more confidence that you can create content on a more regular and consistent basis.

In this episode I'm sharing with you a simple yet effective strategy that will help you come up with 30 content ideas in just 30 minutes. That's 30 blog posts, 30 podcast episodes, or 30 videos. So, gra...

Have you ever been called "unprofessional?" What does that even mean these days? Our culture is always shifting. Gone are the days when women have to look and act a certain way in order to be taken seriously in the workplace...or are they? 

In this episode, I'm giving you a quick pep talk. If you've ever felt pressure to act or dress a certain way because you wanted to be considered "professional&q...

Welcome to 2021! Another opportunity to look ahead and think, "what am I going to do differently to finally make the strides I want to make?" Well, sister, you're going to show UP! Don't sit around waiting for things to happen. No more waiting for the courage to arrive magically so you can finally take action. Your actions will create more courage.

In this episode, I'm going to share 7 ways I want ...

Sometimes we just need a break. Either after a big launch, during the holiday season, or in the summer when things are supposed to be more chill (unless your business is boat rentals).  All businesses are different and have different seasons of being busy and not busy.

I believe in the power of taking a break or reserving time for yourself. Maybe for vacation, time with family, annual planning, or just simply breathing. B...

Live video is powerful. Simple as that. But it's even more powerful if you do it on a regular basis! So why don't more entrepreneurs use live video more regularly? In my experience in helping people implement a live strategy, the reasons fall into two buckets.

The first reason is that they run out of content ideas. Sound familiar? I give you some tips on getting over the limiting belief that you can't talk ...

Have you ever feared that the market already has enough of what you offer? Do you sometimes look around and think, "There are SO many people teaching what I teach."

Here's the deal. I don't believe in market saturation. I call it market awareness. If you were the only one offering what you offer, then it would be highly likely that you'd have to spend a lot of time educating and convincing people w...

There are many reasons I hear from people who aren't using live video. But bottom line, most of the time the reason people are using video in their business is fear. Fear of what others will think, fear of how they look, fear of making a mistake and looking foolish. Fear of technology.

In this episode I'm using audio from a live Q&A I did inside of my Facebook Community. I wanted to share it here because I k...

Marketing 101 tells you that one of the key elements of any brand is the "voice." It's an huge part actually. Well, in the case where YOU are the brand your voice is even more important. 

If you're still trying to "find your voice," look no further because you already found it. It's not something you figure out or find. It's already part of you. You just have to decide how you'l...