DIY Marketing School with Melanie Dyann Howe

DIY Marketing School with Melanie Dyann Howe

Let’s be totally honest - marketing is freaking hard, especially for total newbies. It’s also expensive to hire people to do it for you. But, you can do hard things and, with the help of this podcast, you can learn to do your own marketing. Welcome to the DIY Marketing School Podcast, designed to kick your marketing butt into gear. Host, Melanie Dyann Howe helps Do-It-Yourself Marketers learn and apply today’s best marketing methods to grow their business. You’ll learn about social media strategies, productivity tips, and business methods that will empower and equip you to say, “Heck yes I can do this!” Melanie has years of experience helping DIY Marketers learn and apply today's best marketing methods to grow their business. In each episode, you'll learn DIY Marketing methods to grow your business without spending a fortune on advertising and outsourcing your marketing. Get ready to learn and grow with Melanie and become a confident and excited DIY Marketer of your own. Subscribe now to uplevel your business marketing. You don't want to miss a single episode!... Show More

Episodes

You've probably heard the experts say, "You don't own Facebook so you shouldn't put all of your eggs in one basket." What does that even mean? Obviously, you know you don't own Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest. Here's the skinny...If you're relying on social media to communicate with customers, take orders through messenger, sell products, and market your business this is fabulous. But, it can't be the onl... Read more

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Mark as Played

Today I'm going to share an idea that will help keep you motivated and your spirits up when you have those icky moments of self-doubt or simply when this whole business journey just feels hard as hell.I want you to keep all of the encouraging words people share with you. These come in the form of handwritten notes, direct messages, emails, reviews, and conversations. When the tough gets even tougher. Save them all. Put them in... Read more

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Whether they’re related to your business or your life, bright, shiny objects pop up and steal your productivity. Those shiny objects may even be amazing ideas for growing your business. But if you chase every idea the moment it pops into your head, you won’t follow through with anything. Your productivity will be zapped, you’ll feel chaotic and unsuccessful. That’s why I’m sharing four tips to help you shelve those bright... Read more

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July 23, 2019 24 min

Do you have a podcast? Do you have a blog? Publish consistent video content? These are examples of pieces of core content. What if you could take that core piece of content and convert it into multiple pieces of content, including social media posts? You can my friends and in this episode, I'll teach you how. You’ll learn how to convert a video to a blog post and vice versa, plus how to create multiple social posts from one pi... Read more

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If you haven’t already done a live video, chances are you’ve thought about it (and likely been scared away). In this episode, I cover how to combat the most common arguments I hear for avoiding Live video. From your content to your looks, I’ve got tips to increase your confidence. By the end of this episode, I hope you’ll feel ready to take the plunge and reap the benefits live video has to offer you! Links Mentioned in this E... Read more

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Sometimes the right app can make a challenging process so much easier and even fun. There are thousands and thousands of apps designed to improve our lives, keep us entertained, and help us reach new levels. In this episode, Mel shares five of her favorite powerhouse apps that will help you take your small business or team to the next level in your marketing efforts. She'll explain how Trello, Asana, Google Docs, Evernote, and Canv... Read more

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Let’s talk about why your business is on social media. Brands often think they are online, particularly on social media, to sell something. Their content is geared toward making a sale and, quite frankly, ignores the needs of their prospective customers.Social media is a great place to promote your business. But, if you’re spending most of your time online promoting yourself, you are definitely missing the biggest opportunities soc... Read more

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You've probably heard of the social media algorithms but do you really understand their purpose? Do you realize these are in place to enhance the user experience? You can either choose to be bitter about the algorithms or you can embrace them and use them to your advantage. In this episode, I explain what the algorithms are, why they are important, and how you can embrace them. Let's be honest, if you're not embracing them and stay... Read more

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You've probably heard of the social media algorithms but do you really understand their purpose? Do you realize these are in place to enhance the user experience? You can either choose to be bitter about the algorithms or you can embrace them and use them to your advantage. In this episode, I explain what the algorithms are, why they are important, and how you can embrace them. Let's be honest, if you're not embracing them and stay... Read more

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It may seem obvious that we need to be social in our social media. But, the reason I'm sharing this episode with you is that I see so many people go the anti-social route. I'll share with you why this is so important and how to actually be social as a business on social media. Links Mentioned in this episode: How to Engage as Your Business On Social Media  - https://youtu.be/OFxYil5SreEJoin my Free DIY Marketing Community. htt... Read more

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It's hard to know how much is too much and how little is too little when it comes to social media frequency. I wish there was a perfect formula to determine how often you should be posting to social media. There just isn't, because all businesses are different. There are a number of things to consider. In this episode, I'm going to talk about those things so you can figure out what works best for you and your business. Join my... Read more

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Have you ever found yourself feeling frustrated because you get more engagement on your personal social media profile than your business profile? This might make you wonder if you should just abandon your business profile and use your personal profile. You shouldn't and I'll explain why. You may also be wondering if it's ok to share business content over to your personal profile. YES, you should and I'll help you understand how to ... Read more

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