DIY Marketing School with Melanie Dyann Howe

DIY Marketing School with Melanie Dyann Howe

Let’s be totally honest - marketing is freaking hard, especially for total newbies. It’s also expensive to hire people to do it for you. But, you can do hard things and, with the help of this podcast, you can learn to do your own marketing. Welcome to the DIY Marketing School Podcast, designed to kick your marketing butt into gear. Host, Melanie Dyann Howe helps Do-It-Yourself Marketers learn and apply today’s best marketing methods to grow their business. You’ll learn about social media strategies, productivity tips, and business methods that will empower and equip you to say, “Heck yes I can do this!” Melanie has years of experience helping DIY Marketers learn and apply today's best marketing methods to grow their business. In each episode, you'll learn DIY Marketing methods to grow your business without spending a fortune on advertising and outsourcing your marketing. Get ready to learn and grow with Melanie and become a confident and excited DIY Marketer of your own. Subscribe now to uplevel your business marketing. You don't want to miss a single episode!... Show More

Episodes

August 6, 2020 14 min

"If everyone else jumped off a bridge, would you?" It sounds ridiculous, but maybe you should consider it. In this episode, I explain how important it is not to feel pressured to do what everyone else is doing in marketing. I also tell you that doesn't mean you should never consider jumping into the new platforms and trends too though. 

Sidestory...I recently DID jump off of a bridge because my 10-year-old daughter did. ...

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Let's get to the point. Any brand can have a personality, and it should. Even if you're a product-based business, a brick and mortar, or bigger company you have a personality. At a minimum you and your people have personalities.

In this episode, I'm sharing why it is so important that your brand has personality and why you need to put it out there. Keep in mind, the word personality doesn't necessarily mean high ene...

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I'm calling this "bonus episode" a "gratitude episode." I'm so grateful for all of my podcast subscribers and DIY Marketing Facebook Group Members. Thank you for being here, and thank you for letting me take a short break this summer to take care of my kiddo and my business. Time to get back at it!

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When you're marketing online, you need valuable content...and let's face it, you need a lot. I always suggest that you create a bank of content ideas which in a nutshell is a big ole list of ideas. 

You can use a notebook or an app to capture your ideas so you can save them for later. This is helpful when you're planning your content throughout the year or when you get stuck coming up with ideas. 

So, where do you get ide...

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Heather Sager, joins me on the podcast to help you understand why we all need to embrace stages and speaking in our businesses.

I know some of you don’t identify yourself as a “speaker” and you certainly don’t see yourself on a stage. But let me make a bold statement...we are all speakers, and we are all speaking on stages in both business and life.

Before I lose you, it’s important to note that today’s “stage” isn’t just a physica...

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A thriving coffee business with two locations. When the pandemic hit, Zeteo Coffee owner Jon Mitchell knew he needed to make some shifts in his business and his content. Temporarily closing one location and laying off his entire staff meant Jon had to step out of the office and get behind the counter, and the camera.

In this episode, I talk to Jon and how he started using live video to stay connected to his loyal customers. The res...

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You have a personal brand. Regardless of whether your business is a "Your Name Dot Com" kind of business (for example someone like me). I have been talking "personal branding" since 2014 and I'm always amazed at how many people don't think they have a personal brand. 

We all have personal brands. In this episode, I share why I am so passionate about helping people understand more tangibly what makes up their ...

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I believe just about everyone should be using Facebook Live or some sort of live video. You can now go live on just about all of the popular social media platforms and we're starting to see more people embrace this incredibly engaging way to create content.

I'm still an advocate that even if you just go live with your phone, you'll get bigger results. BUT, I would like to encourage you to take it a few steps further and...

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In this special episode, I talk with fellow entrepreneur, Krystal Proffitt about podcasting in 2020. Not only is Krystal one of my business buddies who is on my Voxer speed dial, but she’s also a fellow podcaster who happens to LOVE helping people start, launch, and market their own podcast. 

We got together and talked about why we feel just about anyone can create new opportunities for their business with a podcast, and 2020 is the...

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March 19, 2020 23 min

With more and more people working virtually these days, I wanted to share a few tips that I've picked up over the years. Working from home can sound fun at first, but this isn't a snow day. 

When working from home, there are a lot of things that can limit productivity. Environmental things, and mental things. So here are a few ways you can ensure you maintain (or even increase) productivity while working virtually. 

  • Get up on...
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    February 25, 2020 35 min

    Word of mouth marketing is not dead. It just looks different today than it did before all of this online marketing hootenanny came into play.

    So what does word of mouth marketing look like today? It looks like it used to, but it also includes online reviews, check-ins on Facebook, people tagging you and your business, people sharing their experience with you in their own social content and stories (just to name a few). 

    So, how can y...

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    The business world can be a busy place. Social media news feeds get crowded, and sometimes it can feel impossible to actually create personal connections with your audience.

    I have a few ways you can add a personal touch to various ways you communicate. This includes responding to direct messages on social media, emails, and even text messages.

    In this episode, I share how you can use audio, video, and handwritten notes to stand ou...

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    By now you're probably hearing the buzz around marketing guru land. The buzz is about LinkedIn and how it's been a sleeping giant that has woken up.

    You've probably heard how it's like Facebook before the algorithm made it merely impossible for anyone to see your content organically.

    Well, my friend, the buzz is real. I've been using LinkedIn for years and in 2019 I really noticed some major shifts in who was sh...

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    I use this phrase, "Leading with the Negative," to describe all of those times we point out something we're feeling insecure about before even giving anyone a chance to notice it themselves. 

    "Oh, I haven't even washed my hair today." 
    "You'll have to excuse how gross I look right now, I just got out of the gym."
    "I've been crazy running around so haven't even had a chance to put myself ...

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    When it comes to social media, Facebook Live is one of the best formats to engage with your audience. Even here in 2020, when you research social media strategies or trends, you'll see live video as a highly recommended tactic for your 2020 social media strategy.

    So in this episode, I'm going to share four (actually 6) tips to help you ensure you're getting started with Facebook Live in the best way you can. Let's d...

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    Today let's help you get into action. I'm sharing four mindset shifts that will keep you moving forward and taking action so you can make progress in your life and in your business. These will help you get unstuck, keep moving, and GSD (get Sh$t done).

    The concepts I share in this episode I learned from Brooke Castillo, Marie Forleo, and Mel Robbins. They can be used individually, but they are best used together. 

    Links Ment...

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    Project Management is kind of my jam. I spent 12 years managing projects and programs that were valued in the multi-millions before I became self-employed. So naturally, when I started my business I carried over a lot of that experience for both my own business but in how I train my clients.

    Today I'm sharing the custom process that works for me to plan and manage my tasks. It's unique and built by me for me, but it might w...

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    Your social media is a way to begin building relationships with potential customers, and you do this by putting people in your content.

    In this episode, I'll share why we're so hungry for human connection and how you can stand out in the busy marketplace by showcasing people in your content.

    Links Mentioned in this Episode:
    Episode 7: How to Embrace Facebook Live for Increased Engagement
    Fifty Facebook Live Ideas - Free Downlo...

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    December 10, 2019 22 min

    We spend a lot of time talking about small business marketing strategies and what you should be doing. However, there are also some things you should NOT be doing on your social media. 

    In this episode, I'll cover five things you should stop doing, or vow to never do on your social media pages. Here is a quick snapshot: 

  • Don't badmouth people
  • Don't get too personal
  • Don't post about sensitive topics
  • Don't copy and pas...
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    November 19, 2019 16 min

    It sounds simple, but social media is intended to be social. So what does that even mean? It means that to fully leverage social media for business you need to ensure you're having conversations. 

    This comes into play by ensuring you're responding to comments, direct messages, and creating posts that foster conversation. And by conversation, I mean two-way conversation. It also means not taking more than you give. This is re...

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