DIY SEO Tips with Jennifer Rogina
Do you have a blog and you're struggling to grow your audience? Are you interested in personally marketing your brand but require some guidance? Join Jennifer Rogina from ClearPath Online as she shares inbound marketing tips for bloggers aiming to become a leader in their niche. Learn about search engine optimization (SEO), content marketing, conversion rate optimization (CRO), digital analytics, and social media. Discover how you can harness digital marketing to expand your organic audience.
Episodes
The question shouldn’t be "Is blogging hard?" but instead, "Is it hard to be successful with blogging?" The short answer is: yes. But that shouldn’t stop you! I want to explain what is difficult about blogging, how to make it simpler, and why you should blog anyway.
View the full article here: https://clearpath.online/resources/is-blogging-hard/
Additional Resources:
* How to ...
Let's start with a clear answer: no, social media is not essential for blogging success. Social media can promote your blog and expand your reach, but it is not the only way to attract a larger audience to your website. Here’s how you can grow your blog without relying on social media.
View the full article here: https://clearpath.online/resources/is-social-media-essential/
Additional Resources:...
When you're building a blog, one critical component is having a plan to grow your newsletter subscribers. The goal is to turn casual readers into devoted fans. Here's how to make that happen and grow your newsletter subscribers along the way.
View the full article here: https://clearpath.online/resources/grow-newsletter-subscribers
Deciding to use a branded blog name is a good start that leads to more questions. Here's a guide on how to choose the perfect blog name.
View the full article here: https://clearpath.online/resources/what-should-i-name-my-blog
Selecting a name for your blog can be a challenging task. Opt for a clever brand name? Or should my blog be my name? As with many questions in the realm of digital marketing, it depends. There are advantages and disadvantages to both options. Let’s dig into the pros and cons of using your personal name for your blog and when it’s most suitable to do so, as well as when a brand name might be a better choice.
V...
Blogging provides an incredibly empowering outlet to potentially change lives - both your own and those in your future community. Here are five reasons why you should become a blogger.
View the full article here: https://clearpath.online/resources/why-become-a-blogger/
Learn how establishing topical authority can boost your search engine rankings, even over more popular but less focused blogs.
View the full article here: https://clearpath.online/resources/topical/
Additional Resources:
* How to Batch Content - https://clearpath.online/resources/batch-content/
* On-Page Optimization Checklist - https://clearpath.online/resources/on-page-optimization-checklis...
Multitasking lowers productivity by 40%! Batch tasks for efficiency, especially in blogging. Boost productivity with our step-by-step guide to batch your blog content creation.
View the full article here: https://clearpath.online/resources/batch-content/
Additional Resources:
* Keyword Research Guide - https://clearpath.online/resources/keyword-research-system/
* Content Calendar - https://cl...
Writing a blog doesn’t have to be a daunting task. When I first started it would take me days. Now it typically takes under an hour to write a blog article. Having a system in place helps speed up the process substantially. I’ll outline how to write blog posts faster and more effectively by repeating a simple blog writing process.
View the full article here: https://clearpath.online/resources/how-to-write-blo...
Six months ago, we created our YouTube channel and we have been posting content every single week. We thought we'd go over what we've done with the channel, what we've learned, and how much money we've made with it. That way we can give you an idea if having a YouTube channel would make sense for you.
View the full article here: https://clearpath.online/resources/youtube-video-results-6-mo...
Google Analytics is an amazing tool and can help with content marketing. But, it can be overwhelming in the beginning. We’ll go over seven important Google Analytics metrics that you’ll want to track for your blog.
These metrics were originally put together with Universal Analytics in mind. But GA4 is the future of Google Analytics. So, I’ve updated this list of metrics that was originally intended for Univer...
To be successful, marketers need to be able to track their campaigns. One of the tools marketers can leverage to make that happen are UTM tags. Let’s discuss how to create a UTM code to track your marketing campaigns.
View the full article here: https://clearpath.online/resources/how-to-create-a-utm-code/
Creating content takes time. That’s why you want to make sure you’re writing content that people want to consume. To do that, you need a keyword research system. We are going to walk through a simple process to find the keywords worth writing about.
View the full article and download the free template here: https://clearpath.online/resources/keyword-research-system/
Google Search Console provides a wealth of information about your website. It is the tool Google leverages to communicate with webmasters. Search Console can notify you of issues and allows you to make requests of Google. It even reports crawl errors. Let’s discuss how to fix crawl errors using the Index Coverage report in Google Search Console.
View the full article here: https://clearpath.online/resources/h...
The Bing Webmaster Tools are one of the few tools you want to setup on your website from the beginning. They are packed with insights, data, and tools that you can use to improve your website. And the data begins that day it’s setup, so even if you aren’t ready for it yet, start collecting the data. Here’s how to setup Bing Webmaster Tools.
View the full article here: https://clearpath.online/resources/how-to...
Google provides a free tool for website owners to see potential issues and gain insights not available in Google Analytics. It’s called the Google Search Console. We’re going to walk through how to setup Google Search Console on your website.
View the full article here: https://clearpath.online/resources/how-to-setup-google-search-console/
Digital marketing is always changing. When you’re busy it can be hard to stay current on algorithm updates and best practices. Here are some of the best digital marketing resources. Whether you want to stay up-to-date or you’re trying to learn digital marketing these will help.
Here is the full article with links to all of the resources mentioned: https://clearpath.online/resources/best-digital-marketing-reso...
It’s important to have a strategy for WordPress categories and tags so you are using them in a manner that makes sense for your readers. The technical aspect of adding categories and tags to a post in WordPress is straightforward. What’s much more complicated is understanding when and why to do it. So, I’m going to talk about strategy and how to decide which categories and tags to add to each article. Here’s a strateg...
Everyone makes mistakes. And when it comes to SEO, it’s no different. There are ways you can self-sabotage your SEO efforts. Here are ten common SEO mistakes to avoid so you don’t hurt your search rankings.
View the full article here: https://clearpath.online/resources/common-seo-mistakes-to-avoid/
We all know writing content based on keyword research is important. But, once you have your desired keyword, how should it be used in your content? Here’s how to optimize keyword placement in content.
View the full article here: https://clearpath.online/resources/keyword-placement-in-content/
Popular Podcasts
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The official podcast of comedian Joe Rogan.
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
Listen to 'The Bobby Bones Show' by downloading the daily full replay.
The latest news in 4 minutes updated every hour, every day.