Authenticity on social media can be a game changer for any brand. Authenticity on social media might have various definitions and implications. For generation X and Baby Boomers authenticity is seen more as “personal relationships with brands”. For Millennials authenticity seems to be more related to “personal attention”, innovation and social consciousness.
Whatever the definition, on today's show we are talking about how you can show up authentically on social media to define your brand voice and message. Tune in!
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